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TEI 167: Value Innovation in 10 steps for product managers
Currently unavailable
TEI 167: Value Innovation in 10 steps for product managers
ratings:
Length:
48 minutes
Released:
Mar 13, 2018
Format:
Podcast episode
Description
Global Product Management Talk is pleased to bring you the next episode of...
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
The last interview, episode 166, was a panel discussion with innovators at companies using Value Innovation to discover what customers really want before building a product. The panel participants talked about a 10-step process they used. This discussion provides details for each step as well as where additional resources are found.
To learn the 10 steps, I invited Dick Lee, the founder of Value Innovations and a long-time practitioner of the Value Innovation method, to talk with us.
The 10 steps in Value Innovation are:
Define project mission and objectives,Define value chain and identify the most important customer (MIC),Develop “as is” and “best in class” value curvesConduct contextual interviews to uncover unmet needsDevelop “to be” value curve,Review “to be ” value curve with the MIC,Modify “to be” value curve,Define value proposition,Determine how to deliver the “what,” andConfirm with MIC that the “how” is compelling
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
The last interview, episode 166, was a panel discussion with innovators at companies using Value Innovation to discover what customers really want before building a product. The panel participants talked about a 10-step process they used. This discussion provides details for each step as well as where additional resources are found.
To learn the 10 steps, I invited Dick Lee, the founder of Value Innovations and a long-time practitioner of the Value Innovation method, to talk with us.
The 10 steps in Value Innovation are:
Define project mission and objectives,Define value chain and identify the most important customer (MIC),Develop “as is” and “best in class” value curvesConduct contextual interviews to uncover unmet needsDevelop “to be” value curve,Review “to be ” value curve with the MIC,Modify “to be” value curve,Define value proposition,Determine how to deliver the “what,” andConfirm with MIC that the “how” is compelling
Released:
Mar 13, 2018
Format:
Podcast episode
Titles in the series (100)
TEI 192: Interviewing users & the art of asking the right questions – with Rache: Get out of your own way to get better information from your users to make products they love. by Global Product Management Talk