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cookies for the nearest grocery store and within a few years they had five sales wagons and more than 400 customers buying their home-made cookies. Today the Good Food Group has developed into an international food group with factories in four countries and customers in more than 75 countries around the world. Milestones: 1951: Ingas cookies is established in Vejle 1975: First export order 1986: Ingadane is sold to the closest competitor 1986: Hornbech jam factory is acquired 1986-96: Several acquisitions - wine, bread, honey 1996: First production site outside Denmark is acquired 1997: Trading company in the UK is acquired 2000: More acquisitions: JAN Import and Queens Biscuits 2003: Danica Foods is acquired and Queens Biscuits is sold 2005: Svans Food is acquired 2007: Uniwhip is acquired 2007: Erik Troels-Smith A/S is merged with Scandic Food A/S 2008: The SIL brand is acquired, and Scandic Food India Private Limited is established 2010: Mammens Emballage is acquired 2010: Today Good Food Group consists of 11 companies Vision Our vision is to have a reputation of being a financially strong family-owned food group that delivers value-for-money through quality food products to our customers worldwide. 1. We want to remain financially strong... to sustain our independence and scope for action. 2. We want to remain a family-owned company... to ensure a stable long-term perspective where operational profits are reinvested in the business areas supporting our strategic goals and vision. 3. We want to be a trustworthy supplier... who is the preferred partner and to whom the customers will bring their wishes first. 4. We want to provide quality food products...
that meet our customers expected value-for-money with respect to quality, price and novelty value. 5. We want to act as an international company... increasing our position on our current markets and expanding into new markets to sustain growth and continuously aim at being less dependent on single factors e.g. markets, currencies and local economic
turbulence.
Subsidiaries Scandic Food A/S (Denmark) ... Production/sales: Jams, marmalades, honey, juice, non-dairy cream. Scandic Food Sp. z o. o. (Poland) ... Production and sales of frozen fruits/vegetables, jams, marmalades, pickled vegetables. Danica Foods (Norway and Sweden) ... Production and sales: Jams, marmalades, and juices. Streamline Foods Ltd. (UK) ... Sales: Quality food importers and distributors. JAN Import A/S (Denmark) ... Import, packing, and distribution of nuts, dried fruits, pasta. Dan Labels A/S (Denmark) ... Production and sales: Production, sales, and distribution of self-adhesive and in-mould labels. Scandic Food India Private Limited (India) ... Production and sales of jams, specialties, and sauces. Mammens Emballage ... All types of cardboard packaging concepts supplied to Danish and North European customers.
Scandic Food India Private Limited Good Food Group A/S acquired the SIL brand from the Indian company Marico Ltd. in March 2008, and subsequently the company Scandic Food India Private Limited was established, domiciled near Pune. Initially, Marico Ltd. took over the SIL brand in March 1995 from Kanmoor Foods Ltd. which company had earlier acquired the brand from James Smith and Co. in January 1992.
Under the SIL brand, Scandic Food India Private Limited sells its processed food products, comprising jams (mixed fruit), specialties (baked beans in tomato sauce, sweet corn cream soup), and sauces (soya sauce, green chilli sauce, red chilli sauce, mayonnaise). Though the market for SIL products is widespread, the top cities where SIL products are sold, are Mumbai, Pune, Hyderabad, Chennai, Cochin, Bangalore, Delhi, Kolkata, and Raipur. The jam market is controlled by two national brands, and SIL has managed to hold its no. 2 position for quite a long time, increasing its market share from 8 to 12% over the past few years.
Food industry
The food industry is a complex, global collective of diverse businesses that together supply much of the food energy consumed by the world population. Only subsistence farmers, those who survive on what they grow, can be considered outside of the scope of the modern food industry. The food industry includes:
Regulation: local, regional, national and international rules and regulations for food production and sale, including food quality and food safety, and industry lobbying activities Education: academic, vocational, consultancy Research and development: food technology Financial services insurance, credit Manufacturing: agrichemicals, seed, farm machinery and supplies, agricultural construction, etc. Agriculture: raising of crops and livestock, seafood Food processing: preparation of fresh products for market, manufacture of prepared food products Marketing: promotion of generic products (e.g. milk board), new products, public opinion, through advertising, packaging, public relations, etc. Wholesale and distribution: warehousing, transportation, logistics
Definitions
It is challenging to find an inclusive way to cover all aspects of food production and sale. The Food Standards Agency, a government body in the UK, describes it thus:
"...the whole food industry from farming and food production, packaging and distribution, to retail and catering."[1]
The Economic Research Service of the USDA uses the term food system to describe the same thing:
"The U.S. food system is a complex network of farmers and the industries that link to them. Those links include makers of farm equipment and chemicals as well as firms that provide services to agribusinesses, such as providers of transportation and financial services. The system also includes the food marketing industries that link farms to consumers, and which include food and fiber processors, wholesalers, retailers, and foodservice establishments
Industry size
Processed food sales worldwide are approximately US$3.2 trillion (2004).[citation needed] In the U.S., consumers spend approximately US$1 trillion annually on food,[3] or nearly 10 percent of the Gross Domestic Product (GDP). Over 16.5 million people are employed in the food industry. In the United Kingdom, the food industry is extensive. It employs well over half a million people and has a turnover in excess of 70bn. It is the largest manufacturing sector in the UK and represents around 15% of the total manufacturing sector in the UK. Around 13% of the people working in manufacturing in the UK work in the food and drink industry.[4]
Agriculture
Main article: Agriculture
Agriculture is the process of producing food, feed, fiber and other desired products by the cultivation of certain plants and the raising of domesticated animals (livestock). The practice of agriculture is also known as "farming", while scientists, inventors and others devoted to improving farming methods and implements are also said to be engaged in agriculture. More people in the world are involved in agriculture as their primary economic activity than in any other, yet it only accounts for twenty percent of the world's Gross Domestic Product (GDP).
Food processing
Main article: Food processing
Food processing is the methods and techniques used to transform raw ingredients into food for human consumption. Food processing takes clean, harvested or slaughtered and butchered components and uses them to produce marketable food products. There are several different ways in which food can be produced. One Off Production This method is used when customers make an order for something to be made to their own specifications, for example a wedding cake. The making of One Off Products could take days depending on how intricate the design is and also the ability of the chef making the product. Batch Production This method is used when the size of the market for a product is not clear, and where there is a range within a product line. A certain number of the same goods will be produced to make up a batch or run, for example at Gregg's Bakery they will bake a certain
number of chicken bakes. This method involves estimating the amount of customers that will want to buy that product. Mass production This method is used when there is a mass market for a large number of identical products, for example, chocolate bars, ready meals and canned food. The product passes from one stage of production to another along a production line. Just In Time This method of production is mainly used in sandwich bars such as Subway. All the components of the product are there and the customer chooses what they want in their product and it is made for them fresh in front of them.
Retail
With populations around the world concentrating in urban areas,[5] food buying is increasingly removed from all aspects of food production. This is a relatively recent development, having taken place mainly over the last 50 years. The supermarket is the defining retail element of the food industry, where tens of thousands of products are gathered in one location, in continuous, year-round supply. Restaurants, Cafes, Bakeries and Mobile trucks are also ways consumers can purchase food. Food preparation is another area where change in recent decades has been dramatic. Today, two food industry sectors are in apparent competition for the retail food dollar. The grocery industry sells fresh and largely raw products for consumers to use as ingredients in home cooking. The food service industry by contrast offers prepared food, either as finished products, or as partially prepared components for final "assembly".
agrochemicals, plant breeding and food processing. Many other areas of technology are also involved, to the point where it is hard to find an area that does not have a direct impact on the food industry. Computer technology is also a central force, with computer networks and specialized software providing the support infrastructure to allow global movement of the myriad components involved.
Marketing
As consumers grow increasingly removed from food production, the role of product creation, advertising, and publicity become the primary vehicles for information about food. With processed food as the dominant category, marketers have almost infinite possibilities in product creation.
supplements is another rapidly rising segment of this industry which is gaining vast popularity amongst the health conscious. India is one of the worlds major food producers but accounts for less than 1.5 per cent of international food trade. This indicates vast scope for both investors and exporters. Food exports in 1998 stood at US $5.8 billion whereas the world total was US $438 billion. The Indian food industries sales turnover is Rs 140,000 crore (1 crore = 10 million) annually as at the start of year 2000. The industry has the highest number of plants approved by the US Food and Drug Administration (FDA) outside the USA. India's food processing sector covers fruit and vegetables; meat and poultry; milk and milk products, alcoholic beverages, fisheries, plantation, grain processing and other consumer product groups like confectionery, chocolates and cocoa products, Soya-based products, mineral water, high protein foods etc. We cover an exhaustive database of an array of suppliers, manufacturers, exporters and importers widely dealing in sectors like the -Food Industry, Dairy processing, Indian beverage industry etc. We also cover sectors like dairy plants, canning, bottling plants, packaging industries, process machinery etc. The most promising sub-sectors includes -Soft-drink bottling, Confectionery manufacture, Fishing, aquaculture, Grain-milling and grain-based products, Meat and poultry processing, Alcoholic beverages, Milk processing, Tomato paste, Fast-food, Ready-to-eat breakfast cereals, Food additives, flavors etc.
Over the past 20 years, the company has grown from being a small jam factory to become the largest manufacturer of jams and marmalades in the Northern part of Europe. Our products are being exported to more than 60 countries worldwide and Good Food Group A/S hold a strong position not only on the retail market, but also as a supplier to the food service and the bakery segment.
Scandic Food Inc. supply and service the US, Canadian and Caribbean markets. We are domestic located here in the US to provide the best service possible for our valued customers.
Pune: Sil, the brand best known for quality products that deliver Lip Smaking Goodness has now been bought over by Scandic Food India Private Limited (Scandic). Scandic is a subsidiary of the Danish DKK 1400 million Good Food Group A/s which has 11 factories and exports to 65 countries. Good Food enjoys a considerable share of the processed food category in the Scandinavian countries.
Recognizing the potential of the Indian market, Good Food Group formed Scandic to tap into the growing processed food sector. Scandic would look to leveraging the Groups global expertise of innovation and quality for all its products and brands. Having acquired the SIL brand from Marico Ltd. in March 2008, Scandic has spent the last year in upgrading the manufacturing facilities with the objective of bringing it to international standards.
Speaking at the re-launch, Mr. P T Gopal, CEO and Managing Director, Scandic Food India Pvt. Ltd. said Sil has been a loved and well respected brand for the last five decades. We would be rejuvenating the brand through investments in quality, innovation and expanding the brand footprint
The Sil range consists of jams, sauces (red chilli, green chilli, soya), dressings (mayonnaise), baked beans and sweet corn.
Scandic Food India Pvt. Ltd. (Scandic) is a subsidiary of the Danish DKK 1400 million Good Food Group A/s which has 11 factories and exports to 65 countries. Good Food Group enjoys a considerable share of the processed food category in the Scandinavian countries. Scandic has strong plans of rejuvenating the Sil brand through innovation and expansion of the brand footprint. In the near future, Scandic aims to bring in some of the global brands from the Good Food stable and focus on delivering value offerings to the quality conscious Indian consumer. Scandic Food India Pvt Ltd to take Sil brand to 800 cities this year
Bangalore: Scandic Food India Private Limited is looking to rejuvenate the Sil brand by increasing its presence to 800 cities in this fiscal from the present 250. The Pune based company bought the Sil brand from Marico Industries two years ago. The company is now taking to contract farming to steady the supply of fresh fruits and commodities like chilli, Tomatoes and other ingredients for its jams and ketchups. Scandic was looking to have a pan India presence during this fiscal for its juices, ketchups, jam and others. It will set up regional manufacturing plants in the agrarian belts. India will be the manufacturing hub for Southeast Asian countries and west Asia, said Ravi Chandra, National Head Sales and Marketing, Scandic Food India Pvt Ltd.. The company recently launched a vegetarian mayonnaise to increase its product offering. It will now introduce a premium jam, which will be low on sugar, add a few variants of the existing products in three to four months apart from creating some new categories. Scandic has been setting up its own distribution channels for the past one year. The company recently launched fruit juices in five variants apple, mango, pineapple and mixed fruit. It has recently launched two variants of tomato ketchup called Fun-mato and Hotmato.
Chandra said, Scandic were increasing the efficiency and productivity at its Pune plant. The present capacity is about 2000 and 3000 tonne a month, varying with the product. Post upgradation, which will be complete this fiscal, the production capacity will double to 4000-6000 tonne a month. The company has already invested about Rs. 7 crore for improving the plant.
The Sil brand will continue. Scandic plans to put in about 17 per cent of its revenues in promotional activities. Currently we are spending 8-10 crs with Carat Media to take the brand to the consumers. The jam and ketchup segments are estimated to be Rs. 140 crore and Rs. 400 crore respectively. There is scope for growth as the jam and ketchup markets are under penetrated, asserted Mr. Chandra. Scandic Food India Private Limited Good Food Group A/S acquired the SIL brand from the Indian company Marico Ltd. in March 2008, and subsequently the company Scandic Food India Private Limited was established, domiciled near Pune. Under the SIL brand, Scandic Food India Private Limited sells its processed food products, comprising jams (mixed fruit), specialities (baked beans in tomato sauce, sweet corn cream soup), and sauces (soya sauce, green chilli sauce, red chilli sauce, mayonnaise). The jam market is controlled by two national brands, and SIL has managed to hold its position for quite a long time, increasing its market share from 8 to 12% over the past few years.
Sil History
A Parsi food technologist Mr. Rustamji under the name James Smith & Co. launched the brand SiL. Sil started as a processed fruit and continental food brand with a variety of foods in cans and bottles. During that time there were around 60 products under this brand. Somewhere in late 60s it was acquired by Rallies India Ltd.Rallis Continued with the same name, brand and location (Cotton Green, Mumbai).
Mr. Jeroo Mango from Mumbai, Mr. Vakil from Pune purchased Sil in partnership under the same name James Smith & Co. Now operations were shifted from Cotton Green, Mumbai to Khalad village, Saswad near Pune.
SIL was purchased by Bombay Oil Industries with the name changed to Kanmoor Foods Ltd from James Smith & Co., though the brand name and location remained same.
Marico Industries Ltd. took Marketing of SIL from Kanmoor Foods and in 2000 SIL Manufacturing activity was also taken over by Marico Industries.
Scandic Food India Pvt Ltd., a Danish subsidiary of Good Food Group A/s acquired Sil from Marico.
Today, Sil is the No.2 brand in the Jams category and a leading player in all its other processed food segments. Popular for "Lip-Smakin' Goodness" Sil has wide range of products such as Jams, Sauces, Ketchups , Baked Beans, Sweet Corn Soup and Mayonnaise.
Products
Pineapple jam
Treat your tongue to a twisted difference. Enjoy the sour taste of fresh pineapple jam.
Nutritional values* Energy value (kcal) Protein Carbohydrate Sugar Fat 297 4.25g 69.46g 68.3g 0.2g per 100 gm
Strawberry jam
Coat your bread with fun-filled scoops of fresh and tempting strawberry jam.
Nutritional values* Energy value (kcal) Protein Carbohydrate 284 3.56g 66.28g per 100 gm
Sugar Fat
65.8g 0.48g
Orange Marmalade
A fruit lover's delight, the orange jam is filled with the goodness of fresh and tangy oranges. Enjoy it anytime you're in the mood for fun.
Nutritional values* Energy value (kcal) Protein Carbohydrate Sugar Fat 313 1.88g 69.5g 69.5g 3.08g per 100 gm
Nutritional values* Energy value (kcal) Protein Carbohydrate Sugar Fat 157.5 2.7g 36.2g 30.2g 0.2g
per 100 gm
Fat
0g
Soya Sauce
Perfect for enhancing the flavour of food, this mild and composed sauce is just right when you want to season your meal with a delicate punch. A must for Chinese delicacies.
Nutritional values* Energy value (kcal) Protein Carbohydrate Sugar Fat 60 2.0g 13g 3.52g 0g per 100 gm
CANNED FOODS
Fat
0g