Mobile Future Webinar:

The Connected Car: Whats Driving Mobile Innovation

Tuesday, October 18 at 1 PM (ET) ! !
Presenters! ! Jonathan+Spalter,!Chairman,!Mobile!Future ! Sco0+Nelson,!Director!of!Business!Development,! ! ATX!Group/Cross!Country!Automo?ve!Services ! Mark+Saga,!Business!Development,!Automo?ve,!Teleca ! !

Where+the+Connected+Car+ + is+Moving + +
Mark!Saga! Head!of!Business!Development,!Automo?ve! Teleca!USA,!Inc.! !

Agenda !
1.!What!is!the!connected!car!experience?!!What! will!cars!require!moving!forward!from!both!a! UX!and!wireless!perspec?ve!to!give! consumers!the!desired!infotainment! experience?!!! 2.!How!will!mobile!applica?ons!be!handled! inside!the!vehicle!environment?!!! 3.!InQVehicle!Smartphone!integra?on!! challenges!and!future!trends.!!!

The!Car!is!GeTng!Complex !

1.!The!Connected!Car!Experience !
Connec?vity!op?ons! Handset!sales!by!type! Instrument!cluster!issues!

Connec?vity!Op?ons !

North!America!Handset!Sales!by!Type +
Percent of Total Handset Sales
100%! 90%! 80%! 70%! 60%! 50%! 40%! 30%! 20%! 10%! 0%! 2003! 2004! 2005! 2006! 2007! 2008! 2009! 2010! 2011! 2012! 2013! 2014! 2015!
72%+ 40%+

Smartphones

Feature Phones

Basic Phones

Android superphone popularity leading huge growth in North American smartphone volumes.

Source:!Strategy!Analy?cs!!Wireless!Device!Strategies!(WDS)!

Todays!instrument!clusters! present!new!challenges:! !
!

Challenges+
! Mul?QDriver!Ownership! (Personalized!UI!and!seTngs,! PIM,!etc)! ! Connected!InQVehicle!Services! ! CE!device!integra?on! ! Lifecycle!Management!! Somware!/!Func?onality! upgrade! ! ContextQaware!availability!of! func?onality!to!prevent!driver! distrac?on!

NavigaBon+/+LBS+via+Voice+ Control+
! HandsQFree!Echo!Cancella?on!! and!Noise!Reduc?on!

DierenBaBng+and+Personal+ HMIs+
! Support!mul?Qownership!of!vehicles!! through!!driver!proles! ! Support!!UI!dieren?a?on!through!! advanced!MMI!frameworks!(Flash,!Qt,!! Kanzi,!Mentor!Inexion)! ! Support!mul?Qmarket!rollout!through! localiza?on! ! Usability!concepts!for!direct!access!to! main!func?onality!

! Voice!Control!via!ASR!/!TTS! ! Mul?modal!Inputs/UI!(Touchscreen,!! JogQdial,!rotary!pushQbujon,!! gesture!control)! ! Local!Connec?vity!via!!Bluetooth/WLAN!! for!CE!device!integra?on!

1.!The!Desired!Consumer!Experience !
Familiar!user!experience!or!UI!from!tablets! and!mobile!devices! Easy!access!to!services! Secure!environment! NonQdistrac?ve!

2.!Mobile!Apps!!
How!will!mobile!applica?ons!be!handled! inside!the!vehicle!environment?! Safety!regula?ons!and!concerns! App!storefronts!!who!manages!these?!

3.!InQVehicle!Smartphone! Integra?on!
How!to!get!your!Smartphone! experience!extended!to! your!vehicle?! Challenges!of!integra?on! Future!trends! !

Connec?ng!to!the!Cloud !
Services!on!your!Smartphone!available!in!the! vehicle!via!Terminal!Server! !

How!Does!Teleca!Handle! Connected!Car!Opportuni?es !
Combining!network!access!and!entertainment!systems!to!provide:!! Crea?on!and!produc?za?on!of!inQvehicle!infotainment!and!telema?cs! communica?on!planorms!! Personal!informa?on!management!(email,!contacts,!calendar,!! audio/video,!media!sync)!! InQcar!audio!and!video!rou?ng!and!processing!! Loca?on!based!services!bringing!realQ?me!geographic!informa?on!using! device/user!loca?on!informa?on,!spa?al!data!and!content!based!on!user! preferences!! Web!2.0!for!enhanced!design!and!usability!!

The+Future+of++++++++++++++++++++++++++++++++++++ the+Connected+Vehicle +
! !
ATX Group, Inc A Cross Country Automotive Services Company Scott Nelson Director of Business Development

Cross!Country!Automo?ve!Services ! and!The!ATX!Group !
Markets

Roadside !

Insurance !

Connected! Vehicle !

ATX Connected Vehicle Services Business Unit of CCAS

Delivering cloud-based content and services to OEM vehicles promoting safety and relevancy

CCAS!and!ATX !
Privately held Cross Country Automotive Services established in 1972; acquired ATX Group in 2008; together the enterprise is a leading provider of services, technology that provide automobile manufacturers, auto insurers with higher customer satisfaction, retention, and brand loyalty with greater operating efficiencies.

Provide client branded services Over 100 corporate clients, serving 80 million vehicle owners 12 million requests for services per year Roadside assistance network manages over 34,000 independent contractors one of largest in North America- responding to over 6 million roadside events per year Nearly 2 million telematics subscribers across luxury and mass-market platforms (BMW-Hyundai-Lexus-Rolls Royce Motor Cars-Toyota). Services delivered 24/7/365, managed to SLAs to four-nines. 6 response centers / 4 data centers

Penetra?on!/!Subs!/!Demand!
Connected Vehicle

Data courtesy of ABI Research, Aug-2010.

Apps!in!the!Car !
Content & Services from The Cloud

Which apps & services? Why in-vehicle? What interfaces? Whats the User Experience?

CloudQBased!Plaform!

for!Integra+ng!Connected!Vehicle!Services!
ATX Connected Vehicle Platform
Carrier! Command! Control! Interface! Content! Delivery! Services!

Hyundai BlueLink

Vehicle! Gateway! Services!

Carriers! Telema?cs! Control! Unit! OTA! Protocol!

Telema?cs! Business! Services!

Data! Services!

CRM! VRM! Billing!

Head!! Unit!

Embedded+approach!to!BlueLink:! To!Ensure!a!Consistent!and!! EasyQToQUse!Experience.!(Hyundai,!

2011)! !

Gateway!Services! ! Web!/!Mobile!/! Dealer!

PSTN! PBX! CTI!

Voice! Services! Agent! Services!

Full!Connected!Vehicle!Example! Service!and!Contents!Suite!
MOBILE APP

PACKAGES!BUILD!ON!EACH!OTHER !

OWNER WEBSITE

CALL CENTERS AND IVR

IN-VEHICLE

Challenges!to!Service!!!!!!!!!!!!!!!!!!!!!!! &!Content!Delivery!to!Vehicle !
Bandwidth!&!Cost;!Business!Models! FutureQProof;!Vehicle!vs.!Consumer!Device! Life!Cycle! Scalability! Security,!Vehicle!&!User!Data!Privacy! User!Experience,!Driver!Distrac?on! Deliver!globally!

Handset!Linked!vs.!Embedded!Systems!
Whats!the!eventual!solu+on?!
Embedded - Protocol
Vehicle User Interface Data Interface Protocol

On-Board App Tethered Phone

Network Access Device

TSP

Vehicle User Interface Data Interface

App

BT WiFi USB

Phone
Tethered

TRADITIONAL ATX & ONSTAR STARTED 1976 Tethered Phone- Protocol

Vehicle User Interface Data Interface Protocol

FORD SYNC / TOYOTA ENTUNE Phone App Terminal Mode HMI

BT WiFi USB (DOV)

Phone
Tethered

Vehicle User Interface Data Interface

V N C

BT WiFi USB

Phone
VNC App

TERMINAL MODE (ONE FLAVOR) Phone App Remote HMI

Vehicle User Interface Data Interface A P I

Browser/Proxy - Embedded Phone

App
Vehicle Browser/ User Interface Webapps Data Interface

BT WiFi USB

Network Access Device

MINI CONNECTED / BMW LINK On-Board App Embedded

Vehicle User Interface Data Interface App

Browser/Proxy Tethered Phone

Vehicle Browser/ User Interface Webapps Data Interface

Network Access Device

BT WiFi USB

Phone
App/ Tether

EMERGING / PROMISING

Some of these may be generalizations or approximations of exact architecture

Challenges!!Bandwidth!&!Cost!
Embedded!
3G/4G!hardware!just!emerging!to!car! Costly!device!!most!OEMs!have!been!reluctant! Separate!billing!today! BUT,!brings!reliability!and!always!there!connec?on!

Handset!
Tethered!or!through!apps!on!the!handset! Could!solve!data!cost!problem!(consumer!plan)! Unreliable!connec?on,!pairing!problems*!(*lajer!on!decline)! Some!believe!in!leveraging!content!already!o!the!smartphone! onto!vehicle!interfaces!

Challenges!!FutureQProof!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Vehicle!vs.!Consumer!Device!Lifecycle!
CE device development cycle Vehicle development cycle Average vehicle age
(RL Polk 2010)

today
12 mos 18-24 mos 3 years 50 mos

10.2 years

Average consumer replaces phone

Average vehicle ownership period (RL Polk 2010) Vehicle features fixed according to todays technology expectations

Increasing!challenge!as!consumers!compare!digital!lifestyle! experience!outside!the!car!with!the!lagging!experience!in!car!and! enduring!rela?vely!xed!feature!set!for!10+!years!

Approaches!!FutureQProof!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Vehicle!vs.!Consumer!Device!Lifecycle!
Design in app-based and updateable vehicle architectures CE device development cycle Add new app(s) or update in-vehicle feature Add new app(s) or update in-vehicle feature Average vehicle age*
(*RL Polk 2010)

Vehicle development cycle

today
12 mos 18-24 mos 3 years 50 mos

10.2 years

Average consumer replaces phone

Average vehicle ownership period*

(*RL Polk 2010) Lauch with todays expected Enhance a feature / Enhance a feature / content and apps content capability content capability from the cloud with no from the cloud with no update to feature / update to feature / app in vehicle app in vehicle

Challenges!!Scale!
Toyota Entune

Disparate!Auto!App!Ecosystems!Not!Sustainable!
Ford Sync Chevy MyLink

MINI Connected

KIA UVO

ATX OEM X

Although great start, development, maintenance, and scalability of disparate app ecosystems will be a huge challenge. High vehicle integration and testing costs, cannot develop new apps and meet consumer demands quickly enough.

Scale!!Unica?on!/!Federa?on! Individualized or model-specific features ! expressed with OEM BRANDs identity and user
experience. Content! Management! Voice! Enablement!

+
Safety &an! Security Convenience Information Services

UI!/!brand! personality! Authen?ca?on! &!Security! Provisioning! and!Billing! Wireless! Management!(if! embedded)!

and Partners!

Challenges!!Security!and!!Privacy!

More!Connected!Vehicle!Demands!Tighter!Handling! Of!User!Data,!Privacy!and!Security!
Dealers

Vehicle & End User Data

Carriers
Secure, private Secure, private

ATX

Automaker

e secur secu re
Thirdparties

Vehicle security Alarm Anti-intrusion Remote device shutdown Remote vehicle immobilization Stolen Vehicle Recovery

Security inherent in pipe Secure sockets (HTTPS) Device authentication Device deprovisioning

Consistent private network access point to vehicle Consistent authentication and security procedures Fraud Monitoring and security alerts Consistent policies and audits around sharing of user data Authenticate, broker and prioritize access to vehicle and data

Owner and family members

User!Experience!

Individualized!or!modelQspecic!features!expressed!with! automaker!BRAND!iden?ty!and!user!experience.!
Content! Management! Voice! Enablement!

OEMs branded UI OEM specified feature set Balanced with Personalized feature set

+
Safety & Security Convenience Information Services

UI!/!brand! personality! Authen?ca?on! &!Security! Provisioning! and!Billing! Wireless! Management!(if! embedded)!

Natural voice commonization, consistent access across all content

and Partners!

Challenges!!Mi?ga?ng!Risk!of!Driver!Distrac?on! !
User!Experience!and!Driver!Distrac?on!Q!Complex!

versus

balance Select apps allowed Many apps ENHANCE safety and driving experience Vehicle-tailored interface, updateable from cloud Evolves feature set according to automaker, end user and societal needs Workload management Voice enabled access to services and content

THE!CONNECTED!VEHICLE!IS!NOT!JUST!ABOUT! TECHNOLOGY.!!IT!IS!EMPLOYING!TECHNOLOGY!TO! ENHANCE!DRIVER!SAFETY!&!CONVENIENCE,! VEHICLE!SECURITY,!OWNERSHIP/BRAND! EXPERIENCE,!!ENHANCE!REVENUE! OPPORTUNITIES,!CUSTOMER!RETENTION/ LOYALTY,!!REALQTIME!MONITORING!OF!VEHICLE! PERFORMANCE.!

THANK+YOU! + Sco0+Nelson,+ATX+Business+Development + snelson@atxg.com +