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campaigns to channel that interaction into increased business sales for your company.
Takeaway
Social media amplifies your content, your website and your brand. It allows for you to establish and foster a more personal relationship with your potential customers, and when done correctly, can generate website traffic, inbound links, and leads for you. The field is constantly growing and new ways to interact with consumers are being developed every day. Social media has become a major part of consumer culture, and it is time for you to capitalize on it.
Takeaway
In order to encourage engagement, Facebook pages must be as inviting as possible. The format of your page should first be focused on creating an engaging environment for your fans, which when executed properly, will result in generating and collecting more information about your leads. Social media still involves a lot of exploration so be as creative as possible. There are countless activities and apps to choose from for your companys brand, and Wild Frog Studio can help make that choice a lot easier.
Source: Get Satisfaction, What Makes People Want to follow a Brand, 2011
Takeaway
In order for your customers and prospects to enjoy spending time on your Facebook page and engage with it, they will need interesting material that is shared regularly. Leaving a Facebook page stagnant
discourages fans from coming back and spreading the world throughout their own social networks.
Takeaway
When executed properly, your Facebook page can be the launching point to your home website, blog, and conversion offers. The organic discussions that take place on your Facebook wall will introduce new visitors to your core group of loyal consumers. Through this interaction, your dedicated customers will encourage new visitors to share and interact about a product or brand that they mutually enjoy, and ultimately could impact their purchase.
Takeaway
With the direct contact available in twitter, it is important to establish a relatively casual and genuine tone on your account. This will encourage followers to interact with you and feel like level of comfort that will lead them to share your content with others. No two businesses are alike, and similarly Wild Frog Studio knows that each social media presence must be unique.
Pitch to influencers on Twitter. o Do not pester; be subtle. o Be brief and concise in your personalized pitch. o Leave comments on influencers articles. o Use your original content as an outreach tool. o Help influencers with their research by posting useful content on their twitter page. Do not follow too many people at once. o Your following: follower ratio will look imbalanced. Other useful Tools:
o o o Tweet Grader Muck Rack Journalist Tweets
Twitter has a strong presence of early adopter who tends to be the first to purchase the newest products. They depend on these industry experts to make that purchase
Takeaway
Following and observing thought leaders in your industry will help you understand the type of content that your targeted audience will enjoy. It will also help inspire your own content while also allowing you to connect with active consumers in your field.
Takeaway
Your twitter presence should be all about transparency and convenience for your consumers. Your followers should be able to easily share whatever reactions they have about your blog posts, offers, and company news to encourage sharing and buzz around your business. It is important to accentuate this community, while monitoring any complaints to maintain your businesses brand reputation.
Conclusion
Social media marketing should be seen as a new tool in your arsenal. With a combination of honest interaction and interesting content, social media can increase revenue. Wild Frog Studio combines the creativity of traditional marketing campaigns with the new technologies available to create effective social media solutions.
Takeaway Social media is a powerful tool, but cannot stand alone as an internet marketing solution. In fact, social media comes last you need to discover your voice through blogging and have a key word strategy first. Once you have established these platforms, social media offers unparalleled ways to spread and hare this information among your loyal core of consumers as well as new potential fans.
The Nielsen Company, November 2010 Blogher, April 2011 Comscore, February 2011 Chadwick Martin Bailey, September 2010 Edison Research, 2010 Eric Qualman, Social Media Statistics 2011, 2011 HubSpot, The Science of Facebook, 2011 eMarketer, Online Content Format Shared Most Often by US Internet
HubSpot, The Science of Twitter, 2011 InboxQ, Social Medias Loaded Questions, 2010
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