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An Internship Report On Consumer Perception (Trade and Final Consumer) Of Natures Secrets

University Of Development Alternative (UODA)

Consumer Perception (Trade and Final Consumer) Of Natures Secrets

Submitted to: SHAMIM AHMED Assistant Professor Department of Business Administration University of Development Alternative

Submitted by: Sajia Islam Willow Id-20081590 Batch-19th Bachelor of Business Administration (BBA) Major: Marketing University of Development Alternative

Date of submission: 14/5/2012


Letter of Transmittal Date: Shamim Ahmed Assistant Professor Department of Business Administration University of Development Alternative (UODA) Subject: Submission of internship report. Dear SIR, It was great pleasure for me to get an opportunity to work practically in Natures secrets and prepare an internship report on Consumer Perception (Trade and Final Consumer) Of Natures Secrets.. For the fulfillment of BBA program, I was sent to Natures Secrets for three months internship program. I was guided & supervised by honorable teacher Shamim Ahmed Assistant Professor Department of Business Administration University of development alternative during the internship program as well preparing this report. It expresses my gratitude to you for proving me the opportunity to learn about the FMCG market. In spite of various shortcomings, I have devoted my best effort to gather information & prepare this report. Though I have tried to provide my best attempt to prepare this report, there may have some sort of inadequacy. I hope and wish that, you will appreciate my endeavor and find the report up to your expectation. Thanking you Respectfully yours Sajia Islam Willow ID- 20081590 BBA, 19th Batch Major in Marketing

Acknowledgement Fist of all I am grateful to almighty Allah for blessing me in completing the report.An individual without help of others can achieve no noble achievement. I feel proud to express my gratitude from the core of my heart to department of BBA for granting me the permission to take up practical orientation in natures secrets. I am also grateful to them for giving me valuable advises and suggestion to complete the whole thing a right manner. I am deeply indebted to my internal supervisor Shamim Ahmed for his stimulation inspiration astute guidance, valuable suggestion, sagacious advices and whole-hearted supervision to me during the practical orientation period. His suggestions and guidances has made the report a good one. I am also very grateful to honorable Mr. Atula Bandara brand manager of natures secrets for their priceless advice, kind effort and time to prepare my report. I also would like to thank to all the officers of natures secrets for giving me their valuable time. I also thank to all of my friends who also helped me a lot to prepare this report. And finally, I would like to say that I have tried to prepare this report accurately. However there might be some errors and mistakes. So I seek your kind consideration, as I am the process of learning. Sajia Islam Willow

Declaration I am Sajia Islam Willow, a student of Bachelor of Business Administration, University of Development Alternative, hereby declare that the internship report titled Consumer Perception (Trade and Final Consumer) Of natures secrets., is prepared after the completion of my internship at kamal Ataturk avenue under the intensive supervision and Guidance of shamim ahmed Alternative Assistant Professor, University of Development

I also declare that the internship report is prepared for academic purpose only.

Sajia Islam Willow BBA (Major in Marketing) Batch: 19th ID: BBA 20081590 Bachelor of Business Administration University of Development Alternative In my capacity as supervisor of the candidates Internship Report, I certify that the above statements are true to the best of my knowledge.

Signature Assistant Professor SHAMIM AHMED Department of Business Administration University Of Development Alternative 5

Certificate of Approval

This is to certify that the internship Report on Consumer Perception (Trade and Final Consumer) Of NATURES SECRETS. submitted for the partial completion of Bachelor of Business Administration (BBA) degree from University Of Development Alternative Bangladesh. Sajia Islam Willow, ID: BBA 20081590 has done this report under my supervision. No part of the internship report has been submitted for any degree of title recognition before. I wish it will help her for her future career.

She is permitted to submit the report.

Signature Assistant Professor Shamim Ahmed Department of Business Administration University Of Development Alternative

Preface

Practice makes a man perfect. In order to earn something more, one has to cultivate his field of study. The study entitled Consumer Perception (Trade and Final Consumer) Of NATURES SECRETS. Is an attempt to evaluate the cause and ways of removing this problem and get suggestion about this aspect. I express my gratitude to my honorable teacher Shamim Ahmed Assistant Professor, University of Development Alternative. The success of this report greatly depended on his sincere supervision. I would like to convey my sincere gratitude to the officers of the natures secrets. Who have extended their fullest co-operation during the preparation of my paper? However, I personally remain responsible for my shortcoming in my paper. My effort will be meaningful if the paper serves the purpose effectively.

Sajia Islam Willow

Executive summery Internship program is an integral part of BBA program. After completing of consecutive 11 semesters, internship program is organized by the department in some particular organization to give practical knowledge. Along with the theoretical knowledge, such practical knowledge is very much important for Business students. Since I have done my Major on Marketing. So I chose natures secrets that are the largest private company in Bangladesh, to carry out my internship & my topic of intern was selected, which is Consumer Perception (Trade and Final Consumer) Of Natures Secrets. The report consists of eight chapters. Chapter one, describe the Introduction, Background of the study, Objective of the study, Duration of the study, Limitation of the study. In Chapter two I tried to describe the Objective of the company, Background, Company Profile etc. In chapter three I describe Marketing Mix of Natures Secrets chapter four SWOT analyses of organization.Chapter five I describe Findings. Chapter six Recommendation, Conclusion, and Chapter seven I give some Questioners about my research. At last Bibliography.

Chapter Introduction

Topics 1.1 Introduction 1.2 Background of the Study 1.3 Objectives of the Study 1.4 Duration of the Study 1.5 Methodology 1.6 Limitation of the study An Over view of Organization 2.1 History 2.2 Objective of the company 2.3 Background 2.4 Company Profile Marketing Mix of Natures Secrets 3.1 Existing Products of Natures Secrets 3.2 Details about Some Important Products 3.3 Existing Price of Products of Natures Secrets 3.4 Difference between company rate and retail price 3.5 Comparison of Natures Secrets Product with Other Competitors product. 3.6 Existing Promotional Activities of Natures Secrets 3.7 Distribution Policy

Page No

11-17

Chapter 1

17-20

Chapter 2

Chapter 3

20-39

Chapter 4 Chapter 5

SWOT Analysis FINDINGS Recommendation, Conclusion

40-41 42-51 51-52

Chapter 6 6.1 Recommendation 6.2 Conclusion Appendix Consumer preference Traders preference Bibliography 57 53-57

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CHAPTER O1 Introduction Part

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1.1 Introduction The Natures Secrets is a unique herbal cosmetics brand from Sri Lanka. It is one of the largest and high quality cosmetic exporting brands in Bangladesh. It came into begin in 2006 and launched products and started exporting their product under MULTICHEMI BANGLADESH (PVT) LTD. Inspired by nature, created for you- keeping this in mind; the brand aim at producing guarantied international quality cosmetics. Inspired by Sri Lankas rich heritage of ancient natural beauty secrets. Natures Secrets brings out the best of nature in the form of modern- day beauty care products. In this chapter, Background of the study, Objective of the Study, Organization of the study, Duration of the study, Limitation of the study etc. have been highlighted.

1.2 Background of the Study The Natures Secrets is one of the largest and high quality cosmetic exporters in Bangladesh. Inspired by nature, created for you- keeping this in mind; the brand aim at producing guarantied international quality cosmetics quality conscious people of home and abroad. Since this a product oriented company various kinds of marketing activities are necessary to operate this company successfully. As a student of BBA whereas major subject is marketing; practical knowledge about marketing sector is very much necessary for By doing Internship on this brand it has been possible to gain practical knowledge about marketing sector. So, the objective of this study is to achieve practical knowledge about marketing sector so that it may help me in future by providing experience while I will engage in any marketing related job in any company.

1.3 Objective of the Study

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Main objectives of the study are as follows: * To know the Consumer Perception (Trade and Final Consumer) Of Natures Secrets * To know the various products and services of the organization (Trade and Final Consumer). * To know the activities of the organization. 1.4 Duration of the Study The total duration of the study was Three month and this duration is from January 22, 2012 to April 22, 2012

1.5 Methodology In this report the qualitative research procedure is used to collect the information of the report. The direct approach is utilized to gather the information. Here the employees of Natures Secrets are asked different type of questions relating to the report to helping the making of this report. The direct approach, the depth interview which is the method of research procedure, is applied. Here the Assistant General Manager of marketing department is asked different questions and to explain different issues in an unstructured, direct and in a personal manner to give his opinion about the topic of the report.

Primary Sources:

Face to Face conversation with the respective client, officers and staffs. Structured Survey on customers Interviewing officers and staffs In-depth study of selected cases. Sharing practical knowledge of officials.

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Related files, books study provided by the officers concerned. Practical Desk work Direct observation

Primary data collection through depth interview


Qualitative Research Procedure

Direct (No disguised)

Indirect (Disguised)

Focus Group

Depth Intervie w

Associat ion Techniq ue

Complet ion Techniq ue

Expressi ve Techniq ue

Construct ion Techniqu e

Chart 4.1: Methodology of Depth Interview


Secondary data Secondary data are those data that have already been collected for the purposes other than problem at hand. In this report both the internal and the external data is used to collect the information about the Existing Marketing Strategy of Natures Secrets. The internal data have been collected from the available data within the organization such as Banani Office of Natures Secrets. Whereas the external data have been collected from the external source such as published materials, internet etc.

Secondary Sources:

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Annual Report, Audit Reports of Natures Secrets Relevant books, Research papers, Newspapers and Journals. Website of natures secrets Vouchers, Instruments, Forms & Circulars

Secondary Data Collection

Secondary Data

Internal

External

Ready to Use

Requires Further Processing

Published Materials

Computerize d Database

Syndicate d Services

Flow chart of Methodology


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Data collection through depth interview

Data from questionnaire survey

Data from secondary source

Raw data

Cross-checking data

Data analysis

Report writing

Action Plan

Sl No. 01 02 03 04

Activities

Week-

Week3-4

Week5-6

Week7-8

Week9-12

1-2 Preparation of Study Meeting of

Stuff Primary Data Collection Secondary Data Collection

1.6 Limitation of the Study

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When I was running my Internship I faced some problems, which have been considered as limitation of the study. The limitations are: Due to time limitation several information about Natures secrets cannot be provided. Even due to shortage of time, several distributors and retail stores have not been visited. The study is mostly based on secondary data. Primary information has been collected only through depth interview method. No questionnaire interview has been conducted for this study. Data collection through Focus Group Discussion (FGD) has not been conducted for this study. Natures Secrets is one of the largest brand in Bangladesh. It is providing the people of our country the best product at affordable price. No compromise with the Quality is the key policy of the Top Management.

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Chapter: 2 Organizational Overview

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2.1 Introduction A unique herbal cosmetics brand in world having their own factory-Nature Beauty Creation LTD in Sri Lanka surrounded by a large cultivation of over 400 varieties of time tested medicinal plants, is the first herbal cosmetics manufacturer in Sri lanka to manufacture cosmetics under ISO and European recognized GMP standards. Started exporting their products in Bangladesh from 2006 under MULTICHEMI BANGLADESH (PVT) LTD. Inspired by nature, they have designed the natures secrets range of personal care products using the purest; locally grow natural ingredients directly from their source. 2.2 Objective of the company To Create a global brand of herbal cosmetics from Sri Lanka by the 2020.to achieve product excellence and delight customers through total commitment to quality and service,with a fusion of Sri lankas own herbal heritage and modern cosmetology that offers the best of nature for benefit of people and the environment. 2.3 Company Background Inspired by Sri Lankas 5000 years old herbal heritage. natural ingredients used in Natures Secrets products are grown locally and carefully extracted in nature beauty creations high tech laboratories, maintaining ISO & GMP standards, ensuring authenticity, hygiene and freshness. It has started their journey about 20 years ago and start exporting their product in Bangladesh from 2006 under Multichemi Bangladesh (PVT) LTD.NOW It is exporting their products in India, German, Thailand, Myanmar and Bangladesh. Sri Lanka is a small tropical island in the Indian ocean and enjoys one of the most biodiverse eco systems in the world. about 1100 varieties of medicinal plants grow in Sri Lanka,of which 42 are endemic to the island.these plants have been used for centuries in medicinal,therapeutic and beauty applications in Sri Lanka,which has a history of 19

over 2500 years.using this exotic beauty secrets and ancient healing art of ayurveda mixing with contemporary cosmetics technology Natures Secrets produce their products.purest natural oil,herbs,fruits and plant extracts with avant-grade cosmetic technology creating an unparalleled range of personal care products,their unique manufacturing process takes place at an ultra-modern production plant under optimum hygienic conditions,maintaining ISO & GMP standards.the dedicated team at natures beauty creation is supported by cosmetics industry experts from globe to ensure that quality in maintained throughout their business process In Bangladesh number of beauty concious population increasing day by day.So there is vast market for beauty products.keeping this in mind Natures Secrets launch their products in Bangladesh.At first they started exporting in Dhaka metropolitan city now they are expanded in whole Banladesh.

2.4 Company Profile Company name Brand name Corporate Headquarter 22,Ataturk avenue Banana, Dhaka 1213 Bangladesh Multichemi Bangladesh(PVT)LTD Natures Secrets

Factory Start exporting in bangladesh Telephone Fax no e-mail

Millewa.Harana,Sri Lanka 2006 +88-02-8822449 +88-028956783 mcbdl@multichemi.com.bd

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web-site Chairman/managing director Director(Bangladesh) Bankers Marketers Workforce Payment terms

www.multichemi.com Samantha kumarasinghe MR. Atul Madura Commercial Bank of Ceylon PLC Multichemi Bangladesh (PVT) LTD Importer-distributor-retailor For distributor-cash/dd/po and for super shop credit

Deports

Chittagong, Sreemangle

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Chapter: 3 Marketing Mix of NATURES SECRETS

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3.1 Existing Products of Natures Secrets: Product Name Cucumber/Carrot/Lotus/Papaya wash Cucumber/Carrot/Lotus/Papaya wash Cucumber/Carrot/Lotus/Papaya wash Tube Cucumber/Carrot/Lotus/Papaya wash Tube Cucumber/Carrot/Lotus/Papaya wash Bottle Peppermint face wash bottle Peppermint face wash Tube Moisturizing Shower Gel Bottle 2K Conditioning/Amla Shampoo 2K Conditioning/Amla Shampoo SKU facial 100 facial 210 facial 100 facial 50 facial 700 100 50 210 100 210 Unit ml ml ml ml ml ml ml ml ml ml ml ml ml ml ml ml ml ltr ml ml ml ml

2K Conditioning/Amla Shampoo with 700 pump Rinse Conditioner Rinse Conditioner Vitamin E Cream Tube Carrot/Papaya/Aloe Moisturizing Lotion Carrot/Papaya/Aloe Moisturizing Lotion Carrot/Papaya/Aloe Moisturizing Lotion Carrot/Papaya/Aloe Moisturizing Lotion 100 210 100 210 100 700 4

Anti Wrinkle Night Cream Jar With Box 50 Under Eye Jar With Box Sun & Fun Lotion Tube Sadun Scrub Tube 50 80 80

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Lotus Whitening Cream Tube Deep Cleansing bottle Deep Cleansing bottle Deep Cleansing Tube Deep Cleansing Tube Cucumber Skin Toner bottle Cucumber Skin Toner bottle Aloe Vera Gel 94% Tube Aloe Vera Gel 94% Tube

50 100 210 700 4 225 100 50 100

ml ml ml ml ltr ml ml ml ml ml ml ml

Aloe Miracle Foot Care Cream Tube 80 with Box Aloe Miracle Foot Care Cream Tube 35 with Box Shaving Cream Tube 100

3.2 Details about Some Important Products

CUCUMBER

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FOR OILY SKIN Cleans, Protects & reduces pimples

Discover the natural beauty of your skin with Natures Secrets facial wash.100% soap free,with a skin friendly Ph of 5.5-6,daily use of this facial wash reduces excess oiliness of the skin,reduces pimples.rich in the goodness of cucumber % skin friendly cleansers,it cleans and revitalizes,leaving your skin looking fresh and radiant

CARROT FOR NORMAL TO DRY SKIN

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Cleans, moisturises & reduces drying of skin

Daily use restores essential moisture and prevents drying,giving a new age to your skin.rich in moisturizers,skin friendly cleansers and natural Vitamin A from carrot,it cleans and revitalizes,leaving your skin looking young,fresh,radiant Available in 50 ml, 100ml & 225 ml bottles

LOTUS WHITENING For normal to dry skin

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Cleans, moisturizes, protects & lightens skin tone

Lotus flower extract effectively assists in whitening your skin tone while reducing age spots,pigmentations,blemishes and uneven skin tone. This soap free facial wash gently removes oils,grime, and make-up,without drying the skin while maintaining natural moisture balance.it also contains natural extract of Licorice(Glycyrrhiza glabra L) and Nut-grass(Cyperus rotundus L) That nourish and lighten the skin for radiant and younger looking face Available in 50ml %100ml bottles.

ALOE VERA 94% For all type of skin


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Revitalized with Aloe Vera

Enriched with aloe vera moisturize while it cleans,this clears out deep seated impurities that daily penetrate the skin.it also removes all traces of make-up.regular use helps to alleviate blackheads and clogged pores. Available in 100ml and 225ml bottle

SANDUN SCRUB For all type of skin

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For fresh & invigorated complexion

Gently exfoliates dead skin while retaing natural moisture of the skin. Removes excess oil and make-up. Clears the pores of impurities. Enhances skin complexion. Natures Secrets sandun scrub with its distinctive blend of sandalwood, kokum and veivel removes dead skin and impurities to give you soft, smooth, invigorated skin. The sandalwood in this unique formula refreshes and stimulates your skin; kokum brightes your complexion while venivel protects your skin from harmful bacteria. The combine effect of these natural ingredients leaves your skin looking and feeling clean, smooth, and healthy. Available in 50ml, 150ml jarand 80ml tubes

VITAMIN E CREAM FOR ALL TYPE OF SKIN


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For soft, supple & revitalized skin

Reduces visible signs of ageing. maitains skins natural moisture balance. Noirishes skin making it soft and supple Available in 50ml, 150ml jars, and 100ml tube 250ml bottles

SUN & FUN For all type of skin UVA & UVB protection

Shields skin from UV radiation for an extended period. Restores skins moisture balance. Reduces age spots. Protects against wrinkle formation. Enhances skin elasticity. Available in 80ml tubes & 100ml bottles 3.3 Existing Price of Products of natures Secrets

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Product Name Cucumber/Carrot/Lotus/Papaya facial wash Cucumber/Carrot/Lotus/Papaya facial wash Cucumber/Carrot/Lotus/Papaya facial wash Tube Cucumber/Carrot/Lotus/Papaya facial wash Tube Cucumber/Carrot/Lotus/Papaya facial wash Bottle Peppermint face wash bottle Peppermint face wash Tube Moisturizing Shower Gel Bottle 2K Conditioning/Amla Shampoo 2K Conditioning/Amla Shampoo 2K Conditioning/Amla with pump Rinse Conditioner Rinse Conditioner Vitamin E Cream Tube Carrot/Papaya/Aloe Lotion Carrot/Papaya/Aloe Lotion Carrot/Papaya/Aloe Lotion Carrot/Papaya/Aloe

SKU 100 210 100 50 700 100 50 210 100 210

Unit Ml Ml Ml Ml Ml ml ml ml ml ml ml Ml Ml Ml Ml Ml Ml Ltr

MRP(tk) 140 240 150 95 600 150 100 200 100 480 175 100 175 140 180 95 575 2700

Shampoo 700 100 210 100

Moisturizing 210 Moisturizing 100 Moisturizing 700 Moisturizing 4

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Lotion Anti Wrinkle Night Cream Jar 50 With Box Under Eye Jar With Box Sun & Fun Lotion Tube Sadun Scrub Tube Lotus Whitening Cream Tube Deep Cleansing bottle Deep Cleansing bottle Deep Cleansing Tube Deep Cleansing Tube Cucumber Skin Toner bottle Cucumber Skin Toner bottle Aloe Vera Gel 94% Tube Aloe Vera Gel 94% Tube 50 80 80 50 100 210 700 4 100 225 100 50 ml ml ml ml ml ml ml ml ltr ml ml ml ml ml ml ml 170 150 160 120 130 120 200 600 3000 120 225 270 140 150 85 120

Aloe Miracle Foot Care Cream 80 Tube with Box Aloe Miracle Foot Care Cream 35 Tube with Box Shaving Cream Tube 100

3.4 Difference between company rate and retail price

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(Some products have been highlighted as example.) Product Cucumber/Carrot/Lotus/Papaya wash Peppermint face wash 100ml bottle Sun & fun lotion lotion 80ml tube Sadun scrub 80ml tube Deep cleansing 100ml bottle Aloe gel 94% 100ml tube Shaving cream 100ml tube Company Rate (Tk.) facial 116 125 133 100 100 225 100 MRP (Tk.) 140 150 160 120 120 270 120 Difference (Tk.) 24 25 27 20 20 45 20

Here it has been observed that the difference between company rate and retail price varies on the basis of products category. The differential amount is divided into two portions, one for distributors and another for retailer. Their profit depends on this differential amount.

3.5 Comparison of Natures secrets Product with Other Competitors product on the Basis of Market Price For this portion comparison of all products with natures secrets cosmetics are not possible. So, only six items has been shown here: Cucumber Facial Wash NATURES SKU MRP (Tk.) 140 Competitors Products 200 SKU 100 ml MRP (Tk.)

SECRETS Cucumber facial 100ml wash

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200 150 100 50 0 NS X

price level

Here it has been found that both a type of facial bottles, but the price is different. On the other hand the quality of both products is same. So, the findings are natures secrets provide better quality at lower cost.

Deep cleansing milk

Natures secretsCosmetics Ltd. Deep secrets

SKU

MRP (Tk.) 120

Competitors Products 180

SKU

MRP (Tk.)

cleansing 100ml

100 ml

milk of natures

200 150 100 50 0 price level

ns

Here the price and quantity of both products is same. Natures Secrets do not charge more prices for similar product then its competitors product. 1k Conditioning/Amla Shampoo 34

NATURES SECRETS

SKU

MRP (Tk.)

Competitors Products

SKU

MRP (Tk.)

Amla shampoo 100ml

170

200

100ml

250 200 150 100 50 0 NS X Preice Level 3-D Column 4

Here it has been found that both types of products contain 100 ml, but the price is different. On the other hand the quality of both products is same. So, the findings are that natures secrets provide better quality at lower cost. Shaving cream

Natures

SKU

MRP (Tk.) 120

Competitors Products 180

SKU 100ml

MRP (Tk.)

secrets Shaving cream 100ml


180 160 140 120 100 80 60 40 20 0

Price level

NS

Here the price and quantity of both products is same. Natures secrets do not charge more prices for similar product than its competitors product.

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Lotus Whitening Cream NATURES SKU SECRETS Lotus whitening 50 ml cream MRP (Tk.) 130 Competitors Products 140 SKU 50ml MRP (Tk.)

140 138 136 134 132 130 128 126 124 Price Level

NS

As it is seen in the diagram that the price of natures secrets whitening cream is quite less than that of soap though the volume and quality are same.

Cucumber skin toner Natures secrets Cucumber toner SKU MRP (Tk.) 120 Competitors Products 200 SKU 100 ml MRP (Tk.)

skin 100 ml

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200 150 100 50 0

Price Level

NS

Here the price and quantity of both products is same. Natures secrets do not charge more prices for similar product then its competitors product. 3.6 Existing Promotional Activities of natures secrets Advertising Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio,billboard, direct mail and catalogs, , in-store displays, posters, Web pages, banner ads, and emails. Natures secrets provides advertisement in several commercials such as:

Advertising

Personal selling News Papers

Radio

Billboard

Magazine

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A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via telephone. Natures secrets have conducted personal selling. The Sales Officers (spo) of Natures secrets reach to every retail shop in order to recognize their products and also to collect order. Sales Promotion Incentives designed to stimulate the purchase or sale of a product, usually in the short term. Examples: Coupons, contests, product samples, trade shows, trade-ins, and exhibitions. Natures secrets have been provided two types of sales promotion- (a) Customer Oriented Sales Promotion (b) Trade Oriented Sales Promotion. Customer Oriented Sales Promotion It is targeted to the ultimate users of a product or service and includes couponing, sampling, rebates, contests etc. These promotional tools encourage customers to make an immediate purchase and thus can stimulate short term sales. Natures secret offers to its customers the following promotions: 1. One (1) piece carrot facial wash (120ml) free with two (2) piece of two piece cucumber facial wash (100ml). 2. One (1) piece amla shampoo amlashampoo(700ml) 3. One(1) piece shaving cream(100ml) free with deep cleansing 4ltr (100ml) free with one (2) piece of

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Trade Oriented Sales Promotion It is targeted toward marketing intermediaries such as distributors, retailers. Price deal, sales contests etc. are some of the promotional tools. Natures secrets offer to its retailers the following promotions: 1. Offering commission for better service 2. Providing free products for buy another product in large volume Public Relations Non-paid non-personal stimulation of demand for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine articles/reports,radio presentations, Charitable contributions, speeches, issue advertising, and seminars. 3.7 Distribution Policy of Distribution Process: FACTORY DISTRIBUTOR RETAILER

CUSTOMER

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Chapter: 4 SWOT Analysis

4.1 SWOT Analysis: SWOT Analysis is an important tool for evaluating the companys Strengths, Weaknesses, Opportunities and Threats. It helps the organization to identify how to evaluate its Perception and scan the macro environment, which in turn would help the organization to navigate in the turbulent ocean of competition. The SWOT analysis of natures secrets is presented below:

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Strengt h Weakness Opportunities Threats

STRENGTH
Very much concerrned with quality of its products Maintains freshness of its products Skilled workers Employees are sufficient educated Offers products at affordable price Believes in purity Herabal based

WEAKNESS
Export duties Government regulation Weak delivery system provided by distributors Unskilled Delivery Officer appointed by distributors Small product variety

OPPORTUNITY
People of Bangladesh getting concious about their beauty Lack herbal based product in existing market New product will be found in the market within few days

THREATS
Plitical unrest Local and foreign competitors in this busuness

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Chapter: 5

FINDINGS

5. Findings: Natures secrets has been standing as an emblem of the purity and cleanliness and offering the purest and cleanest and the most effective cosmetics products to its huge and vast markets throughout Bangladesh. The commitments of the company are: Honesty and integrity: they are open and honest with their employees, customers and all other stake holders, and firmly believe in maintaining the highest level of integrity and trust at all time

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Uncompromised quality: they will not compromise quality at any cost and are committed to providing product and services to delight customers

Courage and determination: they are highly focused and courageous in all their endeavours. Every challenge they fought with sheer commitment and determination.

Together and respect: they live in strength of togetherness, working towards one vision powered by teamwork, compassion, equality and mutual respect

Global wellbeing: in all business decision they take, every attempt is made to ensure that they do not harm our society and environment.

The company began its journey with most modern and sophisticated machineries and adopted latest technologies and within a short time, has occupied a glorious position in the cosmetics market. Cosmetics products are manufactured with the finest ingredients of highest quality and marketed with attractive packaging. The brand has obtained ISO & GMP standard for quality control and quality assurance. The brand understands that the quality of its products is not only a reflection of the company but also of its valued customers. Nature secrets are passionately committed to develop products at finest quality at an affordable price. We provide free training and development to enhance the standards of the professionals involved in the beauty culture industry. Natures secrets are inspired by nature and as such they place paramount importance on environmental protection. The state of the art factory is surrounded by large fertile herbal plat garden and recycled waste water is used for agricultural purposes therein. Natures secrets products are not tested on animal, as they believe it to be unethical and unnecessary pract ice They are people oriented and believe that people are coring of their business. From their employees to their customers. They believe in value the contribution of each their stakeholders, giving back to the communities they work with

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Consumer preference 1. Do you know about Natures Secrets Products? YES 98% NO 2%

Decision: Almost all people know the natures secrets products.

2. From which sources you have known about natures secrets product? Bill Board 70% Newspaper 20% Hand Bills/ Poster 10%

Decision: From the above percentage we see that newspaper and hand Bills advertising are very low, so it needs to improve. 3. Do you think that the above mention advertising of Product natures secrets influence you? YES 70% NO 30%

Decision: Most of the people say positively.

4. Who recommended you to use the product? Friend 20% Self 40% Sales Representative 30% Relative 10%

Decision: Need to improve Sales Representatives visibility to influence the Product.

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5. Which Product you prefer to use? (If your answer A than continue 7-9 Question if NO than ignore it) Face wash 70% Toner 7% Cleansing milk 9% Aloe gel 14%

Decision: Quality of toner and cleanser are very low. So it need to improve the quality. 6. Which Type of face wash is you use? cucumber 60% carrot 40%

Decision: We find out most of the people use natures secrets cucumber facial wash but another product needs to improve. 7. Which prices are you satisfied? 120 30% 90 40% 100 16% 110 14%

Decision: Price of the product of 14 TK. Is frequently used, so it Should be maintaining the price. 8. What are you think about the quality of natures secrets Product? Good 65% Moderate 20% Better 10% Poor 5%

Decision: Product quality not bad. 9. Are you satisfied about our present Consumer promotion? Yes 80% 45 No 20%

Decision: Maximum consumer satisfied current Consumer promotion

Traders preference 10. Do you sell natures secrets Product? Yes 99% No 1%

Decision: Almost all shoppers are sales the product 11. Are you satisfied about the product price? Yes 60% No 40%

Decision: From view maximum customer are satisfied and those customer not satisfied need more price incentive. 12. What you think about the quality of our natures secrets? Good 40% Moderate 30% Poor 30%

Decision: Product quality is good. But if you competitive market so need to improve quality. 13. Are you getting the product on time? Yes 60% No 40%

Decision: Maximum survey we find that they get product ontime.

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14. Are you satisfied on our present discount policy? Yes 48% No 52%

Decision: Discount Policy need to improve. 15. Do you think we will offer you more Bonuses? Yes 70% No 30%

Decision: Everybody said that if give more bonus that will increase sale.

16. Are you satisfied about our product promotion policy? Yes 65% No 35%

Decision: From survey result we find that most of the customer are Satisfied. 17. What type of advertising are you prefer for our product? TV 68% News paper 30% Bill Broad 12%

Decision: maximum trader prefers TV advertisement, so I think do the TV advertisement. 18. What is your opinion regarding consumers preference to buy natures secrets?

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Flavor 35%

Price 40%

Availability 20%

Others 5%

Decision: Need to maintain quality & should to ensure reasonable price. 19. Do you think present sales policy is creating enough awareness to the traders? Maximum Level 30% Average Level 50% Poor Level 20%

Decision: Present sales policy creating average awareness.

Chapter: 6 Recommendation, Conclusion

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6.1 Recommendation During past decade,their brand has progressed stedily and their superior-quality herbal cosmetics are now accepted in many countries worldwide.as an organization,they own their success to the values and ethics that govern them and they confident that they will achieve their vision of global supplier of herbal cosmetiscs. Few suggestions and recommendations have been provided here so that it can survive better in future. Diversification of product should be conducted as soon as possible so that people can get their necessary products from this company. Distributors are not as much as obedient to follow the instruction of the company. So, it should be consider carefully. Delivery Officers have poor knowledge about market. So, they should be trained properly. Promotion facility of the employees should be increase so that they can more motivate to their job. It will more benefit if the company appoints the Delivery Officer.

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In case of Shopping Mall, delivery of products should be provided directly by the Company. Some retailers are not much aware about natures secrets product should provide awareness about it. Create more awareness to the people about the products of natures secrets

6.2 Conclusion The findings and analysis of the research are about natures secrets environment, its people, its work, its products and its service provided to its distributors. Also the main findings about Existing Marketing Strategy of natures secrets have been provided. Marketing sector plays a vital role in natures secrets The existence and fruitful work of Existing Marketing Strategy have made natures secrets a market leader in the product sector of Bangladesh. natures secrets is providing us the best and fresh products. It can gives us this quality products wherever, whenever and however due to the determination and the of team of natures secrets. The smooth, prompt and fast communication and also good understanding between the management and the employees have made natures secrets.

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APPENDIX

Consumer perception Market survey on Consumer Perception Of natures secrets. Name:. .. Age:. Gender: Male/Female Occupation:

Address:. Mobile:..

1. Do you know about natures secrets Product? (a) Yes (b) No

2. From which sources you have known about natures secrets product?

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(a) TV advertising (b) Bill Board (c) News Paper (d) Hand Bills /Poster

3. Do you think that the above mention advertising of Natures secrets Product influence you? (a) Yes (b) No

4. Who recommended you to use the product? (a) Friend (c) Sales Representative (b) Self (d) Relative

5. Which Product you prefer to use? (a) Face washes (c) Cleansing milk (b) Toner (d) Scruber

6. Which Type of face wash is you use? (a) Cucumber (b) carrot

7. How often do you use it? (a) Daily (b) Every 2 Day

8. Which prices are you satisfied? (a) 7 (b) 14 (c) 20 (d) 25

9. What are you think about the quality of natures secrets Product?

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(a) Good

(b) Moderate

(c) Poor

(d) Better

10. Are you satisfied about our present Consumer promotion? (a) Yes (b) No

11. If you have any suggestion .

Traders perception Market survey on Traders Perception Of natures secrets

Name:. .. Age:. Address:. Mobile:..

Gender: Male/Female

1. Do you sell Natures Secrets Product? (a) Yes (b) No

2. Are you satisfied about the product price?

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(a)

Yes

(b) No

3. What you think about the quality of our natures secrets Product? (If Ans Will b & c than go to the question number 4.) (a) Good (b) Moderate (c) Poor

4. What will be your recommendation to improve Product quality? 5. Are you got the product on time? (a) Yes (b) No

6. Are you satisfied on our present discount policy? (a) Yes (b) No

7. Do you think we will offer you more Bonuses? (a) Yes (b) No

If Yes than why.. 8. Are you satisfied about our product promotion policy? (a) Yes (b) No

9. What type of advertising are you prefer for our product? (a) TV (b) News Paper (c) Bill Board

10. What is your opinion regarding consumers preference to buy natures secrets Product?

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(a) Flavor Others

(b) Price

(c) Availability

(d)

11. Do you think present sales policy is creating enough awareness to the traders? (a) Maximum Level (b) Average Level (c) Poor Level

12. Employees are always willing to help you? (a) Yes (b) No

13. Are you feeling safe while making transactions with Sales Representative? (a) Yes (b) No

14. You have any suggestion Bibliography /Reference: Annual Report- 2010-2011 Kotler Philip (2005), Marketing Management, (11th Edition) Malhotra, N., 2000, Marketing Research- An Applied Orientation,(4th Edition) Upper Saddle, N.J. Prentice Hall. Mc Daniel, C Carl, Dr. Contemporary Marketing Research, (4th Edition) South Western College Publishing.

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