Podcamp - Jeff MacArthur Find your brand online: Social mention Google+ users influence google search.

Very important to get involved on here Check out Jeff MacArthur's G+ Listen first Always listen Check your social networks first before you post Add value Keep it human -no PR speak Be authentic, honest and correct Be consistent (especially across different platforms.) - post regularly at a constant rate that can be maintained. Negative feedback is ok. Be part of the community - get involved face to face Tell a story. Use your blog but leverage Twitter/Facebook to link to posts. Make a commitment. Track your accomplishments. Who are you/where are you Establish an identical identity across all social media Namecheck.com To find usernames. Blog for organizations is the area for all of your content. Create a social media strategy to guide decision making. Talk about more than just price. Share great stories. Inform your employees about the damage they can do. Know how people are viewing your brand. The conversation goes on, whether you're there or not. Attitudes you need to avoid disaster: Acceptance Be honest Be respectful - reply in a positive way, even if you're replying to something negative Be positive Be proactive Don't shy away from getting professional help when you need it.

Actions to avoid disaster: Listen Be prepared Due diligence Educate Reply thoughtfully Learn Responding to negative comments: Calm down before you reply Simple issue- solve it or refer to someone who can Constructive criticism - acknowledge and explain real issues - let them know you appreciate their feedback. Nurture your online community so they can defend your organization. Trolling/spam no response needed. Delete if spam or inappropriate language Follow up Tweetstock6.com for rest of Jeff's ppt Podcamp Giles Crouch (Media Badger) Social Media Atlantic Conversations Data from Blogs Newsgroups/forums Social Microblog Online Video Geo-location if you think were creeping you. Kinda, but not really. Avg time online 2010 15.5 hrs onine 2011 17.5 online 84% watch tv & are online 48,000 on Linked in 650,000+ on FB 87% have 2 pcs in home & highspeed web silver Surfers 45+ old people shit % increase in usage over 2010 45-49 = 25% 50-54 = 35% -holy shiiit 55-59 = 17% 60-64 = 13% 64+ = 10%

Men vs Women FB 67% vs 73% G+ 21 vs 14 Youtube 80 vs 75 Linkedin 32 vs 21 Twitter 41 vs 76 crazy bittchessss Vimeo > youtube Vimeo is more artistic Tumblr 25 and under market Youth love video engage with vid > text Nova Scotia > other maritime provinces for social media Smart phones using apps: 18-29 31% 30-39 41% = more than 18-29, interesting.. 40-49 19% 50-59 7% 60+ 3% FOURSQUARE. geolocation services they are the 2% Yelp search for local services. (not sign in, not say where you are.) higher in UK (4-5%) Herald, CBC, Metro, The Coast, Haligonia, AllNS The Coast with the most growth We talk about FOOD (20%), restaurants (17%), beer (17%), development (17%), wine, healthcare, economy, education Halifax is the Hub Saint Johns, Moncton, Charlottetown > largest cities. What most interested us? Friends & Family (70%) Community (25%) Brands (5%) BLOGGING!

NB most active now, 2010 was NS We need more blogs! MOAR. We share video the most, then photos, tweets, blog posts, and audio. The size of a blog post continues to decrease. 1,200 in 2008, down to about 200 today 2011 Newsgroups/forums still active places. Avg FB users decresed from 53-47 (2009) to 47-44 (2011) Twitter median age 42 What are we looking for in 2012? Authenticity, creativity, civil society, getting hyper-local, brand value Want brand to engage (authentically) if they mess up, apologize, dont just offer 5% or whatever. Thats lame. Hyper-local > Colonial Honda? How can we do this? 2012-12 Pinterest <3 (mostly females, images) Empire avenue mostly male social currency (my cock is bigger than yours) G+ Mobile & tablets Tumblr (14-25) video/images, mostly female, low education Posterous (mostly 24-45) all content, mostly male, higher education Trends 2012: music, hyper-local, niche networks, in-network apps (dev Farmville, etc), video, and activism

Julien Smith: Part i Who we are Were all different types of people, ages, etc. But we are the first generation and the owners of our own media. But it will only be important if we can keep it. Being the owners of our own media is a fundamental change. Resource competition Stronger than ever before. If you want to create media, you have to be better than everyone else creating media. Our war is the war of attention. Theres so much information out there, and our attention span is becoming smaller. Can you win against all of these other things? Lowest barrier to entry in history People are increasingly sophisticated, and so they care less and less. Obstacles. You start to settle oh, Richard Branson had enough money. Oh, Im not Coca-Cola. We have this idea of slow progress, but we have drastic, fast progress now. Make something wild, interesting and drastically disproportionate to current stuff. Marshall McLuhan

-having access to books is like having access to history hipmunk get flights for really cheap. This is the best time to be building something. You have access to a ton of information, you can connect with people. EVOLVE! Part ii: Persistence hunting: Running your prey to death Born to run book about this. We can out run things and breathe faster (separately) This made us one of the best species on the planet. Environmental pressure There are things that are happening to our company and to us. You need to be able to handle the environmental pressure. What would happen if you began your project today? Loss aversion Theres a choice between surviving and thriving. Form follows function. Expose yourself to the pressures Pressure now is coming from the web. If you are not exposed to the web, then you are not exposing yourself ti the pressures today. If you take away our cat videos, we will kill you. Whats going on right now with social web? Am I working with mobile? Do I know whats going to happen with the web tomorrow? Am I ready? No one else can do it for you. If you are not doing the learning, no one is going to do it for you. Let go of the principles of what you think is right and wrong. Groups of regular people are the people that can spread the message best. Grouped book by Alan someone (works at FB) Part iii:

What do you aim for? We have figured out: its necessary to be able to adapt; its necessary to attempt new things/be used to attempting new things 5 minds for the future Howard Gardenier. Talked about what humans can do better than computers. Focus on these things. 1) Disciplined 2) Synthesizing take many different subjects and put them into one 3) Creative the ability to take something that does not exist and put it into existence 4) Respectful interpersonal skill, how to connect to different people 5) Ethical right/wrong, what works/doesnt work You cant compete on information. All the information is already out there and its there for free. You have to compete on human values instead compete on emotion, credibility, reliability, intimacy, self orientation. Youre business shouldnt be about having the lowest price, it should be about how you make someone feel about their decision to do business with you. Connection Art Understand the flinch The flinch is that moment before you get hit, you need to know how to handle that Compete on the flinch Compete on your understanding of human nature Understand your own weaknesses and go through them Bet on your ability to change (and adapt) Be fearless, not reckless Change is the new normal. Adaptation Adapt at all times. Constantly think about what the next thing will be Become the ideal animal for your environment, whatever your environment is. Acceptable no longer matters and acceptable is mediocre.

think outside of the box is already a clich dont work on talking, work on becoming. Be flexible in order to live. The flinch Julien Smith

Podcasting: @larakillian @joelduggan The more you get into podcasting, it starts cross-pollination. The Dating Digital Podcast Have your ideas, etc. Software: As long as its clear, and the user can be heard. It doesnt really matter whether you have a $20 headset or a $150 mic. Mic is one of the most important things. Good, raw audio. Google docs to share your thoughts. Recording Mac broadgeband ? Skype Audio Hijack Pro ($30 program) record and stream a live podcast at the same time. (You can choose which program you want it to record from Skype, iTunes, etc) Love Bites (Utah Podcast) Random draw enter by: tweet, comment on blog post, fb, voicemail, email, etc.

Blog with the podcast Datingdigitalblog.com iTunes Canadian, US, UK, etc.