Business Plan for ETA-GIS Proposal Number Version Date

Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Business Plan for ETA- GIS

The ETA- GIS Business Plan is confidential and contains proprietary information including trade
secrets of ETA-ASCON. Neither the Plan nor any of the information contained in the Plan may be
reproduced or disclosed to any person under any circumstances without express written
permission of M.S.S.Mohamed Niyaz

By M.S.S.MOHAMED NIYAZ 1
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

INDENT AUDIENCE
AL-Haj S.M. SALAHUDDIN
Managing Director and President
ETA-ASCON and ETA-STAR Group of companies

S.AHAMED SALAHUDDIN
Director
IT- Intuitive
ETA-ASCON, ETA-STAR Group of Companies

Board of Director
ETA-ASCON Group Companies

Prepared by: M.S.S.Mohamed Niyaz,

Document Version: Beta 1.0
Date: April 30, 2006
E-Mail: niyaz3@hotmail.com
Mobile: 9884093988/24750128

By M.S.S.MOHAMED NIYAZ 2
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

INDEX

Executive Summary 4

Proposed Business 5

Mission and Strategy 6

Market 6

Competitive Analysis 9

Project Life Cycle and Methodology 17

Operations 20

Management and Staffing 22

Contingency Plans 24

Financial Projections 25

Conclusion

By M.S.S.MOHAMED NIYAZ 3
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Executive Summary
The ETA-ASCON group is renowned as “The largest technical and quality
workforce in middle east “, committed to the highest international standards of
business. A multi-national with multi-dimensional, vastly diversified
organization, the ETA-ASCON group today stands as a pre-eminent corporate
entity not only in Middle East but also in Asian countries. ETA-ASCON has
established an enviable reputation for quality, service and cost-effective
technological capability, through farsightedness and sheer professionalism.

Every day businesses are planning, making decisions and delivering services
based on, where things are and how they relate to each other. In fact, every
business is underpinned by location-based information whether it’s CARS TAXI
ASCON, M&E, MELCO, T&S or even retail like GIORDANO. In today’s
competitive markets, it is essential to maximize the use of data for a whole host
of activities including identifying new customers, optimizing resources,
evaluating risk or identifying profitable outlets and catchments areas. However,
many businesses don’t realize that they already hold the data to enhance these
activities because they don’t know how to analyze it and release its value. GIS is
the complete solution for ETA-ASCON group as whole.

Industry Trends

As competitive pressures from both domestic and international sources continue

to rise, managers are being forced to closely scrutinize their product or tendering
cost. The problems are particularly acute in the every industry where volume
production and heated competition have resulted in extremely thin-margined
commodity pricing. Industry managers are now compelled to increase
productivity, maintain or improve quality, and reduce labor costs. Otherwise,
they will suffer the same consequences U.S. manufacturers - i.e., slowly wither
away because of foreign competition.

Executives in an organization are tasked daily with making decisions to drive the
business. These decisions range from product direction, investment
opportunities and sales to investor relations, customer retention and much more.
Every executive pulls upon experiences, knowledge, industry data and other key
points of information to make those decisions. Perhaps, the most important
component to making an informed decision, however, is the accuracy and
timeliness of the information needed to make the call. This issue of information
accuracy and timeliness is the primary need for a progressive Customer
Relationship Management (CRM) Strategy.

By M.S.S.MOHAMED NIYAZ 4
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

When properly implemented, a GIS solution can gather critical points of

information from multiple sources within the business to provide a high-level or
granular report of data. This data can be used to make informed decisions to take
guesswork out of the picture. A properly implemented GIS solution can provide
a wealth of information and benefits, which ultimately will increase profits,
decrease inventory defections and provide a framework for streamlined
efficiency and cost savings.

Why India

Ever Since Y2K (year 2000 bug) and IT - E-Com Boom and bust, India proved out
to be a high quality workforce and low cost destination. This made many MNC’S
to move their R&D as well as maintenance facilities to India as compare to china
which till date haven’t got the required supply in knowledge industry . India
serves not only for IT industry but also to various Industries from Designing to
manufacturing, Development to maintaining. This is the major key driver for
many FDI in India.

Proposed Business
ETA-GIS

In Today’s competitive world, Business Intelligence Tools are vital for any
reputed tech-savvy organization. Software Tools like SAP, CRM, ERP, and SCM
gives an organization in-depth analysis and forecast based on the data provided
to the system. GIS is one such MIS tools with 100% accuracy and Helps Company
like ETA-ASCON groups in order to keep track of its daily operation, tracking of
logistic movement, tracking of assets, most importantly mapping and monitoring
its vital resource “HUMAN RESOURCE “(consists of technical workforce and
quality engineering executives). The system will be studied, developed and
monitor at both India and UAE. . ETA-GIS will serve like ETA-ITS. But the
development and maintenance will be operated in INDIA because of its low
operation cost and quality workforce. ETA-GIS goal is not only to serve parent
concern and its group companies but also to serve other clients throughout the
globe. The service to its parent concern helps ETA-GIS to gain more domain
expertise

By M.S.S.MOHAMED NIYAZ 5
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Mission and Strategy

MISSION

ETA GIS Division will serve all the division of ETA-ASCON group for their GIS
and Engineering services need for their daily activity by having main supporting
hub in INDIA with an onsite support for all its clients at required sites. The firm
will initially grow with its parent concern group of companies. Then it will
gradually grow by serving middle- east, America, Europe and Indian market by
having India as major supporting hub and other low cost Asian destination.

Strategy

The firm will succeed in the market place through aggressive pricing and
innovative contracting. It will offer its clients more for their money than the
competition. The emphasis will be on substantial price advantages due to low
cost supporting hub.

Market
Need for an GIS Solution

An increasingly competitive environment requires companies to equip their

work forces with real-time and advanced technology tools for an enhanced
industry best practice and processes to make work force more productive. In the
new millennium, Gis is seeing a number of new development and trends that are
changing the industry. Among the key trends observed are the explosion of
internet (WEB GIS), increasing application of mobile and wireless computing,
remotely controlled high-quality work at lower cost hub. Through out the globe
GIS application are reaching a mature stages all it need is an quality and low cost
of maintaining the application‘s. India is one such destination for the growing
demand for maintaining GIS application’s Remotely .

By M.S.S.MOHAMED NIYAZ 6
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Proposed Technologies

1. Aerial Photogram try

2. Cartography / Map Publishing
3. Data Conversion
4. GIS Solution
5. GPS Surveying
6. Image Processing
7. Satellite Images
8. Surveying / Mapping
9. Lidar
10. Web Gis
11. Mobile Gis
12. Enterprise Gis or Business Gis

Market prediction

The market size as per IDC is around 4.8 billion US $ globally by 2008.

Marketing Strategy

PHASE 1
ETA-GIS will try to get projects from Parent concern ETA-ASCON, ETA-STAR
and AL-GHUARIR group of companies. This helps ETA-GIS to gain major
DOMAIN SKILLS as compare to any other major companies in a single window.
PHASE 2
ETA-GIS will also try to get projects on DATA CONVERSION TO IMAGE
PROCESS, LIDAR TO ENTERPRISES GIS. From India and Middle East market.

PHASE 3
ETA-GIS once after completing projects for ETA-ASCON and other concern it
will market the Products through out the globe. This will take after year one

Marketing Promotion

Promotion will be mainly participating in TRADE SHOWS which will be held at

DUBAI in November (IT – SHOWS) also in U.S. by ESRI at November every year. Even
giving ADVERTISMENT in trade journals. This is for the year 2006 & 2007

Strength

ETA-GIS has three significant strength

• INDIA as its development location

By M.S.S.MOHAMED NIYAZ 7
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

• Projects from Parent concern provides EXPETISE on multiple DOMAIN

which non of the competitor has
• Being part of the BRAND name ETA-ASCON

Weakness

GIS market is reaching maturity stage in most country. This may also consider as
an opportunity. In order to maintain GIS Application companies spend millions of
dollar.

Marketing Department

Marketing department consist of Business Development Manager, Marketing

Research Executive who will be doing Marketing Research work at INDIA. A
team of three Marketing Executive will be hired with/without experience. The
Team Initially will be concentrating in INDIA for PILOT PROJECTS. Then based
on their performance they will be given promotion by moving them to other
location. An attractive incentive plans for marketing team will be provided. The
full team will be responsible for developing MARKETING STARTEGY for GIS,
EPO and BPO. The complete Plan will be submitted to the management by the
end of year 2006.

Target Clients from ETA-ASCON Group

 Engineering & Construction

 Trading & Shipping

 Manufacturing & Assembling

 Facilities Management, Environment & Automobiles

 Retail & Leisure

Target Clients from AL-GHURAIR Group of Companies

 N.C.C (NATIONAL CEMENT COMPANY)

 MASHRIQ BANK

 MASAFEE WATER

By M.S.S.MOHAMED NIYAZ 8
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

 Gulf Extrusion

 Other Companies To be added

COMPETITIVE ANALYSIS

By M.S.S.MOHAMED NIYAZ 9
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Aerial Photogrammetry

Satellite Imagery
Consultancy
Web Gis
Enterprises GIS
GPS Solutions

Lidar
Surveying/Mapping
Cartography/Map Pub pPPublishing

Image Processing

Engineering Services
Training
Data Conversion
GIS Solution
INDIA

GISex* Technologies • • • •
Manchitra Services Pvt. Ltd. • • • •
GIS-Map Technologies (GMT)
Spatial Data Pvt Ltd • • •
Birla Technical Services
AABSyS IT Pvt Ltd • • • • •
Officeaids automation India • • • • • • •
Pvt.Ltd.
SGS Infotech Pvt. Ltd. • • • • • • • • • • •
NAVGATI GEOMATICS
Intec Infocom Pvt. Ltd. • • • • • • • • • •
GPMC InfoTech • • •
Apex Avasarala GeoSpatial Pvt. • •
Ltd.
HOPE Technologies Ltd • • • • • • • • •
IIC Technologies Pvt Ltd • • • • • • • •
Indian Resources Management • • • • • • • • • • • • •
Technologies Pvt Ltd
Diamond Point International •
ASTRA Infosys • • • •
Jishnu Ocean Technologies •
EmGISt India • • • • •
Goodland Surveys • •
TARU Leading Edge Pvt. Ltd • •
Secon Surveys Pvt. Ltd. • • • • • • • • • •
SCIENCE • • • • • • • •
TRC Consultants (I) Ltd • • • • •
Net decisions Pvt Ltd • •
Network Systems and Technologies • • • • •
Pvt Ltd.
Fugro Geonics Pvt. Ltd. • • • • • • • • • • • • •
Pelf InfoTech Pvt. Ltd. • • • • • •
By M.S.S.MOHAMED NIYAZ 10
THEOVEL SURVEYS • • • • • • •
Institute of Information Technology • • • • •
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

By M.S.S.MOHAMED NIYAZ 11
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Aerial Photogrammetry

Satellite Imagery
Consultancy
Engineering Services
Web Gis
Enterprises GIS
GPS Solutions

Lidar
Surveying/Mapping
Cartography/Map Pub pPPublishing

Image Processing

Training
Data Conversion
GIS Solution
INDIA

Sidus InfoTech Pvt. Ltd • • • • • • • •

Computer Aided Design Center • •
Jadavpur University
Vaigunth Ener Tek (P) Ltd • • •
Metalogic Systems (P) Limited • • • • •
Regal Services • • • • • • •
IGG Services (P) Limited • • • • • •
DVP Geomatic Pvt. Ltd. • • •
Archisoft Technologies Pvt.Ltd • • • • • • • • • • • • • •
Fisofex Limited • • •
Advanced Micronic Devices • • •
Limited
UNIglow Infotech Pvt Ltd • • • • •
Geographis (India) Ltd • • • • • • • • • • • •
Svam Software Ltd. • •
Datamatics Technologies Ltd. •
Aurovision Pvt. Ltd. • • • •
WTI ADVANCED TECHNOLOGY • • • • • • • • • • • • •
LTD( SUBSIDAIRY of TCS)
Bentley Systems India Private • • • • • • • • • • • • •
Limited
Coordinates • • • • • • •
KLUG IT (P) Ltd • • • •
Mappls • • •
Centre for Environment and •
Development
Pan American Business Solution • • • • • • • • • • •
(India) Pvt. Ltd
FEDSoft • • • • • • • •
Gamapiy Infotech Pvt. Ltd. • • •
Zigma Software Ltd •
DPS Technologies India Pvt Ltd • • • • • •
Trans Global Geomatics • • •
Landends Solutions Private • • • • • • • • • • • •
Limited
TCS •
By M.S.S.MOHAMED
Micro NIYAZ
Documents (I) Pvt. Ltd. • • 12
Meghna Infotech Pvt. Ltd. • •
Pixel Infotek Pvt. Ltd. • • • • • • • •
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

By M.S.S.MOHAMED NIYAZ 13
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

By M.S.S.MOHAMED NIYAZ 14
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Satellite Imagery
Consultancy
Aerial Photogrammetry

Engineering Services
Lidar
Surveying/Mapping
Cartography/Map Pub pPPublishing

Image Processing

Web Gis
Enterprises GIS
GPS Solutions

Training
Data Conversion
GIS Solution
INDIA

Pan Network • • • • • • • • •
Lepton Software Export & • • • •
Research (P) Ltd.
Web.Com(India)Pvt. Ltd. • • • • •
PCI Software Private Limited • • • • • • • • •
Rajweb.com Pvt. Ltd • •
Unique CAD Services (P) Ltd. •
RAMTECH Corporation • • • • • • •
Rana Informatics Limited • • • • • • •
Riddhi Management Services Pvt. • • • • •
Ridings Consulting Engineers • • • • • • • • • • •
Pvt.Ltd.
SAR SOFTECH Pvt. Ltd • • • • •
Siemens Information SystemsLtd. • • • • • • •
Sierra Atlantic Software Services • • • • • • • • • • • • •
Limited
GIS Institute •
TriCAD Design Consultants (P) • • • • • • • • • • • • •
Ltd.
Transworld Compressor • • • •
Technologies Ltd.
Webstar Infotech Pvt. Ltd. • • • • •
Utility Automation • • • • •
Spatial Data Private Limited • • • •
Speck Systems Limited • • • • • • • • • • • •
Stesalit Infotech Limited • • • • • • • • •
bontech eServices • • • • •

Kaizer Spatial Solutions Pvt. Ltd • • • • • • • • • • •

Q-Cad • •
ADCC R&C Center Ltd. • • • • • •
FleetLocator.com • •
By M.S.S.MOHAMED
Infotech Enterprises Ltd.NIYAZ • • • • • • • • • • • • • • 15
Rolta India Limited • • • • • • • • • • • • •
GIS Consortium (India) P. Ltd. • • • • • •
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

By M.S.S.MOHAMED NIYAZ 16
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Engineering Services
Aerial Photogrammetry

Lidar
Web Gis
Image Processing
GPS Solutions

Enterprises GIS

Satellite Imagery
Consultancy
Surveying/Mapping
Cartography/Map Pub pPPublishing

Training
GIS Solution
Data Conversion
INDIA

Enter Technologies Pvt Ltd • •

Geofiny Technologies Pvt.Ltd • • • • • • • • • • • •
LAWRENCE & MAYO •
DSM Soft Pvt Ltd • • • • • • • • • • • • •
HCL Technology • • • • •
GISbiz Technologies Pvt Ltd • • • • • •
GPS India • • • • •
@ROAD • • • • • • • •
RMSI • • • • • • • • • • • • • •
PCS Informatics • • • • •
Infosys • • •
SATNAV (sathyam) • • • • • • •
Wipro • • • • •

By M.S.S.MOHAMED NIYAZ 17
By
Tafsir
IRAN
Bahrain

Zistbaan Ins
IMIS Global

civil & IT co.

BORDAR MABNA
Business Plan for ETA-GIS

M.S.S.MOHAMED
Client Name: ETA-ASCON, Dubai

Aeromap technology systems

NIYAZ
Aerial Photogrammetry
Cartography/Map Pub pPPublishing
Aerial Photogrammetry
Data Conversion
Cartography/Map Pub pPPublishing

•
GIS Solution
Data Conversion
GPS Solutions
GIS Solution

•
Image Processing

•
GPS Solutions
Surveying/Mapping

• • • • • • • •
Image Processing

• • • • • •
•
Lidar
Surveying/Mapping
ETA GIS B1.0

Web Gis
Proposal Number

Lidar

•
Enterprises GIS

•
•
Web Gis Training
1.0

Enterprises GIS

•
Version

Satellite Imaginary

•
Training

•
Consultancy
Satellite Imagery
Consultancy Engineering Services
Date
30/04/06

Engineering Services

18
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Aerial Photogrammetry

Satellite Imagery

Engineering Services
Web Gis
Enterprises GIS
GPS Solutions

Lidar
Surveying/Mapping
Cartography/Map Pub pPPublishing

Image Processing

Consultancy
Training
Data Conversion
GIS Solution
U .A.E

GISTEC • • • • • • • •
MAPS geosystems • • • • • • • • • •
Global Scan Technologies L.L.C. • • • • • • • •
Intelligent Telecommunication • • • • • •
System
Apex International Group FZ-LLC • • • •
Cybertech UAE (web page
unavailable
EDocuMAN FZ LLC •
Geo & Logic GIS Solutions • • • • • • • •
Global Technologies • •

By M.S.S.MOHAMED NIYAZ 19
 Egypt

Protrac
GeoTIBA

Technology

Kazakhstan

Gisdelphi.com
Inotek Systems
Business Plan for ETA-GIS
Client Name: ETA-ASCON, Dubai

Quality Standards Information

By M.S.S.MOHAMED NIYAZ
Aerial Photogrammetry Aerial Photogrammetry

•
Cartography/Map Pub pPPublishing Cartography/Map Pub pPPublishing
Data Conversion Data Conversion

•
• •
GIS Solution GIS Solution

• • •
• •
• •
GPS Solutions GPS Solutions
Image Processing Image Processing

•
Surveying/Mapping Surveying/Mapping
Lidar Lidar
ETA GIS B1.0

Web Gis Web Gis

Proposal Number

• •
•
•
•
Enterprises GIS Enterprises GIS

• •
Training Training
1.0
Version

Satellite Imagery Satellite Imagery

•
•
Consultancy Consultancy
Engineering Services Engineering Services
Date
30/04/06

20
 Israel

Telmap

Kuwait

Research
Pakistan
Geoda Ltd.

Geoconsult
AA Solutions
Ltd. - AtlasCT

LMK Resources
Idan Computers Ltd.

OpenWare Company
Argus Holdings, Ltd.
Business Plan for ETA-GIS

Points Business Mapping Ltd

Kuwait Institute for Scientific

Client Name: ETA-ASCON, Dubai

Atlas Cartographic Technologies

By M.S.S.MOHAMED NIYAZ
Aerial Photogrammetry Aerial Photogrammetry Aerial Photogrammetry
Cartography/Map Pub pPPublishing Cartography/Map Pub pPPublishing Cartography/Map Pub pPPublishing
Data Conversion Data Conversion Data Conversion

• •
• •
•
•
•
• •

GIS Solution GIS Solution • GIS Solution

GPS Solutions GPS Solutions GPS Solutions

•
Image Processing Image Processing Image Processing

• • • • • •
• • • • •
• • • • •
• • • • • •
• • •
• • •
• • •
• • • • •

Surveying/Mapping Surveying/Mapping Surveying/Mapping

Lidar Lidar Lidar

•
•
Web Gis Web Gis Web Gis
• •
• •
• •
•

Enterprises GIS Enterprises GIS Enterprises GIS

ETA GIS B1.0
Proposal Number

Training Training Training

•
•
•
•

Satellite Imagery Satellite Imagery Satellite Imagery

•
•
•
•
•
•
1.0

Consultancy Consultancy Consultancy

Version

Engineering Services Engineering Services Engineering Services

Date
30/04/06

21
 Oman

Inteligis
Lebanon

GeoVision
Business Plan for ETA-GIS
Client Name: ETA-ASCON, Dubai

Consolidated Engineering)

Rawahy Technical Services

ArabiaGIS (Khatib & Alami

By M.S.S.MOHAMED NIYAZ
Remote Sensing and GIS Center
Aerial Photogrammetry Aerial Photogrammetry
Cartography/Map Pub pPPublishing Cartography/Map Pub pPPublishing
Data Conversion Data Conversion
GIS Solution GIS Solution
GPS Solutions GPS Solutions
Image Processing Image Processing

• • • • • • •
• • • • • •
• • • • •

Surveying/Mapping Surveying/Mapping
Lidar Lidar
ETA GIS B1.0

Web Gis Web Gis

Proposal Number

Enterprises GIS Enterprises GIS

• • •
• • •

• • • Training Training
1.0
Version

Satellite Imagery Satellite Imagery

•
•

Consultancy Consultancy
•

Engineering Services Engineering Services

Date
30/04/06

22
 Turkey

Sieurasia.com
Business Plan for ETA-GIS
Client Name: ETA-ASCON, Dubai

By M.S.S.MOHAMED NIYAZ
Aerial Photogrammetry

• •
Cartography/Map Pub pPPublishing
Data Conversion

•
GIS Solution
GPS Solutions
Image Processing

• •
Surveying/Mapping
Lidar
ETA GIS B1.0

Web Gis
Proposal Number

Enterprises GIS
Training

•
1.0
Version

Satellite Imagery
Consultancy
Engineering Services
Date
30/04/06

23
 Engineers
Saudi Arabia
INDONESIA

Saudi Geomatics
Technology House
Business Plan for ETA-GIS

Midwest Infotech Corp.

PT. Credent Technology

NavHome GeoSolutions
Inowa Prima Consult, PT
Client Name: ETA-ASCON, Dubai

NAVINDO TECHNOLOGIES

By M.S.S.MOHAMED NIYAZ
Geographic Technology Trading
Rashid Geotechnical & Materials
Aerial Photogrammetry
Cartography/Map Pub pPPublishing Aerial Photogrammetry
•

Data Conversion Cartography/Map Pub pPPublishing

Data Conversion
•

GIS Solution

• • •
GPS Solutions GIS Solution
•
•

Image Processing GPS Solutions

•

• • • • •
•
• • • • •
•
Surveying/Mapping Image Processing
•

Lidar Surveying/Mapping
ETA GIS B1.0

Web Gis Lidar

Proposal Number

• •
•
•

Enterprises GIS Web Gis

• •
•

Training Enterprises GIS

1.0
Version

Satellite Imagery Training

•
•
•
Consultancy Satellite Imagery
•
•

Engineering Services Consultancy

Date

•
•
30/04/06

Engineering Services

24
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

GIS is not a new technology it’s a three decade old technology. From the above
list LIDAR Solution in INDIA is just 20(In INDIA only NRSA IS PERMITED TO
OPERATE), BAHARIN is 1 and U.A.E. is 1. This shows there is less competition
as far as LIDAR is concern but the above list got from an INDIAN based website,
it may be to an extend correct information but many heavy weights like
Accenture and other majors who are present in Middle east might be well
established. Most of the Indian companies in the list are DATA Conversion
operator. But worldwide the cost for developing GIS based application and
solutions day to day increases also the maintenance cost. GIS Applications need
to be updated once in every year due to many changes in DEMOGRAPHY,
LAND USE, and MIGRATIONS. So there is a market always for GIS Application
SYSTEM
and Solutions, also due to rapid changes STUDY in technology platforms.
happening

Project Life Cycle, Methodology and Pricing

Data collection

Implementation/ Digitization
Maintenance

Editing
Testing

Labeling and
Annotation
Final output

By M.S.S.MOHAMED NIYAZ 25

Projection
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

By M.S.S.MOHAMED NIYAZ 26
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

PROJECT METHODOLOGY and PRICING

Data collection
The detailed map of Dubai city and other city’s of U.A.E. With the
scale of 1: 500 m will be collected. It contains all the details about the Major
roads, Minor roads, Streets, Rivers, Airports, Hospitals, Police stations, Mosques,
Post offices and other details defined by clients like dustbin points, construction
sites, and showrooms. By using GPS Points are collected etc.

Digitization
All the features are digitized from the scanned map by using GIS software.
Roads, Streets and other features are digitized as line, River as polygon and all
the other features as point.

Editing
All the errors (Overshoot, under shoot, Slivers and Spikes) are rectified by
using GIS software and Topology will be built.

Labeling and Annotation

All the Line, Point and Polygon features are labeled individually by using
GIS software.

Projection
The final map is projected by using the values of GPS to transform the
digital map in to Real world coordinate system. This will give the length of the
line features and the area of the polygon exactly compared to the real world.

Final Output
The final output will be given in the format of Shape file as soft copy also
hard copy.

Testing
Testing the Applications on OFFSHORE as well as ONSHORE.

Implementation and Maintenance

Implementing the Applications INTO clients systems. Maintaining the
applications and updating new data’s when ever their change occurs, like new
project sites, new service area, new showroom.

By M.S.S.MOHAMED NIYAZ 27
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

PRICING FACTOR

GIS solutions are based on two types STATIC and DYNAMIC. Pricing factor is
based on MAN hours. Some projects will be conversion like raster format to
vector format example are IMAGE PROCESSING.

For a Dynamic based application like vehicle routing and locating example
would be division like CARS TAXI, ZENNATH TRANSPORT, WATSE
COLLECTION, T & S monitoring shipping movement.

The following rough calculations is for a city with size of 172 sq.kms
We need city map on client derived Scale likes 1:10000, 1:1000 or 1:500
Conversion of MAP (Raster to Vector) =300 Hrs (depends upon area)
Then we need to take GPS surveying = 100 hrs (client derived points)
Quality control and Map Projection = 75 hrs
Customization the software (Online / off line) = 350 hrs
Total = 825 hrs*10 US $ = 8250$ * Rs 45 = Rs 3, 71,250

STATIC project are Mapping and Analysis work. The final out put will be like
giving printout of analyzed MAP. Division like JOINERY, PROFILES and
MARBLES can be a good example. The purpose would be like mapping their
customer, market, competitor area, future market. Taking final output in the
form of Hard Copy/Soft copy for further analysis

The following rough calculations is for a city with size of 172 sq.kms
Conversion of MAP (Raster to Vector) =300 Hrs
GIS Analysis and GPS Surveying = 50 Hrs
Quality control and Map Projection = 50 hrs
Total = 400 hrs * 10 US $ = 4000$ * Rs 45 = Rs 1, 80,000

Price list
GIS Analysis 10 to 12 US$
Image processing /Aerial Photogremmetry/ Lidar 15 to 16 US$
Data Collection 8 to 10 US $
GPS Collection (12/30 points)/hrs 16 to 18 US$

The above pricelist are charged by Indian companies for overseas client. The
price may vary or even higher than INDIA. The price is for one man hour.

By M.S.S.MOHAMED NIYAZ 28
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

OPERATIONS
Background

Since ETA-GIS involves giving solutions and services to all its Parent Concern. It
needs a low cost destination with quality service’s India is one such location by
all means

Head Quarters and Register Office Function

The primary goal of the division is to serve its parent concern situated in U.A.E
The head quarters will be at Dubai ,also Dubai is one of world’s most happening
“BUSINESS HUB” which help ETA-GIS in many ways to reach wide area of
global market in order to demonstrate its DOMAIN expertise. People who will
be located in headquarters are Operation and Business development manager
(who will also be visiting development location constantly) and he will be
involved developing marketing strategy and implementation process for BPO
and EPO functions. Few GIS analyst who will be doing SYSTEM study (Initial
phase) and also taking care of maintaining GIS applications after implementation
they will also be moved if there is any trouble shootings need at client location.

India Office Functions

India office will serve as a development of applications and maintaining hub

which consist of Project Manager, Project Leader’s , GIS analyst’s and Digitizer’s
once the application is developed and implemented it will start work as a 24X7 in
order to server its clients 24 hours a day and 7 days a week .The Indian Facility
will also accommodate new projects. Marketing department consist of
Marketing Research executive who will be doing research work at INDIA. A
team of 3 Marketing Executive will be doing direct marketing for pilot projects.

Equipment
Hardware
Workstation 2 * 90,000 1,80,000.00
PC’s 20*25000 5,00,000.00
Server 5,00,000.00
Router,Modem,Networking and cabling 1,00,000.00
Laptop’ ( 3 * 75000) 2,25,000.00
GPS and Surveying Equipment’s 100,000.00
Total 16,05,000.00

By M.S.S.MOHAMED NIYAZ 29
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Software
(At Initial stage OPEN source can be used so this cost may not be required)

25,00,000.
ESRI Product List (ARC GIS ARC IMS) 00
Auto desk (Auto cad Map) 5,00,000.00
Total 30,00,000.00

Break Even Analysis

Fixed cost are estimated on a monthly basics (INR)

Rent (required size is 500-1000sq.ft, abt (1000sq.ft @ 75) 75,000.00
Interior Décor/Furniture/other
Spending(1000sq.ft@750) 7,50,000.00
Utilities/Insurance/maintenance 15,000.00
Phone/internet 15,000.00
Depreciation 89,250.00
Advertising /Promotion (One Time Spending) 1,50,000.00
Printing and other charges 2500.00
Salaries 3,67,500.00
Miscellaneous Expenses 1,500.00
Travel lings 5,46,250.00
Sales and Marketing(the cost already applied in
salaries/add/promotion/printing/traveling)
Break even volume total 20,12,000.00
(less One Time Spending /traveling charges/)
Average total estimated approx. 5,65,750.00
For 12 months or a year ( + onetime
spending/traveling) 82,35,250.00
Round OFF 82,00,000.00

By M.S.S.MOHAMED NIYAZ 30
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Management and Staffing

Manager Operations and Business Development
Role: will be in charge of all start up and operation activity for GIS, EPO and
BPO Functions and also Business Development activity starting from research to
developing prospect and establishing relationship with client and closing deals
with target prospect.

M.S.S.Mohamed Niyaz is a B.Sc Computer Science graduate completed in 1995 at

MADRAS UNIVERSITY. After the graduation, he joined his families run
Business Building Materials Trading and Construction as a partner. Then joined
in MECOSOFT-GIS as a Marketing Executive based on the Performance he has
been promoted as Sr. Marketing Executive he totally served MECOSOFT-GIS for
4 years. The company was unable to adapt rapid transformation (Y2K & E-COM
BUST) happened in the market place so it had shut down. Then got an opening
at HCL Technologies BPO as a Pre-Sales Executive for BPO Division. Which is
the 5th largest IT Company in INDIA and 3rd Largest BPO Company in INDIA.
He worked for around 1.9 years, learned about company behaviors and their
spending activity on IT and ITES segment, Like Building prospect along with
information of their current service provider. Also worked with major clients like
SBC YAHOO, BRITISH TELECOM, VOADO Phone and OFFICE DEPOT on
Voice Projects and MAPPING outsourcing Requirement. Then got an opening at
US based start up CRM 24X7.COM as a Business Development Manager. In a
short period won a landmark Deal like TVS TREAD and QUALITRONICS with
direct dealing.
AIM and GOAL in life to settle down in a MNC like ETA-ASCON group by
taking challenging assignment.

CTC=120,000 Dhs (Since he has to be placed in Dubai)

Project Manager: 1 (will be recruited while setting INDIAN office

Role: will be in charge of handling projects from U.A.E. interacting with clients
for system study. Tracking project activity and deadline. Taking care of
Implementation activity. Contribute to writing and assembly of technical proposals and
research-oriented grant proposals. Work with CEO and business development staff
to develop business plans and company strategy.
Work experience: Should have 5 to 10 years of GIS projects Implementation
Should have broad range of experience in working with clients like governments,
non-profit organizations, universities, and large enterprises

CTC: 30,000 – 40,000 / month

By M.S.S.MOHAMED NIYAZ 31
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Project leader‘s cum GIS Analyst: 5 (will be recruited while setting INDIAN
office)
Role: will be in charge of handling projects. Coordinating with PM and Digitizer
for Project activity. Interacting with clients for mapping projects, data collections
and requirement analysis. Quality control.
Work experience: Should have at least 5 years of Experience

CTC: 18,000 – 22,000 / month

Digitizer: 10 (will be recruited while setting INDIAN office)

Role: will be in charge of conversion jobs
Work experience: fresher/experienced
CTC: 5000 – 7500 /month

Accountant and Admin Executive: 1 (To be appointed by management)

Role: will be in charge of book keeping and handling admin activity
Work experience: experience with around 2-3 years
CTC: 7500 / month
Network Admin: 1 (will be recruited while setting INDIAN office)
Role: will be in charge of maintaining systems and other network related activity
Work experience: at least 2- 4 years
CTC: 15,000 /month

Marketing Research Executive: (will be recruited while setting INDIAN office)

Role: well versed in marketing research about companies in internet and other
media. Well versed in preparation of RFP and other basic proposals.
Work Experience:
CTC: 10,000 /month

Marketing Executives: 3 (will be recruited while setting INDIAN office

Role: well fluency and easy adaptability of technology
Work Experience: fresher or experienced
CTC: 7500 / month

Software Programmer: 2 (will be recruited while setting INDIAN office

Role: should be well versed in open source on JAVA, VB and RDBMS like Oracle,
SAP applications.
Work Experience: minimum 3 years
CTC: 12500 /month

Office assistant 1
CTC: 3000 / month

By M.S.S.MOHAMED NIYAZ 32
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

CONTINGENCY PLANS
Human Resource
Initially the ETA-GIS will hire only 2 GIS analyst after doing the complete
system study at UA.E(duration is 3-4 months ) then it will hire one Project
Manager, 3 or more GIS analysts and 10 digitizer based on the requirement, this
is will help to bring down over head cost.

Hardware
Initial stage just 2 laptops, one work station and one GPS is needed. At the time
development phase, we can buy more workstations and other required hardware
in India.

Software
Initially we can use all open source software available for free. Once the
organization start-getting project’s other that ETA-ASCON group we can buy the
software as per client requirements.

Location
At initial phase, the company required just 500-1000 sq.ft space in Chennai to
accommodate GIS analyst and digitizer. At Dubai it just needs a space to
accommodate just for 3 people, which can be avail from either ASCON HOUSE
or any space near to ascon house.

By M.S.S.MOHAMED NIYAZ 33
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Financial Projection (only for GIS Units)

This financial projection is built up based on assumptions of getting projects
from parent concern and other Group companies. Before we process the
Financial Projections lets look at some of the crucial point required to calculate
the figures, which are to be populated in work sheets. GIS is already used in
Division like PPD for their project implementation. Also division like CARS,
which is expected to have GPS, based operations. The rules and regulations for
setting up a GIS unit is not known in U.A.E. The local market price for Data
Conversion, Gis solutions is not known. The Hardware and Software used by all
Engineering division is not known. The no. of people working for each
Engineering division is not known. Aim of this Plan is to integrate all
Engineering Division’s Design activity into EPO and merge with GIS division
and form a company called ETA-ENGINEERING TECHNOLOGY SERVICES.
The financial projects based on projects for all the division for only one city not
whole U.A.E. because the presence and operating function changes division to
division. Based on the requirement we can either give a approx projection or
accurate. This GIS Division purely depends upon the business from parent
concern groups (PHASE 1). Hence the predication can be given but an approx
figures is impossible at this stage. The TOTAL Human Resource to be requited
will be purely based on client’s requirement and project size (no. of cities). Even
machinery and traveling cost belongs to the size of project. The size of the office
space is purely depends upon no. Of people working and the equipment to be
placed. All the projects are calculated with person-hours. Some projects required
GPS to be placed on the vehicle. GPS to be treated as an asset, which is not
calculated in these work sheets. The reason is numbers and the price is not
known in U.A.E. Hence this projection consist of assumption of getting projects
based on man hours around 40,000 year 1, 30000 year 2 , 60000 year 3.

Hence this projection neither incomplete in terms of finding fact’s and figures
nor complete in terms of finding every division requirement. Once after
analyzing each division requirement we can arrive a final costing for each project
and based upon this, we can provide a complete FINANCIAL PROJECTION

By M.S.S.MOHAMED NIYAZ 34
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

Break Even Analysis

Fixed cost are estimated on a monthly basics (INR)

Rent (required size is 500-1000sq.ft, abt (1000sq.ft @ 75) 75,000.00
Interior Décor/Furniture/other
Spending(1000sq.ft@750) 7,50,000.00
Utilities/Insurance/maintenance 15,000.00
Phone/internet 15,000.00
Depreciation 89,250.00
Advertising /Promotion (One Time Spending) 1,50,000.00
Printing and other charges 2500.00
Salaries 3,67,500.00
Miscellaneous Expenses 1,500.00
Travel lings 5,46,250.00
Sales and Marketing(the cost already applied in
salaries/add/promotion/printing/traveling)
Break even volume total 20,12,000.00
(less One Time Spending /traveling charges/)
Average total estimated approx. 5,65,750.00
For 12 months or a year ( + onetime
spending/traveling) 82,35,250.00
Round OFF 82,00,000.00

Rough workings

By M.S.S.MOHAMED NIYAZ 35
Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

SALARY
BDM (10,000 Dhs * 11.50) 115000.00
PM1 30000.00
Project Leader cum GIS analyst 18000*5 90000.00
Digitizer =10*5000 50000.00
Accountant and admin 1 7500.00
Pre-Sales Executive 1 10,000.00
Marketing Executive 7500* 3 22,500.00
Software Programmer 12500 * 2 25000.00
System admin 1 15000.00
Office assistant 1 2500.00
Total 3,67,500.00
For a year (12 months) 44,10,000.00

Hardware
Workstation 2 * 90,000 (for IMAGE Processing using
LIDAR) 1,80,000.00
PC’s 10 * 25000 ( for Digitizer) 2,50,000.00
PC’S 10 * 25000 (Accounts, Marketing, PM, GIS
Analyst ) 2,50,000.00
Server 5,00,000.00
Router,Modem,Networking and cabling 100,000.00
Laptop’ ( 3 * 75000) 225,000.00
GPS and Surveying Equipment’s 100,000.00
Total 16,05,000.00

Software
25,00,000.
ESRI Product List (ARC GIS ARC IMS) 00
Auto desk (Auto cad Map) 5,00,000.00
Total 3,000,000.00

Depreciations for one year is (total for 5 years)

Total cost of Hardware and software 46,05,000.00
The percentage of calculations is 20 % 9,21,000.00
Total cost for interior/furniture/ 7,50,000.00
The percentage of calculations is 20 % 1,50,000.00
Average per one month is 89,250.00

Travel lings expenses

By M.S.S.MOHAMED NIYAZ 36
 Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

1) System study and Data collections

BDM + PM + PL
Average workings for 4 months
Flight up/down per head Rs 20,000 * 3 60,000.00
Accommodations / Food / Other expenses
( Dhs750+500+250) =1500 * 3=4500dhs * 4months =18000 2,07,000.00
For 3 people for 4 months 2,67,000.00

2) Testing, Implementation and Training Stages

PM+PL’s (2)
Average workings for 3 months
Flight up/down per head 20000 * 3 60,000.00

Accommodations / Food / Other expenses 1,55,250.00

For 3 people FOR 3 MONTHS 2,15,250.00

TOTAL TRAVILINGS/OTHER CHARGES (BDM +PM+PL+Markeitng Exe) = 5, 46,250.00

Sales and Marketing Expenses

INDIA
Travels 4,000.00
Promotions /advertisement (One Time spending ) 50,000.00
Prints / other expenses 2500.00
TOTAL 56,500.00
TOTAL FOR ONE YEAR 1,28,000.00

Dubai
Travels ( Flight charges) 60,000.00
Promotions /advertisement 1,00,000.00
Trade Shows (GITEX)(FOR 3 People 10,00,000.00
participating and stall charges)
GIS DAY(U.S) 4,50,000.00
Total 16,10,000.00

By M.S.S.MOHAMED NIYAZ 37
 Business Plan for ETA-GIS Proposal Number Version Date
Client Name: ETA-ASCON, Dubai ETA GIS B1.0 1.0 30/04/06

TOTAL COST ON SALES AND MARKETING ACTIVITY (YEAR ONE) = 17, 38,000.00
Total for one month 17, 38,000.00/12 = 1, 44,834.00

Conclusion

“Business Methods have to

change when the technology of
the Industry Changes“

Document History

Version Submitted by Submitted To Submit date Comments

Beta 1.0 M.S.S.Moahmed AL-Haj 03/06/2006 This version contains outline
Niyaz S.M.Salahuddin information Does not have
Managing Director detail marketing plan Does
and President ETA- not have detail analysis of
ASCON financial projection. Since
Plan is about solution-based
business, which depends
upon client needs, we have to
Analyze client requirement.
then a complete forecast will
be given
1.0 M.S.S.Moahmed 30/08/2006 This version will have
Niyaz complete Marketing Plan,
Project Costing and detail of
By M.S.S.MOHAMED NIYAZ Financial forecast 38