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Entrepreneur
8 min leídos
Entrepreneurship

Why Jargon Is Bad for Your Business -- and How To Eliminate It

Rey Sawan has a good idea. It’s for a food truck selling Lebanese flatbread sandwiches called manaeesh. The twist? While customers wait for their orders, he will transport them to the street markets of his native Beirut using virtual reality. To make that happen, he needs $100,000. That’s why he’s now standing behind a table and in front of a PowerPoint screen in fashionably ripped jeans and a T-shirt, smiling nervously as he starts his pitch. Following a script stored on his phone, he speaks about his capitalization costs, his empirical analysis of average post-transaction customer wait times
The Atlantic
6 min leídos
Society

The Ben & Jerry’s of Medieval Times

Profits and public-mindedness are often at odds. A business’s aim is to make money, and most of the time, concerns about social good are secondary at best, frequently touted for public-relations purposes. One exception is benefit corporations, companies that explicitly set out to do right by their workers, society, and the environment. The nomenclature is relatively new—the first companies to be officially certified as “B Corps” received the title in 2007, and many hip brands, including Warby Parker and Patagonia, have joined their ranks. Ben & Jerry’s, a longtime exemplar of the category, pre
Entrepreneur
12 min leídos
Entrepreneurship

Tristan Walker's Challenge: 'How Can I Be the Best CEO I Can Be?'

The 40 or so students sitting before him nod. They’re assembled here at the Stanford Graduate School of Business for a class called Entrepreneurship from Diverse Perspectives, where female and minority entrepreneurs and investors are invited to speak. The hope is to cultivate an appreciation for the value of diversity among the country’s next business leaders. If you’ve ever heard Tristan Walker speak, diversity was almost certainly the topic. A Stanford grad himself, he keynotes conferences on the subject. He’s been a fixture at SXSW. Almost any newspaper article, radio segment or magazine st
Sprint
Alex P., Scribd Editor
From the Editors

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