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Newsweek
19 min leídos
Tech

Freedom From Choice: How Big Data Manipulates Voters

The opening chords of Creedence Clearwater Revival’s “Bad Moon Rising” rocked a hotel ballroom in New York City as a nattily dressed British man strode onstage several weeks before last fall’s U.S. election. I see the bad moon rising, I see trouble on the way The speaker, Alexander Nix, an Eton man, was very much among his own kind—global elites with names like Buffett, Soros, Brokaw, Pickens, Petraeus and Blair. Trouble was indeed on the way for some of the attendees at the annual summit of policymakers and philanthropists whose world order was about to be wrecked by the American election. B
Entrepreneur
3 min leídos
Psychology

The 3-Step Approach for Testing Out Your Business Idea

Let’s say you wake up one day and decide the world needs a better mop, and you’re just the person to make it. Before setting out, you interview prospective customers. “Are you looking for a better mop?” you ask someone. The person searches his memory for all the times he’s wrestled with a mop or hated the smell of it, and he ignores the fact that most days he doesn’t care about his mop and can’t even remember the last time he used it. The hits, not the misses, fill his mind. “Yes,” he tells you. “I am looking for a better mop.” You’re thrilled to hear that and go off to design it. Eight months
New York Magazine
13 min leídos
Tech

What Happens When Work Becomes A Nonstop Chat Room.

Laura works in ad sales at a well-known tech company. Her office uses Slack, which is likely either as integral to your workday as email or you have never heard of it before. In which case, some explanation: Slack is a workplace messaging app that lets co-workers easily carry on an assortment of group and individual conversations, some private and some public, all organized in a simple user interface; it’s chattier than sending an email, less of a hassle than scheduling a meeting. It’s also easy to use on your phone—not so different from sending a text—and perhaps because of that ease, or beca