Está en la página 1de 140


Code MBN H655 Subject Name FACILITY PLANNING L 2 T 0 P 0 C 2

Pedagogy: The topics shall be handled as case study discussion or seminars. Hence the students must read the relevant topics before they come to the class.




Pedagogy Seminar/case study/discussion



The role, cost and management of hospitality facilities



Hospitality Facility Management-David M Stipanuk & Harold Roffmann


Managing Maintenance- needs –water & waste water systems



Management operations and research – N.Sathyanarayanan


Electrical systems-Laundry system



Systematic planning-

layout Richard

Muther Cahners


Telecommunications system



Hospitality Facility Management-David M Stipanuk


Food Service equipment



Food Service Planning: Layout & EquipmentLendal H Kotschevar,Margaut


Energy Mangement –




operations and research – N.Sathyanaraytanan







Systematic layout planning- Richard Muther Cahners

Planning Design-Food service panning & design


Case studies


Interactive Discussion

Real cases from Hotel industry


Visit to SRM hotel and IHM laundry




Facility planning exercise



Reference Books: R.1 : Hospitality Facility Management-David M Stipanuk & Harold Roffmann R.2 : Systematic layout planning- Richard Muther Cahners R.3 : Management operations and research – N.Sathyanarayanan

R.4 : Food Service Planning: Layout & Equipment-Lendal H Kotschevar,Margaut

Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks

Prepared By

Approved by

Mr. Saghayaraj

Dr.R.Krishnaraj Head/GM

Dr. Jayshree Suresh Dean-MBA

Management and institutionsManagement tools and techniques 13-15 Discussion . .. Code MBN H756 Subject Name ECO TOURISM L 2 T 0 P 0 C 2 S. 6 Policy and planning-Eco tourism-related organizationsEco tourism in the inter sectoral context- 16-18 discussion .NO TOPIC HOURS Pedagogy (Seminar/Case Discussion) Reference 1 Principles of Eco Tourism-Types of Eco Tourism 1-2 Discussion The Encyclopedia of Eco Tourism by David B Weaver 2 Global growth and magnitude of Eco tourism-Eco Tourism venues-Public protected areasPrivately owned protected areas 3-5 Discussion The Encyclopedia of Eco Tourism by David B Weaver 3 modified spaces-indigenous territories-Impact of Eco Tourism..Economic impactsEnvironmental impacts 6-9 seminar Hospitality by Rocco today M Angelo & Andrew N Vladimier 4 Exploring socio-cultural impacts on local communitiesDeveloping indicators for designations sustainability 10-12 Discussion The Encyclopedia of Eco Tourism by David B Weaver 5 Rural development-Planning.Sub.

8 The Business of Eco tourismAccommodations-Tour operations-Tour guides and interpretations 22-24 Interactive class discussion The Encyclopedia of Eco Tourism by David B Weaver 9 the business of Eco tourism-Club organizations 25.7 The place of Eco tourism in public policy and planning- 19-21 Discussion .26 discussion The Encyclopedia of Eco Tourism by David B Weaver 10 Background on clubs-types of clubs-club ownership-club 27-28 Seminar Hospitality by Rocco today M organization-club operation Angelo & Andrew N Vladimier 11 Visual presentation on Eco tourism 29-30 LCD presentation & dIscussion inputs from websites on Eco tourism with pictures Reference Books: R1: The Encyclopedia of Eco Tourism by David B Weaver R2: Hospitality today by Rocco M Angelo & Andrew N Vladimier Internal Marks Evaluation (50 marks) Cycle Test Surprise Test = 10 Marks =05 Marks ..

Model Test Project Viva Attendance =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by Mrs.Catherine Issac Dr.Jayshree Suresh Dean MBA .Krishnaraj Head/GM Dr.R.

4 Early History of Lodging .Chand 2003 Reference 2 Nature of Hospitality: Communication. Tourism. Hence the students must read the relevant topics before they come to the class. Demands and Rewards 3 Discussion Gray and Ligouri: Hotel and Motel Management and operations 3 Economic and Other Impacts of Hotel. Globalization of the Lodging Industry – Franchising 5 The Organization and Structure of 9-11 Lodging Operations : Size and Scope of the Industry Discussion Gray and Ligouri: Hotel and Motel Management and operations Delhi: Prentice Hall India) 2002 . S.No TOPIC Hrs.6-8 Seminar Negi: Hotels for Tourism Development Delhi: Metropolitan India. Code MBN H657 Subject Name HOSPITALITY MANAGEMENT L 2 T 0 P 0 C 2 Pedagogy: The topics shall be handled as case study discussion or seminars. 2004. Turnover.Sub. Pedegogy Seminar /discussion/case study 1 The World of Hospitality: Introduction to Hotel. 2004. Travel and tourism Industry 1-2 Seminar Professional Hotel Management Delhi: S. and Travel Industry 4-5 Discussion Negi: Hotels for Tourism Development Delhi: Metropolitan India.

Security Division- 20-22 Explanation by charts and discussion Sudhir Andrews: Hotel front office training manual Bombay: Tata McGraw Hill.2002 10 Hospitality Mktg: Distinctive characteristics .Chand 2003 12 Usage of CRS in Hotel Industry.Organization of 12-14 Discussion Negi: Hotels for Tourism Development Delhi: Metropolitan India.2002 9 Functional areas: Engineering and Maintenance Division .Organization of Classifications of Hotels . 7 Food Service Industry : Composition and Size of Food Service IndustryOrganization of Hotel and Restaurant Food Service.Human Resources Division .Chand 2003 11 Future trends in Hospitality Industry: 25-26 seminar Negi: Professional Hotel Management Delhi: S.Role of Associations in hospitality management Discussion Gray and Ligouri: Hotel and Motel Management and operations Prentice .Hotel Market Segments .Management and Operation of Food Services- 15-16 Seminar Gray and Ligouri: Hotel and Motel Management and operations 8 The Rooms Division: The Front Office Department.6 Classifications of Hotels .Accounting Division .7 Ps of Mktg Segmentation.. Targeting and Positioning 23-24 Discussion Jagmohan Negi: Professional Hotel Management Delhi: S.Marketing and Sales-Division . 27-28 Chain of hotels. 2004.The Reservation Department -The Telecommunications Department The Uniformed Service Department 17-19 Visit to SRM Hotel and dept charts Andrews: Hotel front office training manual Bombay: Tata McGraw Hill.Hotel Market Segments .

Krishnaraj Head/GM Dr.Hall India) 2002 13 Hospitality Industry-Over all review 29-30 Presentation with visuals References: R1 : Professional Hotel Management .Jagmohan Negi: Delhi: S.Balaji Faculty Dr.Jayshree Suresh Dean /MBA .Chand 2003 R2 : Sudhir Andrews: Hotel front office training manual Bombay: Tata McGraw Hill.2002 R3 : Gray and Ligouri: Hotel and Motel Management and operations Prentice Hall India) 2002 From Various websites Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by Mr.R.

airline connection 7-9 Discussion Magazines International tourismH.Bhatia 5 Political aspects-barriers to traveltourism investment & business.Bhattia 2 Factors affecting Global & regional tourist movements. Hence the students must read the relevant topics before they come to the class.L.Demand & Origin factors.Bhatia .L. S.the tourism Industry challenges 1-2 Introductiondiscussion International tourismH.regulations 10-12 seminar International TourismH.L. Code MBN H758 Subject Name INTERNATIONAL MANAGEMENT L 2 T 0 P 0 C 2 Pedagogy: The topics shall be handled as case study discussion or seminars.No T O P I CS HOUR Pedagogy Seminar/case discussion Reference 1 Globalisation & Tourism sector Globalisation & business world.Sub.Destination & resourse factors 3-4 Articles & discussion Contemporary tourismChris cooper& michael 3 Contemporary trends in Tnternational tourism 5-6 Discussion Contemporary tourismChris cooper & Michael 4 Emergence of International hotels & tourisms-historical aspectsdevolepment of chainsdevelopment abroad.

development Reference books R1 : International Marketing of travel & Tourism-By Francois vellas & Lionel Becherel R2 : International tourism-H.unwto.ttra.L.6 International Organisations-Govt support-National tourism organizations-political stabilitytravel advisories-political riskcrisis management 13-15 Case study/seminar International cases in Tourism managementsusan Horner &John susan 7 International hotels-balancing local & global perspectives-Intnl rules-human resourses & cultural diversity 16-18 Case study Human resourse management for tourism.Bhatia Visual presentation &discussion websites www.Developing an Intnl marketing strategy 19-21 Discussion International Mktg of travel & Tourism-By Francois vellas & Lionel Becherel research. Travel distribution systems-GDSproduct positioning 22-24 seminar International MktgFrancois vellas Global competition & future-Long 10 term tourism growth trends. developments.Bhatia .Hospitality&leisure Tom Baum 8 Business protocol.L.etc-corporate.tourism growth in major regions Transportation & www.International tourism sales & marketing.tourism & the environment 28-30 25-27 Discussion International tourismH.

Krishnaraj Head/GM Dr.Hospitality&leisure Tom Baum R4 : International cases in Tourism management-susan Horner &John susan R5 : Contemporary tourism-Chris cooper & Michael Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by G.R3 : Human resourse management for tourism.Saravana Kumar Dr. Jayshree Suresh Dean/ MBA .R.

Coleman Lee & Frankle 8 Budgeting and maintenance of 17-19 cash flow.. 1-2 Seminar Event management (Glen Bowdin.. documentation. . 5 Case study 10-11 Case study/discusssion . seminar Event management (Glen Bowdin. computer graphics 20-22 Discussion Event management (Glen Bowdin. 12-13 seminar Powerhouse conference(AHMA. Johnny Allen 9 Registration.NO TOPIC HRS Pedagogy Seminar/discussion Reference 1 Role of events for promotion of tourism.Sub. Johnny Allen) 2 3 4 Types of events Need of event management Key factor for best event management 3-4 5-6 7-9 Discussion Class discussion seminar . 6 Concepts and introduction of MICE. seating. Code MBN H659 Subject Name EVENT MANAGEMENT L 2 T 0 P 0 C 2 S. press relation. . Coleman Lee & Frankle 7 Impact of MICE on local and national communities 14-16 seminar Powerhouse conference(AHMA. Johnny Allen ...

26-27 Seminar .1 : Event management -Glen Bowdin..10 Role of travel agencies in the management of MICE 23-25 Discussion Event management (Glen Bowdin.. 12 Role of ICCA.2: Powerhouse conference -AHMA. 14 Discussion on real events at SRM 30 Group discussion Real example Reference Books : R.R. Johnny Allen 11 History and function of ICCA. Coleman Lee & Frankle Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by HARRY GEORGE Dr.Krishnaraj Head/GM Dr. 29 Discussion . 28 seminar Event management (Glen Bowdin.Jayshree Suresh Dean -MBA . Johnny Allen 13 Role and function of ICIB. Johnny Allen R.

12 Seminar Food & Hotel REFERENCE Legislation PolicyDharmaraj 5 Food Adulteration-Food Inspectors –Penalties 13 .14 seminar Food & Hotel Legislation PolicyDharmaraj 6 Industrial Organization of Food 15 .18 Discussion Hotel & Tourism Law –Jag Mohan Negi 19 . S. Code MBN H760 Subject Name HOTEL OPERATIONS L 2 T 0 P 0 C 2 Pedagogy: The topics shall be handled as case study discussion or seminars.16 seminar Hotel & Tourism Law –Jag Mohan Negi 7 Trade-EntrepreneurPartnership-Joint Stock-CoOperative 17 .Sub. Hence the students must read the relevant topics before they come to the class.20 Seminar Food & Hotel 8 Labour Legislations .NO TOPIC HRS Pedagogyseminar/discussion 1 Introduction to Hotel Tourism Law 1-2 Seminar Hotel & Tourism Law –Jag Mohan Negi 2 Law Relating to Hotel & Food & Beverage Business 3-6 seminar Essential Law for catering students – Roger petes 3 International Hotel Regulations –Food Legislation 7 .10 Discussion Food & Hotel Legislation PolicyDharmaraj 4 Food Poisining11 .

30 Seminar Hotel & Tourism Law –Jag Mohan Negi Reference Books: R1: Hotel & Tourism Law –Jag Mohan Negi R2: Essential Law for catering students –Roger petes R3: Food & Hotel Legislation Policy-Dharmaraj Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test = 10 Marks =05 Marks =10 Marks .22 Discussion-case study Essential Law for catering students – Roger petes 10 Compensation of Work man 23 .28 Discussion Hotel & Tourism Law –Jag Mohan Negi 13 Guarantee & Warrantee 29 .Legislation PolicyDharmaraj 9 Consumer Protection act 21 .24 seminar Food & Hotel Legislation PolicyDharmaraj 11 Bailor & Bailee 25 .26 seminar Essential Law for catering students – Roger petes 12 Public & Private enterprises 27 .

Project Viva Attendance =10 Marks =10 Marks =05 Marks Prepared by Approved by Seenu Austin Dr. Jayshree Suresh DEAN / MBA .R.Krishnaraj HOD/GM Dr.

19-24 Discussion & case R4:51 . case study or seminars. self monitoring and self focusing. impression management. Pedagogy: The topics shall be handled as discussion.LESSON PLAN – IV SEMESTER .no Topics Hour (Seminar/case Discussion 1 Social and industrial psychology1-3 Discussion Reference R2: 150-152 Definition. application blanks and 16-18 Discussion R3: 575 5 biographical inventories.PHARMA MBN P656 SOCIAL AND INDUSTRIAL PSYCHOLOGY L 2 T 0 P C 0 2 Lesson Plan Objective: To understand the concepts of social and industrial psychology and apply the learning in the pharmaceutical industry. self 7-11 Discussion R3: 570 3 esteem. theories of attribution. self efficiency. Social influence – Conformity. application blanks and reference The interview. 12 -15 seminar & case R3:570 4 compliance and obedience. nature and background. Hence the students must read the relevant topics before they come to the class. Interviews. 6 Employment testing – Testing abilities. Reference and background investigations. Pedagogy Sl. Social perception –Non-verbal 4-6 Discussion & Case R2: 153-155 2 communication. Social identify-Self concept.

Nyla R. Safety 7 psychology – Safety 25-30 Case discussion R4: 65 management and safety psychology .A . Amanda Rose and Angele Hetherington. Oxford University Press R2: Impact of Sociology: Reading in the social sciences. Sarprasatha Joe Subject In-charge Dr.R. Robert A Baron. testing skills and achievements using and not using tests. Reference books R1: Work psychology. Lisa Mathewman.Krishnaraj Head/GM Dr. Mathis and John H. Jayashree Suresh Dean/M.testing personality. Donn Erwin Byrne.Jackson Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by Dr. Branscombe R4: Human Resource Management: Robert L.B. Jack Douglas R3: Social Psychology.Differential accident liability.

case study or seminars.MBN P657 INDUSTRIAL PHARMACY L 2 T 0 P 0 C 2 Lesson Plan Objective: To understand the fundamental concepts of Industrial Pharmacy Topics Hour Pedagogy (Seminar/case Discussion) 1. hazards appraisal and control disaster planning Pollution and pollution control – concept and type of pollution 7. Good manufacturing practice. Ecology and ecological balance. Quality Assurance 1-2 Discussion R3 (p.478480) website 9-11 Discussion Website References . quality control 3-4 Discussion R3 (p. Pedagogy: The topics shall be handled as discussion. Hence the students must read the relevant topics before they come to the class.320326) R4 (869-870). water pollution and control.309312. hazards of organic/inorganic chemicals. 4. pollution. 17-19 Discussion R1 (p.478480) 15-16 Seminar 12-14 Discussion R1 (p. 327344. S. Good laboratory practice. R4 p. Methods for handling . Safety aspects in handling hazards 7-8 seminar 5-6 Discussion R1 (p. 3. Fire. 352353). toxicity.483485) R1 (p.483485) 5. explosion. health hazards 8. Gaseous pollution and control.804 2.

org Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by Ms.S Subramaniam.Krishnaraj Head/GM Dr. Jayashree Suresh Dean/M.326327). (328329) 10 Process validation involved in production department 23-25 Case discussion R3 (p. 4. Lachman & Lieberman. Arora.B. Waste minimization technology for pollution 20-22 Discussion R2 (p.(330344) 11 12 Instrumentation and process control Instrumentation and process control 26-28 29-30 Discussion Discussion R1 R1 Reference books 1. S. 3. Frank Brothers & co Ltd. Varghese publishing House. The theory and practice of industrial pharmacy.9. Introduction to pharmaceutical engineering.R.R. C.A . Pharmaceutical Engineering.313316). 2.V. Vallabh Prakashan Delhi. Website www.Paradkar. Sheeja Subject In-charge Dr. A.idma-assn. Pharmaceuticals Issues for industrial management.

No. Topics Hour Pedagogy (Seminar/Case Discussion) References (Page No. Hence students must read the relevant topics before they come to the class S. Steps in developing Quality Management and ISO 9-11 Discussion-case R1(235-249) Websites 5. Purpose and Objectives of 1-2 production management Discussion R1(210-214) R3(733-759) 2. Pedagogy: The topics shall be handled as discussion. evaluation 6-8 Discussion-case R1(216-218) 4. Blending Granulation-Drying-Size Reduction-Coating 14-16 Discussion R1(181-193) Websites 7.) 1. Definition. PILOT Plant Studies-Solid Dosage Forms 12-13 Discussion-case R1(249-262) 6. Plant Layout-Product & Process Layout 17-19 Discussion/seminar R1(195-204) R2(467-476) 8. Tablet Department Layout-General 20-22 Discussion R1(263-272) . Production Planning & Control. case study or seminars. Good manufacturing Practice & Product Design 3-5 Discussion R3(733)(869-870) 3.L MBN P659 PHARMACEUTICAL PRODUCTION DECISION 2 T 0 P 0 C 2 Objective: To understand the fundamental concepts of production management in pharmaceutical Industry.

Theory and Practice of Industrial Pharmacy.Consideration 9.idma-assn. Maintenance Management Types and Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by . S.V.305 References: 1. Optimization &Automation in Pharma Industry 10. Pharmaceutical Issues for Industrial management.S Subramanian. Records Maintenance-Inspection PlanActual Maintenance 12. Frank brother & Co (Publisher) Ltd. Pharmaceutical Engineering.Arora. 2. Varghese Publishing House. MK JAIN for Vallabh Prakashan 3. Liebermann and Lachman. Control and Evaluation of Maintenance Programmes 30 Discussion/case 28-29 Discussion 26-27 Discussion/Seminar 23-25 Discussion R1-(278-282) R1(284-300) Websites R1-(300-303) R1-304 R1. C. Organization Of Maintenance Department 11. Website: www.

Dr. Krishnaraj Subject In-Charge Dr.R. Jayshree Suresh DEAN/MBA .

MBN P660 PROJECT MANAGEMENT L 2 T 0 P 0 C 2 Lesson Plan Objective: To understand the fundamental concepts of project management in Pharmaceutical Industry. Pedagogy: The topics shall be handled as discussion. Printed materials 2 Project analysis facts.Phases of capital budgeting Discussion R1 (pp. case study or seminars.58 & 158) financing). 37. Discussion/Case websites 5 Project demand analysis-Market analysis and 10-11 Discussion R1 (p.43.170-175). Hence the students must read the relevant topics before they come to the class. S. R1 (pp. working capital requirement and its Discussion R1 (p.1-2 need and importance.20 – 30). 60 & 165) websites 4 Generation and screening of 8-9 project ideas.. 20. Topics Hour Pedagogy (Seminar/Case Discussion) References 1 Project planning and phases. 22. resources 3-5 allocation frame work Discussion/Case websites 3 Investment strategies. No. portfolio 6-7 planning tools and interface between strategic planning and capital budgeting Discussion/Case R1 (p. . 68 & 78) including demand forecasting 6 Technical analysis-and financial 12-13 analysis (cost of project. 45.53. 30.

17-18 project organization 9 planning and control of project 19-21 and human aspects of project management-project tools (Gantt control off Discussion/Case Discussion R1 (p. analysis. R3. Project Management. Pharmaceutical project management-Second edition by Tony.181)/ websites R1 (pp. Panner Selvam Websites: www. line estimation and determination of critical path for both PERT and CPM models 11 Network cost systems and 26-27 Discussion R1 (pp. .7 Project selection-project cash 14-16 Discussion R1 (p.171. Kennedy. performances abandonment Discussion R1 websites (p.pipmg. Project management for pharmaceutical industry by Laura Brown.95-98) charts-line balances) 10 Net work techniques for project 22-25 management-basic concepts of networks.103 & 108) flows.181-182) Discussion/Case R1 (pp. Tony Grundy.166)/ evaluation. evaluating the capital budgeting systems Reference Books: R1. time value of money.182-183) activity crashing 12 Project review-Need for reviews. cost of capital-appraisal criteria and analysis of risk. R2. 8 Project management and control. 28-30 initial review.

R.aspx?page=3420 Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared By Approved by Dr. Abirami Head/GM Dr.Jayshree Suresh Dean/MBA .www.ashgatepublishing.

5 Introduction to concepts of work 10-11 study-Human in application of work study. 7 Method study-Introduction and 14-15 selection of jobs.MBN P652 PRODUCTIVITY AND INFRA STRUCTURE MANAGEMENT L T P C 2 0 0 2 Objective: To understand the fundamental concepts of Productivity and Infra-structure management in Pharmaceutical Industry. case study or seminars. No. R3 (1-2).1 – 3). Hence the students must read the relevant topics before they come to the class. improvement 3-5 Discussion R3 (pp. Lesson Plan S. 6 Classification of movements. Topics Hour Pedagogy (Seminar/Case Discussion) References 1 Concepts and definition of 1-2 Discussion R1 (pp. productivity 2 Productivity factors.70-73) 4 Techniques to reduce work 8-9 Discussion/Case websites contents and ineffective time. simo chart.6-7 Discussion/Case R3 (pp. Discussion R3(p. Pedagogy: The topics shall be handled as discussion.197) .9-12) 3 Productivity management analysis. 12-13 Discussion websites Discussion/Case websites micro motion study. flow diagram.

Network effects of the productivity of infrastructure in developing countries. Economic Policy and Debt Dept.. R2. 128-136) websites R3 (pp.8 String diagrams.World Bank. 2006. Productivity-Issues in Economic Development. travel chart. sampling-synthesis.126-127) websites micro motion study and simo chart.27-30 estimatingmotion time Discussion/Case R1 (pp.281-282)/ websites Discussion/Case Discussion/Case R3 (pp. ICFAI University Press. Venkata Seshaiah Sakalya. Geneva. 10 Work measurement-purpose-use 21-23 techniques and procedure of work measurement 11 Time study-selecting jobs to be 24-26 studied and making a time studyRating allowance-technique of work measurement 12 Activity Analytical Predetermined system.idma-assn. multiple activity chart.196) 9 Principles of motion economy. R3. International Labour Office. 19-20 classification of movements. Discussion R3(p.277-280) websites Reference Books R1. Discussion R3 (pp.28-32. Joseph Prokopenko. 2006. Poverty Reduction and Economic Management Network. Website http://www. Christophe Hurlin. Productivity Management. flow process 16-18 chart. .

R. problems & issues in Hospitals. To learn about Scientific Inventory Control.Krishnaraj Subject In-charge Dr. .Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared By Approved by Dr.IV SEMESTER. Jayshree Suresh Dean/MBA LESSON PLAN .HOSPITAL & HEALTH CARE MANAGEMENT MBN C 655 MATERIALS & EQUIPMENT MANAGEMENT L T P C 2 0 0 2 Total Periods per Week – 5 Objectives: • • • To understand the basic concepts of Materials & Equipment Management. To study the Equipment purchase and maintenance.

S. purchasing system. materials manager functions. TOPIC Materials management . Equipment audit. Repair & maintenance. Equipment Purchase and Maintenance – Planning & selection of Equipment. distribution. condemnation &disposal of materials. 1. Operation. 2 4. 2 6. OF PERIODS 1 2.introduction. Information systems for Materials Management. Goals. Purchase procedures legal and ethical aspects conditions of contract. import of Equipment. storage & distribution of materials – planning consideration of stores. utilization of equipment. purchase cycle. 2 3. functions. objectives. Storage.NO. 2 8. Case study on Purchasing 2 8. 1 . NO. Materials cycle. Arbitration 1 5. 1 7. Inspection. inspection & verification of materials. financial rules. Purchasing – objectives and elements of purchasing. Problems & issues in Hospitals.

EOQ economic order www. 2 Reference : http://www.businessdictionary. value analysis. inventory control 2 11.logisticsmgmt. safety stock & reorder level.wikipedia. Case study on stores upkeep 2 . 1 12. Scientific inventory management – codification & standardization. Lead www. Case studies – inventory control. Selective controls.9.

Location.Steps in Hospital Planning.Guiding Principles in Planning Hospital Facilities and Services.FunctionsLocation. Design and Layout.Key Result Areas and Performance / Quality Indicators.Objectives.Key Result Areas and Performance / Quality Indicators.Specialty.Medicolegal Procedures.Communication SystemUNIT IV .Equipment and Facilities.Ambulance and Paramedic Services.Staffing. Architect Brief and Master PlanSelection of Site and Decision on Land. IMPLEMENTATION. Space.6 Hrs (R5-Page 53-85) OUTPATIENT SERVICES-Objectives. and Utilities UNIT II .Life Saving Drugs.6 Hrs (R6-Page 139-149) TRAUMA CARE: EMERGENCY AND CASUALTY SERVICES.6 Hrs (R7-Page 1-56.MBN C656 PROGRAMME PLANNING.Equipment and Facilities.Other Facilities: Pharmacy.Medico-social Works / Patient Counselling.Disaster Management: Principles and Classification.Diagnosis.Managing Time: Waiting Time and Total Time Spent by a Patient. Reservation.Staffing.Policy and Procedures.Functions.Emerging Concepts: Day Care.Organization. Physiotherapy and Occupational Therapy.Concept of Planning. Appointment by Phone.Page 53-85) . Design and Layout-Policy and Procedures.6 Hrs (R5-Section 2 . Sub-specialty and Super Specialty Clinics.406-488) HOSPITAL PLANNING. Planning Team and Stages of Project.Estimation.Daily Planning and Scheduling of Work.Organization. Gifts Shop.Regional Planning and Factors to be emphasized. MOINTORING AND EVALUATION L T P C 2 0 0 2 UNIT I .Forms and Registers to be maintained. Prayer / Meditation Room UNIT III .

Immediate Postoperative Recovery Rooms-Safety Issues Total = 30Hrs Reference Books R1.Intensive Care Units. Design and Layout. Principles of Hospital Administration and Planning(Jaypee Brothers Medical Publishers Pvt. Kunders. Key Result Areas and Performance / Quality Indicators.6 Hrs (R5-Section 4. Organization.M. CSSD.Policy and Procedures. Staffing.Staffing-Equipment and Facilities.Page 197-207) OPERATION THEATRE. New Delhi) R7. New Delhi) R5.Location.Functions. Llewelyn Davies and HMC Macaulay.Organization.Functions.INPATIENT SERVICES. Bangalore .Equipment and Facilities.Equipment and Facilities.Hospital Supportive Services(Excel Books. Billing and Discharge ProceduresManaging Deaths. Ltd. B.. Designing for Total Quality in Health Care.D. Ltd. G.Objectives. R.Sub-stores. Prism Books Pvt. New Delhi) R4.Zoning and Aseptic / Sterile Techniques Clinical Protocols.. Objectives. Ltd. Ltd. Guide to Good Practices in Hospital Administration (Department of Health and Social Security: National Health Services.. C. London) R2. Sakharkar. Policy and Procedures.Admission..Types of ICUs- UNIT V . Syed Amin Tabish. Hospital Planning and Administration (Jaypee Brothers Medical Publishers P. Location. New Delhi) R3.Daily Planning and Scheduling-Determinants of number of Operating Rooms. Hospital and Health Services Administration Principles and Practice (Oxford University Press.. Sangeetha Natarajan.Key Result Areas and Performance / Quality Indicators. Hospital Administration(Jaypee Brothers Medical Publishers Pvt.M.Key Result Areas and Performance / Quality Indicators. Francis and et al. Transfer. New Delhi) R6. NHS. Design and Layout.

Primary health centre 4.Government Regional hospital(Referral centre) 7.Rural health Centre 3.Voluntary/Charitable hospital 13. Mini projects and Field visits (4hrs to 8 hrs observations per visit) to Various types of health care organizations that includes: 1. Mini Project -10 Marks 5.PEDAGOGY: Seminars. Jayshree Suresh) .Taluk/Peripheral Hospital 5. SCHEME OF EVALUATION FOR INTERNAL MARKS (Total Marks:50) 1. Surprise Test -5 Marks 3.SubCentre/Health post/Dispensary 2.Nursing home 11.Single specialty hospital 9.Community Health Projects After the completion of each field visit the students are required to submit individual report of observations.Corporate hospital 12.Large general hospital 8. Case construction and Discussion . Attendance -5 Marks 4.Teaching hospital 10.Premlatha) ( Dr.District general hospital 6. Cycle Test -10 Marks 2. Comprehensive Viva-10 Marks Course -Coordinator Dean (S.

Various models of CHI and MHI tested / implemented in developing countries. Social Health Insurance- UNIT II 6Hrs Fundamental differences among various Health Insurance Schemes.Social security: A fundamental concept. level of health services. fixed fee per illness.Private Health Insurance not-for-profit: Community Health Insurance (CHI).Issues to be considered: Financial resources. Moral Hazard: Copayment / coinsurance. deductibles.Health Insurance in Indian Context. origin. mandatory referral system. Expected Loss.Public Health Insurance: National Health Insurance. cream skimming. pattern of disease and injury. UNIT V 6Hrs . evolution and importance:. Health Micro Insurance (MHI) and Reinsurance. group policies . utilization. fraud and abuse.Risk Management Tools. adverse selection. existing infrastructure and quality care. Load Factors. indemnity payment.Risks: Moral hazard.Cost Escalation: Treatment protocol.Private Health Insurance for profit. estimating maximum demand.MBN C658 HEALTH INSURANCE L T P C 2 0 0 2 UNIT I HEALTH INSURANCE. cost escalation.Welfare Loss from Health Insurance UNIT III 6Hrs Actuarially Fair Premium. priority.Risk and Insurance-Demand and Supply for Health InsuranceEconomics of Scale. Employer-Based Insurance.Adverse Selection: Collective membership. MARKET FAILURE AND RISKS 6Hrs Concept of Health Insurance-Types.Fraud and Abuse (free rider): Insurance cared with photograph UNIT IV DESIGNING BENEFIT PACKAGE AND PREMIUM SETTING 6Hrs Designing Benefit Package: Introduction.

irda. ‘Life and health Insurance’ 13th edition-Pearson Publication www. SCHEME OF EVALUATION FOR INTERNAL MARKS (Total Marks:50) 1.Costing the Benefit Package: Cost of pharmaceuticals. Case Discussion . Attendance -5 Marks 4. additional services and operating costs.Velu) Jayshree Suresh) ( Dr..Harold D. Premium Setting: Calculation and determining premium (6) Total = 30Hrs References: Kenneth Black Jr . hospitalization. Comprehensive Viva-10 Marks Course -Coordinator Dean (Dr. Surprise Test -5 Marks 3. Mini projects . consultations. Cycle Test -10 Marks 2. Mini Project -10 Marks 5. diagnostic support services. PEDAGOGY: Seminars.Skipper Jr. .

Dying Declaration.The Consumer Protection Act.Patients Rights and Responsibilities.The Drugs and Cosmetic Act Drug Control Policy.Tax Obligations: Filing Returns and Deductions at Source (6) .Blood Transfusion UNIT III 6Hrs The Medical Termination of Pregnancy Act-The Prenatal Diagnostic Techniques Act.Quality and Standard of Medical Care.Clinical Investigation.Negligence.Medical Ethics- UNIT II MEDICO LEGAL COMMITMENTS.MBN C659 LEGAL & ETHICAL ISSUES IN HEALTHCARE L T P C 2 0 0 2 UNIT I Medical Council of India.Export Import Policy UNIT V 6Hrs Exemption of Income Tax for Donations.Drugs Addicts and Alcoholics.Mental Illness 6Hrs Tuberculosis.Doctors Patient Relationship 6Hrs Medical Malpractice.The Biomedical Waste (Management and Handling) RulesRadiation Safety System.Legal Testimony in Medico-legal cases.Law of Insurance.Medical Licensure Law.Narcotic Laws.The Human Organ Transplantation Act Toxicology- UNIT IV 6Hrs HOSPITAL ADMINISTRATION.Legal Issue in Death Cases.Medical Jurisprudence.Medical ConsentEmergency Care.

C. Raj Kumar. Comprehensive Viva-10 Marks . R. New Delhi) ISBN 8170142067 3. Surprise Test -5 Marks 3. After the completion of each field visit the students are required to submit Case Collections(Instances under pursuit of Law) as individual report . SCHEME OF EVALUATION FOR INTERNAL MARKS (Total Marks:50) 1. Mini Project -10 Marks 5. Attendance -5 Marks 4.Presentations and Discussion . New Delhi) ISBN 8171797318 4. New Delhi) 2. Acts Applicable to Hospitals in India (The Christian Medical Association of India.D. Kapoor. 1. Mini projects and Field visits. Ram Krishna Chaube. Hospital Waste Management: A Holistic Approach (Jaypee Brothers. N. Cycle Test -10 Marks 2. Case construction. Anand and Sidhartha Satpathy. Elements of Mercantile Law (Sultan Chand and Sons.Total = 30Hrs Reference Books: NOTE: The Texts books below are to be referred for above units in addition to relevant websites for current updations and amendments). New Delhi) ISBN 8171797202 PEDAGOGY: Seminars. Consumer Protection and The Medical Profession with Legal Remedies (Jaypee Brothers.

K.Course -Coordinator Dean Dr. .Vasanthi Kumari) Jayshree Suresh) ( Dr.

STORAGE AND DISTRIBUTION OF MATERIALS 6 Planning Consideration of Stores .Goals and Objectives of Materials Management Materials Cycle .Import of Equipment .Lead Time.Definition and Function .Inspection and Verification of Materials .Functions of Materials Manager .Problems and Issues in HospitalsInformation Systems for Materials Management UNIT II: PURCHASING 6 Objectives and Elements of Purchasing.Condemnation and Disposal UNIT V: SCIENTIFIC INVENTORY MANAGEMENT 6 Codification and Standardization . Safety Stock and Reorder Level .Equipment Utilization and Operation .Legal and Ethical Aspects .Equipment Repair and Maintenance .Case Studies on Inventory Control.Inventory Control .Economic Order Quantity (EOQ) .Equipment Audit UNIT IV: INSPECTION.Purchase Cycle .Arbitration UNIT III: EQUIPMENT PURCHASE AND MAINTENANCE 6 Planning and Selection of Equipment .Storage of Materials .Purchasing System.Selective Controls . Total = 30 .Financial Rules .Conditions of Contract .Purchase Procedures .Distribution of Materials .Value Analysis .MBNC655 MATERIALS & EQUIPMENT MANAGEMENT Syllabus L 2 T 0 P 0 C 2 Objective: To enable the students to understand and learn basic concepts and principles about materials and equipments management and develop them to apply and practice the same in the hospital and other healthcare inventories UNIT I: MATERIALS MANAGEMENT 6 Introduction .

Mini projects Sl. Quiz. Murriel Skeet and David Fear. Gopalakrishnan and M. Goals and Objectives of Materials Pedagogy No. Topic Definition. Maintenance and Repair of Laboratory. Sundaresan. Hospital visits.5 T1: 5 – 8 T1:121 – Case Discussion 1 1 1 . Geneva) 3. P. Diagnostic. Students’ presentations.2 Class T1: 2 .REFERENCE BOOKS 1. Debate. Ltd. Case study. Materials Management: An Integrated Approach (Prentice-Hall of India Pvt. Hospital Stores Management: An Integrated Approach (Jaypee Publications. Guest lectures. UK) 4. Care and Safe Use of Hospital Equipment (VSO. of hours 1 Materials Management 1 Functions of Materials Management and Materials Manager Materials Cycle Problems and Issues in Hospitals. New Delhi. Information Systems T1: 1 . WHO.. New Delhi) ISBN 81-2030027-0 MBNC655 MATERIALS & EQUIPMENT MANAGEMENT Lesson Plan L 2 T 0 P 0 C 2 Objective: To enable the students to understand and learn basic concepts and principles about materials and equipments management and develop them to apply and practice the same in the hospital and other healthcare inventories Pedagogy: Class discussions. Shakti Gupta and Sunil Kant. Imaging and Hospital Equipment (WHO. No Introduction. India) 2.

Continuous Quality Improvement of Stores Management Inspection. PM Discussion Case Study Purchasing – Objectives. 110 . Verification of Materials and Stores Materials T1: PM. Standardization and Value Analysis . Equipment Repair and Maintenance. 211 4 Documents Storage. Elements and System Purchase Cycle and Purchase Procedures with Tender processing. Letter of Students’ Presentation 2 Credit. of hours 1 Sl. Pilferage and Distribution of Materials Condemnation and Disposal Case Study 1 1 Case Discussion 1 2 Students’ Presentation 1 5 Codification . Policy.109 T1: 88 . Conditions of Contract – Law of agency.for Materials Management 127.52 T1: 17 . Contracts and Registration 2 Legal and Ethical Aspects of Materials Management. Documents and Custom Clearance Equipment Utilization and Operation.90 PM T1: 81-87.43 Class Discussion 2 1 1 T1: 151 167 PM T1: 129 133 Seminar and Case Discussion 2 2 1 Import 3 of Equipment .Objectives. Financial Rules and Arbitration in Materials Management Case Study Planning and Selection of Equipment PM T1: 44 . No Topic Planning Consideration. General Considerations. Law of Contract. Preservation. 203 – 214 T1: 75 – 77.119 T1: 78 – 80. 215– 221. 94 . Equipment Audit Case Study T1: 168 198 T1: 134 143 PM Role Play Case Debate Pedagogy Class Discussion Role Play 2 1 No.

Approved By.Lead Time.10 Marks . Maintenance and Repair of Laboratory.Inventory Control . Premalatha Head – Healthcare Dr. Cycle Test 2. Sundaresan. Diagnostic. P.10 Marks . R. India) REFERENCE BOOKS: 2. Ltd.Arivazhagan Course Coordinator Ms. Shakti Gupta and Sunil Kant. Safety Stock and Reorder Level Economic Order Quantity (EOQ) and Selective Controls Case Studies on Inventory Control T1: 60 – 63 T1: 63 . Geneva) 3. New Delhi. Mini Project 5. Hospital Stores Management: An Integrated Approach (Jaypee Publications.5 Marks . Gopalakrishnan and M.Jayshree Suresh DEAN . Attendance . Imaging and Hospital Equipment (WHO. Materials Management: An Integrated Approach (Prentice-Hall of India Pvt. Viva Voce 6. New Delhi) ISBN 81-2030027-0 INTERNAL ASSESMENT 1. PM – Printed Materials) TEXT BOOK: 1. Care and Safe Use of Hospital Equipment (VSO. Verified By.10 Marks . WHO. Model Exam 4.. Murriel Skeet and David Fear.10 Marks .MBA . Surprise Test/Presentation/Class Participation 3. UK) 4.5 Marks Prepared By.72 PM Case Debate 1 2 2 (Note: T1 – Text Book 1.

2. 7. Satisfaction and delight – quality indicators of patient satisfaction 6. Quality policy: commitment to patients and staff – code of conduct for health professionals 11.MBC660 .staff . caring service – individual behaviour: stress 4.QUALITY ASSURANCE IN HOSPITALS OBJECTIVES: To give a brief knowledge to the students about QUALITY ASSURANCE IN HOSPITALS to implement in the modern business environment. 9. follow up and continuity of care – measuring quality. Communication and interpersonal relationship – patient satisfaction – rights and responsibilities of patients 5.setting objectives and agreeing upon standards 8. Clinical quality – complication and infection rate Admission. Develop key result areas and performance indicators . quality audit and review techniques organization and roles in quality 10. No 1. etc. suppliers. Excellent customer service. Job description of quality manager – quality 2 2 2 2 1 2 2 2 2 2 HOURS 2 . TOPICS FOR DISCUSSION Introduction to quality / customer service – define customer and identify customers. CLASS SCHEDULE Sl. Customer experience: core service & delivery of service 3.

hospital wide quality assurance (saunders. Hugh C. Obstacles to practice quality – recent trends ISO certification.Kogh. Wilson CRM . BS mark accreditation : JCI Quality awards scheme. London) isbn 0-340-55273-5 4. Quality council – quality teams: task force.steering committee 12. Websites Subject Coordinator Dean MBA . 15. business process engineering. Roger Ellis and Dorothy Whittington. quality circle 13. 14. 2 3 2 2 Reference Books: 1. total quality management in health care (Longman publication )ISBN 058204696 3.H. quality assurance in health care – a hand book ( Edward ainoid. Ontario ) 2.

Case study Strategic impacts of e-business on 9 10 11 12 13 14 15 Leading e-retail exponents such as Amazon. BusinessBusiness. external issues Relating to the ability to consume. communication skill through case discussion. 2 2 2 3 4 5 6 7 8 E-mail. web sites.including: Internet. S.NO TOPICS HOURS 1 Current technologies utilized in the retail sector . including Business-Consumer. Case study Reactions to different e-retail models 2 2 2 2 2 2 2 2 2 2 2 2 2 Reference books .VERTICAL. intranet. government initiatives relating to IT. Case study Patterns of consumption in the online environment Demographics. conceptual skill. electronic funds transfer (EFT) case study E-retail distribution Business models.RETAIL-LESSON PLAN – IV SEMESTER MBNR661-E-RETAIL LESSON PLAN Objective: :To develop analytical skill .decision making skill and team and tesco.

number 7. F. Emerald online.SETH.ROWLEY. and ELLIS-CHADWICK.300. 2. K. Coordinator MBN R655 Marketing(Head) MERCHANDISE TECHNOLOGY AND PLANNING Dean(MBA) L 2 T 0 P 0 C 2 Objective: To provide the student with an understanding of the characteristics features of food and fashion products. VARMA. P. D.... product differentiation. food safety hazards and methods of control 4 Role of food and garment technology 1418 5 Legal obligations 1922 6 Fabric properties 23Discussion/seminar R1(3239-13 Discussion/case-amul supply chain Seminar/case-McDonald and trichina Seminar/discussion 6-8 Discussion R1 (99117) R1 (285319) R1 320322 notes References . JOHNSTONE. A. E.NO Topics Hour Pedagogy(Seminar/Case Discussion) 1 Classification.. R..2000.MCGOLDRICK. pp 294 . E. New York: Palgrave. and DONALD. The Grocers.. Adoption of Internet shopping: the role of consumer innovativeness IndustrialManagement & Data Systems. J. 2002. Lesson Plan S. S.CHAFFEY. principles and practise... labeling 3 Food hygiene and safety. Retail Marketing. purchase pattern 1-5 Discussion R1 (2557) 2 Consumer trends. 2002. MAYER. London: McGraw Hill.Jr.CITRIN. volume: 100. 2001. STEM. 1999.. G. S. Kogan Page..1.. and RANDALL. N. the rise and rise of thesupermarket chains.InternetMarketing. 3. London: Prentice Hall. A. E-business. DAVID. SILVERMAN. 4.

textile specifications Distribution of marks: 2730 Seminar/assignment 345) Notes (TOTAL MARKS-50) Cycle Test (one)-10 Marks Surprise Tests (Two)-10 Marks Mini Project (One)-10 Marks Comprehensive Viva-10 Marks Model Examination-10 Marks Prepared By Approved By M.26 7 Strength.VINOTH SURESH Subject coordinator S. .Tata McGraw hill ltd. JAYSHREE Head-Marketing Dean-MBA Text Book: Michael Levy. Reference Books: R1 supply chain management for retailing – Rajesh ray.Ltd.asthetics..Ajay Pandit-Retailing Management-Sixth edition(Special Indian edition)-Tata Mc Grawhill Publishing co. Barton A Weitz.SENTHIL KUMAR Dr.durability.comfort Performance.

between HP and Lease 12 R2 7-11 2 3 4 5 R1 R2 R4 1 R2 SESSIONS REFERANCE 6 .NO TOPICS Financial services Introduction 1 Functions of Financial Services Types of Financial services Definition Leasing Process Types of leasing Lease evaluation from the lessor point of 2 view Lease evaluation from the lessee point of view Advantages & Drawbacks Accounting Treatment of lease CASE STUDY MAKE OR BUY DECISION FOR LEASING VISHAL ENGINEERING ENTERPRISES FOR LEASING & HIRE PURCHASE Features of Hire Purchase agreement 3 Contents of Hire purchase agreement Diff.IV SEMESTER – LESSON PLAN FINANCE MBN F663 FINANCIAL SERVICES L 2 T 0 P 0 C 2 LESSON PLAN S.

Tax benefit in hire purchase transaction 4. companies and countries 20 21 R1 & R3 22-24 25 26 27 R4 R2 R5 8 Basis for credit rating Credit rating companies in India with its symbols Benefits and drawbacks of credit rating agencies . Consumer credit introduction Different types of loans 13 14 15 16 17 R2 5. Meaning of factoring Process or steps involved in factoring Types of factoring Legal aspects of factoring Benefits of factoring Process of Forfeiting Features of forfeiting Venture capital introduction Types of venture capital R1 R4 R5 6 Guidelines for providing venture capital Legal regulations for venture capital SEBI regulation on venture capital Venture capital financing stages and growth Methods of housing finance 18 19 R3 R4 R2 7 Creation of NHB Functions of NHB CASE STUDY ON HOUSING FINANCE CASE ON NHB The concept of credit rating Classification of credit rating Credit rating of individuals.


328 T1 359 T1 386 2. 1. 4. Structure and Types of financial institution – Central bank policies – Financial sector reforms – Need and objective – Major reforms Case study – TIPS . 1 2 2 3. Case Study (What do the Black Monday crash of 1987 and the tech crash of 2000 tell us about the efficient Market Hypothesis) No. III 3. Unit S. Non-banking statutory financial organizations.An overview of LIC . II 2. Topic Introduction – Nature and role of financial systemStructure of financial system Equilibrium of financial markets -Theories of the impact of financial development and its process Indian financial system-Indicators& financial development.of Hours 1 1 2 2 Pg. 1956 Commercial banks – Co-Operative banks – Nonbanking financial intermediaries and statutory financial organizations Small savings – Provident funds – Pension funds Insurance companies. GIC and other private insurance companies NBFC’S– An overview up to 1995-96 and present position and regulation. Real Interest Rates have become observable in the United States Reserve Bank of India – Functions – Role and Monetary policy of RBI Monetary control – Recent policy development Securities and exchange board of India (SEBI ) – Functions and Highlights of SEBI's performance Public Deposits – Securities contracts regulations Act . C2 1 1 1 T1 480 T1 540 R1 145 .No 1. 1 1 4.137 R1 56 T1 169 T1 219 C1 1. 5. 3.MBNF 665 FINANCIAL INSTITUTTIONS AND MARKETS L T P 2 0 0 Total no of hrs: 30 No of credit : 2 C 2 OBJECTIVE: The students are expected to have a working knowledge on the Indian Financial System.No T1 3 T1 7 T1 69 T1 88. Institution and various bodies that are going to regulate these institutions. 2. 2 1 T1 527 T1 241.

714 T1 778 R1 137 T1 821.641.870 T1 871 T1 885 T1 907 C4 1 R1 338 Text Books: 1.Mishkin and Stanley G.V. C3 1.605. 1 1 1 1 1 2 T1 585. Tata McGraw-HILL publishing company Limited 5th Edition -2008. 656 T1 664. Case study .M. Growth and innovations. Call money market – Treasury bills market – Commercial bills market – Certificate of deposit – The discount market Market for financial guarantees – Government securities – Industrial securities market An introduction of futures.Raji Head-Finance DR. Oxford . options and forward market. Structure. 2.Eakins – "Financial Institutions and Markets". New Delhi Coordinator R. Frederic. Bhole – "Financial institutions and markets".674. Reference Books: 1. Case study – An exception that proves the rule : Ivan Boesky Foreign Exchange market – International capital flow – Uses and determinants of Foreign capital Forms of foreign capital – International financial instrument. Meera Sharma – "Management of Financial Institutions" . 625. PHI Publication. 2nd Edition 3. Meir Kohn – "Financial Institutions and Markets".S. 4.Jayshree Suresh .Foreign capital flow in India Recent developments in Foreign capital inflows – Foreign exchange market Interest Rates – Level and structures of interest rates – Interest rates in India.1. Balasubramaniam Dean-MBA Dr.Why are Exchange rates so Volatile 2 IV 2. L. Pearson Education 2. 1 3. V 3.

3 Risk avoidance/ Risk reduction / Risk classification / Risk evaluation/ Risk Financing/ Retention/ Transfer.N O TOPICS HOURS PEDAGOGY (Seminar / Case discussion) 1) Introduction to risk and risk management . 5-6 DISCUSSION 5) Market risk management/ importance /Exposure/Methods to handle and control .MBNF-652 RISK MANAGEMENT AND INSURANCE L 3 T 0 P 0 C 3 S. LECTURE 3) Case study (i) (ii) 4) Risk assessment for a car company Risk assessment for maintenance work in factory. Definition/ meaning/ objective/ classification / types of risk/Degree of risk/ Scope of risk management. 1-2 LECTURE 2) Steps in Risk management / Risk management process/ Factors influencing risk/Risk control. 4 LECTURE Enterprise risk management/ sources/ types/ ERM models/ Integrated risk assessment.

11 LECTURE 9) Case study (i) (ii) Credit risk management in lehman brothers ERM In ABN-AMRO. 7-8 LECTURE 6) Credit risk management / needs / methods for Credit risk management / credit derivatives. 12 LECTURE Project risk management / sources / classification /scope objectives of project risk management and phases / types of risk handling strategies/ factors affecting strategy selection / risk management in different types of projects 10) Operational risk management/sources & classification/ measurement and objective of operational risk/ stages of operational risk/ role of supervisor/ disclosure requirement/ 13 .risk.14 DISCUSSION . 9 LECTURE 7) Operational risk management / importance / measurement of operational risk / stages of operational risk management. 10 LECTURE 8) Strategic risk management/ planning to manage risk / risk management in merger’s and acquisitions.

18 LECTURE DISCUSSION 13) Insurance / meaning/ need/ risk sharing/ risk transfer / Benefits/ Elements/ types of insurance 19 -20 14) Principles of insurance / documentation process. 12) Treasury risk management/ money market trends/ tools of treasury risk management/ Efinance /Tools for treasury risk management/derivatives. LECTURE .22 LECTURE 15) Role of legislative and regulative matter overview/ Insurance act 1938/ IRDA act 1999 / GIBNA 1972 / LIC act 1956 / consumer protection act 1986 23 Insurance ombudsman scheme / malhotra committee / insurance advisory committee. 17 .16 LECTURE Financial risk management / sources /Need and importance of Financial risk/ Tools of financial risk management / integrated risk management / double trigger & operational risk 11) Case study on lack of supervision 15 . Case study (i) Financial risk management in Toyota motor corporation. 21 .

1872. 24 .25 DISCUSSION LECTURE 17) 26-27 LECTURE 18) 28 19) 29 LECTURE 20) 30 LECTURE NOTE: 80% Weightage for theory and 20% weightage for problems.16) Contract Act. .

Jean Knan.pritehard R3) Risk management & insurance--HarringtonNiehaws R4) Risk management & insurance--Harold D. . Arthur Williams.David E.skipper/W. R7) Principles of risk management & insurance--George E. R8) Risk management & insurance – Scott Harington R9) Risk management & insurance – C. Rejda. Subject co-ordinator HOD Dean. R10)Enterprise Risk management – ICFAI publishers. R5) Risk management-.Bell Arthur Schleifer R6) Risk issues & crisis management--michael regester& Judy Larkin.INTERNAL ASSESSMENT: (i) (ii) (iii) (iv) (v) (vi) Cycle test 10 marks Surprise test 5 marks Model exam 10 marks Mini project 10 marks Viva 10 marks Attendance 5 marks TOTAL 50 marks REFERENCE BOOKS: R1) Financial risk management -.Dun & Bradstreet R2) Risk management--Carl.

Hedging using Commodity Futures. Cross Hedging.R3 . Interpreting Quotes. Introduction to Options.N T1 .N T1.N T1. The Perfect Hedge 4 Long and Short Hedges. Types. Hedging Effectiveness.N Reference Any of the listed books – T.meaning. . Cross Rates. Determination of Hedge Ratio 5-6 Currency Futures – Basics. Theoretical Futures Price. Stock Futures. definition. R1 . Basis Risk.Reading Futures Prices. Case studies 2 DERIVATIVE MARKETS IN INDIA Growth and the recent developments Regulatory Authority for derivatives in India. Course Objective: To enable the students understand the principles of using derivative and to apply the same in financial decision making. Session 1 TOPIC INTRODUCTION AND OVERVIEW Derivatives.C Internet – C . and studies several applications of derivative-pricing techniques outside derivative markets. T1. shows how they are used to achieve various hedging and speculating objectives. Price Risk. Interest futures (basics) 7-9 HEDGING STRATEGIES Meaning.FINANCIAL DERIVATIVES – MBNF-654 MBA 4TH SEMESTER Theory 14 Cases 2 Numerical 14 Course Outline: The course defines the main kind of derivatives. Examples. Cases Studies 3 HEDGING STRATEGIES USING FUTURES Futures – Definition. Speculation. types. Hedging using Index Futures. Basic Terminologies in Options. significance. Commodity Futures – basics. R1 . introduces a framework for pricing derivatives. Hedging using Currency Futures. Definition. advantages and disadvantages.


HEDGING USING OPTIONS Strategies using options, option Positions, types

T1, R2 - N


PRICING OF OPTIONS Binomial Trees, Black-Scholes Model, Option on Stock Indices, Currencies etc

T1, R2,R3 -N

17 18-19 20 21 22-23 24 25 26 27 28 29 -30 Books : Text Book

Greek Letters, volatility measures, Spreads Swaps – Basics, Concept and Nature, Evolution of Swaps Features of Swaps, Types, Interest Rate Swap- Basics Interest Rate Swaps- Features, Examples, Types and Valuation Currency Swaps – Meaning, types, Valuation, Debt-Equity Swap, Meaning, Features Value-at-risk (VaR), Meaning Methods of Calculating VaR, Advantages and Disadvantages Credit risk and Credit Derivatives Interest Rate Derivatives, Models

T1, R1, 2, 3 -T T1-T T1 - T T1,R3 - T T1 - N T1,R3 - T T1 - T

T1 - T R4 - T

1. John C. Hull & Sankarshan Basu, Options, Futures, and Other Derivatives, 7th edition, Pearosn, 2010. Reference Books 1) Jayanth Rama Varma, Derivatives and Risk Management, Tata McGraw Hill,First Edition 2008 2) An Introduction to Derivatives and Risk management, Don.M. Chance, Thomson/South Western, 2004 3) S.Kevin, Commodity and Financial Derivatives, Phi Learning Pvt. Ltd, 4) N.R. Parasuraman, Fundamentals of Financial Derivatives, 2nd edition, 2009, Wiley

Course Coordinator S.Vasumathy

Head, Finance Dr. Balasubramanian

Dean Dr. Jayshree Suresh



L 2

T 0

P 0

C 2

OBJECTIVES: • • • To enable students to understand the latest practices and reforms in the banking sector. At the end of the semester, students must have familiarity on Banking procedures & regulations. The course will help the students to update their knowledge in various banking activities and procedures. TEACHING METHODOLOGY: Lecturing and Discussions Case Study EvAluation: • • • • • Mini Project presentation and Viva :(10+10) 20 marks Cycle Test Model test Announced/Surprise test Attendance S.NO 1. :10 marks :10 marks : 5 marks : 5 marks TOPICS Introduction to Banking Modern Day Banking in India Breakthroughs in Indian Banking Industry E-banking and Core banking 1 R2(55-67) HOURS readings



Reforms in banking Systems: Autonomy for commercial banks Autonomy for lending rates Autonomy for borrowing rates R1(244-245) R1(363-367) 2 R2(131-135)


Best Practiced Code Corporate Governance in Banks Need for Corporate Governance 3


Prerequisites for Good Corporate Governance


Introduction to Universal Banking, Narrow banking Private sector bank guidelines Know Your Customer, Anti Money Laundering 4

R1(26-30) R1(228-230) R1(367-368)


Role of Banks as Financial Intermediary, Constituent of payment system 5 R4


Banks as Financial Service provider : Banking of Business Mathematics 6



Money market operations – Introduction, Objectives and functions, Reserve Requirements

7 8

R1(607-615) R2(101-111) R1(571-600,

8. 9.

Profitability of banks RBI Act 1934 – Functions, policy framework, legal requirements (CRR, SLR, PLR) Banking Regulation Act 1949 – provisions and objectives


189-190) R2 (122130)



Negotiable Instrument Act Inportant sections of NI Act Collection of cheques Dishonour of cheques Remittance - Demand draft R1(753-761) R1(770-778) R1(297-301) R1(362-363) R1(834-835) 11 R1(782-828)


Banker Customer relationship, Bankers obligation Right of Appropriation - Different types of customers 12

12. III 13.

Tandon committee and Chore committee reports Credit risk management and corporate debt restructuring

13,14 15,16 17,18


Basic principles of Lending

Banking and Insurance – Jyotsna Seth 3. 368-370) 19. Income Recognition and Provisioning 24 25.K.30 R1(234-243) REFEReNCE BOOKS: 4. Prudential Norms Asset Classification. Banking Ombudsman scheme – Customer Protection Act – SARFAESI Act 2002 29.Fixed Capital.15. SUBJECT COORDINATOR HOD DEAN .tax4india. Banking Theory and Management .iibf. www. Working Capital IV 16.Mortgage – Hypothecation – Types of charges 21-23 R1(838-859) 17.Shekar & lakshmi Shekar 2.C. Non – fund based facilities . Recommendations of Talwar committee 19.Letter of Credit Guarantee UCPDC – Pledge. Basic of Derivatives – Camels rating of banks Introduction to credit R1(342-343) R1(343-356) R1(403-411. 18. Asset-Liability management – Capital adequacy in banks (Basel I & II) 27 V 20.20 R1(835-837) Various types of Capital. market risk and operational risk 28 R1(414-434) 21.

Weaker Sections. Impact and Importance of Micro 2 Financial Services Steps Initiated in Development of Micro finance Case Study . 2 Micro Finance Institutions Role of MFI in developing Micro Finance. SHG. practices and application in Micro Finance to the Finance Specialization students. the students will have more knowledge in this microfinance industry among the self – help group. 2 Enhancing Institutional Finance . SHG-Thrift. and Other Financial Services Financial Related Case study 2 10 11 12 Discussion Lecture Lecture Formation and development of Micro Services. SL NO 1 2 TOPICS SESSIONS METHODOLOGY Introduction about Microfinance 1 Lecture Lecture Evolution. On completion of this subject.MBN F662 MBN F662 MICRO FINANCE L 2 T 0 P 0 C 2 LESSION PLAN The objective of this subject is to give a working knowledge and the principles.Moneylender 1 2 3 4 5 Lecture Discussion Lecture Role of Regulatory body in Micro finance and 2 Rural Credit system in India Self Help groups (SHG): What is SHG: Features of SHG: Objectivity of SHG 6 Self Help group promoting institutions (SHPI): 2 Formation of SHG: Credit Linkage SHGs related Case study 2 Lecture 7 8 9 Discussion Lecture Lecture Micro Finance Services.2 Bank Linkage Banks and Financial Intermediaries. 2 credit.

Micro 2 Credit Institutions. Micro finance and poverty reduction by Susan Johnson and Bren Rogaly – Oxfam 1997 Indian micro finance-the challenges of rapid growth-by Prabu Ghate – Sage 2007 Micro finance hand book – by Jonna Ledger wood – E book Commercial banks in micro finance. Credit Schemes and social Banking. Credit Plans. Bank’s Role in Micro 2 Finance. Internal Assessment: (i) (ii) (iii) (iv) (v) (vi) Cycle Test Surprise Test Model Exam Mini Project Viva (Mini Project) Attendance Total 10 Marks 05 Marks 10 Marks 10 Marks 10 Marks 05 Marks 50 Marks . Non Government Organization (NGO). Growth of Micro Finance.13 MFI or Microfinance development related cases 2 Discussion Lecture 14 Micro Finance and Rural Development. Development of Micro Finance. Malcolm Harper and Sukhwinder Singh Aroroa – Teri Press 2005. RBI Issued cases or NABARD Issued cases 2 Lecture 15 Discussion Reference Books: 1. 4. 3.Prospects of Micro Finance: RBI Role in Regulating.

NO TOPICS 1 Introduction to Mutual Funds. Rules Regarding Mutual Fund Advertisement.MBNF674 MUTUAL FUNDS The objective of this course is to give a working knowledge of mutual funds to the students. On completion of this course. 4 Mutual Funds Related Case Study 5 Working of Mutual Fund Organisation . Investments. 6 Mutual Fund performance Analysis – Entry and Exit load – NAV calculation. Trustee. Organisation of Mutual Funds. the students will have sufficient knowledge in mutual fund industry. 12 Portfolio Related Case Study 13 Portfolio Revision i) Constant Rupee Plan ii) Constant Ratio Plan iii) Rupee Cost Averaging Arbitrage Pricing Theory (APT) Model SESSION METHODOLOGY 3 Lecture 2 Lecture 2 Lecture 2 Discussion Lecture Lecture Lecture 2 2 2 2 2 5 Discussion Lecture Lecture Lecture/Problems 2 4 Discussion Lecture Reference: Financial Service M.TMG C. Khan. Asset Management Company. Advantages and Disadvantages of Mutual Funds. Investment Norms. Indian Mutual Fund Industry (Four Phases). Custodians. 2 Global scenario of Mutual Funds.2007 .1 . 11 Portfolio Evaluation i) Sharpe’s performance Index. ii) Treynor’s Performance Index iii) Jenson’s Performance Index. Return on investment.12. SL. 7 Regulatory Framework of mutual Funds i) Reserve bank of India Guidelines ii) SEBI (Mutual Fund) Regulations 8 Investment Related Case Study 9 Mutual Fund Schemes.Sponsor. Objectives and Importance of Mutual Funds. Trends in the Indian Mutual Fund Industry. 3 Classification of Mutual Funds on the basis of operations. Others.Y. 10 Portfolio construction – Traditional Approach and Modern Approach.

2010 Financial Service & Systems .TMG .Alex K.K.Punithavathy Pandan.2008 Financial Marketing & Services E. Himalaya Ch.Gordon K. Himalaya .Nataragan.14 .Mathew . INTERNAL ASSESSMENT: (vii) (viii) (ix) (x) (xi) (xii) Cycle test Surprise test Model exam Mini project Viva Attendance TOTAL 10 marks 05 marks 10 marks 10 marks 10 marks 05marks 50 marks .Financial Service + Markets Dr.Vikas .Sasidharn.9th edition SAPM-Kevin – PHI 2009.2009 Security Analysis and Port Folio Managemet Avadhari .

NO. 15. 12.OBJECTIVE: To enable the students to understand the importance of application of psychology in financial decisions. 13. 2 3 2 2 1 1 2 2 2 2 1 1 3 1 . TOPICS LECTURE SESSIONS 2 1. 14. MBNF 670 BEHAVIOURAL FINANCE L T P C 2 0 0 2 LESSON PLAN S. Introduction – disciplines from which behavioural finance draws Case study – Anderson .Enron Assumptions of classical theories – and their drawbacks Efficient market hypothesis Market efficiency – market predictability Arbitrage Equity premium puzzle Availability heuristic myopic loss aversion Mental accounting Anchoring Regret theory Naïve diversification Overconfidence and optimism Expected utility – violation and risk aversion anomalies Calendar anomalies – January 2 effect 2 3 4 5 6 7 8 9 10 11.

Elisabet Rutstrom. 4. 17. Wiley student edition.1982. and E. Experimental Economics 12(2). 133-158. Over reaction and under reaction Mutual fund scandal 1 1 References: 1. 2009. Paul 3. ed. Kahneman. Cambridge: Cambridge University Press INTERNAL EVALUATION: CYCLE TEST: SURPRISE TEST: 10 MODEL EXAM: MINI PROJECT: VIVA VOCE: 10 TOTAL: 50 MARKS 10 10 10 . William Forbes. Glen W. Expected Utility theory and Prospect Theory: One wedding and a decent funeral.16. and Amos Tversky. www. Harrison. Judgement under uncertainity:Heuristics and Biases. 2. Behavioural finance. Behavioural finance. Daniel.

R1p559-563 2 Lecture R1 p.No. Topics Hours Lecture/Presentation/ References Discussion 1 Financial planning-Strategic 2 financial planning-meaningSteps in financial planningadvantages and limitationsstrategic planning and financial planning relationship Financial forecasting-Short 1 term and Long-term – Tools for financial forecasting.534-539 R1 p555/558 6 Merger-Forms of MergerMotives and Benefits of M&A-Steps in Merger or Acquisition decisionsSignificance of P/E ratio 2 Lecture R1 p672-674& p.684-686 . acquisition and take over. legal and accounting aspects.MBNF666-STRATEGIC FINANCIAL MANAGEMENT L T 2 0 P 0 C 2 Objective: To equip the students with necessary knowledge and skills required to evaluate decision of merger. S.564-567 3 4 Lecture Case Presentation R1 p. class room discussions. mini projects/assignments. case analysis and student presentations. Teaching Methodology: Lectures. Sustainable growth Analysis of financial performance Case on analysis of financial performance: Patel Computer System/ Bajaj Auto Industries 5 Corporate RestructuringSymptoms-Types of Business combinations 1 Lectures R1 p671-673 1 3 Lecture & Page No. buyout. turn-around strategies and various techniques of cost management.

and EPS in merger negotiations.4733.20 R6 p33. P/E Ratio etc are to be worked out 9 Takeover.reasons for failure of M & A 7 Post Merger Integration Issue:Legal and Tax aspects 2 Lecture R3p 376-380 R6 p33.1414.15-24 R1 p690-696 Accounting for M&A( Purchase method & Pooling of Interest method) 8 Merger as a capital budgeting decision-M&Acost –benefit analysis And Sums in the area of mergers &acquisitions (sums on exchange ratio. market price. Leveraged Buyouts-Spin-Offs-SellOffs 2 Lecture 4 Lecture/Discussion/ Sums R1//R5/R6 R1 p697-702 R5p14.Tactics-SEBI guidelines on takeoversLegal procedure.62 R2 p889-896 9 Case on M&A: Modern Pharma 2 Case presentation R2 p920-921 . EPS after merger.

10 Corporate Sicknessoperating sickness vs.Restructuring of a sick companyDifferent interpretations of sickness – Causes and Turnaround strategiesPhases in Turnaround management 4 Lecture R4/R2 R2 p10521064 11 Financial ratios as predictors of sickness/failure(nonparametric analysis and multiple discriminant sicknessSymptoms.problems/develop own cases based on these methods and to be solved ) 2 LECTURE/SUMS R1 P541-543 12 Strategy and Cost Management-Strategy formulation and Cost System Design-Alternate strategies-Objectives of Cost Management SystemsBroken Cost System 2 Lecture Website .

13 Cost of Quality-Activity Based Costing principlesTarget Costing (sums may be worked out related to activity based costing) 2 Lecture/Sums R6 P12.12 p.20 Note: Weightage for cases/sums is 40% and for theory 60% Theory Lecture and Sums 25 hours Case Presentation 5 hours --------30 hours Sums/Case study areas: (i)Merger as a capital budgeting decision(ii) Analysis of financial performance (iii) Predicting financial distress/ bankruptcy using ratios and (iv) Activity Based Costing References: R1.IM Pandey (9th Edition) .3-12.9-18.17-22.45 P18.22.Financial Management. Evaluation of Learning: Cycle Test: 10 marks Mini project/Assignment: 10 marks Model Examination Surprise Test Comprehensive Viva 10 marks 10 marks 10 marks ---------50 marks ---------- Course Coordinator Head/Finance Dean/MBA .R2-Financial Management-Prasanna Chandra(7th Edition) R3-Financial Management-Rajiv Srivastava & Anil Misra R4-Strategic Financial Management-G P Jakhotiya R5-Financial Services-Khan R6-Management Accounting-Khan&Jain R7-www.

1st edition . Scope. 4. To understand the framework of industrial relations. performance management and training and development. 3. To understand the concept and interrelationship of human resources processes through human resource cycle. Nature Difference between IHRM & Domestic HRM IHRM strategies Case Study 2 3 4 5 6 7 I I 6 14 150-168 400.No Unit Topics for Discussion Chapter Number 6 Page Number 149-150 Number of Hours 2 1 I International Human Resource Management – Meaning. Book Recommended: International Human Resource Management by P.INTERNATIONAL HUMAN RESOURCE MANAGEMENT Purpose: To understand the scope and approaches to the study of IHRM . To explore the link between recruitment and selection. Learning Objectives: 1.IV SEMESTER – LESSON PLAN HR MBNH 658 . To learn how MNCs can tap for filling the management vacancies. 2. 5. S.Subba Rao.410 1 2 1 II II II Stages in Internationalization of Business IHRM approaches Cross cultural implications 3 6 5 60-65 166-169 114-115 2 2 2 . To design appropriate compensation policy.

Jayashree suresh) Dean . 9 232. CHANDRAMOHAN) HR – HOD (Dr.Celina ) Course Coordinator (DR.Culture and Organization Performance Case Study 8 III Staffing of Multinationals Recruitment & Selection Training & strategies Development – Planning.255 1 2 9 III – Training 11 304-323 2 Expatriate Training 10 III International Business Structure – Types of Multinational structure Case Study 7 173-204 2 1 11 IV Performance Management Compensation Management 10 275-280 4 Case Study 12 13 V V Repatriation – process International Industrial Relations Case Study Total Hours 7 13 112-115 365-388 1 2 2 1 30 (P.

S No: 1 Contents Introduction-meaning of knowledge and knowledge managementImportance-Building a global strategy around knowledge sharing Importance of information technology on knowledge management No of hrs 5 hrs Pedagogy Lecture and case discussion Page No R1 31-34 2 2 hrs Lecture and case discussion Lecture and case discussion R1 60.MBN H754 .237 R1 49 5 3 hrs 6 4 hrs Lecture and case discussion Lecture and case discussion Lecture R1 49. 226.23 335-337 3 Leading a knowledge driven company-knowledge sharing bedrockBuilding a foundation of Trust Build or Buy a knowledge system Custom-Made and off-Self solutionTurning the IT Dept –Encouraging the flow of knowledge Building customs guide-Recognizing knowledge sharing-Building criticalities Strategy for building communitiesCreating virtual teams 4 hrs 4 4 hrs Lecture and case discussion Lecture R1 223 225.73 7 Knowledge based product and services-Education and E-Learning 2 hrs R1 47.238 8 Metrics out comes from the flow of 2 hrs R1 334 .140159 R1 22.KNOWLEDGE MANAGEMENT Objective of the course: The student will be able to understand the definition and concept of knowledge management and use their knowledge in their future career.

2010 Evaluation: Cycle Test Model Test Project Viva voce : 10 marks : 10 marks : 10 marks : 10 marks Surprise Test : 5 marks Attendance : 5 marks Dr.Awad & Hassan Ghaziri-Pearson. Knowledge management by Elias M.knowledge-Speculation for the future 9 Identifying and confronting potential knowledge management challenges 2 hrs Lecture and case discussion R1 155.Knowledge management by Shelda Debowski Wiley Student Edn 2007 2) R2.JEYARAMAN Faculty coordinator Head (HRM) Dean(MBA) .Fernandez & Rajiv Sabherwal –PHI.2011 3) R3.327 Books: 1) R1. 288.K. Knowledge management Systems and processes by Irma Becerra.

Competency Mapping Procedures and Steps Business Strategies-Performance Criteria-Criteria Sampling-Tools for data collection-Validating.MBN H666 .48 4 3 hrs 5 2 hrs R1 71-80 6 3 hrs R1 71.COMPETENCY MAPPING Objective of the course: The student will be able to understand the definition and concept of competency and competency mapping and use their knowledge in their future career.185 7 2 hrs R2 8 3 hrs R1 127 9 3 hrs R2 . The competency models-Shortcut methods-Competency mapping for future jobs Approaches to competency mappingUsing competency profiles in HR decisionsDifference between skills and competency. 71 3 Feature of Competency Methods.Components of competencyCompetency assessment-Purpose of competency mapping methods of data collection for mapping Critical incident techniques-Expert panels-Surveys-Job task analysis- 2 hrs R1 82-104 R1 47.15.Definition and Concept of Competency Mapping No of hrs 2 hrs Pedagogy Lecture and case discussion Lecture and case discussion Lecture and case discussion Lecture and case discussion Lecture and case discussion Lecture and case discussion Lecture and case discussion Lecture and case discussion Lecture and case Page No R1 8. S No: 1 Contents Meaning . 176.18 2 -Competency Methods in Human Resource Management 2 hrs R1 20-37.

JEYARAMAN Faculty coordinator Head(HRM) Dean(MBA) .2004 4) R4 Competency at work. The Hand Book of Competency Mapping-by Seema Sanghi.Surrendra Nath. 3) R3.Tata Mcgraw Hill. 189 Books: 1) R1.K.Lyle Spencer-Signe M Spencer-John Wiley and sons Inc Evaluation: Cycle Test Model Test Project Viva voce : 10 marks : 10 marks : 10 marks : 10 marks Surprise Test : 05 marks Attendance : 05 marks Dr. Study material prepared under the guidance of Dr. ninth printing.Competency based HRM – Ganesh Sharmon.2011 2) R2. Sage publication.Behavioral event interview 10 Competency applicationRole of competency-Identification of role competency data recording and analyzing the data 11 Content analysis of verbal expressionValidating the competency models2 hrs 4 hrs discussion Lecture and case discussion R1 55 Lecture and case discussion Lecture and case discussion Lecture and case discussion R2 12 Categories of competencyDifferentiating the competencies 1 hrs R2 13 -Function or technical competenciesLeadership and managerial competency 2 hrs R1 178.

20 T1: 30 .32 T1: 2 -5 T1: 6 -10 T1: 232 T1: 250 T1: 151 .83 T1: 84 .al. Of Hours 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 Topic Introduction – Overview.161 T1: 67 .111 T1: 19 -37 T1: 191 . Identification Of Factors Influencing Change Theories of Change – Forces of Change Models of Change – Types of Change – Resistance to Change Case 1 Case 2 Organizational Development – Concept.216 T1: 262 T1: 112 . T1: 1 . Characteristics OD Process Leading & Managing Change Human Process interventions – Individual.50 TOTAL HOURS: 30 T1: Nilanjan Sengupta et. PHI Publications Dean / MBA Dr. Managing Change in Organisations.MBNH 660 – ORGANISATIONAL CHANGE AND DEVELOPMENT Learning Plan No.128 T1: 38 . Need And Importance Of Change. Vasanthi Kumari Course Coordinator . Restructuring Organizations Employee involvement & Work Design Case 3 OD in Global Setting OD in Private & Public Sector Organizations Page No.171 T1: 155 . K. Interpersonal & Group Approaches.

Case Studies 7 6 8 7 Career Strategy – Significance – Theoretical Foundations of Career based Performance Management. 1-2 2 Learning theories – Motivation theories – Performance Management Systems. 9 8 10 . Topics Hour 1 Concept. Rewards in Performance 6 5 Theoretical Foundations of reward based Performance Management. 3-4 3 Case Studies 5 4 Reward Management: Management. Factors influencing reward system – Reward based Performance Strategy & Non Monetary Rewards.MBN H671 PERFORMANCE MANAGEMENT L 2 T 0 P 0 C 2 Sl. Challenges – Theoretical Foundations of Performance Management. No.


Career based Performance Management Strategy.



Team work in Performance Management – Theoretical Foundations of Team work in Performance Management.



Team based Performance Management Strategy



Case Studies



Organization Culture – Significance – Theoretical Foundations of Organization Culture in Performance Management Culture based Performance Strategy – Measurement based Performance Management – Theoretical Foundations of Measurement in Performance Management.





Measurement based Performance Strategy.



Case Studies Competency Management – Significance – Theoretical Foundations of Performance Management.





Competency based Performance Management Leadership in Performance Management.


Theoretical Foundations of Leadership in Performance





Leadership based Performance Strategy



Case Studies


References : • • • ‘Performance Management’ - R.Srinivas Kandula, Prentice Hall India. ‘Performance – A Managers Challenge’ - Bhupendra Kumar Modi. ‘Performance Management, Key strategies and Practical Guidelines Armstrong.








TOPIC Organization – Definition, Importance, Types Scope, Organization as a System Organization Design-Meaning, Structural Dimensions, Theories & Current Challenges & Practices Organizational Purpose, Mission, Vision, Goals, Importance & Organizational Strategies Consequence of poor organizational design, Stakeholders, Top Managers & Authority Ethical Dimensions & Organizational Ethics, Practices & Trends in organization design Case study: Johnson & Johnson – Use of Animals in cosmetic testing

CHAPTER NO Book 1 – Pg 3 to Pg 6 Book 1 – Pg 31 to 49 & Pg 91 to 106 Pg 7 to Pg 11

2, 3,4

5, 6, 7


Pg 18 to Pg 20

10, 11, 12, 13,

Pg 251 – Pg 261

14, 15

Organization Structure, Authority, Vertical Differentiation, Principle of Bureaucracy Information Processing, Functional Structure, Market Structure, Matrix Structure, Horizontal Structure, Hybrid Structure Application & Practices in Organization Structure Cases Case Study: Microsoft Corp

Pg 35 – Pg 38; Pg 102 – Pg 104 Pg 111 – Pg 121

16, 17,

18, 19

Ref Book Pg 278

20, 21

Strategy & External Environment, Functional, Business, Corporate level Strategies Organizational Ecology/Eco systems, Organization Effectiveness Manufacturing & Service Technology & Impact of technology in job design & Open Design System Elements

Pg 133 – Pg 149; Pg 161 – Pg 165 Pg 237 – Pg 248

22, 23,

24, 25

Pg 167

Culture & Ethical Values Evolutionary & Revolutionary change in Organizations case Study: Kellogg’s Rapid Product Innovation Internal Design Elements – Challenges & Practices Pg 213 – Pg 231 Pg 352 – Pg 355 30 Ref Book Pg 117 – Pg 127 READING MATERIAL: A) Text Book Book 1 – Bhupen Srivastava “Organization Design & Development” Reprint Edition (2009). 29 Organization Size. Design & Change” Fifth Edition. Ar.27 28. Jones “Organizational Theory.Emm. Lifecycle. Chandra Mohan .International B) Reference Book Gareth R. A. Pearson Education Inc Coordinator HOD/HR Poonguzhali P Dr.26.

111 to 148 4 &5 3. Training Methodologies – Management Development – Career Development – Succession Planning Reference 2 to 28 Session 1. 15 & 16 17.2 &3 2. 211 to 235 8&9 5. 278 to 307 7.MBN H670 STRATEGIC HRM L 3 T 0 P 0 C 2 Objective This course will help the student to get exposure on Strategic Human Resource Management. S. 154 to 171 6 &7 4. Understand the different strategies relating to human resource management.18 & 19 6. Performance Management – Performance Appraisal System – Reward & Performance Management – Motivation – Job Redesign – Job Enlargement – Wage Structuring – Wages & Salary policies Legal frame work – Wage differentials – Job Evaluation – Incentive Payment system – Payment by result – Case Studies. 243 to 270 . 355 to 381 8. 311 to 344 10 & 11 12 & 13 14 . Topic for Discussion Human Resource functions in India – Emergence of Human Resource Management – Distinctive features of human resource management Strategic Human Resource Management – Aligning human resource to corporate strategy – Human Resource Management in practice – Case Studies Organization Socialization process – Mentoring – Organizational Culture – Organizational Change – Human Resource Planning Employee Resourcing – Recruitment & Selection process Placement – Case Studies.No 1.

Welfare & Health – Industrial Relations – Concept. Scope & Objectives – Changing Values & impact Trade Unionism – Employee participation in management – Collective Bargaining – Grievance Procedure – Case Studies .Santhosh kumar References Books 1. Strategic Human Resource Management – Pulak Das .A. Oxford 3. K.Prasad.Chandra Mohan Co. Tanuja Agarwal. 83 to 107 28 14.9. 83 to 107 13. 15. 10.Ordinator Dr.Human Resource Outsourcing – Planning Retirement – Human Resource Management in Indian Context & International Context Ethics in India – Work & Business Ethics Corporate Social Responsibility – Corporate Governance – Case Studies 387 to 410 20 &21 387 to 410 22 & 23 11. Strategic Human Resource Management. 83 to 107 83 to 107 29 30 Head Dr. Strategic Human Resource Management.N. 419 to 442 24 & 25 26 & 27 12. Mac Millan 2.

Stress vs.31 R1:21-29 R2:22.Types Counselling –Process 3 3 Principles of Time Management Inability to say no-Procrastination Delegation Role of technology & tools for Effective time T2:268 R1:3 R1:13-20.Need.No Unit Topic 1.50-51 T2:270-273 Consequence of Stress Burnout-Symptoms. 1 Stress: Meaning & Definition Sources of Stress Page No. T1 :21-22 T1:22-25.MBN H662 STRESS MANAGEMENT L 2 T 0 P 0 C 2 Lesson Plan S.226-245 R2:121-124 R3:10-13 R3:16-20 R3:102-107 R3:90-98 1 2 1 1 1 1 3 1 2 1 2 Hours 1 2 . Burnout Stress Model T1:26-28 T2:274-275 T2: 271 T1:26-27 Strategies for Coping Stress T1:231-253 T2:275-279 Case Study 2 2 Change Management-Meaning Process of Change Resistance to Change Counselling.

Management Communication Process Barriers to communication Overcoming barriers Role of group cohesiveness Conflict Resolving T2:428-429 T2:432-435 T2:436-438 T2:307-310 T2:208-216. T2:371-375 T1:204-217 4 4 Career Plateauing.Types. reducing conflict with humour Notes Self development Principles of self development Meditation for peace Yoga for life problems T1:289.managing the plateau Crisis Management 5 5 Creativity Process of creativity Barriers Developing Creativity Brain strategy T1:93-135 2 Notes Notes Notes T1:508-512 2 1 2 Humour at work.335.359 1 T1:362-378.359 2 T1:298 1 .

K.. Creative Time Management. Management of Change & Organisation Development. Organisational Behaviour.Jan Yager. Bhatia.2010. Coordinator HOD .Aswathappa. Dutta. Deep & Deep publications.2009 Reference: R1= S.Jaico Publishing House. T2= K. “Stress Management”. Himalaya Publishing House. R3=Dr. Tata McGraw-Hill Publishing.K.2005 R2=S. Narayana Rao. Counselling and Guidance.Text Book: T1=P. Himalaya Publishing House.

Pg 81 10 2 Book 4 Pg 84. difference between leader and manager.Pg 17 Book 4 Pg 20-g 56 4 Ethics-Ethical theories-principles of ethical leadership-leadership in action. leadership influence tactics Women leadership concept and significance of women leadership Women employee and Manager. scope and insignificance of leadership. 2 4 Book 4 Pg 16. It helps to influence the people to work effectively in an organization and to understand the importance leadership and styles of leadership to develop the team works and motivate individuals as well as group members.difference between leadership and Manager.MBN H672 LEADERSHIP Objectives The student will be able to understand the meaning. Leadership doing Right things-leading across culture 3 Book 4 Pg88-Pg97 5 3 R1 Pg-361.Types of leader leadership styles. Case study/ Exercise 3 3 3 R3 Pg 157.Pg 384 7 8 9 Power and Influence. 5 Book 4 Pg 2-Pg 15 2 3 Case study on Leadership Characteristics Theories of Leadership. leadership styles of Indian managers. principles of leadership.Pg165 Book 4 Pg 69-Pg 71 Book 4Pg 71. definition and concept of leadership. role of women entrepreneurs and leaders for the academic development of country. definitions and concepts leadership. importance of leadership. SESSION CHAPTER NO. meaning and definition of power.NO TOPICS 1 Meaning . SL. qualities of leader. Leadership and values.Pg 85 .

Reference Books. New Delhi-2008 3.P. Biztantra. Himalaya Publishing House-2007 INTERNAL ASSESSMENT: (xiii) Cycle test 10 marks (xiv) Surprise test 5marks (xv) Attendance 5 marks (xvi) Model exam 10 marks (xvii) Mini project 10 marks (xviii) Viva 10 marks TOTAL 50 marks HOD/HR Dr. PHI learning Pvt.. Huges. Leadership and Management.Ltd. Andrew J Dubrin-2007 4. JayshreeSuresh . Research findings and Practice. Dr. MC Graw Hill Companies-2009 2. Understanding Behaviors for effective Leadership Jon. 1. Leadership. Chandra Mohan Dean Dr. A. Richard L.Howell. New Delhi. A. Chandra Mohan.

to understand the different theories.Behavioral Theory New trends in Compensation Management Case Study HOURS 2 1 1 1 2 2 Compensation Strategy at Macro Level. 1936 Equal Remuneration Act.NO 1 TOPICS Compensation – Concept. legislations. dimensions & system Compensation Dimensions & system Rewards Concept . the new trends in compensation management and recent changes in the compensation management S.1976 – Managerial Remuneration Tax Planning . Strategic Perspective on Benefits Factors. Methods of Payment Competency based compensation – Incentive scheme Types. Merits & Demerits Performance Appraisal.MBN H668 COMPENSATION MANAGEMENT LESSON PLAN OBECTIVE :This course will help the student to get exposure on Compensation Management. Non Financial Compensation System Economic Theory .Methods & System Case Study 1 1 1 1 1 1 2 3 Salary Progression . 1948 Payment of Wages Act. Salary Structuring Recent trends in Taxation 1 1 1 1 1 1 . schemes relating to the compensation management. Classification 1 2 2 4 Minimum Wages Act. Pay Fixation Collective Bargaining Pay Commission Compensation Strategy at Micro Level Job Evaluation . Wage Policy Wage Determination.

Singh. Tata McGraw Hill. 2007 COORDINATOR HEAD(HR) DEAN(MBA) . International Compensation Objectives.5 Voluntary Retirement Scheme.D. Excel Books. Milkovich & Newman.Compensation. B. 2006 2. Compensation& Reward Management. Package &Problem Recent Changes in Compensation Strategy Case Study 1 1 2 References: 1.

case analysis and mini project .65-66 B1.100-112 B1.39-43 2 7 8 9 10 11 12 13 14 15 B1.57-58 B1. Benefits Case Study Indian Scenario Case Study Framework for execution Case Study Managing Transition Case Study Business Process – Types Strategy & process of outsourcing Case Study Classification of BPO outfits Models – Governance.67-69 B1.2-16. student presentations.64 B1. Scope. class room discussions. Case Study Reading Material B1.52-56 B1.LESSON PLAN –OPERATIONS – IV SEMESTER MBN0 666 Business outsourcing L T P C 2 2 0 2 Objectives: To enable the students understand the technology and practices and area of applications in business process outsourcing.47 B1. Technology and success factor Case study Business Process Outsourcing. Competitiveness. Sl no: 1 Topics Outsourcing.Legal issues – Regulatory issues . Evaluation Case Study Achieving business transformation Business Model Call centres.77-99 B1.32-39 2 1 1 2 6 B1.20-29 No. need and scope Guidelines and Issue Best Practices.Evolution.Definition.14 B1.Service. Case Study Service supplier selection .114-123 1 1 2 1 2 1 2 2 2 . Methodology: lectures.29.15 B1. Of Hours 1 2 3 4 5 B1. B1.

A supply chain of expertise – Vinod V Sople – Eastern Economy Edition.suressh Verified by Mr. Pre-requisites and precautions Case Study Service quality issues in business outsourcing Case Study B1.144-157 1 2 18 B1.16 17 Service level agreement Transition from BPO to KPO up the value chain.179-184 2 19 B1.2009 Edition.Prentice Hall of India. New delhi.sundarajan Approved by Dr.PHI Learning Pvt.185-196 2 Reference books : Business Process Outsourcing..v. The road ahead for business outsourcing. Schniederjans al – 2008 edition.124-131 B1. Outsourcing and in sourcing in an international context – Marc J. Ltd. Prepared by Mr.jayashreesuresh Coordinator-BPO HOD-Operations DEAN-MBA .

Automation in services R1: 23-52 R3: 4-12 R3 17-29 197-202 4 Customer as the focus of service management R1: 91-154 R3 205-209 5&6 7 CASE DISCUSSION Service management in the international arena Service strategy and competitiveness R3: 554570 8&9 R3:37-64 II Technology & its impact 10 11&12 13&14 CASE DISCUSSION Service design & system delivery R3:105108 New service development. Nature of service sector. characteristics. contact personnel.service encounter triad. case analysis and presentation Units Sessions Topics Contents Pages I 1 Services & Society 2&3 Nature of services & service encounters Service definition. Classification. service design elements. mini projects. classifying services for the strategic insights. stages in service firm competitiveness. Taxonomy for service process design. generic approaches to service system R3:77-96 . Customer expectations and satisfaction. Economic revolution. sources of service sector growth. Creating a customer service orientation. service blueprinting. service organization. competitive service strategies. Customers and Relationship. service profit chain. each student should have a good appreciation of the theoretical and Practical aspects of service management. Methodology: Lectures. winning customers in the market place. Data Envelopment analysis(DEA) Emergence of self-service. dependency of manufacturing on services. Growth and globalization of services The competitive environment of services. class room discussions.MBN O658 SERVICE MANAGEMENT LTPC 2002 Objectives: Upon completion of this course.

facility design. quality service by design. capacity planning Pressures on service providers. facility location techniques 17 R3: 224-230 Managing capacity and demand 18 Managing demand and supply in services R3: 233-235 R3: 259-265 R3: 352-370. stages in quality in development. service benchmark. managing customers R1: 240272 Performance measurement R1: 351-374 III Human resource Management in services 15 Work measurement in services 16 Locating facilities and designing their layouts CASE DISCUSSION Services cape. Achieving service quality. 21 R3:173185 Tools and techniques of total quality management Service productivity and measurement of performance CASE DISCUSSION Quality tools 22 Performance measurement 23 Forecasting demand for service R3:128142 R3:148160 R3:173185 . service recovery. managing waiting lines 20 Service quality and continuous improvement Definition. managing and motivating service providers. R3: 389-407 19 IV Queuing and Simulation Analytical queuing models. R3:446463. and continuous improvement. measuring service quality. customer value equation Service people. facility layout.

Forecasting demand for services 24 Vehicle routing and scheduling Field service. Costraints. Techniques. monitoring R1:351377 25 V Project management 26 Linear and goal applications for service 27 Service inventory system R3:174188 R1: 351375 R3:323340 R3-498505 Class notes Managing facilitating goods 28 CASE DISCUSSION 29 30 R3-283308 R3:515540 Internal Assessment: Total 50 marks.ISBN13: 9781405847322 .Robert Johnston. Service Operations Management. 2008. resource constraints.Manual routing system Nature. critical path.ISBN10: 1405847328 2. crashing. the Clarke –Wright algorithm. Model test: 10Marks. . Cycle test: 10 Marks. Graham Clark. Attendance: 5Marks Reference Books: 1. 552 pages . Viva-voce: 10 Marks. Surprise test/Assignment: 5Marks. Paperback.3rd Edition . implementation issues. MiniProject: 10Marks. Successful Service Operations Management with CD-ROM [Hardcover] Richard D.

2001. Service Management: Operations. Irwin/McGraw-Hill.. Fitzsimmons.Operations Dr. James A. Ms.ISBN-10: 0324135564 -.S.SUGANTHI Subject Coordinator Prof.P. King-Metters (Author). 3rd Ed.. 1st edition 2002 -. Madeleine Pullman (Author) South-Western College Pub. and Mona J.Metters (Author).ISBN-13: 9780324135565 3.JAYSHREE SURESH Dean .SUNDARRAJAN Head. Strategy. Kathryn H. and Information Technology. Fitzsimmons.

Technology lifecycle . Sl.V HOURS 2 2 2 2 2 2 2 2 2 2 2 2 2 2 15 2 .MBN O 652 Objectives: TECHNOLOGY MANAGEMENT L 3 T 0 P 0 C 2 To enable the students to understand the importance and current day application of Technology in the field of Management.Facilities engineering Project definition . Learning Objectives: To obtain exposure in the arena of technology management and to encourage usage of technology in day to day management activities. Case Analysis .Just in Time – Quality control techniques .I Managing Research Function – Research & Development Product life cycle – multistage decisions – R&D projects Case Analysis – II Creative process.Technological Environmental changes Case Analysis .No TOPICS 1 Meaning of technology – Technology versus Technique – Technology Development 2 3 4 5 6 7 8 9 10 11 12 13 14 Technology Transfer .project proposal process – project planning tools – network models controlling cost &schedule. Pedagogy: The topics shall be handled as Lectures/Seminar/Case Discussion/Games. influence of environmental trends on R & D Designing & engineering – Simultaneous engineering – Product Liability and Safety Case Analysis – III Product life characteristics curve – infant mortality – Human factors in engineering value engineering-Flexible manufacturing systems Synchronized manufacturing Case Analysis – IV Factors of the future .

Desai A. Chugan.V –technology Absorption –Wiley-1998 5. V Moorthy. Suggested Readings: 1. Management of Technology By Tarek-M Khalil –McGraw-Hill Boston—2000 3.Pawan Kumar-International Technology Transfer. Szakonyi Robert –H.50 marks Prepared by Verified by Certified by Course Co-ordinator Head Dean / MBA . Himalaya Publishing House. Strategic Technology Management By Frederick Betz-McGraw-Hill Inc NewYork-1999 2.References: Technology management – C.Himalaya-2000 4. First edition 2006.R of Technology Management -1999 Details of Internal Marks: Cycle Test – 10 marks Surprise Test – 10 marks Model Exam – 10 marks Viva-voce – 10 marks Mini Project – 10 marks Total . S.

of hours 1 2 Discussion material Internet & auto magazines Internet & auto magazines Internet & auto magazines CII report 3 4 1 2 5 2 Automobile engineering – Ganesan CII report Internet 6 7 2 2 8 9 2 3 10 11 1 2 Toyota production system book Guest lecture and organization material Internet Organization material Organization material Guest lecture from auto industry Newspapers and auto magazines Guest lecture Newspapers and auto magazines Newspapers and 12 1 13 2 14 15 16 2 2 2 17 1 .NO.AUTO INDUSTRY S.MBNO662 . Europe & Japan auto industry History of Indian automotive industry Automotive business environment and scenario in India Knowledge about engines and important components and functions of vehicles Auto components scenario in India Automotive design – product design and modularity Toyota production system Quality management systems in automotives Demand forecasting in auto industry Supply chain management practices in auto industry Supply chain management and total cost concept Emission norms – Bharat stage – I to IV and Euro emission norms – I to IV Automotive marketing practices Distribution management for automotive industry Promotional practices adopted in automotive industries Scope and job No. 1 2 Description Introduction to Auto Industry History of America.

of hours Reference books: auto magazines 30 1. The automotive revolution – Jean – Pierre Bardou – North Carolina press 2. Automotive industry – technical challenges and global issues – Stuart & Gordon – Nova science publication .opportunities in Indian automotive industry Total no.

the need and how to achieve the same The philosophy of world class manufacturing The practices of world class manufacturing Quality in world class manufacturing Overview of systems and tools Information management tools Material processing and handling tools An assessment manufacturing systems and tools Case Analysis Competitiveness of Indian Manufacturing Manufacturing performance and planned strategies of Indian manufacturing firms Manufacturing objectives and strategy Manufacturing management practices IT infrastructure and practices The manufacturing strategic Intent framework Manufacturing Applications Manufacturing strategy.MBN O654 WORLD CLASS MANUFACTURING L 3 T 0 P 0 C 2 LESSON PLAN Unit I TOPIC The emergence of Information age Business Challenges of the information age – Operating Environment of Information age business Globalization and international business India’s global competitiveness & Manufacturing Excellence Case Analysis World class manufacturing and Information age competition – Manufacturing Challenges of the Information age Time based knowledge – Managing Knowledge – Problems in the manufacturing Industry Manufacturing excellence and competitiveness Case Analysis World class manufacturing.Developing strategic thinking in manufacturing No. of Hours 1 2 1 1 2 2 2 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 11-13 13-15 16-20 21-30 30-42 42-55 55-67 71-75 75-86 86-91 91-94 96-97 97-101 101-103 103-111 111-119 119-121 121-125 125-128 130-131 131-135 Text Book Page No. World class status and IT use.overview of India’s status Case Analysis Business Strategy and global competitiveness Generic manufacturing strategies for the information age. 1-3 4-6 6-9 9-10 II III IV V .

Issues in strategic planning for world class manufacturing Implementing the world class manufacturing plan Need for performance measurement Human resource dimensions in world class manufacturing Manufacturing strategy-Futile search for an elusive link The manufacturing strategic intent classification Case Analysis Total Details of Internal Marks: Attendance Surprise Test Cycle Test Model Exam Mini Project Viva-voce Total – – – – – 5 marks 5 marks 10 marks 10 marks 10 marks 10 marks 50 marks

1 1 1 1 1 1 2 45

135-145 145-1147 147-162 162-166 168-171 171-179

Course Co-ordinator (Ms. M. VETRI SELVI) SURESH)

Head/ Operations (Prof. S. SUNDAR RAJAN)


LESSON PLA N - IV SEMESTER - SYSTEMS Business Intelligence(Course code:MBNS662) L/T/P/C - 3/0/0/3 Lesson Plan Objective: To educate the importance of Business Intelligence, data mining, decision support system and data warehousing


Session 1-5

Topics to be covered

Page no(s)

Essentials of Business B1 – 1 to 9 Intelligence, Knowledge, Intelligence systems Knowledge and B1- 10 to 22 Knowledge Modeling for intelligence Automation of Business B1- 22 to 33 Intelligence Expert Systems and DSS Data Warehousing Data Mining Neural Networks Web 2.0 Semantic Web B1- 66 to 75 SM – 12-15 SM – 194-199 SM - 245 B1 – 56 to 61 B1 – 62 to 65

6-9 Unit 1 10-11

12 – 15 Unit 2 Unit 3 16 -17 18-19 20 Unit 4 21-22 23-24 25-27 Unit 5 28 – 30

Applications Introduction B1 – 145-163 Case Studies (Finance, B1- 164 - 172

Retail, HR, Mafg, CRM)

Read: B1- Next Generation Business Intelligence By Rajendra Sanar (Vikas Publication) SM – Study Material to be distributed

Reference: B2-Business Intelligence for Data mining By Nitin Patel(Wiley publication) Decision support and Business Intelligence System By Efraim Turban(Pearson) Data Warehousing Fundamentals- By Paulraj Ponniah(Wiley) Business Intelligence By Cindy Rawson(Tata Mcgraw hill)

Course coordinator



Methodology: Class room teaching.20 B1:203-214 B1: 142-155 B1:188-195 6 7 8 9 10 Developments in measuring software quality SQA standards and procedures SQA Teams and Responsibilities Case tools Case study 11 12 13 14 15 Quality Management systems Capability maturity model Trends in Quality ISO 9000 series of QMS Sherwood computer services case study Reference Books B1-Software Quality Theory and Management. Session 1 2 3 4 5 Topic Quality Definitions &views of quality Hierarchical models of quality Measuring Software Code Reviews Case study on code review Reading materials B1: 5-14 B1: 16-22 B1: 29-33 B2: 2.Dr. Case studies and power point presentations. B2. And to study and understand the various issues related to the quality management aspects of computer software.Cengage learning publication.13 B1: 67-98 Student should analyze an open source software based on six sigma principles.33 Students should perform code review of an E-commerce web site B1: 45-66 B2: 2. Chandramouli. B1: 102-137 B2: 5.MBN S654-Software quality Management L T P C 2 0 0 2 Lesson plan Objectives: To understand the basic concepts of software quality management. B.Charulatha publication .P Prdipa.3 B2: 2.Software quality Management.Alan C Gillies.15-5. K.

Guidelines Faculty Notes Organization of Documents. Planning. Review Post writing-Editing-Indexing-Post mortem Styles & Standards . Writing. Documentation types Documentation Process DDLC.Rules Using Checkilists Faculty Notes Sessions/ Hour 1-3 4 5-7 8-12 13-14 15-16 17 18 19 20 21-22 23 24 25-28 29 30 Unit 1 1 1 1 2 2 Case Studies 3 3 4 4 Case Studies 5 5 Page# 15 to 37 39 to 81 85-96 97-180 183-225 229-289 293 to 314 317 to 330 333 to 364 365 to 422 425 to 435 437 to 454 467 to 475 192 & 236 Case Studies .Structure Parts of Document Career Technical Writing at Work Faculty Notes Language . Myths. Audience.Quality. No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Topics Introduction. Usability. Scope Skills Needed.Rules Effectiveness .MBN S652 Technical Writing and Documentation L 2 T 0 P 0 C 2 Lesson Plan Sl.

Shenbaga Raman DR.Text Book : ● ‘Technical Writing’ – Sajitha Jayaprakash.K.CHARGE APPROVED BY Manivannan S.Basu.JAYSREE SURESH SUBJECT COORDINATOR Systems . Prentice-Hall ● ‘Technical Report Writing Today’ . Dreamtech Press PREPARED BY HEAD IN. Dr. Steven Paulay. Himalaya Publishing House.HEAD DEAN . References : ● ‘Technical Writing’ – B.Daniel Riordan.

To learn CRM strategies and implementation. Doing business in digital economy Periods Page No 1 1-10 38-58 Unit I I Book No B1 B1 2. Networked Devices and a Collaboration Portal Tackle Super Bowl Logistics – Case Discussion 8.5 11-34 I B1 191-195 152-185 I II B1 B1 9 Study Material 112-115 II B1 10 II B1 11 196-199 II B1 . Dell is using E-Commerce for 6 7.MBN S 664 IT SYSTEMS MANAGEMENT L T P C 2 0 0 2 OBJECTIVES To educate the students about the application of Information systems to various functional areas. S.No Topic 1.3 Examples 3. Information technology and trends How IT supports various types of organizational activities 4. Information system Definitions and 2. To study the Ethical issues involved in IT related transactions. Porter’s competitive forces model and strategies 7.8 4. Cisco’s Case 5. Security and Ethical issues in Information Technology 6.

23 389-392 IV B1 24 367-368 IV B1 25.13 488-506 III B1 10 IT Strategic Alignment at Kimbley. Comparison of Traditional HR to E-HR 16 Wireless Inventory Management System at Dartmouth – Hitchcock Medical center.26 407-410 V B1 27.14 Clark –Case Study 11 Managing production/operations and Logistics 12 e-Commerce &payment processes 13 Managing Marketing and sales systems 14 Managing the Accounting and Finance Systems 15 Managing Human Resources system. Trends in CRM 19 Chevrontexaco Modernized its Supply Chain with IT 20 Boeing’s Global Supply Chain for the Dreamliner 787 – Case Study 21 Change Management challenges of 22. Lessons in the strategic Business use of IT 12.Case Study 17 Customer Relationship Management 18 16 17 15 486-488 III B1 331-341 III B1 199-239 341-346 III III B1 B1 346-352 IV B1 19 352-357 IV B1 20 329-331 IV B1 21 383-389 IV B1 18 Benefits and challenges of CRM. CRM Failures.28 548-554 V B1 .Success Case study 9.

10 .05 .Inc.Wiley India7th Edition B2-Managing Information Systems-By James O Brien Tata McGraw Hill -6th Edition B3-Managing Information Systems.By James O Brien McGraw-Hill publication.05 .10 .10 . Implements Innovative Technology and Wins Recognition 23 Managing Global IT 29 521-523 V B1 30 416-426 V B1 Reference Books B1-Information technology for Management-By Efraim convergence 22 Con-way.10 . 7th Edition INTERNAL EVALUATION: Project Presentation/Case Study Analysis 1 Project Report/Case Study Analysis Cycle test Surprise test Attendance Model exam 2 .Linda Volonino.

M. The students will be exposed with related cases.Jayshree Suresh) MBN S 664 IT SYSTEMS MANAGEMENT L 2 T 0 P 0 C 2 Objective: To educate the students about the application of Information systems to various functional areas. . Information technology and trends.Thanalakshmi) (Dr.V. The cases are chosen from various books. Shenbagaraman) (Dr. UNIT I 6 Doing business in the digital economy. How IT supports various types of organizational activities. CRM strategies and implementation. Ethical issues involved in IT related transactions.Subject Coordinator Head/Systems Dean (Ms. Cisco’s case. Information system Definitions and Examples.S.

By James O Brien McGraw-Hill publication. Customer Relationship Management. Managing Marketing and sales systems. Benefits and challenges of CRM. Comparison of Traditional HR to E-HR. Managing production/operations and Logistics. Trends in CRM.UNIT II 6 Security and Ethical issues in Information Technology. Managing Global IT. e-Commerce &payment processes. and IBM: Success and failure with six sigma. Busy-An Accounting Software-Case study. 7th Edition . Delta technology and First Health group: Evaluating the ROI of strategic IT. Dow chemical. Managing Human Resources system. UNIT III 6 Enron Corp and others: Lessons in the strategic Business use of IT. Aeronautica civil’s case. Merril Lynch &co: The business case for global IT consolidation Total= 30 Reference Books B1-Information technology for Management-By TURBAN. GE Power systems: A Case Study UNIT IV 6 Managing the Accounting and Finance Systems. MTV Networks and First Citizens Bank: Case study on Hacking and virus attack. Implementing CRM in Mitsubishi Motors-Case Study UNIT V 6 IT Planning. CRM Failures. Corning Inc: IT planning in challenging times-Case study. Cincinnati Bell: Change Management challenges of business convergence-Case study. Mclean-Wiley India-4th Edition B2-Managing Information Systems-By James O Brien Tata McGraw Hill -6th Edition B3-Managing Information Systems. Porter’s competitive forces model and strategies. Ford.

information technology and organizational Pedagogy (Seminar/case Discussion) Discussion References from Book 1 03-14. 148-154. 1826.253272 4 6 Discussion/ Case analysis 321-326. 159. marketing.9596 3 7 Discussion/ Case analysis 12-136.MBNS 656 Managerial Services L 2 T 0 P 0 C 2 Lesson Plan Objective: To study the Service Management from an integrated viewpoint with a focus on Customer satisfaction. 443-446 5 6 Discussion/ Case analysis 478-490. 553-568 30 . the nature of services and creating breakthrough services -Market positioning.using information systems to better serve the customer-the service delivery systemnew service development and process design-achieving breakthrough servicestructuring the service enterprisedelivering service on the web-service facility design and layout-service facility location-service consolidationCASE STUDY Managing service operations-creating a service culture-the service encountermanaging queues-managing capacity and demand-competing on service quality-service process analysis CASE STUDY Service outsourcing-service supply chain management-cultural transferability-growth and global expansion-process innovation-quality and productivity improvement. The subject integrates operations. 45-49 UNIT Topics The role of services in an economy. strategy. CASE STUDY TOTAL Hours Hour 1 5 2 6 Discussion/ Case analysis 78-84.launching an innovative service-new service development-new service development and process design-building customer loyalt-zero defections:CASE STUDY Quality comes to service.

volume 3. Irwin/McGraw-Hill. (Fitz) 2. 2010 5. Government Printing Office. 6th edition. and Mona J. 2010 4. Revised as of April 1. James A. Pearson Education India. Service Management: Operations.S. Pt. Strategy. Office of the Federal Register (U.William A. John Wiley and Sons. 2010.908-1. 6th Edition. Jayashree Suresh Dean/M. Katz.M. Chang.B. Code of Federal Regulations.Shenbagaraman Head/GM Dr.1000).V. Fraley.Venugopalan Subject In-charge Dr. and Information Technology. Internal Revenue. Ching M.). 1 (Sections 1. Lovelock. 2010 Internal Marks Evaluation (50 marks) Cycle Test = 10 Marks Surprise Test =05 Marks Model Test =10 Marks Project =10 Marks Viva =10 Marks Attendance =05 Marks Prepared by Approved by G. Service Systems Management and Engineering: Creating Strategic Differentiation and Operational Excellence.A . 1982 3. Fitzsimmons. 3nd Edition. Routledge.Fitzsimmons.. Ruth A. Title 26.Reference books 1. Services Marketing. Reference services administration & management.. 2001.

(3) To appreciate the organizational significance of managing the service encounter to achieve internal and external customer satisfaction.MBNS 656 MANAGERIAL SERVICES COURSE PERSPECTIVE This study deals with the Service Management from an integrated viewpoint with a focus on Customer satisfaction.launching an innovative service-new service development-new service development and process design-building customer loyalt-zero defections:CASE STUDY UNIT III Quality comes to service. information technology and organizational issues. strategy. COURSE OBJECTIVES (1) To develop an understanding of the "state of the art" of service management thinking.using information systems to better serve the customer-the service delivery system-new service development and process design-achieving breakthrough service-structuring the service enterprisedelivering service on the web-service facility design and layout-service facility location-service consolidation-CASE STUDY . -the nature of services and creating breakthrough services UNIT II -Market positioning. marketing. (4) Understand new service development from both a product and process perspective. (2) To develop an awareness of the opportunities that information technology can have for enhancing service firms competitiveness. (5) To gain an appreciation of the complexities associated with implementing change. (6) To understand the dimensions of service growth and expansion both domestically and internationally. SYLLABUS UNIT I The role of services in an economy. The subject integrates operations.

Ruth A. 1982 3..William A. Routledge. and Information Technology.. Internal Revenue. Chang.Fitzsimmons.volume 3. 2010. Lovelock. Pearson Education India. 2010 . Code of Federal Regulations. 3nd Ed. Fraley.908-1. 6th edition. Service Management: Operations.1000). Fitzsimmons. 2010 4.). Reference services administration & management. Katz.S. and Mona J. 1 (Sections 1. 6th Edition. James A. Services Marketing. Title 26. Irwin/McGraw-Hill. John Wiley and Sons. (Fitz) 2. Revised as of April 1. Ching M.UNIT IV Managing service operations-creating a service culture-the service encounter-managing queues-managing capacity and demand-competing on service quality-service process analysis CASE STUDY UNIT V Service outsourcing-service supply chain management-cultural transferability-growth and global expansion-process innovation-quality and productivity improvement. Strategy. Office of the Federal Register (U. Government Printing Office. Pt. CASE STUDY BOOK 1. 2001. 2010 5. Service Systems Management and Engineering: Creating Strategic Differentiation and Operational Excellence.

Book & Page No.SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY MBN M666 – BRAND MANAGEMENT . of Hours 2 T1 .Brand equity concepts integrated marketing communications and program to build brand equity Case Study:iPod Silhouttes campaign for music lovers Brand leveraging-Brand equity management system Qualitative and Quantitative techniques for measuring brand equity The Brand product Matrix.LESSON PLAN Objectives: 1.NO.Internal branding Co branding-Corporate Branding-Brand Audit. To understand Brand development and it’s sustenance in competitive market S.Reinforcing BrandsRevitalizing Brands Rebranding -Retiring Brands Adjustments to Brand port folios 2 1 2 T1 – 6 T1 – 38 to 42 T1 – 47 to 87 5 6 7 8 9 10 11 2 2 1 2 2 2 2 T1 – 97 to 131 T1 – 70 T1 – 140 to 218 T1 – 289 to 308 T1 – 229 to 271 T1 – 244 T1 – 312 to 339 12 2 T1 – 353 to 413 13 14 15 2 2 2 T1 – 432 to 477 T1 – 489 to 522 T1 – 546 to 577 . To gain insights into working of a Brand 2.Brand Hierarchy-Designing a Brand Strategy Brand extensions.2 to 37 1 2 3 4 Introduction to Brand Management – Definition –Can Anything be Branded – Importance of brand management Case Study: Coca – Cola`s Branding Strategy Strategic brand Management process Brand elements (Criteria and option) Building a strong brand and it’s applications Identifying and establishing brand positioning-positioning guidelines Case Study: Eliciting Feelings for the Hallmark Card Brand values. Topics No.

Larry percy.2010.L.10 6. 4. Dr.16 Case Study:AT&T :The Incredible Shrinking and Growing Portfolio 2 T1 – 573 TEXT BOOK: T1: Kevin Lane Keller . “Brand Management”.Gupta.Vikas Publications.S. Attendance . “Strategic Brand Management”.2010. 3. “Brand Management”.Second Edition. Reference Books: 1. Surprise test– 5 3. Third Edition. Y.Third Reprint.R Moorthi.Excel Books. Project – 10 5.2007 2.2009 Internal Assessment 1.Himalaya Publishing House. Model Exam -10 Course Coordinator HEAD – Marketing DEAN . Cycle Test – 10 2.Oxford University Press.“Strategic brand Management”.L.Richard Elliot. Viva Voce/Seminar .5 4. “Brand Management”. Harsh V Verma.Pearson Education Inc.

MBN M656 Event Management L 2 T 0 P 0 C 2 Unit 1 Topic Introduction to events What are events Why events No of hours 1 Reference R1 Page no 3-15 R1 1 R1 1 R2 17-40 41-60 22 Goals and objectives Types of events Types of special events Characteristics of events Marketing environment for events 2 Scope and scale of events business The events business: supply and suppliers Nature of events business Overview of events services Examine the role of public. private and voluntary bodies Case Study: Rock Concert • • • 2 1 R2 14 63-72 R1 2 R2 29 2 5 stages of event management 1 Activities in the event management 5W’s 1 SWOT analysis Planning 1 R1 127-140 R2 57 R1 133 .

legal ethical. Pearson Coordinator Head – Marketing Dean .coordination.111 124 R1 2 R2 58 2 R1 137-138 Reference 1: Event Marketing and Management by Sanjaya Singh gaur& Vikas publications Reference 2: Event Management by Lynn Van der Wagen & Brenda.Coordination Evaluation Important concepts of communication for events Case Study: Feasibility of Events 3 Special event Management 1 Principles of special event Management Administration . risk management Case Study: Risk Management Analysis of Events 4 Design & decoration Types of Special events Sponsorship Ticketing R1 Media Development & publicity 3 Public relation & advertisement Celebrity and management Case Study: A Travel Brochure 2 30 R2 93 115-124 2 2 2 1 R2 R2 59. marketing.

MBN M668 – WEB ENABLED MARKETING Objective This course is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of the subject. 3 C’s for Internet Marketers Micro environment and the Changes in the 1 environment Web analytics (Tools to understand the environment) 5 Online marketing planning 3 Macro environmental factors.CRM Website Development & Content Management Marketing Communication through Web – Search engine marketing. SEO. 2007. 7-9 Number of Hours 2 5-7 2 9-18.Senthil Kumar) DEAN (Dr. Introduction about world wide web and overview of 1 new market scape E-Definitions 1 Benefits of Internet. TOTAL HOURS Approved by HOD – Marketing (Mr.. from environmental analysis to strategy development and implementation.Jayshree 2 3 5 6. Text Book: Richard Gay. PPC campaigns etc. Oxford University Press. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Unit I I I II II II III III IV IV IV V V V Chapter No. Difference from the Media.S. No.7 8 11 Topic for Discussion Page No.Ananth Kumar) Suresh) . 10 2.2 93 19-20 2 180-188 80-91 21-26 26-32 44-64 101-106 164-178 233-248 269-306 389-435 2 2 3 3 2 2 2 2 2 2 30 Prepared by Course Coordinator (R. 91. “Online Marketing – A customer let approach”. 2-5. Technological factor 1 Economic and Political Environment 1 Web marketing strategies and business models Internet Marketing Mix Online Consumer Behavior E . Alan Charlesworth and Rita Esen.

37.Page :36.41 UNIT 2.Page :2 UNIT 1.Page :3.Page :170 to176 6 Types of Personal Selling Objectives 7 8 Market Potential.Page :39.37.39 UNIT 2.MBN M657 SALES MANAGEMENT L 3 T 0 P 0 C 2 SESSION NO. Sales Potential.Page :3.38 UNIT 2.38 UNIT 1.Page :58 to 76 UNIT 2.4 UNIT 1.Page :42 to 56 UNIT 2.Page :2 UNIT 1.40. TOPIC BOOK / PAGE NO 1 2 3 4 5 Evolution of the Sales Management Evolution of the Sales Management Sales Management-Objectives Sales Management-Objectives Types of Personal Selling Objectives UNIT 1.4 UNIT 1.Page :58 to 76 UNIT 3.Page :38. Sales Forecast Analyzing Market Potential-Market Indexes 9 10 11 12 13 Sales Forecasting Methods Sales Forecasting Methods Determining Sales-Related Marketing Policies Determining Sales-Related Marketing Policies Nature of Sales Management positions-Functions of Sales Executives-Qualities of Effective Sales Executives.Page :177 to 181 .Page :36.Page :42 to 56 UNIT 2. Relations with Top Management-Relations with Managers of other Marketing ActivitiesCompensation Patterns for Sales Executives 14 UNIT 3.

Page :536 to 539 21 22 Requirements of a Good Sales Compensation Plan-Devising a Sales Compensation Plan.Page :288 to 311 17 18 UNIT 3. Selecting Sales Personnel UNIT 3.Page :381 to 389 UNIT 4.The recruiting Effort.Page :389 to 395 UNIT 4. Types of Compensation Plans 23 24 Fringe Benefits 25 The Sales Budget: Purpose of the Sales BudgetForm and Content-Budgetary Procedure Quotas: Objectives in using Quotas 26 .Page :340 to 353 19 Training.Page :199 to 204 UNIT 3.Page :182 to 198 16 UNIT 3.Page :525 to 535 UNIT 5.Page :395 to397 UNIT 5. Organization for Sales Training-Evaluating Sales Training Programs Motivation-Motivational Help from Management 20 UNIT 4. Organization for Recruiting and Selection-The Pre-recruiting Reservoir-Sources of Sales force Recruits. Motivation and Compensation of Sales Force: Building Sales Training ProgramsDefining Training Aims-Deciding Training Content-Selecting Training Methods.Page :312 to 339 UNIT 4.15 Purpose of Sales Organization-Setting up Sales Organization-Basic types of Sales Organizational Structures-Field organization of the Sales department. Schemes for dividing Line authority in the sales organization Personnel Management in the Selling Field: Sales Force Management-Job Analysis-Job Description.Page :366 to 380 UNIT 4.Page :354 to 365 UNIT 4.

Page :560 to 573 UNIT 5.Govoni.Edward W.10 .Cundiff & Norman A.10 .5th Edition.Prentice – Hall of India.Page :539 to 549 UNIT 5.Still.10 Subject Coordinator Head/Marketing Dean . INTERNAL EVALUATION: Project Presentation/Case Study Analysis 1 Project Report/Case Study Analysis Cycle test Surprise test Attendance Model exam 2 .10 .27 Types of Quotas and Quota Setting Procedures UNIT 5.05 .05 .Page :574 & 575 28 Sales Territories: Sales Territory ConceptReasons for Establishing Sales Territories Procedures for Setting up Sales Territories 29 30 Routing and Scheduling Sales Personnel RECOMMENDED BOOK: Richard R.Page :555 to 560 UNIT 5. Sales Management.P.

Murugan) (Mr.Senthilkumar) (Dr.(Mr.Jayshree Suresh) . S.K.

S TB(15-25) 2 TB(2-12) 2 1 1 2 2 TB(99-109) TB(49-61) TB(34-43) TB(351-359) TB(77-95) 2 II Services segmentation – consumer behavior in services CASE STUDY Product. management Marketing Research in services marketing Marketing effort . Discussions and Presentations S.Service Tax CASE STUDY 3 III 2 2 1 2 1 1 1 TB(360-366) TB(113-172) TB(99-109) TB(367-374) TB(186-198) TB(202-212) TB(217-236) 4 IV 1 2 2 TB(241-258) TB(375-379) B4(151-159) 5 V Tourism and travel – Hotel management – . applications and practices in organizations. Sharing Web Knowledge. Case Analysis. METHODOLOGY: Lectures.Price – Distribution Role of people in services marketing CASE STUDY Physical evidence of a service – Service quality Measurement – Control – Demand . I LESSON DETAILS Introduction .Service economy – Growth of service sector Characteristics of services – Tangibility spectrum – Implications for service managers Expanded Marketing mix – Purchase evaluation of services – Service marketing triangle Dimensions of Service Quality Classification of services CASE STUDY HOURS 1 PAGE NO.Promotion. Class room discussions.MBN M655 OBJECTIVE: SERVICES MARKETING To enable the students to understand the services marketing concepts. Mini Projects.NO 1 Unit No.

2004.R.SUJATHA MR. .S. Ajay Panditetal – Services Marketing – Integrating Customer Focus across firm – Special Indian Edition – 4th Edition – Tata McGraw-Hill – 2008 B3 – Govind Apte – Services Marketing – Oxford Press.SENTHIL KUMAR APPROVED BY DEAN (Subject coordinator) LESSON PLAN MBN M672 PRODUCT LIFE CYCLE MANAGEMENT Objectives The student will be able to understand the meaning. Technology. Recommended Books for extra reading: B1 -.N O TOPICS SESSION PAGE NO. 1999 B4 – Srinivasan. definitions and concepts of Product Life cycle Management.Christopher Lovelock et al – Services Marketing – People. 2005. SL.Hospital management Educational – Financial – Entertainment CASE STUDY 2 2 B4(186-210) TB(383-405) Total 30 hours Text Book: Nimit Chowdhary& Monika Chowdary-Text Book of Marketing of Services –Macmillon Publishers India Limited. – Services Marketing – The Indian Context – Prentice Hall of India. Strategy .A South Asian Perspective – 5th Edition – Pearson Education – 2009 B2 -. PLM covers the whole lifespan of the product and the whole spectrum of product data.Valerie Zeithaml. 2004 Method of evaluation (50 marks) • Mini Project presentation and Viva : (10+10) 20 marks • Cycle Test : 10 marks • Model test : 10 marks • Announced/Surprise test : 5 marks • Attendance : 5 marks PREPARED BY HEAD OF MARKETING S. – Services Marketing – Macmillan.

background and PLM fundamentals Product Life Cycle Management and systems Information models and product structures.Antti Saaksvuori & Anselmi immonen INTERNAL ASSESSMENT: (xix) Cycle test 10 marks (xx) Surprise test 5marks (xxi) Attendance 5 marks (xxii) Model exam 10 marks (xxiii) Mini project 10 marks (xxiv) Viva 10 marks TOTAL 50 marks CO-ORDINATOR Poonguzhali P Dean Dr. JayshreeSuresh . project group & project Manuals Accomplishing changes in organisation Factors leading to PLM PLM and Data ware housing Challenges of PLM in Manufacturing Role of product information in collaborative business development Understanding product life cycle Product management strategy as a part of business strategy 2 2 1 2 2 2 2 1 1 1 2 3 1 2 3 3 1-13 13-21 22-25 40-48 49-56 57-72 73-78 79-82 86-92 93-98 99-112 112-122 123-130 164-180 181-197 199-206 Reference Books. CAD & EAI Deployment of PLM systems Choosing a PLM systems Steering. 11 12 13 14 15 16 Introduction. Product life cycle management systems in different verticals Product Structures Integration of PLM System with ERP. Product Life Cycle Management.1 2 3 4 5 6 7 8 9 10.


Packaging (For both B2C & B2B Markets) Building brands in International Markets International Pricing decisions and Strategies Case Study – III: Case 2-7 International Integrated Marketing Communication (IMC) – Advertising. Export procedure and Documentation International Packing.246 T2: 620 – 655 T2: 749 – 752 T2: 554 – 616 T2: 36 – 65 T2: 192 – 214 T2: 732 . Emerging issues and Challenges in International Marketing Case Study – IV: Case 2-2 TOTAL HOURS No. Logistics and Distribution Product – Product Strategy. of Hours 2 1 1 1 1 1 2 2 1 1 3 2 2 2 1 1 3 1 1 1 30 Reference Page No T2: 12 – 33 T2: 296 – 331 T2: 123 – 150 T3: 130 . Product Quality.735 (Note: T1 – Text Book 1. Need. Personal and Direct Selling. Infrastructure and WTO Risk Management – Political and Economical risks. Public relation and Trade shows International trade. Stages and Orientation Emerging opportunities in International Marketing – Emerging markets and developing countries International Marketing Environment – Cultural Environment International Marketing Environment – Economic Environment Case Study – I: Case 2-5 GLOCAL Marketing – Global-Local Marketing concept International Marketing Research – Decision making process International Market Selection – Planning for Global Markets Case Study – II: Case 3-5 Entering International Markets and strategies Export Import Policies.160 T2: 745 – 747 T2: 378 – 383 T2: 260 – 293 T2: 383 – 389 T2: 783 – 788 T2: 389 – 400 T2: 516 – 535 T2: 535 – 550 T2: 407 – 426 T2: 446 – 457 T3: 238 . Sales Promotion. I I I I I II II II II III III III IV IV IV IV V V V V T 0 P 0 C 2 Topic The concept of International Marketing – Definition. T2 – Text Book 2. No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Unit No. T3 – Text Book 3) .L MBN M664 INTERNATIONAL MARKETING 2 Sl. Task.

Prashant Salwan. 13th Edition. Arivazhagan Course Coordinator Mr. R.10 Marks .50 Marks Prepared By Verified By Approved By Mr. 3. “International Marketing” Vikas Publishing house. Rakesh Mohan Joshi. 2005 2.10 Marks .10 Marks . Philip R Cateora. “International Marketing” Tata McGraw Hill Education Pvt Ltd. “International Marketing”.5 Marks .TEXT BOOK: 1. Rajagopal.Marketing Dr.10 Marks .5 Marks . Reprint 2010 INTERNAL VALUATION: Cycle Test Surprise Test Model Exam Mini Project Mini Project Viva Attendance Total . Jayshree Suresh Dean . John L Graham. Senthil Kumar Head . Oxford University Press.MBA . 7th Reprint 2011.

and systematic buyers. Assessment of learning: The assessment of learning of the students shall be done by evaluating their performances in surprise class tests (5 marks). characteristics of organisational buyers. 3. Model exam ( 10 marks).135(TB) 139-146(TB) 146-161(TB) one hour One hour Two hours 167-188(TB) 192-213(TB) 216-237(TB) . The students will learn about the market.10(TB) 11-12(TB) 12-15(TB) 15-25(TB) 31-85(TB) 70-90(RB) 117.MBN M 660 Industrial Marketing Learning Objective: This subject is an applied subject of Marketing with emphasis on organisational buyers. Topic of the Day Business Marketing Perspective The Industrial Market Perspective on the Organisational Buyer Dimensions of Organisational buying Organisational Buyer behaviour: Case : DELL Inc Business marketing Intelligence/ Segmenting the organisational Market Organisational Demand Analysis Measuring Market potential and Sales Forecasting/Case IBM Global Services Business Marketing Planning Strategic Perspective Managing the Business Product Line/Case: NCR SelfCheck out systems Duration One hour One hour One hour One hour Two hours One hour One hour Two hours Two hours Page Nos. marketing strategy. Organisational purchases are characterized by bulk purchases.attendance(5 marks) cycle test (10 marks). Project report presentation ( 10 marks). and Comprehensive viva voce ( 10 marks) totaling 50 marks. relationship marketing. buyers behaviour. few buyers.

9th edition. S. Senthil Kumar Subject Co-ordinator Dr.Business Marketing Channels Business Pricing Function Business Advertising Sales promotion Personal Selling Function/Case: Account Management at Yellow Roadway: Choosing Customers wisely Controlling Industrial Marketing Strategy/Case: Sealed Air Corporation: Delivering Package Solutions Managing your Customer Service Salesmen Profile Choosing Your CRM Strategy Tools for Capturing customer Information Managing Relationships through conflict Resolution Case: Managing Supplier Relationships:Does Detroit Need a new Driver? One hour One hour One hour One hour Two hours 339-362(TB) 366-386(TB) 390-404(TB) 404-410(TB) 413-435(TB) Two hours 439-461(TB) One hour One hour One hour One hour Two hours 67-68(RB) 346(RB2) 89-112(TB) 34-44(RB) 89-112(TB) TB: Business Marketing Management : B2B. Speh RB : Krishna K. P. Industrial Marketing.K. Michael D. JayShree Suresh Dean/MBA . Tata McGraw Hill RB2: Industrial Marketing. Hutt. Ghosh. Thomas W. Havaldar . Oxford University Press.