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EP065: Have You Fallen for the Marketing Tricks Developed by the Food Industry?

EP065: Have You Fallen for the Marketing Tricks Developed by the Food Industry?

FromThe Fit2Fat2Fit Experience


EP065: Have You Fallen for the Marketing Tricks Developed by the Food Industry?

FromThe Fit2Fat2Fit Experience

ratings:
Length:
66 minutes
Released:
Nov 29, 2016
Format:
Podcast episode

Description

What do you do if you want to find out if a food is healthy? If you are like most Americans, you read the label or do a google search to see what the ingredients are. Drew’s guest, Jeff Scot Philips, a former maker of “health food” tells us why neither of those go-to sources can be trusted. This mind blowing podcast comes on the heels of the release of Jeff’s new book, The Big Fat Food Fraud: Confessions of a Health-Food Hustler. In it, he shares an insider's account of the lies and deceptions which exist in the food industry, from bribes to local health inspectors, manipulated food labels, fitness industry influencers who are targeted and even having the VP of Monsanto running the FDA. Knowledge is power. Listening to this episode can help you to take your power back and take control of your health without manipulation. Be the first to find out about best practices to keep yourself healthy and fit by signing up for Drew’s newsletter on Fit2Fat2Fit.com.   Key Takeaways: [7:20] Jeff’s backstory includes personal training, an accidental business and producing food for health food companies.  [11:18] It didn’t feel right but it was easier to pass Health Inspections when there was a bribe involved. [14:49] EDUtising is advertising disguised as education to promote foods that aren’t healthy. [18:06] The Gluten-Free fad was developed by the food industry. [22:21] How does the food industry disguise unhealthy food as healthy foods? [26:00] Monsanto basically bought their way into controlling the FDA. [30:06] Jeff’s turning point happened when his family and friends regained prior illnesses after eating food he helped produce. [31:35] Industry influencers and investors control what consumers see, hear and eat. [37:15] Food labels are misleading and grossly exaggerated so don’t fall for them. [39:52] The food industry is allowed a certain amount of discreet ingredients, like msg, without putting it on the label. [42:51] What about Whole Foods and other “Natural” grocery stores, are they in on it too? [44:31] How food companies use technology and search engines to target certain types of individuals. [46:56] What are current fads which are being manipulated by the food industry? [53:53] People can become physically, emotionally and mentally dependent on processed foods. [57:15] What does Jeff Scot Philips eat on a daily basis?   Sponsors: EverlyWell - Use this special link for 10% off or use the code Fit2Fat2Fit when you check out Quest Nutrition Dollar Workout Club   Mentioned in This Episode: Big Fat Food Fraud @JeffScotPhilips on Twitter Fit2Fat2Fit Fit2Fat2Fit Book Drew on Social Media: @fit2fat2fit Email Drew: Drew@fit2fat2fit.com
Released:
Nov 29, 2016
Format:
Podcast episode

Titles in the series (100)

The Fit2Fat2Fit Experience Podcast features Drew Manning of www.fit2fat2fit.com. Drew brings his unique perspective on health and fitness to the podcasting world. Drew gained international media attention from his journey of gaining and losing 75 lbs. on purpose by blogging and writing a NY Times Best Selling book about it (Fit2Fat2Fit). Drew dives into why diets don't work, why people lose weight only to gain it back. Why does it seem so hard? Because focusing on just nutrition and exercise is missing the mark. Overall health and wellness is key to long-term success and often our industry neglects this. Drew answers your questions and interview leaders in the industry to share secrets about real transformation and long term success. Health is not just working out and eating wholesome foods, it is also mental, emotional, and spiritual. Change comes from the inside out so join us on this journey!