Why give all the secrets away? In this Information Age, everyone wants to be in the know. They want to know upfront ‘what’s in it for me?’ And even who the mystery person behind the products and services they’re buying. So, Cy Wakeman, Reality-Based Leadership CEO and author, makes sure she meets that need. Grab your notepad as Cy and Natasha discuss the value in effectively branding yourself and using social media to build your business.  “People are always distracted at work. We want to be the YouTube channel your boss will let you watch at work.” -Cy Wakeman   Like the podcast? Subscribe on iTunes   Timestamps: 5:20  Starting with Gary V-building Cy’s personal brand 6:00  Why personal branding is critical 8:23  Being accessible to audiences 11:09  Return on investment in digital marketing strategy 16:06  Overcoming traditional approach to marketing 20:48  Huge propellers to her current success  22:36  How Cy has handled this transition 23:34  Helpful tips for women on social media   People: Gary Vaynerchuk Connect with Cy Wakeman: Facebook Instagram Twitter YouTube www.realitybasedleadership.com   Connect with Natasha Courtenay-Smith: Facebook Instagram Twitter YouTube natashacourtenaysmith.com