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Chinese Investment
Cisneros said Chinese companies are outdoing U.S. competitors in partnering with Latin American firms as leaders in the worlds fastest growing major emerging economy seek to expand their presence in the region. China is making inroads into Latin Americas agricultural, infrastructure and mining industries because its foreign policy has emphasized economic cooperation and outreach to the region. Its more difficult to get U.S. companies excited about going to Latin America, he said. China has a foreign policy which is directed toward cooperation with business, and the government has directed that toward investment in Latin America, Cisneros said. In the United States, the private sector forgot about Latin America investment.
Joint Ventures
Cisneros is setting up joint ventures with Chinese banks to carry out investment in Latin American commodities industries. China accounts for 9 percent of foreign direct investment in Latin America, trailing only the U.S. and Holland, according to the United Nations Economic Commission for Latin America and the Caribbean. Cisneros, who first traveled to China in the 1980s, is expanding into deals with the Chinese after shedding beverage and consumer-goods companies and America Online Latin America since the early 1990s to focus on his Venevision television network. Cisneros inherited the company from his father in 1970 and took over a fortune built by expanding Venevision and representing U.S. brands such as Studebaker, PepsiCo and Burger King in Venezuela. Cisneros and his family are worth $4.2 billion, according to Forbes magazine. The 58-year-old company employs about 8,000 workers.