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REFERENCES

TEXTBOOK Fatimah Abd Rauk, Amla Abu, Radziah Mahmud. (2006).Financial Accounting for non accounting student. Mc Graw Hill Education(Asia). McDaniel , C., Lamb, C.W., Hair, J. F. (2006). Introduction to marketing. Thomsan South Western. Keown,A.J., Martin,J.D. Petty, J.W., Scott, D.F. (2005). Financial management Principles and applicaton. Pearson Prentice Hall. Habibah Lehar. (2007). The Malaysian economy past and present. University Publication Centre , Reka & Cetak Resources. Law, T.K., Phang, Y.N., Zainuddin Awang.(2006). Statistic for UiTM .Penerbit Fajar Bakti Sdn.Bhd. ARTICLES Hasnah Hassan, (2011). Consumption of functional food model for Malay Muslim in Malaysia. Vol 2, No 2,104-123. Soo,Y.N. , Nikee.L., Wingate,Y.X. (2010). Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising. International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4 No. 3, 232-246. Visavadia, B.G., Honeysett, J., Danford, M.H. (2006). Manuka honey dressing: An effective treatment for chronic wound infections. Journal of Oral and Maxillofacial Surgery, 46, 5556.

Ying, J.X., Paulins,V. A.(2005). College students attitudes toward shopping online for apparel products. Journal of Fashion Marketing and Management.Vol. 9 No. 4,420-433. Patton, T., Barrett, J., Brennan, J.,Moran, N. (2006).Use of a spectrophotometric bioassay for determination of microbial sensitivity to manuka honey. Journal of Microbiological Methods 64. Rajagopal (2010). Impact of radio advertisements on buying behavior of urban commuters. International Journal of Retail & Distribution Management, Vol. 39 No. 7, 480-503. Howard, V. (2010). Department store advertising in newspapers, radio, and television. Journal of Historical Research in Marketing Vol. 2, 61-85. Gazley, A., Krisjanous, J., Differences in advertising likeability and dislikeability within Asia Finney, T. G.,Finney, R. Z. (2010). Are students their universities customers? Vol. 52 No. 4, 276-291. Vela, M. R., Casamassima ,P. (2011). The influence of belonging to virtual brand communities on consumers, affective commitment, satisfaction and word-of-mouth advertising. Vol. 35 No. 4, 517-542.. . ON LINE ARTICLES JAKIM (2011), Takrifan Halal, Retrieved from http:// www.halal.gov.my Bellum, S. (2007). How honey heal acne. Retrieved from http:// thebeautybrain.com