R

IC H A R D

W. G

A U G E R

BRANT ROCK, MASSACHUSETTS 02020 (781) 771-6190 | richgauger@comcast.net

SUMMARY
Senior marketing professional with 20+ years of experience in the asset management industry who possesses a unique set of analytic, creative and financial skills necessary to be successful across multiple business disciplines and industries. Effective in designing, building, managing and executing innovative and effective customer/product marketing and sales programs aimed at meeting and exceeding quotas. Collaborative management style that inspires trust and respect.

CORE COMPETENCIES
Strategic Design and Planning Business Development Product Marketing and Sales Customer Marketing Program Development Negotiation and Complex Sales Programs Dynamic Speaker and Meeting Leader/Facilitator Relationship Management Cross Functional Project Leadership Financial Analysis and Reporting

EXPERIENCE
PRACTICAL PERSPECTIVES, North Andover, MA 1/2012 Current Director of Sales, Marketing and Research Collaborate with former Asset Management CMO to provide in-depth research to money managers on critical issues facing their business and the asset management industry. Led planning and execution of groundbreaking research on financial advisor use of alternative and non-traditional investments in portfolio construction. VALSCORE GLOBAL RESEARCH CORPORATION, Philadelphia, PA 1/2009 11/2011

Senior Consultant Collaborated with former Asset Management CEO to develop unique analytical scoring tool for the Top 100 Global money managers. Product designed to determine franchise value as derived from its product development, investment management and sales initiatives. FIDELITY INVESTMENTS, Smithfield, RI 200312/2008

Vice President, Advisor Marketing (Strategy Planning and Design) (20052008) Created and managed compelling customer marketing programs for the financial intermediary market designed to cost-effectively enhance sales and customer acquisition, development and retention. Led planning and strategy for National Sales Accounts marketing through close collaboration with sales partners. Architect for innovative, end-to-end Advisor Lifecycle program designed to increase profitability through integrated sales and marketing activity across the customer spectrum. Produced sales lift of 20% on National Accounts marketing campaigns. Designed and executed Retention program yielding a 15% increase in average customer new flow. Vice President, Advisor Marketing (Product and Segment Marketing) (20032004) Led Product Marketing and Sales for a diversified $65 billion intermediary distributed mutual fund group with responsibility for positioning, distribution strategy and promotional materials for priority funds. Developed customized marketing programs to reflect divergent needs, attitudes and sophistication of advisor marketplace. Achieved Top 5 sales ranking in 2004 with 10-20% increases across Priority funds. Designed and led senior sales and marketing management in a Fixed Income forum resulting in a new and focused product positioning strategy. Improved marketing response statistics in over 50% of communications through development and integration of customer segment offering and messaging strategy.

R IC H AR D W. G A U G ER
SCUDDER ZURICH INVESTMENTS, Boston, MA

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19992002

Vice President, Director of Marketing Marketing lead for a highly profitable $15 billion direct-sold mutual fund business group. Responsible for developing marketing programs designed to improve sales, customer development and retention metrics. Created and designed a Benefits-driven marketing and sales program. Simplified sales message and collateral for customers. Increased sales 15% among existing customers. Exceeded corporate cash flow targets by over 30%. Reduced client attrition rates to 25% below industry norm during period of market turbulence. Revamped customer segmentation leading to a 10% increase in asset acquisition and 20% improvement in customer retention. LIBERTY FUNDS, INC. (acquired by Ameriprise/Columbia Asset Management), Boston, MA 19961999

Vice President, Product Management and Development Responsible for product development, management and marketing for a mid-sized distributor of multi-manager mutual funds within a matrix management environment. Designed and launched a $120 million Subscription Rights Offering working with CEO and Wall Street investment banking firm. Launch ranked among Top 5 for the year. Trained sales force on market opportunities and product positioning strategies and tactics. Developed new marketing, sales and communications materials to reinforce product positioning. Designed and developed products to round out U.S. Equity, Asia, Variable Annuity and Asset Allocation product lines. PUTNAM INVESTMENTS, Boston, MA 19871996

Manager, Corporate Strategy and Development Member of team reporting to the CEO. Provided strategic direction and insight into distribution priorities during period of rapid company growth. Created new distribution and product strategies based on market research, forecasting and new modeling techniques. Led to improved product and distribution decisions. Senior Analyst, Corporate Finance Managed projects focused on the most immediate and significant issues impacting the firm. Prepared commentary and analysis of business results to firms management committee. Created profitability models to set and justify management fee levels and increases. ARTHUR ANDERSEN & COMPANY, Boston, MA 19831987

CPA, Commercial Audit Division Supervised audit teams and conducted general audits for companies spanning numerous industries including mutual funds, banks, retail, manufacturing and municipalities.

EDUCATION&LICENSES
BOSTON UNIVERSITY M.B.A., emphasis in Marketing and Finance BOSTON COLLEGE B.S., Magna cum laude, emphasis in Accounting and Industrial Relations CPA (1983 1987) SERIES 6 (1996 2004)