Submitted To

Guru Gobind Singh Indraprastha University, Delhi in partial fulfillment of Bachelor of Journalism (Mass Communication) By Rohit Aggarwal (Enrolment No. 1051932408) Session 2008-2011

Kasturi Ram College of Higher Education (Affiliated to Guru Gobind Singh Indraprastha University, Delhi) Narela Delhi-110040

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TITLE
Definition of Event Types of Events Concept of Different Events Newspaper Description of Events Proposal for a Fashion Show Main Events

PAGE NO.
2 3-6 7-31 32-41 42- 51 52- 64

Event
An event is the live media package carried out with a pre convinced concept to achieve clients objective of reaching the target audience through live interaction and thus generating a desired impact on them. Live interaction facilities communication between the clients and the audience. Marketing Guru, Philip Kotler defines event as occurrences designed to communicate a particular message to the target audience Suresh Pillai, Managing Director of Events Management consider as an additional media where by 2 way communication and attractive communication is possible

Characteristic of event
1. Event is once in a lifetime experience for the participants 2. Events are generally expensive 3. They are generally annual in nature 4. They require long and careful planning 5. They carry a high level of risk including financial and safety risk

Types of Events
1. Interms of Size (a) Mega Event: - The largest events are called mega events which are generally targeted at international market. All these events are having specific importance in terms of increased tourism, media coverage and economic impact. For example: World Cup, Oscars and Olympics Games. (b) Major Event: - These events attract significantly large number of local participants. They are also generating huge revenue. These are community based event generally based on festivals and traditions of a particular community. For example: - New Year Celebration. (c) Regional Event: - They are designed to increase the appeal of specific region. These events are achieving marketing for both domestic and international tourism market to their annual event. For example: - Goa film festival, Dandia dance in Gujarat etc (d) Minor Event: - The minor are generally take place in a particular region at a smaller scale as compared to the major events. The revenue for generated at such events for a common use at group of people. For example: - freshers party in college, youth meet, deepawali festival. 2. Business Event (a) Product Launch: - With the entry of multinational brand in India there has been a certain growth in mega launch activities using innovative ideas. The advantage of such event is that the invited audience gets firsthand experience of the product. More over event Management Company creates credibility throughout the product. (b) Seminar and Conferences: - Events which has a direct interaction for the client who need to explain the working and the benefit of their product and services elaborately are termed as seminar and
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conferences. They could be national and international in nature. Seminars are generally conducted for longer durations as compare to conferences. (c) Film & Illusion Based Event: - capitalizing on the phrase for the films companies are adopting various methods to use this for their advantage, with the coming of satellite television and increasing number of channel audiences has got a fragmented division that sponsoring a screening of popular movie is a better alternative for addressing the audiences. (d) Merchandizing: - These events work on the basis of popularity and to bring customers traffic. A visit to a store by celebrity could be merchandizing event. This is aim at increasing the customer traffic at the store that sells special items such as t shirts, jeans etc. and that became popular by visit of celebrities. 3. Interms of Other Categories Event (a) Sports Events: They are held in all towns, cities, states and countries to attract international as well as national sportsmen. These include competition of tennis, football, basketball etc. (b) Entertainment, Art and Culture Event: - Entertainment events are well known for their ability to attract large audience. They are helpful in generating large revenue through ticket sales, timings and ticket pricising are critical for the financial success of such events. For example: - music concert, exhibition etc. (c) Family Events: - These includes wedding anniversary, birthdays parties which provides opportunity for family get together. (d) Fund raising/ Charitable Event:- Collection of an dispersal of fund for social welfare and creating awareness for a worthy cost. They are generally conducted in the form of music concert, cricket matches, award ceremony etc. They help not only in creating awareness but also helps in raising funds for charity.

(e) Exhibition: - Presentations of goods and services at a common locations for the purpose of either sale or display which may be commercial or non commercial in nature it involves display of ancient product also.

EVENT MANAGEMENT
Management of event involves planning, organizing, staffing, leading and evolution of an event. All operational tasks for an event such as venue selection, stage design, arranging infrastructure facilities, coordination with artist and performers networking with other activities such as advertising, public relation, ticket sales etc falls under event management.

Concept of Different Events

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Event No1
Event: Science Exhibition Venue: National School of Science Date: 26th September 2010 Time: 10:00 am to 8 pm Budget: 50,000 Target audience: scientist, students, professors in field of science Description: The event took place in the national school of science where large no of scientists, professor and students from field of science show their interest and present wonderful projects and presentations relating to science fiction

Event No 2
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Event: Jena Kriti Painting Exhibition (Visual Art Gallery, Habitat World, IHC) Venue: Gate # 2, Lodhi Road, India Habitat Centre Date: Oct 08 2010 to Oct 18 2010, Delhi Time: 11:00 AM Budget: 50,000 Target audience: painters, celebrities, and people of national school of art and paintings Description: Jena Kriti Solo exhibition of paintings by Kashinath Jena depicting the various forms of Radha Krishna & Guttam Budha.

Event No 3
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Event: Painting chickens and cows! Watercolor and collage workshop Venue: Gate # 5, Hall No. 5, Pragati Maidan, New Delhi Date: 1st October to 3rd October 2010 Time: 10:00am - 4:00pm Budget: 50,000 Target audience: students, professors, painter Description: In this workshop, painting of farm animals are done, and making them different from ordinary paintings. This will be achieved by the use of crayons, magic markers, colored pencils, and collage. A strong sense of design will be taught along with exaggeration of our subject matter. Each day, the people will learn new techniques to make their paintings stand out from other animal paintings. They may paint any barnyard animal that they wish. Every day will be something new!

Event No 4
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Event: Illusionary Watercolor Workshop Venue: Gate # 5, Hall No. 5, Pragati Maidan, New Delhi Date: 24th October to 27th October 2010 Time: 10 am to 5 pm Budget: 60,000 Target audience: students of colleges, schools, university Description: Students will learn how to make their subjects look as if you can see through them. Also they will learn how to use clean, pure, transparent watercolor washes. They start out with Small Color Study paintings, where students will learn how to get glowing colors, on the first day. Then, they will increase the size and add new techniques the next day. They will pick a familiar subject and paint it in a totally different way, using everything that weve learned on the first day. Students will make their ordinary paintings into extraordinary paintings.

Event No 5
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Event: Innovation presents Qawwali by Sh. Ghulam Sabir & Sh. Ghulam Waris Venue: Holy Irwin College, Shankar Road, New Delhi Date: 29th October 2010 Time: 10 am onwards Budget: 50,000 Target audience: students and people who are fans of Qawwali Description: Qawwali by Sh. Ghulam Sabir and Sh. Ghulam Waris will be there in the event. This great opportunity that who are great fans of Qawwali. The whole event will be done in Holy Irwin College, Shankar road, New Delhi.

Event No 6
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Event: Eye Donation Camp Venue: Rajiv Gandhi University of Health Sciences 4th T Block, Jayanagar Bangalore. Date: 15th October 2010 Time: 10 am onwards Budget: 65,000 Target audience: general public who are interested Description: Vice-Chancellor of Rajiv Gandhi University of Health Sciences Ramayana Shetty inaugurates the event. This event is done for noble cause to give someone eyes to other person who needed. This helps those people who cannot see and wanted to see the world.

Event No 7
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Event: Blood Donation Camp Venue: Indian Red Cross Society Blood Bank Opp. Parliament house, 1 Red Cross road New Delhi 1 Date: 5th October 2010 Time: 11 am 4 p.m. Budget: 25,000 Target audience: General Public, students, professors Description: Gorkha Sewa Samiti organised blood donation camp in memory of martyr Maj. Durga Malla and Capt. Dalbahadur Thapa of the Indian freedom movement. The chief guest on the occasion would be Honorable M. P. of Darjeeling district Mr. Jaswant Singh. Also other guest of honors and dignitaries would embrace the occasion. The army chief was also present at the time of event and appreciated the initiative taken to provide blood to solider that protects us from enemy by standing at the border. This camp was organised to give more blood for Indian solider as they require it.

Event No 8
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Event: Health Camp Venue: Gate no 5, room no 20, pragati maidan Date: 27th October 2010 Time: 9 am to 5pm Budget: 50,000 Target audience: General Public Description: Indian club, a joint group formed by Indians working in Bangalore, The camp will be inaugurated by Indian club president Mohamed Nasheed. The camp will run free of charge on a first come first served basis and pharmaceuticals will be dispensed until stocks run out. The main aim of this camp was to make as many as people healthy as they can. This camp is done for noble cause. There is high commission doctors of various nationalities, working in health institutions across the country will participate in the camp.

Event No 9
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Event: The Existence of Difference - Glass Painting Exhibition Venue: Religare Arts Initiative 7 Atmaram Mansion, Level One, Scindia House, Delhi Date: 1 October 2010 to 5 October 2010 Time: 9am to 6 pm Budget: 1lakh Target audience: painters, students and general public Description: The Existence of Difference - Glass Painting Exhibition. Show curated by Gayatri Sinha, based on the art works created by 20 contemporary Indian artists. The concept of Looking Glass is inspired by the Lacanian notion of self reflexivity and transparency. The mirror in Lacan emphasizes the dual relationship between the self and the Ego or 'social self, one that is perceived by the world. The artist in creating a work in the isolation of his studio uses many of the conventions of the mirror - of projection, distortion and inversion, as well as of subjectivity contained within object hood - in this case the art work. In this dyad of the selves lies the viewers interpretation of the role of the artist - and the entry of the existence of difference.
Artist: Baiju Parthan, N. Pushpamala, Jayashree Chakravarty, Bharti Kher, Subodh Gupta, Shibu Natesan, Anju Dodiya, Atul Dodiya, Surendran Nair, NN Rimzon, Anita Dube, Nataraj Sharma, Sudarshan Shetty, Bose Krishnamachari, NS Harsha, Jagannath Panda, Jitish Kallat, Shilpa Gupta.

Event No 10
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Event: Nature Photography by Soumyajit Nandy Venue: Indian Habitat Centre, Gate no 4, Lodhi Road, New Delhi Date: 30 October, 2010 (Saturday) to 01 November, 2010 (Monday) Time: 10 am to 5 pm Budget: 50,000 Target audience: photographers and students Description: This workshop provides you an in-depth step by step approach to getting started in photography. Master your camera in different modes for full creative control. Follow Soumyajit as he captures stunning landscape images and demonstrates the techniques in detail. Course Details: - Photography and types - Nature Photography basics Types of cameras, lenses and accessories Aperture & Shutter speed Exposure Triangle Various shooting modes Composition Basic Post-processing Review Sessions

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Event No 11
Event: Diva Womens Life Style Expo Venue: Corporation Kalaiarangam, D.B.Road, R.S.Puram, Coimbatore Chennai Date: 29 October, 2010 (Friday) to 30 October, 2010 (Saturday) Time: 01:00 AM to 01:00 PM Budget: 50 lakh Target audience: General Public, Families, Buyers, Trade visitors, Shop owners, Importers & exporters Description: Diva Womens Life Style Expo is the one of the leading and biggest event cum Expo in Coimbatore that provides a great shopping experience along with lots of fun, especially for women. The show exhibits more than 50 unique displays of shopping, fashion, food, entertainment, fun, bargains, cosmetics, travel, vacation and free health & beauty screenings. The attendees will also get a unique chance to share ideas with leading community organizations along with enjoying interactive displays. The exhibitors can utilize the show to increase their business by face-to-face marketing with more than thousands of customers

Event No 12
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Event: Green Life Expo Venue: Palace Grounds, Bangalore Date: 05 November, 2010 (Friday) to 07 November, 2010 (Sunday) Time: 9 am to 6 pm Budget: 5 lakh Target audience: students, teachers and general public Description: Green Life is a Bangalore based eco-event designed to educate and entertain the entire family. The event will be a forum for green NGOs and activists to reach out to their audience through seminars and workshops. Green businesses will have a platform to display unique products and technologies that can change energy consumption and waste disposal patterns for the better. The event promises to be a fun-filled and informative gathering with live music, organic food stalls, green fashions and much more

Event No 13
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Event: IGROW - Organic Gardening Concepts for Urban homes Venue: One Life Club, State Bank nagar, Panchwati, Pashan, Pune Date: 30 October, 2010 (Saturday) Time: 10:30 AM - 01:00 PM Budget: 50 lakh Target audience: general public Description: this event was organized by igrow and private Ngo. In this event Indias first venture aiming to help urbanites grow and relish fresh vegetables, greens and herbs, organically, in compact kitchen-gardens on balconies and terraces are shown. This event is done for basically urban people who can grow fresh vegetables in their houses gardens and terrace. This done to make people aware about can they eat fresh and green vegetables by planting them in their homes as compared those vegetables which are sold in market

Event No 14
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Event: Creativity Workshop Through drama for school children Venue: Mira Model School, B-Block, Janakpuri, West Delhi Date: 23 October to 27 October 2010 Time: 9 am to 5 pm Budget: 30,000 Target audience: school children (age 7 to 12 yrs) Description: this workshop was oragnrsied by mira model school in b - block Janakpuri, West Delhi. To teach the school students importance of drama in their lifes and how can they grow in this field. This basically an event for school students only.

Event No 15
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Event: Book Fair Event Venue: Pragati Maidan, Hall no 5, Gate no 2 Date: 15 October to 30 October 2010 Time: 10 am to 7 pm Budget: 25 lakh Target audience: professors, teachers, students. Description: This event was organised by international book organization to aware target audience about the new books that are available in the market and it includes all the books in different field like science, arts, media and others field also. The students from different fields came and check the new books and old books also which in demand. This event motivates teachers, proffresors to come check out new books and gain new information and knowledge about the new books.

Event No 16
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Event: Bridal Jewellery Festival cum sales Venue: Sehgal Bros, G-14, South Extension -1, New Delhi 3 Date: 17th October to 20th October 2010 Time: 10 am to 7 pm Budget: 50 lakh to 5 cores Target audience: womens, celebrities from bollywood Description: This event was organised by Hana Diamond Jewellery in association with Kasturi Jewelers. The wide range of Diamond Jewellery Collection has been shown to audiences and some of them available for sales. This event was endorsed by actress Shilpa Shetty Kundra. The event was also includes celebrities like Shamita Shetty, Amrita Rao, Amisha Patel and Hema Malini.

Event No 17
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Event: Innovation Watches Launch Venue: E 272, Paras Banquet Hall, G.K. -1, New Delhi Date: 31st October 2010 Time: 10 am onwards Budget: 70 lakh to 5 cores Target audience: media person and celebrities Description: This event was organized by Innovation Brothers Company an international brand in watches, the range of watches starts from around 70 lakh to 5 crores. The watches are launch by the brand has 23 carat gold and 18 carts diamond in it. The brand was endorsed by cricketer Sachin Tendulkar for mens collection and Sania Nehwal for womens collection. The company also introduced some watches which range about 5 cores which sachin wears at the time of the event.

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Event No 18
Event: film screening and photo exhibition Venue: Indian habitat centre, gate no 2, Lodhi Road Date: 18 November to 25 November 2010 Time: 10 am to 8 pm Budget: 50 lakh Target audience: students, professors, and professional photographers Description: This event was organized by the imperial school of photography which is one of the finest schools of media. There is a beautiful presentation of photo exhibition by the students of media which they click in their college as an assignment and followed by film screening function in which the documentary made by students are shown. This is done to encourage their works and people can judge their creativity, innovation. They function was inaugurated by managing director of the college Shri Rajesh Sharma.

Event No 19
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Event: A Pasch Project - Photos Concert Venue: School Auditorium of Garodia International Centre for Learning 153 Garodia Nagar, Ghatkopar (E), Mumbai Date: Oct 30 2010 Time: 07:00 PM Budget: 20,000 Target audience: photographers, camera persons and general public Description: A Pasch Project - Photos Concert. A Pop-Group from Hamburg, Germany. Tom Hessler - Voc / Git Deniz Erarslan - Git, Voc / Frieder Weiss Bass, Voc / Benedikt Schnermann - Drums. The band will perform for students of PASCH Schools and invitees on the 30.10. Evening, in the auditorium of Garodia International School for Learning. Since the release of their first album Fotos have played over 300 concerts in twelve countries and gained a reputation for being one of Germany's top live acts. Their third album' Porzellan' will be released in summer 2010.

Event No 20
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Event: "Bihar Utsav" Handloom & Handicrafts Exhibition cum Fair Venue: Hall No. 15, Pragati Maidan Date: 22nd October to 5th November 2010 Time: 10am-8pm Budget: 50,000 to 1, 00,000 Target audience: general public Description: On the occasion of Bihar Foundation Day Govt. of Bihar is organizing Bihar Utsav and Handloom & Handicrafts Exhibition cum Fair in Delhi.
There will be around 40 stalls of Handloom and Handicrafts. Bhagalpuri silk, Mithila paintings, Siki products, Stone made elephant of Bhbhua Stone, Jewelry from ship of Mahesi, Motihari Terracotta products, Jute products like Jute jewelry, Tikuli Art, Nepura silk of Nalanda & famous handloom bed sheets of Biharsharif, will be some of the great attractions at this festival.

Event No 21
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Event: Dandiya Masti Venue: DLF Promenade, Nelson Mandela Road, Next to DLF Emporio, Vasant Kunj Delhi Date: Sep 19 2009 to Sep 28 2009 Time: 7pm to 11pm Budget: 2 lakh Target audience: youngsters and general public Description: This event was organized by an Ngo Sahakar. This is the 11th edition of Dandiya Masti, an event which gave Delhites a taste of Dandiya first time in 1999. A group Dandiya competition is being organised where more than 15 Groups are participating. Diamond rings will be given out as prizes to Dandiya Couple, Dandiya King and Dandiya Queen. Gujarat Tourism and Gurjari -Gujarat Handicraft Export Corporation have put up stalls at the venue. There will be special food court serving ethnic Gujarati Food. Flavors and colors of Dandiya only available in Gujarat will be here right in Delhi at DLF Promenade when hundreds of Gujaratis in their colorful Dandiya attire will swing to the Dandiya tunes being dished out by Dandiya band especially invited from Ahmadabad.

Event No 22
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Event: FAIR: DIWALI MELA Venue: Dilli Haat, Ina Market, New Delhi 3 Date: 3rd & 4th November 2010 Time: 2 pm to 9pm Budget: 5 lakhs Target audience: general public especially youngsters Description: Dilli Haat INA market brings yet another mela for North & West Delhites & this time it's the 1st Diwali Mela at Dilli haat offering a wide range of gifts, decorative etc. related to this festive season.

Event No 23
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Event: The Guitar Hall Winter Program For Guitars Venue: Guitar Hall B-7,Gurudev Apartments,R.C. Marg,Chembur naka,near Akbarallys,Chembur,Mumbai-71. Date: Oct 20 2010 to Nov 18 2010 Time: 10 am to 5 pm Budget: 50,000 Target audience: General Public and students Description: In Guitar Hall, students learn how to play their instrument in a stimulating team based environment. The healthy camaraderie and competition that results motivates students to practice and improve quickly. Students receive a combination of individualized attention and direction including mentoring from some of the finest professional musicians in India. This approach leads to well rounded musicianship and prepares students to perform in a variety of genres.

Event No 24
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Event: Solo Art Show: Nerve Line Of Being Venue: Gallery Ensign B-17, Geetanjali Enclave, New Delhi Date: 21 September 2010 to 20 October 2010 Time: 10 am to 6 pm Budget: 50,000 to 1 lakh Target audience: painters, and general public Description: A solo show titled Nerve Line of Being that includes canvases and paper works by Samir Aich. The artist will also present a slide show on the evening of the show opening on September 21, 2010. He also show some amazing paintings of Lord Buddha

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Event No 25
Event: Hana: An Exhibition of Masks, Puppets & Picture Showmen Traditions of India" & "Demonstrations by Master Craftsmen". Venue: Indira Gandhi National Centre for the Arts (IGNCA), No. 3, , New Delhi 110001 Date: 20th OCT to 31st OCT 2010 Time: 10am to 7 pm Budget: 5 crores Target audience: Artists, Craftsmen, Ethnic shopkeepers, Theatre artists, Dancers, Foreigners. Description: Indira Gandhi National Centre for the Arts (IGNCA), New Delhi cordially invites you to Hana: An exhibition of Masks, Puppets and Picture Showmen Traditions of India. Demonstrations by Master Craftsmen, Cultural Programs and Public Lectures.

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News paper Description of Events Event No 1

Newspapers Name: Delhi Times Event Organizer: Shah Shabad Sponsor: Geeta Vadhera Target Audience: Paintist and general public who have interest in this painting exhibition Venue/ location: visual art gallery, Indian habitat centre, Lodhi road, New Delhi 3 Reason for the event: to show the paintings series based on Sufi Bulle shah painted by Geeta Vadhera

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Event No 2
Newspapers Name: Delhi Times Event Organizer: Times of India Sponsor: Indian Rendezvous Target Audience: youngsters and families Venue/ location: gurgaon shopping mall, leisure valley near IFFCO chowk metro station, sec 29 gurgaon Reason for the event: this event was organized by times of India the leading newspaper in English along with Indian rendezvous. The main aim of the event is to attract the maximum audience towards shopping and to boost the sales in the market and make good reputation also. This event has various programmes like rocking entertainment show by Indian Ocean rock band.

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Event No 3
Newspapers Name: Delhi Times Event Organizer: Times of India Sponsor: Indian Rendezvous Target Audience: youngsters and families Venue/ location: gurgaon shopping mall, leisure valley near IFFCO chowk metro station, sec 29 gurgaon Reason for the event: this event was organized by times of India the leading newspaper in English along with Indian rendezvous. The main aim of the event is to attract the maximum audience towards shopping and to boost the sales in the market and make good reputation also. This event has various programmes like captivating musical night by Anushka Manchanda & Abhijeet Sawant

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Event No 4
Newspapers Name: Delhi Times Event Organizer: SS Sponsor: Intex, sheetal, priyagold biscuit, josh Target Audience: general public which includes youngsters, middle age people and kids. Venue/ location: Constitution Club Lawn near Hotel Le- Meridien Rafi Marg, New Delhi Reason for the event: To celebrate diwali shopping festival

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Event No 5
Newspapers Name: Delhi times Event Organizer: simply marry.com Sponsor: simply marry.com Target Audience: young boys and girls (above 18 yrs) Venue/ location: the south court, saket district centre, near DLF place, New Delhi Reason for the event: it is basically a post event it is not happen yet but the booking of stall for marriages has been already started.

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Proposal for a Fashion Show

Creative Fashion Show
Event: Creative fashion Show Time: 10 am to 9 pm Date: 23rd October to 25 October 2010 Venue: Hotel Le Meridian, Basement, Delhi Budget: 5 crores to 45 crores Target Audience: Celebrities from bollywood, media persons, people from fashion house industry and general public. Objective: To collect fund for physically handicapped and cancer patients Name of sponsors: PepsiCo, Samsung, Radio Mirchi, Name of organizer: PepsiCo Name of the Collection: Summer Spring Collection2010 Name of the Designers: Manish Malhotra, Rohit Bal, Ritu Beri, Manish Gupta, Anita Dongre, Anand Kabra, Rahul Arora, Vinay Ghosla and Richa Arora

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Description of the Event: This event was organized by PEPSICO leading manufacturer of the cold drinks in world in association with creative fashion group and other media partner like Radio Mirchi for sponsoring event in media and apart from this Samsung as our distributor of the event. The event took place in the hotel Le Meridian basement in Delhi .The event saw a huge participation of renowned fashion divas like Manish Malhotra, Rohit Bal, Ritu Beri, Manish Gupta, Anita Dongre, Anand Kabra, Rahul Arora, Vinay Ghosla and Richa Arora. The event has a huge participation of models and also renowned celebrities like Shilpa Shetty Kundra, Salman khan, Katrina Kaif, Rani Mukheerjee, Sushmita Sen and others celebrities also. The event done for a noble cause and amount collected will be donated to human being foundation an Ngo run by Salman Khan to help the physically handicapped and cancer patients. The event has been divided into six teams. These are as follows: 1. Designing: - The role of designing team in any event is very important it includes the proper designing of posters, invitations, catalogue, and advertisement of event. Since this is a small scale event so there is only posters and invitations are made by the designing team.

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2. Budgeting: - The role of budgeting team in any event is very important it takes care of all the expenses and funds that are need spend on the event. The main aim of the budgeting team to spend less money and gain maximum profit out of it. The good budgeting team is that who works with proper planning and coordination. Since it is a large scale event so we have spends not only on printing but also on the catering and other things also. The details are as follows Name of item Posters Invitations Lunch Dinner Total Quantity 25,000 10,000 1,00,000 50,000 191000 Cost/Piece Rs.10 Rs.08 Rs 2000 Rs 5000 Total Amount Rs.2,50,000 Rs.80,000 Rs.20,0000,000 Rs.25,0000,000 Rs.450330000

3. Marketing: - The marketing team is very important for making any event successful. The function of marketing team is too aware the target audience with right medium so that event can become successful. If the right medium (media) is not taken then event cannot became successful. It is duty of the marketing team to make maximum target audience aware about the event in a proper manner. The promotion of marketing is started from by aware ring target audience by giving invitations publishing posters in different locations. 4. Staffing: - The staffing team handles the event on the spot. This team provides the equipment & other necessary things requires for the event and placement of that things also. This team coordinates with the hospitality teams and takes care of all the things like placing of chairs for audiences and guests.

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This team also coordinates back stage in the big or large scale events like music concerts. It also deals with refreshment and dinner section also. 5. Hospitality: - The hospitality team coordinates with staffing team so that work load is handles properly and it also takes care of guests and audiences that any miss happening should not happen during the event and if happen in any case then how to control it. 6. Media: - As term clearly defines that media is that who covers the event and shows to target audiences who are not able to come on the spot to attend the event. It is basically very important for any event that media should cover that event and make it successful and reach maximum target audience. This also helps target audiences to remember event for long time in their minds. Through right media we can make our event successful. The event started at 10.00 am and continues till 9.00 pm for 3 days i.e. 23rd October to 25 October 2010

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FINAL REPORT OF THE EVENT

CONCLUSION
After the honest efforts and hard work of from all the team whether it is a designing, budgeting, staffing, hospitality or any other team had made the event a huge success which we all are proud off. The spirit, enthusiasm and coordination and active participation of the each team was highly praised by the target audiences and guest of the events present their in this beautiful event.

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DATA CHART OF THE EVENT

Name of the Event: Creative Fashion Show Date: 23rd October to 25 October 2010 Venue: Hotel Le Meridian, Basement, Delhi Timings: - 10:00 am to 8:00 pm Day 1
S.No. Date 1 23/10/10 2 23/10/10 3 23/10/10 4 5 6 7 8. 9 10 23/10/10 23/10/10 Timings At 10:15 am At 10:25 am At 10.40 am At 10:45 am Schedule Arrival of the Event team. Meeting of supervisor with the team. Arrival of the Guest and audiences Inauguration of event Spring collection lehghas presented by Ritu Beri Lunch Spring collection of bridal sarees presented by Manish Gupta Break Spring collection of bridal sarees presented by Anand Kabra Dinner Party

From 11.00 am to 2:00 pm 23/10/10 2:00 pm to 3:00pm 23/10/10 From 3:00 pm to 5pm 23/10/10 From 5pm to 5:15 pm 23/10/10 23/10/10 From 5:15 pm to 7 pm From 7 to 9 pm

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Day 2
S.No. Date 1 24/10/10 2 3 4 5 6 7 24/10/10 24/10/10 24/10/10 Timings From 10 am to 1 pm From 1 pm to 2 pm From 2 pm to 4pm Schedule Spring collection of bridal sarees, lehghas and suit presented by Manish Malhotra Lunch Spring collection of bridal sarees with broad embroidery presented by Richa Arora Break Spring collection of bridal suit, sarees presented by Rahul Arora Cocktail party Dinner Party

From 4 pm to 4:10 pm 24/10/10 From 4:10 pm to 7pm 24/10/10 From 7 pm to 8 pm 24/10/10 From 8 pm to 9 pm

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Day 3
S.No. Date Timings 1 25/10/10 From 10 am to 1 pm 2 25/10/10 From 1 pm to 2 pm 3 25/10/10 From 2 pm to 4pm 4 5 6 7 25/10/10 From 4 pm to 4:10 pm 25/10/10 From 4:10 pm to 7pm 25/10/10 From 7 pm to 8 pm 25/10/10 From 8 pm to 9 pm Schedule Spring collection of lehghas, suits and saress presented by Rohit Bal Lunch Spring collection of bridal sarees with broad embroidery presented by Anita Dongre Break Spring collection of bridal suit, sarees presented by Vinay Ghosla Cocktail party Dinner Party

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Main Events Event No. 1 KRCHE BLOOD DONATION DRIVE

This event was organized by students of BJ (MC) 5TH Semester of Kasturi Ram College of Higher Education in association with Rotary Club a government funded body. The event took place in the Kasturi Ram College of Higher Education Narela, New Delhi -40 on 27th august 2010.The event saw a huge participation of 148 donors out which we achieved are target of 68 blood units. The first event has turned out to be a huge hit. The purpose of doing this event was to help the needy people who do not get blood and providing social service to the society. The event has been divided into six teams. These are as follows: 1. Designing: - The role of designing team in any event is very important it includes the proper designing of posters, invitations, banners, advertisement of event. Since this is a small scale event so there is only posters and invitations are made by the designing team. The members of designing team are Nitya Dhingra, Ashish Gupta, Navjyoti, Harshit Shah and Sukhpreet Kaur. The poster and invitations made by designing team are as follows:

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1. Poster

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2. Invitations

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2. Budgeting: - The role of budgeting team in any event is very important it takes care of all the expenses and funds that are need spend on the event. The main aim of the budgeting team to spend less money and gain maximum profit out of it. The good budgeting team is that who works with proper planning and coordination. Since it is a small scale event so we have only spends on the printing of posters and banners and invitations. The members of budgeting team are Harmeet Kaur Kocchar, Nidhi Goel and Rohit Aggarwal. Name of item Posters Invitations Banners Refreshment Lunch Total Quantity 50 4 1 Cost/Piece Rs. 18 Rs.18 Rs.100 Rs.1500 Rs. 2000 Total Amount Rs.900 Rs.36 Rs.100 Rs.1500 Rs.2000 Rs.4536

3. Marketing: - The marketing team is very important for making any event successful. The function of marketing team is too aware the target audience with right medium so that event can become successful. If the right medium (media) is not taken then event cannot became successful. It is duty of the marketing team to make maximum target audience aware about the event in a proper manner. The promotion of marketing is started from our college itself by two students going to each semester of all the three departments (BJ(MC), B.ed, and B.B.A). The members of marketing are Neha Bhist, Shilpa Singh, Radhika Prabhakar, Tanuja Chatterjee, and Arun Mishra etc.

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4. Staffing: - The staffing team handles the event on the spot. This team provides the equipment & other necessary things requires for the event and placement of that things also. This team coordinates with the hospitality teams and takes care of all the things like placing of chairs for audiences and guests. This team also coordinates back stage in the big or large scale events like music concerts. It also deals with refreshment section. The members of staffing team are as follows:- Surender Singh, Suprita Singh, Eksha Gulati, Tanuja Sharma, Nikhil Kukreja, Priyanka Nagpal etc. 5. Hospitality: - The hospitality team coordinates with staffing team so that work load is handles properly and it also takes care of guests and audiences that any miss happening should not happen during the event and if happen in any case then how to control it. The students who were the part of hospitality team are as follows: - Manu Bhatia, Rashi Sharma, Anjali Gurani etc. 6. Media: - As term clearly defines that media is that who covers the event and shows to target audiences who are not able to come on the spot to attend the event. It is basically very important for any event that media should cover that event and make it successful and reach maximum target audience. This also helps target audiences to remember event for long time in their minds. Through right media we can make our event successful. The members of media team are: - Rohit Aggarwal, Harshit Shah, Harmeet Kaur Kocchar, Nitya Dhingra Ashish Gupta and Priya Sharma. The event started at 11.00 am and continues till 3.00 pm so as shoot proceeds till 5 hours between this duration.

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FINAL REPORT OF THE EVENT

CONCLUSION
After the honest efforts and hard work of BJ (MC)-5TH sem and the support from the side of teachers and college management and the most important from the rotary club and not to forget the huge participation from the faculty, college staff, the students of college (BJ (MC), B.ED, B.B.A) and few outsiders who contributed to this social cause had made the event a huge success which we all are proud off. The spirit, enthusiasm and coordination and active participation of the students, faculty and college staff was highly praised by the members of the rotary club.

LIMITATIONS
But being the students of event management, we have to accept the fact that no event is perfect to the core. So a few limitations which I noticed and analyzed during the event were in the time management, staffing and hospitality area as there was no proper arrangement of chairs for donors to sit down and wait for their turn to donate blood also the estimation regarding the quantity of refreshments to be supplied was not proper, a few things were ordered last minute and also a few volunteers were not present at the given time period. But in spite of all that the event has turned out to be a huge success filling all of us with the feeling of pride, pleasure and peace and our purpose of the event has fully accomplished.

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DATA CHART OF THE EVENT

Name of the Event: KRCHE BLOOD DONATION DRIVE Venue:-Kasturi Ram College of Higher Education Date: - 27th August, 2010 Timings: - 10:00 am to 3:00 pm
S.No. 1 2 3 4 5 6 Date 27/8/10 27/8/10 27/8/10 27/8/10 27/8/10 27/8/10 Timings At 10:15 am At 10:25 am At 10.40 am At 10.50 am At 11.10 am From 11.10 am till 12.45 pm From 12.45 pm to 1.40 pm From 1.40 pm to 2.10 pm Schedule Arrival of the Event team. Meeting of supervisor with the team. Set up of registration tables by volunteers outside the blood donation room. Arrival of the rotary club members and doctors. Inauguration of the blood donation camp. Male donors have donated the blood from all the three departments (including faculty and students) and outsiders. Female donors have donated the blood form all the three departments (including faculty and students) and outsiders. Lunch Break

27/8/10

8 9

27/8/10 27/8/10

From 2.10 pm to Other college staff including watchman, 3.15 pm canteen owner, bus drivers and event team also donated blood. At 3.15 pm Dispersal of the event.

10

27/8/10

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PRESS RELEASE

(KRCHE)BLOOD DONATION DRIVE

KRCHE BLOOD DONATION CAMP IN ASSOCIATION WITH ROTARY CLUB
PRESS RELEASE 27.08.2010
Friends, colleagues and members of the press BJ (MC) 5th semester of (Kasturi Ram College of Higher Education) in association with the rotary club has taken an initiative to organize a blood donation camp in the college itself. A 10 membered team consisting of staff members will be present from the Rotary Club. At precisely 11pm, the members of rotary club would begin with their job of collecting blood from the donors and will be operational for exactly five hours. With the mission of helping ,every second someone somewhere in need of blood to live more, the students and the staff members of three departments of college (BBA, B.ED AND BJ(MC)) have volunteered themselves to donate blood amounting to 70 units. Today, the 27th of august 2010, after the rigorous and honest efforts of the students of BJ (MC) 5TH semester, we finally came up with this cause of blood donation camp to help needy people as a part of our responsibility towards the society. Finally its our sole wish that this blood donation camp does not cost but repays back the donor a feeling of pride, peace and pleasure making the donor feel healthier and happier than before. Friends, colleagues and members of the press, we welcome you to the first ever blood donation camp of our college with a motto of Give Blood, Give Life.

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GROUP PROFILE
My involvement in the event was both group and individual for the blood donation camp. Being in the group of media personnels. I was actively involved in the media coverage which was done on the day of the event continuously for five hours. The media personnels includes Harmeet Kaur, Nitya Dhingra, Priya Sharma, Harshit Shah, Ashish Gupta and me (Rohit Aggarwal).

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INDIVISUAL PROFILE
During the event I have done the following works which was given by our supervisor Ms. Radhika Vaid. These are as follows: 1. In the planning stage I was involved in the budgeting team, I have made the budget along with my other team members and also take print out of posters and invitations. Name of item Posters Invitations Banners Refreshment Lunch Total Quantity 50 4 1 Cost/Piece Rs. 18 Rs.18 Rs.100 Rs.1500 Rs. 2000 Total Amount Rs.900 Rs.36 Rs.100 Rs.1500 Rs.2000 Rs.4536

2. I have also involve in the marketing team as I have created event page on face book and orkut a social networking sites for the promoting our event and awaring the target audience 3. I have also work in media team along with my other team mates to record the footage of the event that has take place in our college

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Event Page on face book

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Event Page on orkut

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