Anvato and EndPlay Partner to Provide Seamless Web & Video Content Management to Local Broadcasters Anvato Inc.

, today announced a partnership with EndPlay Inc. a Los Angeles-based provider of content management, engagement and monetization solutions delivered as software-as-a-service (SaaS) applications in the cloud. Mountain View, CA (USA), Wednesday - April 18th, 2012 -- Anvato Inc. ( http://ww w.anvato.com ), developers of video content management systems for live and on-d emand video publishing, distribution and monetization in broadcast quality, toda y announced a partnership with EndPlay Inc. ( http://www.endplay.com ), a Los An geles-based provider of content management, engagement and monetization solution s delivered as software-as-a-service (SaaS) applications in the cloud. EndPlay has tightly integrated its platform with Anvato s video content management s ystem, including its Broadcast Capture and Live Editing modules. EndPlay s media cus tomers will benefit from a reduction in video editing and publishing time of up to 60 percent through a seamless process to publish web videos from live broadca sts. "The EndPlay content management, engagement and monetization solution, integrate d with Anvato s video platform, gives local broadcasters a one-stop solution for web and video content management," said Alper Turgut, Anvato CEO. "This provides us ers an incredible amount of flexibility and time savings in capturing, editing a nd publishing video to their web sites and mobile devices." EndPlay's cloud-based platform intelligently delivers audio, video, text and ric h media across brand websites and to virtually any end-user device for companies across media and entertainment, consumer packaged goods (CPG) and retail spaces . Says Dr. Christos M. Cotsakos, Founding Chairman, CEO and President of EndPlay: "We realized an opportunity to better service our clients by offering them the b est tools available today for the daily management and monetization of all their digital assets across multiple web and mobile devices. Anvato s video content manag ement system can seamlessly capture and edit TV broadcast, publish it online, an d syndicate it to affiliates and partners in near real time. We have found a ver y solid partner in Anvato." Anvato ( http://www.anvato.com ) is the recipient of the Frost & Sullivan Global Innovation Award in Online Video with innovative broadcast customers such as Jo urnal Broadcast Groupand Univision. About EndPlay: EndPlay is a leading provider of SaaS Content Management, Engagement and Monetiz ation solutions delivered in the cloud. Powered by its unique 'Intelligent Rende ring' technology, EndPlay's end-to-end Platform provides a streamlined user expe rience that empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device. The company's extensible architectu re and integrated partners ensure EndPlay clients can expand, engage, monetize a nd leverage their content management solution against the complexities facing al l brands in the era of Big Data and Quantum Content. Enterprise clients in media, entertainment, consumer packaged goods (CPG) and ed ucation verticals have turned to EndPlay's experienced Client Services team to s upport collaboration, implementation and optimization of their EndPlay solutions . EndPlay s commitment to innovation and customer-centric approach enables clients t o stay ahead of their competition, increase audience engagement, and future-proo f their digital business investment.

EndPlay is headquartered in Los Angeles, with a regional office in Palm Beach Ga rdens, and is currently establishing regional offices in Boston, Dallas, San Fra ncisco and Seattle. For more information, visit http://www.endplay.com. About Anvato, Inc.: An innovator in broadcast-to-online video, Anvato ( http://www.anvato.com ) is t he only video platform that combines live and on-demand video publishing, distri bution, and monetization in broadcast quality. Our solution includes broadcast-s pecific modules such as live editing of broadcast streams, and live broadcast ca pture. Anvato automatically identifies television commercials and replaces them with audience-targeted advertising to achieve superior monetization revenue, bot h for web and mobile. Anvato applications include: Live broadcast capture, live video editing, live streaming, video syndication, monetization, TV Everywhere an d video analytics and reporting.Anvato maintains a world-class R&D team in Mount ain View, CA, and its products incorporate patented Perceptual Signature video fing erprint technology. Contacts: For Anvato Victor Cruz press@anvato.com +1 978.594.4134 For EndPlay Marissa Arnold or Jesse Odell endplay@launchsquad.com +1 212.564.3665 (New York) +1 415.625.8555 (California) Press & Media Contact: Victor Cruz, Principal MediaPR.net Inc 465 N. Whisman Road, Suite 600 Mountain View, CA 94043 - USA +1-978-594-4134 press@anvato.com http://www.anvato.com