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our recent expansion into the Kingdom of Saudi Arabia and Oman, is another milestone for us on the road to market expansion across the Middle East Region said Amit Gandhi, Director of VIP Ventures, VIPERA COSMETICSs Middle East master franchisee. With this move we have not only gained economies of scale in our distribution to multiple markets, but have also added value to our brand equity and broadened our customer base. All of these factors positively affect our bottom line. continued Gandhi. The strength of VIPERA COSMETICS is the overall package it offers a combination of vast product range, incredible array of colours, excellent quality and value for money. In particular, VIPERA has one of the largest colour offerings of any cosmetics brand. In addition to its novel kiosk concept, VIPERA COSMETICS also offers a shop-in-shop concept, which again capitalises on high-traffic, high-yield shopping stores, as well as distribution through multi-branded stores and hypermarkets. In the Kingdom of Saudi Arabia, and within just one month of the first kiosk opening, the Zain Gulf Group has already signed up 15 kiosk locations across various malls given the positive market response to VIPERAs unique product ranges.
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ABOUT VIPERA COSMETICS VIPERA COSMETICS is an international brand, established for more than two decades, with more than 4,000 points of sale across 14 European countries.
VIP VENTURES partnered with VIPERA COSMETICS with the vision of launching the brand across the Middle East, Africa and Asia. The UAE, and particularly Dubai with its high tourism and international trade links, provided an excellent base for this expansion strategy. Research clearly shows a high demand for beauty products in the Gulf. This, coupled with a strong mall culture and high disposable income levels, has ranked beauty spending per capita among women in the Middle East as the highest in the world.
Phone: +971 (4) 447 2501 Email: team@tcf-me.com P.O. Box 29764 Dubai, United Arab Emirates Fax: +971 (4) 3447 2505