22 min listen
168: To Succeed Causes Need to Stand Out from the Crowd
168: To Succeed Causes Need to Stand Out from the Crowd
ratings:
Length:
26 minutes
Released:
Jun 14, 2016
Format:
Podcast episode
Description
Today on Cause Talk Radio, Megan and Joe talk to Julie Cottineau, founder and CEO of BrandTwist, a brand consultancy, and creator of Brand School Online, a learning program that teaches small business owners, entrepreneurs and non-profits how to create powerful brands that break-through crowded markets.
Julie is also the author of a new bestseller: _TWIST: How Fresh Perspectives Build Breakthrough Brands_.
On the show, Megan, Julie and Joe discuss:
- Julie's career path to branding expert, including her unacknowledged invention of the Pet Rock and a stint with Sir Richard Branson.
- How Julie defines Brand and a Brand Twist.
- When is it appropriate for organizations to Twist? And why it's okay to turn off some people!
- How you find your twist in the marketplace by looking both within your own brand story and outside your industry.
- The importance of failing harder and developing focus when it comes to brand development.
- The incredible opportunity nonprofits and businesses have to promote themselves and build their brands.
**Links & Notes**
- [BrandTwist](http://brandtwist.com/ "BrandTwist")
- [Julie on Twitter](https://twitter.com/jcottin "Julie on Twitter")
- [Julie's Free Brand Health Check](http://brandschoolonline.com/brand-health-check/ "Julie's Free Brand Health Check")
Julie is also the author of a new bestseller: _TWIST: How Fresh Perspectives Build Breakthrough Brands_.
On the show, Megan, Julie and Joe discuss:
- Julie's career path to branding expert, including her unacknowledged invention of the Pet Rock and a stint with Sir Richard Branson.
- How Julie defines Brand and a Brand Twist.
- When is it appropriate for organizations to Twist? And why it's okay to turn off some people!
- How you find your twist in the marketplace by looking both within your own brand story and outside your industry.
- The importance of failing harder and developing focus when it comes to brand development.
- The incredible opportunity nonprofits and businesses have to promote themselves and build their brands.
**Links & Notes**
- [BrandTwist](http://brandtwist.com/ "BrandTwist")
- [Julie on Twitter](https://twitter.com/jcottin "Julie on Twitter")
- [Julie's Free Brand Health Check](http://brandschoolonline.com/brand-health-check/ "Julie's Free Brand Health Check")
Released:
Jun 14, 2016
Format:
Podcast episode
Titles in the series (100)
19: New York Times Advertising Columnist Stuart Elliott Talks Cause Marketing: This week, Megan and Joe talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on "Seeking Success by Helping to Feed the Hungry." by The Engage For Good Podcast with Alli Murphy