Sports Broadcasting: Definition: The broadcasting of sports events is the coverage of sports as a television program, on radio and other

broadcasting media. It usually involves one or more sports commentators describing the events as they happen. Scale/size Sports Broadcasting is massive across the world and in England. In England Football is the main focus of sports broadcasting. Channels battle for the right to broadcast games and events by essentially auctioning events and giving them to the highest bidder. Broadcasting rights and contracts limit who can show footage of the event. Here is the price paid for ITV to show the Champions League when they still showed all the games in 2010. It also shows other prices paid by countries. TV Rights of the UEFA Champions League, per country. Season 2009-2010, according to footbiz United Kingdom: 179 million euros Italy: 98 million euros Spain: 91 million euros Germany: 85 million euros France: 52 million euros Croatia: 28 million euros Greece: 8,5 million euros Poland: 8,1 million euros North America: 3,5 million euros Belgium: 2,9 million euros Australia: 2,9 million euros Ireland: 2 million euros Canada: 0,4 million euros Cyprus: 0,2 million euros

Protected events In the UK, the regulations set out in the Ofcom Code on Sports and Other Listed & Designated Events dictate that some sporting events must have coverage made available to free-to-air channels. "Category A" events, including the Olympic Games, FIFA World Cup and Cricket World Cup should be available live, while "Category B" events such as all test cricket played in England and the Commonwealth Games should be available as highlights or with a short delay. A similar concept applies in Italy and Australia to some important sport events. Sky for example is one of the biggest in the whole industry; they have dominant coverage of the Premier League, sky sports paid the premier league 1.782 billion pounds between 2010-2015 for 115 games a season. Also the BBC just recently paid 173m just to show highlights of the games for Match of the Day until 2013.The Premier League's sale of its overseas broadcasting rights for 2010-13 will raise around 1.4bn, more than double the previous level of 625m. Target Groups:

The broadcasting industry likes to attract anyone interested in the sport being shown. Services offered and functions performed Live coverage of the action or a highlights program Commentary to engage the audience and give a better analysis of what is happening Analysis at half time or the end which covers what went well and what didnt. Impact on the local community? IT can have positive social benefits to the local community as people get behind their team, for example when England play in a major championship you will often see flags hanging from car windows or house windows as people show their patriotism. It is also brings people together socially as they come together at a pub or house to watch the game together. Creating a stronger community feel as people get to know each other as they watch. Examples: Sky sports Describe what the broadcaster offers to its customers? Sky sports offer their customers the most broadcast premiership games in England. They are the elite force in the sports broadcasting sector, having the most money, meaning they can spend the most money on securing broadcasting rights meaning they often have the best events. This is why so many people choose to get Sky. How do they make viewing experience more enjoyable? Sky are very modern in their techniques, they broadcast all of their sports channels in HD and can supply a Sky+ box which allows the customer to pause, record, and rewind live TV as they watch. This means that they can pop out of the room to get a drink or snack without missing any of the action. How much money do they pay and make when broadcasting sport. Its hard to say but Sky as a whole reported a 27% rise in pre-tax profit to 597m for the last six months of 2011. As this figure shows Sky are doing extremely well and a large prtion of this would be down to people wanting Sky for the Sports section. Who else do they compete with? Do they clash or share any broadcasting rights. Sky sports are competing against Virgin Media, which is also a well-known company in the broadcasting industry, for their cheap prices and good quality broadcasting. They also compete with ESPN.