Digital Advertising

how & why?

fective adver tis ing: ef

Simple Message Straight to The Point Has Call of Action Reaching The Target Audience Unforgettable

adver tis ing evolution

ertising changes fast due to the Adv of communication technology fast move Radio Print TV

NOW ITS DIGITAL

the audience, types & features

Why Digital?

target audience

Specific Location Based Personalized

Why Digital?

INTERACTIVE
s tant feedback (like) in ord of mouth (share) w gagement (virals) cons umer en
Why Digital?

gathered in one place all ty pes of media

Print
Why Digital?

Audio

Video

timeless

No Duration Limitation Forever online

Why Digital?

RABLE EASU M
Why Digital?

cost effective

ont need to spend You d airing time again

Why Digital?

Digital Advertising Facts

facts and informations

ed per month on Google s ites 201 billion videos view ok users log-in via mobile 350 million Facebo phone 2.1 billion inter net users 555 million websites ideo playbacks on YouTube 1 tr illion v

Digital Advertising Facts

television still dominates global ad spending in 2011

Television $190 Billion

Internet $72 Billion

but online opportunities are changing the game

al Advertising spendDigit 11 against traditional ing 20 media.

Magazines $43 Billion

Newspapers $93 Billion

Outdoor $31 Billion

Digital Advertising Facts

Radio $33 Billion

nlinedig ital facts Egy ptian o

n New Facebook user in one month 1.1 Millio 0+ New Twitter user in one month 100,00 wide trend on Twitter on 2011 #Egypt was number one world wide trend on Twitter on 2011 #Jan25 was number 8 world

Digital Advertising Facts

cording to MCIT feb. 2011 Egy ptians inter net usage ac

Indecator Unit Million user % Mb/Sec January 2010 16.84 21.91 99487 25.51 December 2010 January 2010 Annual Growth 39.61 8.14 25.76 7.25 Internet Users Internet Penetration Internet International Bandwidth Proportion of households % using internet from home 23.02 29.42 122296 32.19 23.51 30.05 122296 32.76

Digital Advertising Facts

What are Egyptians doing online/digital?

They Did a Revolution

Digital Advertising Facts

Digital Advertising Types

types & features

PONSE RES IDEOS V

Digital Advertising Types

VIRALS VIDEO
Digital Advertising Types

Digital Advertising Types

IDEO ED V AND BR TENT CON

MOBILE
DVERTISING A
Digital Advertising Types

DIGITAL ACTIVATION
Digital Advertising Types

Thank You
the end