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MNI is extremely proud of its continued partnership with Save the Children and support of
its Moms the Word! social media campaign, said Rob Reif, President of MNI. Magazines excel at driving engagement on the internet, and serve as a great platform for building social media relationships with readers. Thats why were so devoted to driving awareness for Moms the Word! with print ads in our distinguished titles. Moms the Word! has also received corporate support from Club Med, Skype, and Working Mother Magazine. Moms the Word! launched with generous support of three presenting corporate partners: Johnson & Johnson, Mattel, and Brookstone. Celebrities Alyson Hannigan (How I Met Your Mother) and Melissa Joan Hart (Sabrina, the Teenage Witch) have expressed their support online for the campaign. The social campaign also reflects the social-scrapbooking trend: In addition to getting advice via Facebook, many of todays moms use the network to share photos and videos of their kids, which they are welcome to do on the Moms the Word! page.
### ABOUT MNI The leader in target market advertising for more than 40 years, MNI (www.mni.com) has relationships with premier print and digital publishers. These relationships give marketers the ability to advertise in acclaimed national magazines and on leading websites on a ZIP code-specific basis. By partnering with top publishers like Hearst, Hachette Filipacchi, and Meredith Publishing Group, as well as trusted online content providers like iVillage, and About.com, MNI connects with consumers both demographically and geographically, providing maximum reach without waste. MNI is a division of Time Inc., a wholly owned subsidiary of Time Warner, Inc., the worlds leading media and entertainment company (NYSE:TWX). About Save the Children Save the Children is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world. Recognized for our commitment to accountability, innovation and collaboration, our work takes us into the heart of communities, where we help children and families help themselves. We work with other organizations, governments, non-profits and a variety of local partners while maintaining our own independence without political agenda or religious orientation.