Getting Beyond the Web 2.

0
Hype with a Focus on Real
Pharma Business Applications!

2nd Annual
Digital Pharma
On the Cutting Edge of Integrating New Media and
New Marketing with a Focus on Regulatory Issues
OCTOBER 14-16, 2008 • THE WESTIN PRINCETON • PRINCETON, NJ
FEATURING TWO PRE-CONFERENCE WORKSHOPS HEAR FROM THE FOLLOWING PHARMA MARKETERS AND MORE:
WORKSHOP A WORKSHOP B
Marketing to Women Using Mobile Technologies to KEYNOTE ADDRESS
Who are Multitasking Support Behavior Change in
Digital Consumers Pharma Marketing Initiatives Social Networks in Health Care: Forgetting What you Know is the
First Step in Driving the Most Effective Marketing Campaign
Sam Trujillo Craig Lefebvre, PhD Joe Natale, Vice President, New Media,
Director of Marketing Professor of Social Media CHILDREN WITH DIABETES, INC., A JOHNSON & JOHNSON COMPANY
Women’s Health GEORGE WASHINGTON
BAYER HEALTHCARE UNIVERSITY KEYNOTE ADDRESS
PHARMACEUTICALS
Laying the Groundwork for Engagement in Social Media
Cheryl Ann Borne Craig Audet, Vice President, US Regulatory Affairs Marketed Products,
Director of Pharmaceutical Marketing
SKYSCAPE SANOFI-AVENTIS

Mobilizing Your Company for Fuller Web 2.0 Engagement

WITH PARTICIPATION FROM THE FOLLOWING COMPANIES: Mark Gaydos, Senior Director, US Regulatory Affairs Marketed Products
About.com SANOFI-AVENTIS
Astra Zeneca
Bayer Healthcare Pharmaceuticals (2 Speakers!) Using Web 2.0 and ePharma as a BUSINESS TOOL; Not Because
Children with Diabetes, Inc., a J&J Company They Are The Latest and Greatest Craze
Eli Lilly Victor Alino, Senior eMarketing Manager, BAYER HEALTHCARE PHARMACEUTICALS
eMarketing Association
EMD Serono
Fleishman Hillard The Tools of Digital Pharma: Know What they Are and How to Use
HealthEd them in an Integrated Fashion
Infomedics Louis Sanquini, Director, Allergy Franchise, MEDA PHARMACEUTICALS
Meda Pharmaceuticals
Medtronic An Open Forum to Discuss Various Aspects of Regulatory and Legal
Merck Concerns with Social Media
Sanofi-Aventis (2 Speakers!) Cynthia Phillips, Director, Regulatory Affairs, SHIRE HGT
Sepracor
Skyscape WORKSHOP
Vibrant Media Marketing to Women Who are Multitasking Digital Consumers
Wyeth Sam Trujillo, Director of Marketing Women’s Health,
BAYER HEALTHCARE PHARMACEUTICALS
THANK YOU TO OUR SPONSORS:

To register call 866.207.6528

or visit us at www.exlpharma.com
 2nd Annual

Digital Mission Statement

Digital Pharma takes the “e” for Electronic

Pharma
and pushes it forward into the Digital Era.
This event strives to bring the industry
into the next generation of marketing
and media.

Who Should Attend? Dear Colleague,

This conference is designed for pharmaceutical, biotechnology, In October 2007 Digital Pharma caught lightning in a bottle
specialty pharma, generic, medical device, and additional healthcare and brought Web 2.0 to center stage for an enthusiastic
colleagues whose responsibilities include: industry audience that turned out like no other Exl event in
2007. One year later we bring you an evolved set of topics
• Marketing & Sales that goes beyond asking “What is Web 2.0?” and explores in
• Digital Marketing depth the questions: What are We Doing With It?, and What’s
• Relationship Marketing Next? This conference provides a forum to propel pharma
• eBusiness/eMarketing marketers, out of the hype, confusion and overused clichés
• Integrated Solutions surrounding technology’s immense impact on communica-
• Advertising & Promotion tion. Not only do we have a packed agenda of case studies,
• DTC Marketing highlighted by Joe Natale, VP of New Media at J&J’s Children
• Brand Management with Diabetes, Inc., but we also are proud to showcase a full
• Product Management morning of the regulatory updates that you have asked for,
• eDetailing featuring Craig Audet, VP of US Regulatory Affairs, Marketed
• ePromotions Products at Sanofi-Aventis.
• eBusiness
• Internet Communications As demonstrated at the inaugural conference, Digital Pharma
• Information Technology brings together a tremendous cross section of delegates
• Information Systems from throughout the industry, including those from Mar-
• Strategic Planning keting/eMarketing, Brand Teams, eBusiness, Regulatory,
• Project Management Knowledge Management—a group representing the many
• Special Projects job functions that intersect within the use of technology in
• Customer Service this fast moving age.
• Privacy Officers
• Regulatory Affairs We welcome you to join us as we explore the cutting edge of
Digital Marketing!
This program will also be of interest to:
Vendors, agencies, consultants, and other organizations that specialize in Best,
Pharmaceutical Interactive Marketing

EXL PHARMA WOULD LIKE TO THANK

OUR 2008 ADVISORY BOARD:
Joe Shields, Product Director, WYETH Jason Youner Kristen Hunter
William Kenderdine, eMarketing Product Manager, ASTRAZENECA Conference Director Production Head
Debbie Botwick, Director, Digital Marketing, PFIZER, INC. Exl Pharma
Len Starnes, Head, Global eBusiness, BAYER SCHERING
Kevin Nalty, Director, Strategic Web Communications, MERCK & CO.
Pre-Conference Workshops
8:00 Pre-Conference Workshop Registration and Continental Breakfast
9:00 - 12:00 Pre-Conference Workshop A
An Integrated 360 Degree Approach to Digital Marketing
Targeted Towards Women
• Delivering information that is comprehensive and accurate, personally relevant
and passionately delivered by credible sources
• Successfully integrating web 2.0 ( SEM, blogs, social networking, mobile, and
widgets) into the marketing mix
Sam Trujillo
Director, Consumer Marketing, Women’s Healthcare Business Unit
BAYER HEALTHCARE PHARMACEUTICALS
12:00 Luncheon for Workshop A Attendees
1:00-4:00 Pre-Conference Workshop B
Using Mobile Technologies in Pharma Marketing Initiatives to
Support Behavior Change in Key Stakeholders
PART ONE
• How mobile is increasing compliance and persistence and ways to make the most of it
for your brand or initiative
• The value of mobile technology is simple: it enables companies to do more for less.
• Where these technologies are headed in the future and how to implement them now
to be ready
Conference Begins-Day One
8:00 Conference Registration & Continental Breakfast
8:30 Chairperson’s Welcome
Keynote Address!
8:45 Social Networks in Health Care: Forgetting What You
Know is the First Step in Driving the Most Effective
Marketing Campaigns
• Health 2.0: An updated account of what it really means and how it is changing healtcare
in ways we never imagined
• New marketing campaigns: move from reach and frequency to engagement
• Next generation of market research: why H2.0 provides the most valuable marke
research in real time
• Measures of Success: how do you know H2.0 is working for your brand?
Joe Natale, Vice President, New Media, CHILDREN WITH DIABETES, INC.
A JOHNSON & JOHNSON COMPANY
About the Company
Children with Diabetes, Inc. (CWD) operates one of the most established, well-
trafficked online diabetes communities through www.childrenwithdiabetes.
com. Online since 1995, CWD currently has 25,000 visitors daily. The company
promotes the Quilt for Life diabetes awareness project, and hosts Friends for
Life conferences to provide education and support for children with diabetes
and their families. In March of 2008 CWD joined the Johnson & Johnson Family
of Companies as part of the Diabetes Franchise.
TUESDAY, OCTOBER 14TH, 2008
PART TWO
This panel-led workshop provides firsthand testimonies from a primary care physician and
nurse practitioner on the mobile information technology habits of healthcare professionals,
while sales and marketing experts show you how to leverage the PDA/Smartphone channel
to educate and market to HCPs about your brand. A lively audience participation discussion
follows to ensure you understand:
• The role and influence of the PDA/Smartphone on diagnosing, treatment and
prescribing behaviors
• The relative low influence of traditional communications on PDA/Smartphone-savvy
clinicians’ decision making
• New opportunities to reach this valuable audience segment, and potential ROI
• Plus, attendees will be provided with the latest research findings, study data, and white
paper for further reading and analysis.
Craig Lefebvre, PhD Cheryl Ann Borne
Professor of Social Media Director of Pharmaceutical Marketing
GEORGE WASHINGTON Skyscape
UNIVERSITY
4:30 Workshop Day Concludes
WEDNESDAY, OCTOBER 15TH, 2008
9:30 Using Web 2.0 and ePharma as a BUSINESS TOOL:
Not Because They Are The Latest and Greatest Craze
• An up-to-date description of what web 2.0 represents from a business perspective, and
how it can be used to improve the company’s bottom line.
• A detailed analysis of the technological underpinnings of Web 2.0 including social
technologies, wikis, content-sharing sites, blogs, etc.
• What specific business objectives can be realistically accomplished with the use of a
sound web 2.0 strategy
• An outline of Web 2.0 program categories with specific examples of initiatives
• Some of the most effective metrics to measure progress and results of Web 2.0 initiatives
Victor Alino, Senior eMarketing Manager, BAYER HEALTHCARE PHARMACEUTICALS
10:15 Mid Morning Networking & Refreshment Break
10:45 Making Online Programming “More Clear” even
when Running Highly Integrated Programming such
as TV, Radio, Print and Online.
We need to transition from executing online programming with “hope” to executing with
“confidence.”
To do this marketers must be willing:
• To learn about more about the space in order to reach and engage consumers
• Fit the online programming into the traditional pharma metrics such as SOV, reach and
frequency
• Measure the results and optimize in order increase the likelihood of a positive ROI
Louis Sanquini, Director, Allergy Franchise, MEDA PHARMACEUTICALS
Main Conference-Day One
Panel Discussion
11:30 Running on Quicksand: Web 2.0 and the New Era Of
Pharmaceutical Marketing
• How to approach the new wave in online communications
• Talking to individuals, not markets
• How the digital era has forever altered the way we approach pharmaceutical marketing
MODERATOR:
Joe Shields, Product Director, Enbrel, WYETH
Track A
1:15 Sizzle & Substance: How to Make a Lasting Impressing
with Interactive Marketing
• Focus on the substance behind the sizzle – understanding how people, and more
importantly patients, process and act on information.
• Explore how educational theories and adult learning principles combined with interac
tive design principles can create interactive experiences that are both effective and
memorable. Using a case study approach, we will cover the following:
»» Techniques to make a lasting impression
»» Ways to improve comprehension
»» How to use interactivity and multimedia effectively
Barbara Pagano, SVP, HEALTHED INTERACTIVE
2:00 How do DTC Marketers Reach New Consumers and
Patients? Is it Via New Media or New Marketing or Both?
Never before have consumers and patients had so much information at their disposal to research and
talk about health care treatments. This comes at a time when pharmaceutical companies are also
facing new environmental challenges while being in the media spotlight.
• Meet the new consumer
• Who has the power now?
• The marketing environment surrounding pharma products
• Is DTC marketing stuck in Web 1.0?
• It’s engagement not impressions that matter to empowered consumers
• The barriers that most pharma companies face and how to overcome them
• Measuring your programs on the Internet: the tools are there
• Even physicians are turning off pharma messages
• Build capabilities NOW or it will be too late
Richard Meyer, Senior eMarketing Manager, MEDTRONIC
BLOGGER, “THE WORLD OF DTC MARKETING”
2:45 Mid Afternoon Networking & Refreshment Break
Case Study
3:15 The I’m Too Young For This! Cancer Foundation
A TIME Magazine Best 50 Website for 2007, the I’m Too Young For This! Cancer Foundation, is a
pioneering, survivor-led advocacy, support and research organization working exclusively on behalf
of survivors and care providers under the age of 40. Our mission is to end isolation and improve qual-
ity of life for young adults affected by cancer. Hear how we accomplish this by:
• Serving as a global support community that provides ‘one-stop’ access to hard-to-find
resources, peer support and social networks
• Educating providers about the unique issues facing this population
• Using social media in a patient centric world and using vertical affinity marketing to
identify need and improve health outcomes
Matthew Zachary, Founder & Executive Director, I’M TOO YOUNG FOR THIS!
CANCER FOUNDATION
WEDNESDAY, OCTOBER 15TH, 2008
PANELISTS:
Louis Sanquini, Director, Allergy Franchise, MEDA PHARMACEUTICALS
Blane McMichen, eMarketing Consultant, ELI LILLY & COMPANY
Kathleen Onieal, Former Global Leader Of Marketing Innovation, MERCK & CO. 
Panel positions are available. For more information please contact
Jayson Mercado at jmercado@exlpharma.com or 212-400-6236
12:15 Luncheon for Conference Attendees
Track B
1:15 Patient-Pharma Web 2.0: Safe Social Media that
Supports The Patient Journey and Builds Brand Equity
With Patients and Physicians
• By focusing on what patients are asking for and adding meaningful patient support initiatives,
powerful Web2.0 sites can be built which offer patients a unique connection to your pharma
brand
• Learn how to build Social Media sites for patients that avoid the frustrations of unconstrained
dialogue and allow the patients, doctors and Pharma to build new trust, value and brand
loyalty from the unique tools that only Web 2.0 brings
Michael Ball, VP Marketing and Product Management, INFOMEDICS INC.
2:00 Using Technology to Connect Marketing + Sales
• Examples of new + improved HCP technologies in the marketplace
• Analyze the best new channels for your business - and ensure they are right for your
customers
• Learn how to manage multiple channels and integrate them to provide superior
customer value and Sales Representative Effectiveness
Mike Fowler, Virtual Sales Manager, ELI LILLY & CO.
RAVE REVIEWS FROM PAST DIGITAL PHARMA ATTENDEES:
“Digital Pharma is the place to go if you want to learn the latest in digi-
tal trends from your peers and leaders in the industry. All the informa-
tion presented last year was extremely high quality.”
-Paul Hunter, Product Director, SHIRE
3:15 A Strategic Overview of Why We Should Care About
Managing our Marketing Technology Knowledge and
How to Achieve This
• What is to be gained and lost by managing this knowledge?
• How can we shift our culture to do this effectively?
• How do we go about starting this process?
• How to tactically go about collecting knowledge and formatting it for ease of retrieval
• Options for integrating the lessons learned into program briefings
• Being specific with vendors/agencies about what you do and do not want
• Debriefing the team, collecting knowledge and adding it to the knowledge base
• Analyzing the best opportunities to leverage all this
William Kenderdine, Global eMarketing Project Manager, ASTRAZENECA
Main Conference-Day One
Panel Discussion
4:00 Overcoming the Barriers: How the Latest Digital
Technologies are Helping to Bridge the Gap Between
Pharma and Physicians
• How digital technology has changed the way physicians gather and use information
and the way we communicate with them
• Leverage point-of-care mobile and desktop clinical information resources to educate
and market to physicians about your brand
• Use digital technology in a completely new way to interact with and provide valuable
information to physicians at medical conferences
MODERATOR:
Mark Gleason, Principal, HYGRO GROUP
PANELISTS:
John Ryder, Vice President of Sales, SKYSCAPE
Shwen Gwee, Senior Manager Marketing Communications, SEPRACOR
INTERACTIVE ROUNDTABLE DISCUSSIONS
4:45 Participate in the opportunity to discuss key issues
impacting Digital Pharma Executives off-line in our
new interactive roundtable sessions.
5:30 PM Cocktail Reception Begins- Wine Tasting hosted by
Main Conference-Day Two
8:45 Chairperson’s Recap of Day One
Keynote Address! Regulatory Update
9:00 Laying the Groundwork for Engagement in
Social Media
• Some important facts & statistics related to online healthcare information
• Reasons pharma needs to engage in Web 2.0
• A few key questions companies must answer before engaging in Web 2.0
• Once the commitment is made, important decisions must be made
• What has the FDA (not) said?
• What steps can a company take to get started?
Craig Audet, Vice President, US Regulatory Affairs Marketed Products, SANOFI-AVENTIS
Regulatory Case Study
9:45 Mobilizing Your Company for More Complete Web 2.0
Engagement
• Establish a cross-functional (Communications, Legal, Marketing, Medical, Regulatory,
Safety) team dedicated to digital media/new customer channels
• Non-Marketing team members must think like their Marketing colleagues - consider
full range of possibilities
• Identify the initiatives your company wants to pursue, and include a clear business
rationale and objectives
• Gain senior management approval of proposal for each initiative that anticipates and
addresses regulatory and other potential risks
WEDNESDAY, OCTOBER 15TH, 2008
Panel Discussion
4:00 The Future of Online Media for Pharma
This panel will bring together key executives from online advertising, including senior strate-
gists from the agency side and pharmaceutical advertisers.
• How online media has evolved overall and what that means for the pharmaceutical
industry
• New technologies, including the use of video, challenges, and success stories from the
marketplace
• Measurement, optimization and how to get the most out of your online advertising
campaign
MODERATOR:
Zoë Elliott, Director of Healthcare, VIBRANT MEDIA
1. Web 2.0 for Pharma: More Hype Than Substance?
2. Lessons Learned from 10 Years of eMarketing
3. Raising Questions for Digital Pharma’s Day 2 Regulatory Focus
4. Can Digital Marketing Save DTC?
5. A Data Driven Approach to Digital Marketing
6. Building Digital Relationship Management Capabilties
THURSDAY, OCTOBER 16TH, 2008
• Move forward in stages order to identify & address unanticipated issues, and to gain
experience & comfort with environment
• Progress with caution, but progress nonetheless, to fuller engagement
Mark Gaydos, Senior Director, US Regulatory Affairs Marketed Products, SANOFI-AVENTIS
10:30 Networking & Refreshment Break
Regulatory Forum
11:00-12:30
An Open Forum to Discuss Various Aspects of
Regulatory and Legal Concerns with Social Media
• Regulations and laws that may be applied to social media
• Identifying the regulatory and legal risks in social media
• How to work with your regulatory and legal counterparts
• Mitigating risk in the world of Web 2.0
Cynthia Phillips, Director, Regulatory Affairs, SHIRE HGT
Alan Minsk, Attorney, ARNALL GOLDEN GREGORY LLP
12:30 Luncheon
Main Conference-Day Two THURSDAY, OCTOBER 16TH, 2008

Track A Track B
1:30 Strategic Considerations in Crisis Response in an Era Panel Discussion
of Social Media 1:30 The Future of Marketing: Where “e” is
• The viralization of Crisis - How Social Media have changed the landscape for crisis response and indistinguishable from the Old Channels
why you need to change with it. • Can Pharma adapt Web 2.0 into its Marketing Plans?
• The Need for Speed - How to develop systems that offer you integrated issues monitoring and • What are the main reasons Pharma is so far behind the curve?
crisis response tools for almost no investment • Taking the Pulse on Pharma’s ability to integrate Web 2.0 into a careful, compliant media mix.
• Crossing the line in a time of crisis - because there are no secrets in Web 2.0 - what not to do in a • What Pharma can learn from eMarketing in Other Industries; Making the most of a unique
social media environment opportunity to earn trust and communicate with customers from the inside-out
• Getting ahead of the curve - What to expect next? • Best practices and trends in the eMarketing arena

Mark Senak, Blogger; Eye On FDA, Senior Vice President, FLEISHMAN-HILLARD MODERATOR:
Robert Fleming, President/CEO, eMARKETING ASSOCIATION

PANELISTS:
GROUP DISCOUNTS AVAILABLE! Jennifer Korch, Senior eMarketing Manager, BAYER HEALTHCARE PHARMACEUTICALS
Register 3, the 4th attends free Kevin Nalty, Director, Strategic Web Communications, MERCK & CO.
Richard Meyer, Senior eMarketing Manager, MEDTRONIC and Blogger, “THE WORLD OF
DTC MARKETING”

2:15 Can eMarketers Make a Business Case? How to Sell 2:15 The Opening of a Whole New World: Digital
Ideas Inside a Company Relationship Marketing Programs
• Making the case: getting executive buy-in and operating in a system that is slowly • How the very nature of the new channels has created a range of new tools, approaches
“getting it” and models
• Why Pharma has no choice but to join the rest of industry and fully incorporate Digital • Behavior models and its relevance in pharma markets
into its internal and external communications • What we’ve learned so far about using social communication to build consumer and
• Keeping up with technology and understanding how to utilize and leverage it to physician groups
improve the way we do our jobs

Shwen Gwee, Senior Manager Marketing Communications, SEPRACOR

3:00 Mid Afternoon Networking & Refreshment Break

3:30 Measuring and Enhancing the Value of Web 2.0 Tools
Being Used by Pharma
• Allocation of Digital Pharma Budgets: Determining which interactive media have the
largest impact on your brands and how to add incremental value through integration
to extend reach
• Test to prove the concept and prepare to scale-will it provide the ROI necessary to forever alter
media spend?
• What metrics are currently in place and how will they change as our Marketing Programs
change?
3:30 The Rapidly Changing Context Of Information And
Knowledge Management Functions In Biopharma:
Building Intelligence
• Understanding cultural and global differences in information management
• Innovating with software as a service while maintaining security and IT alignment
• Recruiting specialists in new KM and health informatics fields
• Establishing content management systems for collaboration
• Collecting requirements and conducting business analysis for fast changing environments
Tim Batchelder, Medical Information Communication System Specialist, EMD SERONO

4:45 Conference Concludes

Sponsorship & Exhibit Opportunities

Do you want to spread the word about your organization’s solutions and services to potential clients who will be attending this event?
Take advantage of the opportunity to exhibit, underwrite an educational session, host a networking event, or distribute promotional items to attendees.
ExL Pharma will work closely with you to customize a package that will suit all of your needs. To learn more about these opportunities, please contact:

Jayson Mercado
Division Head, Business Development
(212) 400-6236 | jmercado@exlpharma.com
 2nd Annual

Digital
Pharma
Media Partners Four Ways to Register:

Fax: 888-221-6750
Mail: ExL Events, Inc.
555 8th Avenue, Suite 1703
New York, NY 10018
Phone: 866-207-6528
Online: www.exlpharma.com

Fees and Payments for attending 3rd Drug Pricing

& Reimbursement

Register by August 29th, 2008 to take advantage of our Early-Bird Pricing:

Corporate Rate: Main Conference $1695
Corporate Rate: Main Conference & Workshop $1995
Corporate Rate: Main Conference plus Two Workshops $2195

After August 29th, 2008 pricing is as follows:

Corporate Rate: Conference Only $1895
Corporate Rate: Main Conference & Workshop $2195
Corporate Rate: Main Conference plus Two Workshops $2395

On-site Price:
Corporate Rate: Conference Only $2095
Venue Information: Corporate Rate: Main Conference & Workshop $2395
Corporate Rate: Main Conference plus Two Workshops $2595

Group Discount Program: For every three simultaneous registra-

Westin Princeton
201 Village Blvd.
Princeton, NJ 08540
P: 609-452-7900
www.westin.com
Room Reservations:
If you require overnight accommodations please contact the hotel directly
to book your room. ExL has reserved a block of rooms at a discounted rate
for conference participants. Please mention ExL Pharma and the conference
name to take advantage of this discount. You must book your room Monday
September 22nd to be eligible for this discounted rate. Please book your
room early as the rooms available at this rate are limited.
tions from your company, you will receive a fourth complimentary
registration to the program.
To take advantage, please call 866-247-9597
Make checks payable to ExL Events, Inc. and write code P222 on your check. You may also use Visa,
MasterCard, Discover or American Express. Payments must be received by September, 14, 2008.
Cancellations: If you need to cancel your registration for an upcoming ExL conference,
please note the following policies derived from the Start Date of the event:
Four weeks or more: A full refund (minus a $95 processing fee), or a voucher to another ExL
event valid for two years from the voucher issue date.
Four weeks or Less: A voucher to another ExL event valid for two years from the voucher issue date.
To receive a refund or voucher, please fax your request to 888-221-6750.
Conference registrations may be transferred to other colleagues in the event you are unable to attend. Please
notify the ExL Pharma, info@exlpharma.com, prior to the event with the name and contact information of the
replacement attendee
To receive a refund or voucher, please fax your request to 888-221-6750.
Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancella-
tion, every effort to find a suitable replacement will be made.
*The opinions of this faculty do not necessarily reflect those of the companies they represent or ExL Events, Inc.*
 Over 30 Speakers
Participating!

2nd Annual
Digital Pharma
On the Cutting Edge of Integrating New Media and The Original Event on
New Marketing with a Focus on Regulatory Issues Web 2.0 Strategy for
Pharma with Over 200
OCTOBER 14-16, 2008 • THE WESTIN PRINCETON • PRINCETON, NJ in Attendance!

Social Networks in Health Care: Forgetting What you Know is the First Step in
Driving the Most Effective Marketing Campaign
Joe Natale, Vice President, New Media, CHILDREN WITH DIABETES, INC., A JOHNSON & JOHNSON COMPANY
Laying the Groundwork for Engagement in Social Media
Craig Audet, Vice President, US Regulatory Affairs Marketed Products, SANOFI-AVENTIS
Mobilizing Your Company for Fuller Web 2.0 Engagement
Mark Gaydos, Senior Director, US Regulatory Affairs Marketed Products, SANOFI-AVENTIS
Using Web 2.0 and ePharma as a BUSINESS TOOL; Not Because
They Are The Latest and Greatest Craze
Victor Alino, Senior eMarketing Manager, BAYER HEALTHCARE PHARMACEUTICALS
The Tools of Digital Pharma: Know What they Are and How to Use
them in an Integrated Fashion
Louis Sanquini, Director, Allergy Franchise, MEDA PHARMACEUTICALS
An Open Forum to Discuss Various Aspects of Regulatory and Legal
Concerns with Social Media
Cynthia Phillips, Director, Regulatory Affairs, SHIRE HGT
Marketing to Women Who are Multitasking Digital Consumers
Sam Trujillo, Director of Marketing Women’s Health, BAYER HEALTHCARE PHARMACEUTICALS

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