Appendix1: Taxi Driver Survey Questionnaire

Q .1) Is the Taxi (A) Self owned (B) Rented one

( ) ( )

Q .2) which engine oil you use for your Taxi? (A) Servo lubricants ( ) (D) Valvoline (B) Mak Lubricants (C) Castrol India ( ( ) ) (E) Gulf oil (F) Other

( ( (

) ) )

Q .3) How according to you the various factors affecting the purchase behavior of lubricants can be rated? Factors Brand Awareness Mechanic Recommendations Place of Purchase Price of Lubricant Quality of Lubricant Special Offers 1 2 3 4 5

Where: 1- Highly satisfied, 2- satisfied, 3- Indifferent, 4-Dissatisfied, 5- Highly Dissatisfied

Q .5) what you want the company should give from the following offers? A. Discount ( ) B. Complementary Gift Items ( ) C. Anything from these two Offers ( ) Q .6) If company gives gift items then, what item you desire to have with you? A. Toothpaste ( ) B. Soap ( ) C. Hair oil ( ) D. Beauty cream for family ( ) E. Shaving Cream ( ) F. Anything ( )

Appendix2: Two Wheeler Owner Survey Questionnaire

Q .1) which engine oil you use for your Two wheeler? (A) Servo lubricants ( ) (D) Valvoline ( (B) Mak Lubricants (C) Castrol India ( ( ) ) (E) Gulf oil (F) Other ( (

) ) )

Q .2) How according to you the various factors affecting the purchase behavior of lubricants can be rated? Factors Brand Awareness Mechanic Recommendations Place of Purchase Price of Lubricant Performance of Engines Lesser Knocking Noise Where: 1- Highly Satisfied, 2-Ssatisfied, 3- Indifferent, 4-Dissatisfied, 5- Highly Dissatisfied Q .3) which pack of Lube oil you generally buy? (A) Open ( ) (B) Lt ( ) (C) 1 Lt ( ) (D) 3 Lt ( ) Q .4) Servo 1Lt pack comes in? (A) Plastic packet ( ) (C) Both ( )
Q.9) what is the packet color of Servo? Ans

(B) Plastic bottle (D) Don't know

( ) ( )

Q .10) Servo is a? (A)Good quality oil ( ) (C) Costly oil ( )

(B) Low quality oil ( ) (D) No idea ( )

Appendix 3: Four Wheeler owners Survey Questionnaire Q .1) which pack of Lube oil you generally purchase for your four Wheeler? (A) Open ( ) (B) 1/2 Lt ( ) (C) 1 Lt ( ) (D) 3 Lt ( )

Factors Brand Awareness Mechanic Recommendations Place of Purchase

Price of Lubricant Lubricity of Engines Viscosity of Lubricant oil Q.2) How according to you the various factors affecting the purchase behavior of lubricants can be rated? Where: 1- Highly Satisfied, 2-Ssatisfied, 3- Indifferent, 4-Dissatisfied, 5- Highly Dissatisfied Q .5) Do you recommends others to buy any particular brand? A. Yes ( ) B. No ( ) C. Sometimes ( ) Q .3) what you think the company should give from the following offers? (A) Discount ( ) (B) Complementary Gift Items ( ) (C) More quantity in same price ( ) (D) Anything from these two Offers ( )