Bright Star Net Service Provider

D-121, Block L North Nazimabad Karachi Contact: 0030012345 Email: bsnsp@xxxx.com

socialization. Successful operation in year one will provide ----Bright Star with a customer base that will allow it to be self sufficient in year two. Bright Star is already providing net connection in neighboring areas for last 10 years and has good reputation. Electricity is an issue for customer in using internet during Load Shading Hours. Students of Higher education in Periphery of North Nazimabad now will be new Customers. At the moment as such non of the net service caf is providing services on specialty and according to Status. For Students under graduate, Post Graduate, Professionals e.g Doctors, Lawyers, Teachers at all level in a separate and good environment will use the services. Constrain is of Government Policy, Increase in Rate and Tax. Law and order Situation of Karachi and the Area. Involvement of unwanted Groups. Their illegal Demand of Money on regular basis and Threat in case it is not fulfilled.

Executive Summary:
Now when the world is fast and public without discrimination want: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. Bright Star Net Service has to provide the community with a social, educational, entertaining, atmosphere for worldwide communication. This business plan is prepared to obtain financing in the amount of Rs-4424,000/-. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. Additional financing has already been secured in the form of: (1) Rs-222400/- from Ministry of Social Affair small Business Loan Development Fund (2) Rs.111900/- of personal savings from owner Mr.X (3) Rs-66,000/- from three investors M/S A, B and C The large initial capital investment will allow Bright Star to provide its customers with a full featured Internet cafe. A unique, upscale, and innovative environment is required to provide the customers with an atmosphere that will spawn

Vision Statement:
Fast, Reliable, Advance, Net working for Valuable Person of Society in an improved and modern caf setup. Its expansion capture market on base of reasonable costs and excellent services.

Mission Statement:
We are existing at Neighbors as a guest, Now we also Host, be the Guest of Bright Star

Market and Competitive Analysis:

Overall Market and Target Market Small Internet Caf with limited resources mostly in Shops in Apartments and in neighbor of small shops already running their business. These shops do not have good reputations among Educated and valuable personalities. Most of the parents restrict their children to visit because of the environment of these caf. Marketing survey suggests feasible to this business. Bright Star because of its reputation and long experience can successfully achieve the goal. Market Needs and Market Size: There is no limit as this net caf will provide opportunities to need and want of customer. Chatting one section. Games for Kids another one, Graduates and Post Graduates, Professional and Teachers will avail in their respective Section. Chatting class or kids class do not play considerable role in guiding other colleges but business class. Teacher and professional class including under and post graduate students communicate the good services to others from other places. So the market Growth Rate can be expected high in future.

Company Services
The creation of a unique, upscale, innovative environment that will differentiate Bright Star from Existing local Net Caf. Educating the community on what the Internet has to offer. The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum. Affordable access to the resources of the Internet and other online services. Separate Environment for Clients Those who visits for availing facilities purely for education and those for any other purpose. Most modern and updated as equipments and services of best recognized software for customer satisfaction.

SWOT Analysis
Strength: 1000 Square Yards Area ideal after modification. Non in the Area is operating in such big setup. Experienced Staff and experience of networking in Area for 10 Years (The time when internet was in primitive stage) Reputation in Neighboring Area. Own High Power Generators Technical and qualified Staff. Membership of customers according to their status and type of services need.

Target Market Segment Strategy

Students, Researchers, Professionals, Under and Post Graduates besides Kids and Young individuals,

Market Trends Growing business as Fast Communication is need of Public. Internet has replaced and replacing so many old practices. Multi purpose and solution of multiple problems is saving time and time. Market Needs Considerably 80% of above mentioned not only in favor but assure for availing opportunity on permanent base. Mostly (> 50% was already looking for this type on internet caf. Market Segmentation
Bright Star market now can be divided into more specific market segments. The majority of these individuals are students and business people. See the Market Analysis chart and table below for more specifics.

Weaknesses: Cost of Fuel and expense on Generators. Cost of Softwere..

Opportunity: Opportunity is good as its the need of people living in the vicinity and in periphery of this Caf.

Threat Law and order Situation in City and in Area. Government Policy Imposition of restrictions which might affects on business. Example Close all business centre before 8.00 PM. Local gangs and Groups demand illegal money for allowing business

Service Business Analysis The popularity of the Internet is growing exponentially. Those who are familiar with the Internet are well aware of how fun and addictive surfing the Net can be. Those who have not yet experienced the Internet, need a convenient, relaxed atmosphere where they can feel comfortable learning about and utilizing the current technologies. Bright Star seeks to provide its customers with affordable Internet access in an innovative and supportive environment.
Year 4 Year 5 CAGR

MARKET ANALYSIS
16,873 27,319 17,548 28,139 4.00% 3.00%

Market Analysis
Year 1 Potential Customers University Students Office Workers Seniors Teenagers Other Total Growth 4% 3% 5% 2% 0% 2.68% 15,000 25,000 18,500 12,500 25,000 96,000 15,600 25,750 19,425 12,750 25,000 98,525 16,224 26,523 20,396 13,005 25,000 101,148 16,873 27,319 21,416 13,265 25,000 103,873
21,416 13,265 25,000

Year 2

Year 3

Year 4

Year 5 CAGR 17,548 28,139 22,487 13,530 25,000 106,704

22,487 13,530 25,000

4.00% 3.00% 5.00% 2.00% 0.00% 2.68%

5.00% 2.00% 0.00%

Strategy and Implementation Summary

BRIGHT STAR has three main strategies. The first strategy focuses on attracting novice Internet users. By providing a novice friendly environment, BRIGHT STAR hopes to educate and train a loyal customer base. The second, and most important, strategy focuses on pulling in power Internet users. Power Internet users are extremely familiar with the Internet and its offerings. This group of customers serves an important function at BRIGHT STAR. Power users have knowledge and web-browsing experience that novice Internet users find attractive and exciting. The third strategy focuses on building a social environment for BRIGHT STAR customers. A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet. Once on location at BRIGHT STAR t, these customers that came for the more standard entertainment offerings, will realize the potential entertainment value the Internet can provide. Strategy Pyramid The following subtopics provide an overview of BRIGHT STAR three key strategies. Strategy pyramid graphics are presented in the appendix of this plan.

Providing a novice friendly environment. JavaNet will be staffed by knowledgeable employees focused on serving the customer's needs. A customer service desk will always be staffed. If a customer has any type of question or concern, a BRIGHT STAR employee will always be available to assist.

BRIGHT STAR will offer introductory classes on the Internet and email. These classes will be designed to help novice users familiarize themselves with these key tools and the BRIGHT STAR computer systems.

Marketing Strategy
Bright start internet service provider. It will serve high-quality coffee and espresso specialty drinks at a competitive price. Due to the number of cafes in North Nazimabad it is important that Bright start sets fair prices for its advertising as its main source of promotion. Pricing Strategy Bright start Determining a fair market, hourly price, for online use is more difficult because there is no direct competition from another cyber-cafe in Eugene. Therefore, Bright start

Attract Novice Internet Users

BRIGHT STARS first strategy focuses on attracting novice Internet users. BRIGHT STAR plans on attracting these customers by:

considered three sources to determine the hourly charge rate.

Financial Plan

Start-up Funding Owner Loan Investor Total Investment Important Assumptions

Yr-1 Plan Month Current Interest Rate Long Term Interest Rate Tax rate 1

Rs. 67650000/Rs. 67650000/Rs. 67650000/Rs. 202950000/-

Break-even Analysis

Yr-2 2

Yr-3 3

Key Financial Indicators

Projected Profit and Loss

Projected Cash Flow

Other Current Liabilities

0 15,972

0 18,610

0 18,868

Projected Balance Sheet

Our projected balance sheet is presented in the table below. Pro Forma Balance Sheet
Year 1 Assets Year 2 Year 3

Subtotal Current Liabilities

Long-term Liabilities Total Liabilities

14,400 30,372

9,400 28,010

4,600 23,468

Paid-in Capital Retained Earnings Earnings

55,000

55,000

55,000 (31,904) 15,913 39,010 62,478

(62,290) (49,574) 12,716 5,426 35,797 17,671 23,096 51,106

Current Assets Cash Inventory Other Current Assets Total Current Assets 28,817 6,980 0 35,797 42,592 8,514 0 51,106 53,681 8,796 0 62,478

Total Capital Total Liabilities and Capital

Net Worth

5,426

23,096

39,010

Business Ratios
Ratio Analysis
Industry Profile 0.90%

Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets 0 0 0 35,797 0 0 0 51,106 0 0 0 Percent of Total Assets 62,478 Inventory Liabilities and Capital Year 1 Year 2 Year 3 Other Current Assets Total Current Assets Current Liabilities Long-term Assets Accounts Payable Current Borrowing 13,972 2,000 13,610 5,000 13,868 Total Assets 5,000 100.00% 100.00% 100.00% 100.00% 0.00% 0.00% 0.00% 13.05% 19.50% 0.00% 100.00% 16.66% 0.00% 100.00% 14.08% 0.00% 100.00% 2.17% 84.78% 86.95% Sales Growth Year 1 0.00% Year 2 21.97% Year 3 3.32%

Current Liabilities Long-term Liabilities Total Liabilities Net Worth

44.62% 40.23% 84.84% 15.16%

36.41% 18.39% 54.81% 45.19%

30.20% 7.36% 37.56% 62.44%

28.33% 16.21% 44.54% 55.46%

Percent of Sales Sales Gross Margin Selling, General & Administrative Expenses Advertising Expenses Profit Before Interest and Taxes 100.00% 75.00% 69.89% 0.00% 8.23% 100.00% 75.00% 69.18% 0.00% 8.80% 100.00% 75.00% 69.93% 0.00% 7.60% 100.00% 100.00% 79.00% 1.01% 1.62%

Main Ratios Current Quick Total Debt to Total Assets 2.24 1.80 84.84% 2.75 2.29 54.81% 3.31 2.85 37.56% 0.00 0.00 0.00%