Nir Eyal, author of Hooked: How to Build Habit-Forming Products, has been on the show before. We had a little debate about digital distraction back in episode 21. Nir and I have both been exploring new book ideas independently, and practicing writing about those ideas, somewhere within that space. I've been leaning more into the productivity space, which you've heard a lot of on this podcast. So, we recently had a call where we discussed where we were headed, how we're testing out new ideas, and how we might position new ideas. We figured, just in case, we'd record the conversation, in case it would make a good podcast episode. And I think it will make a good episode, especially if you're an aspiring author who wonders how to home in on the right book idea. We'll talk about writing for Medium.com, and why it's such a powerful tool for testing out new ideas. I'll get very specific about my process for analyzing ideas I write on Medium, and how I decide what's worth pursuing further. We'll also talk about the psychology of book positioning, book marketing, and coming up with titles for books – a bit of an extension of the book marketing conversation I had with Tucker Max on episode 29. Note that I say "we," and I'm aware I ended up dominating the conversation. This is something I do when I get too excited about something. Still, it should be useful. And if you have no book-writing aspirations, it will be a perhaps unsettling behind-the-scenes look at how the sausage is made.   Sponsors http://wpengine.com/lyw http://kadavy.net/freshbooks http://kadavy.net/video Show notes: http://kadavy.net/blog/posts/medium-book-marketing-nir-eyal/