LCD Advertising in Elevators

For the first time in Pakistan, we at MindSet Art, takes the opportunity to
introduce this exclusive type of Advertising which targets the premium consumers of the market, reaching a demographic of viewers between the ages of 18 to 55 years. The service is innovative in terms of technology and placement. The Mindset Art LCD AD display are placed in elevators in high traffic buildings, in order to have a good context for bringing dynamic advertisements to a public who is receptive and well connected to the latest technology trends. Your decision to advertise in LCD AD Display will help us; To disseminate information on your product and Industry by creating awareness. To inform and educate captive audience. To create brand and product images. And to build an institutional image and reach effectively to all target segments with optimum efficiency.

Why elevator advertising?

We know very well our audience For each building in the Mindset Art portfolio we can offer information on the number of persons exposed to the elevator advertising: inhabitants, employees and visitors. Exposure to the Mindset Art clients commercials is measurable: An inhabitant of an office building uses the elevator on an average of 4 times a day. A visitor gets in contact with the ad twice per visit. An elevator The ride lasts between 30 and 180 seconds, an ideal time span for Exposure to a commercial.

We know about our public details regarding the average income, the geographical positioning and the professional profile, age category or fields of interest in the case of office buildings.

The Mindset Art clients benefit from exclusiveness in the elevator. There are no external stimuli to distract the audience. There are no other media channels. Inside the elevator, the eyes and ears of the public are instinctively looking for sources of information/entertainment. Exclusiveness is doubled with repeated exposure to the message. This increases the recall rate, refreshes the information in the mind of the receiver and minimizes the effects of possible disruption (a conversation, a magazine in one hand). The ads generate interest both in the elevator area, and further on at home or in the office. The target group receives the message along the entire day right before taking important decisions on buying a product or a service.

The Public The audience for one campaign can surpass 40000 persons/building/month adding the number of employees to that of visitors. Targeting can be made according to the field of activity of the companies in the building. Moreover, we know the precise interval when the public is exposed to the commercial (8am 8pm), consumption habits (types of food or media), approximate income, subjects of interest (business and holidays etc.). Network The Mindset Art portfolio numbers of office buildings distributed in KARACHI in areas of maximum interest.

Telecommunication companies Banks FMCG Public service messages UP coming Events TV Dramas Restaurants Airlines Etc etc.

BUILDINGS
SHAHRA-E-FAISAL Anum Estate (Near Baloch Bridge) Kawish Crown (Near Baloch Bridge) Ibrahim Trade Tower (Near Nokia Sales Office) Progressive Centre (Near Nokia Sales Office) Park Avenue (Citibank office) Fortune Centre (Opposite Citibank) Jason Trade Centre (Opposite Citibank) Kashif Centre (Near Hotel Mehran) I. I. CHUNDRIGAR ROAD Land Mark Plaza (Opposite Jang Press) Techno City (Official address of Samaa & CNBC) Chapel Plaza (Near Pizza Hut) Business & Finance Centre (Opposite State Bank) SADDAR, CLIFTON & M.A.JINNAH ROAD Star City Mall (Pakistan's Biggest Mobile Market) Clifton Centre (KPT Under Pass, Old Schon Circle) Bahria Complex 1 (M. T. Khan Road) Bahria Complex 2 (M. T. Khan Road) Bahria Complex 3 (M. T. Khan Road) Taj Medical Complex (M. A. Jinnah Road) TENTATIVE BUILDINGS
The Plaza Business Avenue The Forum (Clifton Area, Near two Swords Round About) (Shahra-e-Faisal, Baluchistan House) (Clifton)

Daily / Monthly Visitor Data on approx basis Building wise

No. of Trips Total Visitor per No. In an Trips in a Per day of Lifts hour trip Day visitor

S/n Building

No of floors
8
13 9 11 16 13 7 12 6 13

No. of Offices

Per Month

1 Anum Estate
2 Kawish Crown Ibraheem Trade 3 Tower 4 Park Avenue 5 Jason Trade Centre 6 Fortune Centre 7 Progressive Centre 8 Kashif Centre 9 Clifton Centre 10 Land Mark Plaza

15
10 12 10 08 12 10 12 10 09

02
02 02 03 02 02 02 02 02 02

12
14 10 12 15 14 16 12 14 12

144
168 120 144 180 168 192 144 168 144

4320
3360 2880 4320 2880 4032 3840 7488 3360 2592

110
89 70 200 130 170 120 144 132 170

112320
87360 74880 112320 74880 104832 99840 194688 87360 67392

11 Techno City
12 Bahria Complex 1 13 Bahria Complex 2 14 Bahria Complex 3 15 Star City Mall
Business & Finance

15
12 10 13 15 12 15 10

02
02 02 02 02 02 02 02

15
14 12 14 12 15 15 14

180
168 120 168 144 180 180 168

5400
4032 2880 4368 4320 4320 5400 3360

17
6 10 10 14 16 14 17

180
146 160 150 80 190 140 200

140400
104832 74880 113568 112320 112320 140400 87360 1,901,952

16 Centre 17 Chappal Plaza Taj Medical 18 Complex Total Visitors in Month

Package Cost

Station

: Karachi 08:00 Am to 08:00 Pm 26 working days in a month 18 (list attached) 288 Spots per day in 2 Elevators

Transmission Timings: Period No. Of Buildings Frequency : : :

288 spots based on 30 Sec commercial times

Mindset Art
Muhammad Atif Khan Director Client Service 0313-2314464 Email : atif@gmx.com atif@mindsetart.net

For your time Idea, concept and design rights reserved