RepTrak 100 2012

Pulse Scores and Rank (Based off 15 Markets)

RepTrak 100 2012

Rank

Global company name

Global Industry

Home Country

BMW

Automotive

Germany

Sony

Electrical & Electronics

Japan

The Walt Disney Company

Information & Media

United States of America

Daimler (Mercedes-Benz)

Automotive

Germany

Apple

Computer

United States of America

Google

Information & Media

United States of America

Microsoft

Computer

United States of America

Volkswagen

Automotive

Germany

Canon

Electrical & Electronics

Japan

LEGO Group

Consumer Products

Denmark

10

Adidas Group

Consumer Products

Germany

11

Nestl

Food - Manufacturing

Switzerland

12

Colgate-Palmolive

Consumer Products

United States of America

13

Panasonic

Electrical & Electronics

Japan

14

Nike

Consumer Products

United States of America

15

Intel

Computer

United States of America

16

Micheln

Automotive

France

17

Johnson & Johnson

Consumer Products

United States of America

18

IBM

Computer

United States of America

19

Ferrero

Food - Manufacturing

Italy

20

Samsung Electronics

Electrical & Electronics

South Korea

21

Honda Motor

Automotive

Japan

22

L'Oral

Consumer Products

France

23

Nokia

Telecommunications

Finland

24

Philips Electronics

Electrical & Electronics

the Netherlands

25

Kellogg

Food - Manufacturing

United States of America

26

Goodyear

Automotive

United States of America

27

Amazon.com

Retail - General

United States of America

28

Danone

Food - Manufacturing

France

29

3M

Industrial Products

United States of America

30

Hewlett-Packard

Computer

United States of America

31

Nintendo

Computer

Japan

32

LVMH Group (Louis Vuitton - Mot

Consumer
Hennessy)
Products

France

33

Bridgestone

Automotive

Japan

34

IKEA

Retail - General

Sweden

35

Giorgio Armani Group

Retail - General

Italy

36

Toyota

Automotive

Japan

37

The Coca-Cola Company

Beverage

United States of America

38

FedEx

Transport & Logistics

United States of America

39

Marriott International

Services

United States of America

40

Pirelli

Automotive

Italy

41

Barilla

Food - Manufacturing

Italy

42

Fujifilm

Consumer Products

Japan

43

Deutsche Lufthansa

Airlines & Aerospace

Germany

44

Siemens

Industrial Products

Germany

45

Bayer

Pharmaceuticals

Germany

46

UPS

Transport & Logistics

United States of America

47

Boeing

Airlines & Aerospace

United States of America

48

Procter & Gamble

Consumer Products

United States of America

49

Dell

Computer

United States of America

50

Singapore Airlines

Airlines & Aerospace

Singapore

51

Toshiba

Electrical & Electronics

Japan

52

Xerox

Industrial Products

United States of America

53

Unilever

Consumer Products

the Netherlands/the United Kingdom

54

Cisco Systems

Computer

United States of America

55

LG Corporation

Electrical & Electronics

South Korea

56

HJ Heinz

Food - Manufacturing

United States of America

57

Kraft Foods

Food - Manufacturing

United States of America

58

Swatch Group

Consumer Products

Switzerland

59

Hilton Worldwide

Services

United States of America

60

Heineken

Beverage

the Netherlands

61

Nissan Motor

Automotive

Japan

62

Qantas Airways

Airlines & Aerospace

Australia

63

Electrolux

Electrical & Electronics

Sweden

64

Abbott Laboratories

Pharmaceuticals

United States of America

65

General Electric

Conglomerate

United States of America

66

DuPont

Chemicals

United States of America

67

Sharp

Electrical & Electronics

Japan

68

Eastman Kodak

Consumer Products

United States of America

69

Airbus

Airlines & Aerospace

France

70

Oracle

Computer

United States of America

71

Roche

Pharmaceuticals

Switzerland

72

ACER

Industrial Products

Taiwan

73

Sara Lee

Food - Manufacturing

United States of America

74

Yahoo!

Information & Media

United States of America

75

H&M

Retail - General

Sweden

76

SAS (Scandinavian Airlines)

Airlines & Aerospace

Sweden

77

Marks & Spencer Group

Retail - General

the United Kingdom

78

Hitachi

Electrical & Electronics

Japan

79

eBay

Retail - General

United States of America

80

Avon Products

Retail - General

United States of America

81

Zara

Retail - General

Spain

82

Starbucks Coffee Company

Retail - Food

United States of America

83

PepsiCo

Beverage

United States of America

84

Fujitsu

Computer

Japan

85

GlaxoSmithKline

Pharmaceuticals

the United Kingdom

86

Pfizer

Pharmaceuticals

United States of America

87

Suzuki Motor

Automotive

Japan

88

Carlsberg Group

Beverage

Denmark

89

Eli Lilly

Pharmaceuticals

United States of America

90

General Mills

Food - Manufacturing

United States of America

91

Air France-KLM

Airlines & Aerospace

France

92

Carrefour

Retail - General

France

93

Virgin Group

Conglomerate

the United Kingdom

94

Lenovo Group

Electrical & Electronics

China

95

Hyundai

Automotive

South Korea

96

Diageo

Beverage

the United Kingdom

97

Petrobras

Energy

Brazil

98

Vodafone

Telecommunications

the United Kingdom

99

United States of America

100

Lockheed Martin

Airlines & Aerospace

RepTrak 100 2012

RepTrak Pulse

RepTrak 100 2011

Count

RepTrak
Pulse

Rank

Count

Difference 2012-2011

80.08

1563

79.42

1576

.65

79.31

1560

79.05

2022

.25

78.92

1573

79.51

1619

-.58

78.54

1575

79.03

1639

-.49

78.49

1560

79.77

1623

-1.29

78.05

1562

79.99

1560

-1.94

77.98

1558

11

77.29

1732

.68

77.04

1525

10

77.33

1664

-.30

76.98

1542

78.07

1608

-1.08

76.35

1544

79.26

1658

-2.91

76.00

1530

n/a

n/a

n/a

n/a

75.88

1540

16

76.01

1670

-.13

75.75

1435

26

74.62

1672

1.13

75.71

1568

13

76.84

1559

-1.13

75.43

1558

12

76.92

1776

-1.49

75.42

1526

77.56

1535

-2.14

75.32

1552

18

75.75

3145

-.42

75.17

1527

14

76.75

1565

-1.58

75.08

1553

27

74.41

1618

.68

74.90

1522

22

75.01

1678

-.12

74.81

1550

43

72.76

1696

2.05

74.80

1530

29

73.99

1627

.81

74.35

1541

19

75.72

1649

-1.36

74.33

1559

15

76.17

1646

-1.84

74.33

1537

23

74.84

1595

-.51

74.32

1557

20

75.20

1561

-.88

74.28

1532

21

75.09

1589

-.80

74.07

1544

33

73.63

1668

.45

74.05

1512

30

73.92

1735

.13

74.02

1574

24

74.68

1565

-.66

73.67

1541

17

75.90

1618

-2.23

73.56

1532

25

74.66

1869

-1.09

73.46

1525

51

72.15

1798

1.31

73.35

1548

36

73.21

1643

.14

73.22

1541

32

73.83

1602

-.61

73.22

1531

n/a

n/a

n/a

n/a

72.77

1556

60

71.26

1658

1.50

72.66

1544

28

74.27

1602

-1.61

72.56

1515

46

72.68

1562

-.12

72.53

1462

39

73.08

1665

-.54

72.30

1479

31

73.88

1715

-1.58

72.12

1515

52

72.04

1613

.09

72.07

1553

47

72.68

1628

-.60

72.06

1544

42

72.84

1910

-.79

71.76

1526

48

72.34

1630

-.58

71.31

1481

n/a

n/a

n/a

n/a

71.29

1474

49

72.20

1560

-.91

71.09

1527

56

71.57

1641

-.48

71.08

1530

44

72.75

1674

-1.67

71.02

1506

34

73.60

1639

-2.58

70.89

1543

55

71.77

1711

-.87

70.87

1558

45

72.70

1590

-1.83

70.77

1549

38

73.09

1635

-2.32

70.63

1567

59

71.37

1603

-.74

70.62

1476

40

72.99

1635

-2.37

70.62

1537

65

70.97

1507

-.35

70.61

1494

57

71.53

1652

-.92

70.57

1519

71

70.15

1649

.42

70.50

1522

37

73.14

1661

-2.64

70.47

1511

50

72.16

1703

-1.70

70.41

1527

67

70.65

1716

-.24

70.18

1558

61

71.11

1669

-.94

70.05

1489

73

69.66

1558

.40

69.91

1543

58

71.50

1779

-1.60

69.89

1344

n/a

n/a

n/a

n/a

69.86

1565

64

70.99

1595

-1.13

69.77

1523

53

72.00

1746

-2.23

69.75

1564

54

71.77

1742

-2.02

69.64

1527

41

72.99

1618

-3.35

69.60

1560

74

69.51

1934

.09

69.54

1531

68

70.52

1670

-.98

69.53

1526

62

71.11

1722

-1.58

69.38

1546

70

70.31

1587

-.93

69.35

1346

88

67.19

1545

2.16

68.94

1551

n/a

n/a

n/a

n/a

68.77

1572

n/a

n/a

n/a

n/a

68.74

1472

77

69.30

1732

-.55

68.73

1517

69

70.39

1628

-1.66

68.64

1556

66

70.66

1611

-2.02

68.50

1528

n/a

n/a

n/a

n/a

68.40

1488

81

68.33

1668

.07

68.26

1516

82

68.26

1890

.00

68.16

1524

79

68.65

1770

-.50

68.11

1543

76

69.36

1609

-1.25

67.93

1561

78

69.29

1653

-1.36

67.79

1541

75

69.45

1622

-1.66

67.44

1540

n/a

n/a

n/a

n/a

67.34

1458

63

71.04

1669

-3.70

67.21

1505

84

68.02

1671

-.81

67.21

1510

n/a

n/a

n/a

n/a

67.19

1483

80

68.36

1631

-1.17

67.13

1547

86

67.91

1696

-.78

66.54

1530

95

64.01

1610

2.53

66.41

1508

72

69.80

1587

-3.38

66.27

1478

85

67.94

1639

-1.67

65.69

1537

83

68.19

1676

-2.50

65.05

1377

90

65.24

1658

-.19

64.21

1467

93

64.92

1454

-.71

64.02

1508

92

64.96

1610

-.94

63.93

1435

97

63.51

1567

.42