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Facebook Project Management Plan Managing Projects

Project Members:
GOKUL Basker GOPI Vinu Kirthey GOEL Pragya HAN Limin SA Jingpeng

Summary

Summary .............................................................................................................................................. 2 Introduction .......................................................................................................................................... 3 Project Objective, scope and Organization Management .................................................................... 3 Work Breakdown Structure ................................................................................................................. 4 Staffing Plan......................................................................................................................................... 5 Quality, Cost and Time ........................................................................................................................ 7 Project Plan .......................................................................................................................................... 8 Stakeholders ....................................................................................................................................... 11 Project Risk Management .................................................................................................................. 13 Customer always first ........................................................................................................................ 17 References .......................................................................................................................................... 19

Introduction
In order to strengthen social connection, beyond the common tools such as email, telephone etc., we would like to build another way for social network and the project is namely Facebook. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by some university administrations in the United States to help students get to know each other. It is in that Facebook would allow any users who declare them to be at least 13 years old to become registered users of the site.

Project Objective, scope and Organization Management


Facebook is a social networking service and website. The idea is pretty similar with LINKEDIN, but instead of network for professional reason, it would be much more personal oriented and private social network. Users would have to register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People from Work" or "Close Friends". We would start with a small customers group for example: our friends or limited to our schoolmates in order to establish this network idea physically, and also by which, we can initiate this project easier since it would demand less materiel and technical support. Enlargement our customers base, would be 2nd stage of our project. Advertisement would be also put in which would be our main resource of incoming, once we have successfully built a certain amount of customers base. There is a management board which charge on company development strategy, marketing and operational management, and there is also a technical division which is charge on creation, design, and maintenance of all issue related to IT.

Work Breakdown Structure

Staffing Plan
The purpose of the staffing plan is to make certain the project has sufficient staff with the right skills and experience to ensure a successful project completion. Role Requirements The following is a detailed breakdown of the roles required to execute the project. It includes: the project role, the project responsibility of the role, skills required, number of staff required fulfilling the role, the estimated start date and the expected duration the staff resource will be needed on the project.
Skills Required Role Project Responsibility Number Estimated of Staff Start Date Required Duration Required FY05-06 Project Team Project Manager Lead team, report status Project Management 5 7/12 6 months

Core Team Review deliverables, assure quality Content Developer Web Designer Web Developer Create framework content

Project Management

20

9/12

4 months

Research and web writing skills

20

9/12

4 months

Design web-based Web design, web performance mgmt tool writing skills Build the web-based performance management tool Evaluate deliverables, promote use Web development

40

10/12

3 months

20

11/12

2 months

Review Team

Project Management experience

20

11/12

2 months

Quality, Cost and Time


The three basic dimensions of project success are quality (end-results), time (schedule) and cost (budget).

Quality: fitness of end deliverables for purpose or specification level Time: target completion date and schedule of tasks Costs: budget and resource allocation

These three basic parameters are aggregated to define the Scope of Work, the Risk factors in any project, and the way People are engaged. The grid below prioritizes the critical project dimensions and is used to negotiate changes during the course of the project. Change is accepted in at least one dimension. This is specified in the Vary column below. Remaining dimensions are then minimized or maximized, keeping the schedule as main constraint.
Project Dimension Scope Cost Schedule Quality Maximize Minimize X X Minimize/Maximize Constrain Vary X X

Project Plan
OBJECTIVE The object of this project is to develop an internet platform for social networking that will give people the power to share and make the people more open and connected. SCOPE This network will enable millions of people to use Facebook every day to keep up with friends, upload an unlimited number of photos, share links and videos and to learn more about the people they meet. Apart from that, Pages and Groups can be created to have a continuous discussions and promotions about any topics or themes. Pages can be created for bands, businesses, restaurants, brands and celebrities and can be managed by one or several as decided by the creator. People can Like any pages to follow them and to have the posts on their News Feed. This will also serve as a way of promotion and people interaction for the page owners. Groups can be either open or closed and this mostly serves as discussion forums for the users and can actively engage them.

DELIVERABLE The deliverable for Facebook is as follows: Designs: The designs profiles and other pages are the vital part of Facebook as that is how the users interact with the system and the people they meet. The designs will be clear, attractive and should keep the users engaged and interested.

The Network: The network is the heart of Facebook and the complex part of the entire platform. This part of the project will decide how the entire system functions and decides how the entire system functions and interacts with each other and with users. The network will be built on zeroerror module and will be constantly updated and improved.

Server Architecture: To handle the transactions and interactions, racks of servers are required to be put in place to enable seamless connective to the website and to the network. The server framework will be designed to have maximum uptime with efficient cost: usage ratio.
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Database: The database serves as the information holder and manager for the entire network. The database will be extensive and will be able to handle the entire range of information and all common types of media that the users will upload or share. The database will be designed in a way that it can automatically handle the information growth and connectivity to the network and the servers.

RESOURCES Investors Investors are an important resource for this project as the investment required for implementing this project to the level of where the advertisers can be very interested in very high due to the efficient servers and databases that needs to be deployed. Also, investors can also reduce the level of risk on this project and can also bring new directions post implantation to this project.

Software Engineers This project involves a whole new level of software engineering and the entire product has to be engineered to work seamlessly with other actors such as users. The resources will be split and will be put on specific tasks and modules so that the task can be completed as per the schedule and planning.

Designers: Designers are vital because they decide how the users interact with the system and how the system behaves on their actions. They also need to design and perfect how the placed can be placed in the Internet and how it can be connected with other factors of Internet like external references, etc.

PLANNING Stage 1: The project will be implemented in various stages. And, in the first stage the project will be implemented with user profiles, designs and with preliminary stages of network and servers. This will enable the users to create a home page and to interact with other users or friends. This step will help to establish Facebook as a social networking platform.
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Stage 2: This stage will launch media addition such as photos, videos, etc. to the network so that users can add and share them. This will take the experience of social network to a whole new level from just texts and webpages. The users can also tag pictures of their friends and effectively manage them.

Stage 3: In this stage, we will launch Pages and Group to bring in other actors into the platform to effectively engage with users who are their customers and fans. This will not only take the engagement to the next level for the users, but also for the groups and other stakeholders and provide an experience that no other social media can match.

Stage 4: In this stage, we will connect all the attributes of the network from users to pages attributes so that the advertisements can be more specifically focused and offers to the customers. At this stage, an advertiser can access any attribute and choose them accordingly to focus on their market or the particular set of users. All this will be done without compromising the details of the users or communities and other privacy policies.

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Stakeholders
The following members play an important aspect for development and implementation of Facebook. Investors: They provide the financial aid for the members in the team and devices used for developing Facebook. The investors of Facebook are to be routinely informed about the development and execution of the project plan continuously. Project Leader: The project leader has to keep track of all the activities involved in developing the project. He has to administer the finance available, development of the project, testing and end user administrations. He handles all the activity involved from developing till the completion of the project. Project Team Members: Developers: They are technical members of the team involved in developing the project. They will be following the instructions and design given to them by the Technical Architect and reporting their day today activity to Project Leader. Technical Architect: They provide the initial design and implementation methodologies which are to be followed by developers. They administer the technical portion of the project along with the project Leader. Project testers: They are involved in the Unit testing and final testing of the project. They would have to evaluate the functional aspects of the projects periodically and also provide integrated testing report to check if the project is proceeding according to plan. End Users: They are the public. The success of the project depends on their level of subscription and interaction in Facebook. The end users are to be satisfied with the new features of Facebook. Since, more number of users would enable us to generate more revenue with advertising.

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Stakeholder Analysis

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Project Risk Management


Risk is an event that delays or destroys the project, thus affecting the cost. Planning and managing the risks are intended to help a team to understand and manage the uncertainty during the development process. Thus plans are made not only to understand the risk uncertainty but also to minimize the impact when things go wrong. Risk management is one of the most critical project management practices to ensure a project be successfully completed (Ref: E.g. Turner, J.R., 1999, Chapman, C., 1997). Royer (Ref: Royer, P.S., 2000) stated: Experience has shown that risk management must be of critical concern to project managers, as unmanaged or unmitigated risks are one of the primary causes of project failure. Risk management is thus in direct relation to the successful project completion. Steps involved in risk management are: 1) Risk identification to determine what events are risks to the project 2) Assessment to analysing and assess the risk and determine its impact on the project 3) Prioritization - Ranking the risk according to the probability of occurrence and impact i.e. determining in which order the risks will be addressed 4) Monitor and report - watch and report on the effectiveness of the risk mitigation

Risk Categories: Following categories represent a structure that ensures a comprehensive process of systematically identifying risks to a consistent level and value.
Category Technical Sub-category Scope Definition/Objective, Requirement Definition, Technical Process, Technology, Technical User/Interfaces, Technology Scaling, Performance, Reliability/Safety/Security, Testing Project Management, Resources, Communication, Interdependencies Culture, Sponsorship, Business Process, Acceptance, Supportability Contractual Terms and Conditions, Funding/Financial, Vendor Stability, Internal Procurement, Subcontractors, Applicable Laws, Contractor Experience Legislative/Regulatory, Political, Pressure Groups, Weather, Force Majeure

Management Organizational Commercial

External

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Risk Probability and Impact: Following values and calculations to be used to quantify risk exposure. The probability and impact of risks to the project will be quantified according to the risk value in the table. The combination of the impact and probability will determine the risk value. Item Probability Definition The probability of occurrence Risk Value 1, 2 or 3 (1 Unlikely to occur - L 2 May or may not occur - M 3 Likely to occur - H) Impact The impact to the project objectives if the risk 1, 2 or 3 occurs. Refer to the Project Management Body of (1 Minimal impact - L Knowledge, Section 11.1.3 for additional examples 2 Moderate impact - M of impact definitions. 3 Significant impact - H) The calculation of Probability times Impact Impact = H Likelihood = H Likelihood = M Likelihood = L Priority = 1 Priority = 1 Priority = 2 Impact = M Priority = 1 Priority = 1 Priority = 2 1 through 9 Impact = L Priority = 2 Priority = 2 Priority = 3

Total Risk

Total Risk of 1-3 is low or green. Total Risk of 4-6 is medium or yellow. Total Risk of 7-9 is high or red.

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Risk Table Weight (W) = Probability + Impact 1 Issue or Jeopardy Control No.

Risk (If)

Consequences (Then)

Response

Budget and Funding

Unanticipated costs

Costs may be overlooked, leading to insufficient funds when project is already in progress

Preventive/ Contingent. Built contingency dollars Monitor on-going project activities

Software Functionality

Unanticipated issues with the Interface

Delayed implementation

Preventative. Understand the role that software will play early on. Ensure that testing is started early and monitor progress.

Customers
Preventive. Provide necessary resources and manage expectations. Keep the community informed of project objectives and progress.

During implementation, decline in service level of the existing systems.

Unhappy customers.

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Resources and Skills

Loss of staff critical to the project.

System implementation delayed.

Contingent. Critical positions will be filled as a priority. Preventive. Have back-ups available. Provide cross training & document processes. Staff must document their project-related activities.

Necessary resources are not committed to properly staff the project.

System implementation delayed. Quality of services will decrease

Preventive. Have backfills available. Develop training programs to rapidly educate replacement.

Assigned Project Members may not have time to perform project related activities, may not be directed to do so by their supervisors, or may not accept project as their job priority.

Project delayed

Preventive. Monitor progress of all project team. Communicate with team members and their supervisors throughout the project concerning workload and ability to meet deadlines. Allocate resources if necessary.

Technology Infrastructure

Hardware and/or software does not perform as expected

Delayed implementation

Preventative. Sufficiently research specifications and hardware and software compatibility.

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Customer always first


Q) How to find our initial customers

First of all, our initial customers start from our campus. For example, there are two teaching system in our business, which are Grande cole and English teaching postgraduate. Program Grande cole, which is taught in French and has different programs, such as finance and marketing. The other program is taught in English for postgraduates such as IPD, Global management, etc. Most of the students of Grande cole are French people (80%) and most of the postgraduate students (80%) are international students who are from different countries.

Common features of these students are: Making more friends Joining or organizing parties to enlarge their social network Sharing the information and news that happens on campus So, our website will just serve as a platform for them to make and establish their own social network. Q) How to increase number of customers (promotion plan) After we have initial customers, who are mainly from Rouen Business School, we need to move forward to increase the student registration from other campus areas. Well choose other cities of France, for example, Lyon, Paris, as these cities are famous for excellent business schools and universities. Several steps to develop our customer base: Distributing the printed leaflets including our introduction and instructions for the students Picking several group of students from our school and present their experience while surfing on Facebook, such as: what they do on Facebook? How Facebook change their social network status? Introducing new functions of Facebook, based on any new theme like, news, online games, to keep pace with the current times to appeal to new generation of students Recommending some friends to people, such as you might be know this one, using this method we can increase peoples social network

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The functions of module that may appeal to customers: News feed Messages: connect friends immediately; Find friends: recommend customers to real name for others to search them very easily through searching engine; Events: someone could post events or activities online to ask friends to join in;

Apps Its a customized function to supply people what they want to do online. The primary functions are as follows: Show their location to their friends; Playing games online; Reading online newspaper; Show the music to their friends that they are listening; App developer: its a back office to help customers to modify (to add or eliminate) their apps module; and customers could DIY apps function module.

Customized Subscribe the feeds from close friends; customers could receive every new feed from their close friends; Being invisible: if customers want to avoiding chat are show them offline when they online, this function could shield them when they are online; Groups Someone could establish a group online, which is like a virtual organizer; people could talk online and get information without going out. And the organizer could set it as open or closed, which could protect the other group members. Q) How to deal with crisis issues In case of any customer complaint, we will have a separate division to deal with the complaints. If its technical problem, well resolve it immediately and take preventive measures for future to avoid such kind of recurrence.

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References
1. http://www.facebook.com/ 2. www.matchware.com 3. http://en.wikipedia.org/wiki/Risk_management 4. http://www.articlearn.com/project-management-organizational-structures-paper/ 5. http://en.wikipedia.org/wiki/Project_management_triangle 6. http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CD AQFjAA&url=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FProject_management _triangle&ei=Knh3T4vVHNLE8QO1vJzfDQ&usg=AFQjCNHS63ZDpxMSKXzaR mB7yDCRteZcnQ&sig2=R7El8v98fp4zEBrnDN0P9w 7. http://en.wikipedia.org/wiki/Project_stakeholder 8. http://www.mindtools.com/pages/article/newPPM_07.htm

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