Está en la página 1de 7

Marcelo Manucci

CHANGE management CHANGE


Audiobook | Read by the author | All rights reserved 2012

bussiness landscape
The characteristics of this context characterized by increasing complexity and uncertainty.

NEW

Marcelo Manucci | All rights reserved 2012

challenges for changing TIMES


Five dimensions that allow a company to keep a competitive participation under these conditions.

FIVE

Marcelo Manucci | All rights reserved 2012

THE of strategy
A strategic model to deal with this new business context.

possibilities

Marcelo Manucci | All rights reserved 2012

HEALTHY

competitiveness
The concern about sustain economic performance levels, while maintaining personal well-being conditions.

Marcelo Manucci | All rights reserved 2012

THE mask of
the symptoms
The difficulties of the corporative structure to adapt and interact with the context demands.

Marcelo Manucci | All rights reserved 2012

MARCELO MANUCCI
Psychologist with PhD in Communication. One of the most renowned authors on "Managing Change" in Spanish speaking countries. He works throughout Latin America and Spain. These are the first texts in English about the new landscape of corporate decisions. To learn more about the author:

www.estrategika.org/english