Bridging Relationships through Effective and Innovative Communication

www.wizcraftworld.com

Our Mission

Applying Information, insights and technology and give our clients value through enhanced Customer experience solutions

What Do Brands Face

Strategy : How can I enhance what I am currently doing, to build new Growth Engines?
Execution issues : A conventional Agency does not have the range of skills required to deliver what I want

Large scale of operations : Which agency has country wide breadth & depth?

Rollout intensity : I need sustained, programmati c roll-out for the initiative to succeed

Who are We?

Established in 1988, Wizcraft has today emerged as one of Indias leading Communication and Entertainment Company What started as a dream of three very different, yet extremely enterprising men - Wizzes Sabbas Joseph, Viraf Sarkari and Andre Timmins today, has become a phenomenon in the event industry With the two umbrella divisions of Communication and Entertainment it fuses, integrates its specialized divisions to create unique and powerful mixes of brand communication and positioning, the aim of any brand for any client. In just a short span of 2 decades, Wizcraft has established a client base that includes over 500 of the worlds largest multinational and corporate houses.

Headquartered in Mumbai, the companys network extends across Delhi, Bangalore, Hyderabad, Calcutta and Chennai in India, with international liaison offices in the UK and UAE and associates across the world.

Our Offices

DELHI

DUBAI

KOLKATTA HYDERABAD MUMBAI BANGALORE

CHENNAI SINGAPORE MAURITIUS

SRI LANKA

Our International Liaison Network

AUSTRALIA

EUROPE MIDDLE EAST

SOUTH AFRICA SOUTH EAST ASIA

UK USA

MAURITIUS

Work that Wins Awards

The Best Multiple-Day Event Program for a Corporation or Association for the Volkswagen Mumbai Cross Culture Experience at the Gala Special Event 2008 Awards ceremony WOW Experiential Marketing Award for the best international event for IIFA and Unforgettable Tour Indian Television Academy Award for the Best Television Event of 2007 & 2008 for IIFA Awards Indian TV World Awards Honor for the television production of Nach Baliye Rajiv Gandhi Award for Promotion of Indian business and Indian culture in international markets Microsoft Chairmans Award for the Best event of the year for the 2007 visit of Bill Gates

Advertising Clubs Gold ABBY Award for the Best Event of the Year for the Millennium Celebrations Advertising Clubs Silver ABBY Award for the Best Event of the Year for the Worlds Longest Dance Party and the DMC World DJ Mixing Championships

Our Business Structure

COMMUNICATION

ENTERTAINMENT

Entertainment -This is where it all started

Established in 1988, Wizcraft has today emerged as one of Indias leading Communication and Entertainment Company. We have successfully managed to diversify within the Entertainment and Communication Business and have launched some really successful Brands as well as ventured into the Television & Hospitality segments

ENTERTAINMENT

Communication - Taking it to the next level

While taking each aspect of Communication marketing individually, we have created specialized marketing services units that work independently as well as in tandem with each other to ensure that we offer Integrated Solutions with topmost quality in each facet that is part of a larger campaign COMMUNICATION

Structured to Deliver Integrated Solutions

Client-facing integrators and project managers

Specialised Creative Contact Centre

CRM, Direct and Database Marketing

Customer / Partner Loyalty
1-to-1 Communications Response & Contact Management Lead generation
Loyalty Programs Database Services & Analytics

Direct Marketing
Response Management

Lead Generation
Acquisition and Activation

ACPP: Driving Lead Gen & Tele-Sales

Introducing the ACPP model

AWARENESS
CONSIDERATION e

It is a model which guides the consumer across 4 attitudinal stages on the basis of the assumption that behavior impacts attitude.

PREFERENCE
PURCH ASE

Lead generation framework

Teleprofiling
Wizcraft Database Database from Client, if available Sourced Database (from D&B, etc) Also, ongoing database sourcing from field visits, directories, trade association contacts etc. Any other possible Data Sources

Enablement

Telesales

CRM Engine
Call Management and calling history Customer Profiles Lead Management Funnel Management Closed Loop Management Tracking, Analytics & Reporting

Customers

Lead Generatio n

CRM Web Interface

Leads mapped to BDM Lead Tracking and Status Lead Status / Won / Lost Reports Alerts and Triggers

Lead Manageme nt
Closed Loop Manageme nt BDM

Central Repository

Tele Profiling
Dassault Systemes Product Info. Details of BDM with mapped territories FAQs Knowledge Base

Data Mart

Customers

ACPP: Driving Lead Gen & Tele-Sales

These stages are :
Awareness: driving awareness for the product / service by targeting a set of consumers who fulfill our target audience criteria
TG identificati on

100%
Awareness

Consideration: ensures that consumer gets involved in at least reviewing or considering the service. Preference: The stage in which consumer which veers towards a preference for
the product/service Purchase Intent: Pitch for actual purchase.

Consideration
Preference Purchase

e 50%
20%

5 %

Events & Promotions

Brand World Experience
Platform for interaction & Communication Knowledge sharing

Conferences, Seminars & Tradeshows Brand & Product Launches

B2B & B2C Events

Product showcase Creative conceptualization

Technical consulting Logistics Management Event Production & Direction

Networking Events
VIP / Executive Visits Employee Programs

Consumer sales promotions

Experience Zones Media Events

International Events
Award Functions

Public Events / Concerts

PROMOTIONS AND ROAD SHOWS

IDEA Rocks India

40 city road show & auditions for Sa Re Ga Ma

Engaged above 12,000 people in over 400 locations

30 activation & Operation Wizzes finished activity in 2 months

BACARDI B-LIVE
Covered 100+ Caf Coffee Days, 46 pubs & discos

13,000+ consumers participate din Bacardi activities in 7 cities under a period on 300 days

The Event Features Longest bar, 3 levels of dance floor , 25000 watts of sound, popular DJs ,International dancers and percussionists

Nokia Music Xpress mall activation

Nokia E7 Mall activation

Aviva - GWOE
To take GWOE as a property to Chennai and amplify the cause & effect, and establish Aviva as the harbinger for Child Education. A contest was run at one of Indias top architectural schools, SPA, to construct the wall. A panel was instated to judge the winner

Boxes were deployed across schools to 205 schools for the collection of books
A wall of books was created to generate awareness about the campaign A total of 2.5l lakh books were collected

Nokia - Break The Code

To create awareness about the store and draw the Malls crowd to Nokia Evolution Store.
Emcee driven activity was key tool which attracted TG to visit the store.

A safe was kept in the Nokia store. Promoters were distributing a coupon at parking of the Ambience mall, on which code was printed. TG then had to visit the store to try their luck for winning a NOKIA phone.

Nokia - Break The Code

Nokia Music Store

To create awareness and build a connect with the Youth and give a hand on experience about the product thus facilitating brand with massive exposure.
Nokia Set up was placed in the college fests.

Emcee welcomed and invited TG to visit Nokia Music Store Zone & promoters approached the TG give demo on downloading music from Nokia Music Store Free download coupons were distributed amongst the TG.

Nokia Music Store

Nokia 5233 Xpress Music

To let the customer experience the Nokia 5233 Xpress Music & communicate the core positioning of the device Dil Ki Baat Ek Touch Se Sunao through Mime Act. Team comprised of 2 Mime artistes and 2 promoters. Mime dancers started their act once crowd assembled. Promoters shared product information and along with Mime artistes distributed slogan contest leaflets

Nokia 5233 Xpress Music

Coke College Sampling

To give people an opportunity to Spring into the Coke side of life, remember it and enjoy the happiness it brings. Happiness Express (Branded LCV) was fabricated. The LCV used to visit various colleges & market places. TG were asked to share their Happiness Moment on Camera.

The best click shoot were rewarded with exciting prizes.

Coke College Sampling

Dove MT Activity
Dove extended its hair care range with a complete end to end hair care solution Dove with Vita oils thus the objective was to communicate the consumers about Dove with Vita oils Range, to give consumers an experience of the range & generate sales for the products. Female promoters were trained on the features of the new dove product as they were responsible for explaining the features of this new product to the customers. Post explanantion of the product the promoter would reuqtes the customer for a hair wash at the experience zone. Customers which were unwilling to take the hair was were given free samples of dove product.

Dove MT Activity

London Diary
To generate consumer awareness about the product range and drive product sampling & sales. A kiosk was created for this activity where promoter approached TG when they were close to the kiosk/product display unit, to inform them about the range of Ice Creams by London Dairy.
Promoter would then request the TG to experience the ice cream.

Post that the promoter would request the TG to answer a few simple questions like their name, which locality do they stay in, how did they find London Dairy Ice Cream & mobile no.

London Diary

Rexona Tollywood T20

June 2010 Objective
To generate hype about Tollywood T20 through various activities To use the T20 platform to promote Rexonas Second Honeymoon contest

Strategy
Rexona Tollywood T20 Roadshow was conducted on the lines of Cricket, Tollywood & Rexona Rexonas second honey moon offer was brought alive through the interactive games, participating couples & give-aways

Results
Over 5000 participants during the 2 days of the activity, in 2 cities. Tremendous hype created by the Rexona inflatable ideated for the campaign

Rexona Tollywood T20

Valentines Day - Lakme 9 to 5 Makeover

February 2011 Objective To generate awareness about Lakmes 9 to 5 range of cosmetics at metros
Strategy The valentines day connect was used to give women an experience of the 9 to 5 range through a free makeover The TG was shown the difference in their appearance with the use of Lakme products and before & after pictures Romance and valentines day based games were also played to keep the crowd entertained Results Lakme saw a boost in sales by 120% during the 2 weekend activations held across metros In Mumbai the total billing at Oberoi Mall on 13 Feb was an approx 94000k The sales targets given for each metro was not only achieved but exceeded but a large number

Valentines Day - Lakme 9 to 5 Makeover

Channel, Retail & Spatial Solutions

Retail Visibility
Strategy, design & Plano-gram Retail Display and Dispensing

Product Demonstration
Product Sampling Store Design Production & Execution

Channel Loyalty Programs

Mall & Retail Activations

Channel Feedback
In-store promos
POP / POS deployment & visibility ISP Training & management Visibility Campaigns Retail audits & tracking tools

Retail Offering
MARKETERS FOCUS
AVAILABILITY VISIBILITY ENGAGEMENT

Monitor Stocks through Merchandise Management

Shelf/Planogram Management Maintenance of Visibility elements Design of Display/ Dispensing Solutions Production & Deployment in MT & TT Design & Execution of Shop-in-Shops Design, Production and Implementation of POS Material Visual Merchandising Premium Signage Programs

Activation Support
Promotion Support

Ensuring Stock in Shelf through Merchandiser

Channel Loyalty Model

Program Post launch

Program Pre launch

Segmentation and Enrollment

1
Sale/ Purchase based Rewards Build Desire to Associate; Build consistency in transactions

2
Create Personal, Psycho graphic Matrix Critical Heartshare Win Product Reference

3
Privileges, Recognition, Acclaim Extended Mindshare Build long partnerships

Schneider Electric Visibility Elements

In-store Merchandising

In-store Merchandising

Product Display Unit

Samsung New Year VM

Samsung New Year VM

Samsung New Year VM

Samsung Mobile Valentines VM

Samsung Mobile - Valentines VM

Samsung Mobile Store design

Samsung Mobile Store design

BILT in-store merchandising

BILT Category Captaincy

Digital: Web & Interactive

Creative, including OLA (Online Advertising) Digital Production SEM & SEO
Social Media Marketing EDM & Microsite production & launch

Our Service Spectrum

Internet Marketing
Media Strategy ,Planning & buying

SEO

Social Media

Website development and maintenance

March 3, 2008

3rd Party Channels

On-Page, OffPage

Social presence

Website design 57 and development

E-commerce listings

Campaign Management

Sites, RSS , sitemaps

Conversations

Web maintenance

Affiliate network managment

Lead generation

Content, Bookmarks

Social mentions , Tracking

Applications

Our Interactive Workflow - Speed, Creative/Tech Linkage

In our delivery model, the Creative team is responsible for driving the creative direction. Our web team is responsible for execution
Client/Creative Team
Create Strategy March 3, 2008 Creative Brief Creative Concepts Comps/Story Boards, Copy Deck High-Level Wireframes
58

Final Assets Feedback/Fixes Assets for Review

Our Web team

Flash, HTML Build Optimize Natural Search Develop Applications Detailed Wireframes, Edited Video, etc.

Client-approved Creative Specs Images Wireframes Keywords Etc.

IBM Timeout: Interactive online quiz based program

The Situation
Plan & organize a Quiz programme based on IBM promotional offers TG Sales Representatives of the Channel Partners A new approach to make the quiz exciting and motivating for the TG

Activity Plan

The Objective
Ensure that the partners representatives have adequate knowledge about the product features & offering
To motivate the TG and induce sales

Our Approach
Break the monotony. Make it fun, casual, interactive & interesting
Make the representatives feel special

Websites

Micro Sites

Newsletters

SOLUTIONS FOR RURAL MARKETS

 Road Shows School Contact Programs

Marketing @ Rural Congregation Points

Influencer based programs

Retail Branding and Merchandising Wholesale Activation Programs

Retail Audits (official / mystery)

Road Shows
The rural market is not homogeneous. The individual sections of this market are not too big, although the overall size is large. There are Geographical, demographical, statistical and logistical differences. Positioning and realities regarding the potential of each of these market segments differ and lie at the very core of forming the strategy for the rural markets. Gone are the days when rural consumer went to nearby city to buy branded products & services. These days companies are reaching the rural consumers by exploring cost effective channels, ROAD SHOW being the biggest hit of all.

Awareness Generation
Awareness generation Programs should always be designed with the G-local approach to make the target base understand that your product or service meets their needs In addition, building awareness should be integrated with product trail or experience for a better impact

This should be followed by Consumer Engagement

Marketing at Rural Congregation Points

Rural congregation points like Haats, Mandis and Melas etc. provide cost effective marketing venues for brands to engage a large no. of prospects at a single point.

Wholesale Activation Programs

A well crafted distribution strategy concentrates on activating the channel partners at multiple touch points. The program encourages higher stock lifts by the wholesaler and energizes trade among retailers visiting the wholesaler through attractive schemes. This leads to stock pick up in large quantities leading to mobilization of the product thereby increasing sales.

Retail Branding & Merchandising

Wizcraft specializes in creating high end merchandising products that are not only attractive, but also communicate brand message to the consumers. We customize merchandising solutions to fit each clients needs. Whether a client wants to launch new product, beat out the competition, or reposition the brand image we have the creative answer to each situation. Some of our unique offerings include:
Points of purchase, Isle & Case displays In-store promotional materials Interactive displays

Tables, Tents & Umbrellas Hangings & Stand alone signage etc

Retail Audits
Retail audits consists of a physical inspection of product displays at the stores. A numerical rating measuring system is devised to measure the overall project . This system allows management to gauge where improvements are needed or have been realized from previous audit scores .

Why Wizcraft?

OUR TEAM THE WIZZES

Infinite zeal meets tireless energy meets world-class professionalism The Wiz team is a mix of seasoned professionals, who include
strategists, business managers, creative directors , writers, artiste managers, brand activationists, technical, production & television experts

What Do Clients like about Us

We have well proven, best in class project management, methodologies and technologies precisely tailored to the requirements of Integrated Marketing
We are focused on marketing strategy and execution. To bring greater value.

We work with clients as team members, not external consultants. Our clients view us as Marketing Managers on Tap
We perform key services which we have expertise in and which many clients need to be successful in Asia Pacific, but do not have the time, resources or skills to implement on their own Our understanding of the business across the region makes it easier for our clients to discuss problems and issues

Our value Add to our Clients

You want to take a long term view of marketing issues but band-width hampers your ability to plan & execute You want to execute on a large scale but cant find a partner who can deliver, and with a revenue focus.
Often, such strategic initiative & execution requires cross-disciplinary expertisefrom managing large field teams - ground level activation of customers to phone based contact management programs to loyalty programs(cross selling/ up selling)

Only WIZCRAFT has the managed marketing perspective to help companies develop & execute programs on a large, unprecedented scale

Wed love to help you talk to your customers

Thank You
We look forward to adding more value to your business