How to build a strong following and loyal tribe without the benefits of social media. Brendon Burchard chronicles how he built a huge following and loyal community by learning to share his own tragic story to inspire others from the stage and the foundational principles of creating community he employed before ever stepping foot into social media. Chalene Johnson interviews expert to the experts and the founder of the High Performance Academy Brendon Burchard about his value adding and community building theories that shaped his loyal following and the tribe he built long before he started using social media. Brendon shares the rules that he uses to guide his decisions and help him better connect with his LIFERS. Brendon talks about the importance of using and building and serving people with his email list and how important it was to remain consistent. This is a two part interview. In part two, Brendon takes us along that journey from traveling and building his tribe by speaking and sharing his story to leveraging the power of social media. In part two Brendon gets into the specifics of his social media strategy that he calls Circular Viralacity which allows leaders to serve more people and connect with others without having to spend so much time creating and distributing content.