A MINI PROJECT ON BHUSHAN STEEL LIMITED (INDIA)

OF STEEL

ENHANCING THE WORLD

Submitted in partial ful fillment of personal Assessment Submitted By:JAVED KHAN MBA 2nd Sem Bangalore University

COMPANYS PROFILE

BHUSHAN STEEL LIMITED,INDIA

Bhushan Steel Ltd formerly known as Bhushan Steel & Strips Ltd. is a globally renowned one of the leading prominent player in Steel Industry. Backed by more than two decades, of experience in Steel making, Bhushan Steel is now Indias 3rd largest Secondary Steel Producer company with an existing steel production capacity of 2 million tones per annums (approx.). It was the vision of the founder; Brij Bhushan Singal, that the first stake was driven into the soil of Sahibabad (Uttar Pradesh) in 1987. His vision helped BSL overcome several periods of adversity and strive to improve against all odds. The company has three manufacturing units in the state of Uttar Pradesh (Sahibabad Unit), Maharashtra (Khopoli unit), and Orissa Plant (Meramandali unit) in India and sales network is across many countries. The company is a source for vivid variety of products such as Cold Rolled Closed Annealed, Galvanized Coil and Sheet, High Tensile Steel Strapping, Colour Coated Coils , Galume Sheets and Coils, Hardened & Tempered Steel Strips , Billets, Sponge Iron, Precision Tubes and Wire Rod. As one of the prime movers of the technological revolutions in Indian Cold Rolled Steel Industry, BSL has emerged as the countrys largest and the only Cold Rolled Steel Plant with an independent line for manufacturing Cold Rolled Coil and Sheet up to a width of 1700mm, as well as Galvanized Coil and Sheet up to a width of 1350 mm. In due course of time, BSL has grown incredibly its turnover and production capacity by successive expansions as well as improved realizations with these manufacturing units. The dynamic reason of awesome and unparallel growth of BSL, is rapid integration on the Steel value chain; conceivably, it would be its unwavering focus on acquiring the latest technology and know

how, also the BSLs commitment to provide its customers with the best quality products. Given a vibrant Steel industry dynamics in India, we are on a course to become a fully Integrated Steel & Power Company with market leading offerings in value added Steel in Automotive and White Good Segment with the quality been approved by ISO 9002 and QS 9000

Major Units Integrated Steel Plants BHUSHAN STEEL LIMITED,SAHIBABAD BHUSHAN STEEL LIMITED,KHOPOLI

BHUSHAN STEEL LIMITED,MERAMANDALI

CHAIRMAN OF THE COMPANY

M.R BRIJ BHUSHAN SINGAL CHAIRMANS MESSAGE My dear colleagues,

As one of the leading initiators of the technological revolution in the Indian steel industry, BSL's infrastructure, equipment and machinery are well-complemented by its people and continue to

create benchmarks for the industry. Bhushan Steel Ltd. (BSL) is in the process of setting up one of the most advanced Hot Rolling Plants of the world in Orissa. The construction of the first phase is being carried out with speed and is nearing completion. Together with its state-of-the-art Cold Rolling Plant at Sahibabad and another one at Khopoli, the company is well poised in the industry. The company has recently launched Galume- zinc and aluminium coated sheet, for the first time in India. Thereby, it is all set to revolutionize the industry and demand patterns. Be it specialized steel for the automotive and white goods industry, or steel for highly discerning international clients, BSL's advanced manufacturing facilities and stringent quality standards have earned appreciation and acceptance in international markets. BSL is currently exporting to Europe, USA, Canada, Africa, China and the Middle East, in addition to the Asian markets. And, is eagerly looking ahead, steadily defining the future of steel day by day.

VISION OF THE COMPANY

The vision of evolving into a totally Integrated Steel Producer by Committing to achieve the highest standards of Quality through Cutting-Edge Technology.

ITS PRODUCTS

HR COILS AND SHEETS PLATES CR COILS AND SHEETS GP SHEETS AND COILS/GC SHEETS PIG IRON, CHEMICALS AND FERTILIZERS

MARKETING Bhushan steel limited has a country wide networks of dealers over 2000.and still growing. This band of dealers ensures

availability of quality steel in virtuality all the districts of the country. There is a SAIL dealer not far from where you are. EXPORTS International Trade Division ( ITD), in New Delhi- an ISO 9001:2000 accredited unit of CMO, undertakes exports of Mild Steel products and Pig Iron from SAILs five integrated steel plants. Ever ready to meet the exacting demands of its global customers, ITD maintains a close liaison with customers and the production units to cater to the customized requirements of its customers both in terms of quality and sizes.

ITD has successfully established Bhushan brand name globally. Among the notable destinations for Bhushans products are Japan, P.R. of China, Korea, Taiwan, Vietnam, Philippines, Singapore, Malaysia, Thailand, Indonesia, Australia, Mexico, Europe (UK, Germany, France,

Belgium, Italy, Spain, Netherlands, Portugal), Sudan, Oman, UAE and the neighbouring countries such as Myanmar, Bangladesh, Sri Lanka and Nepal.

MERGERS AND ACQUISITION Bhushan Steel(Australia)Pty acquires a minority stake in Bowen Energy Ltd from Bhushan Steel Ltd . Bhushan Steel(Australia)Pty launches a tender offer for Bowen Energy Ltd .Aug 26, 2009 Bhushan Energy Ltd acquires a minority stake in Orissa Sponge Iron & Steel Ltd (pending) Mar 03, 2009 Bhushan Steel & Strips Ltd acquires Bhushan Ltd (pending) Jul 26, 2002

MILESTONE

Most brilliant milestone in BSLs journey of excellence is setting up of Steel and Power Plant in Orissa.On completion, the Plant will be one of the largest integrated Hot Rolled Steel and Power complexes of the nation.

BSL has emerged as the countries largest and the only CR Steel Plant with an independent line for manufacturing Cold Rolled Coils and Sheets up to a width of 1700mm, as well as Galvanized Steel Coils and Sheets up to width of 1350mm.

Bhushan Steel has transformed to 3rd largest producer of Cold Rolled Steel with an installed capacity of one million tons and sales of more than USD 1 Billion.

Focused on niche high value added segment of automobile and white goods & is today a leader in these segments. Recently started the countrys largest Color Coated line and first to manufacture the Galume (zinc and aluminum coated sheets / coils) in Khopoli Plant.

Invested in latest technology/equipment without compromising over cost.

BSL has a good debt-servicing track record.

First to set up a high Tech Plant in 1996 to cater to auto mobile and white good sector, in technical tie up with Sumitomo Metals, Japan.

Profit making and dividend paying company since inception.