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www.100millionclub.com

Mobile platform shipments (cumulative)

company The 100 Million Club tracks mobile shipments of the most successful mobile platforms and handset manufacturers. This edition tracks shipments over the first half of 2011. Worldwide Handset Shipments in 1H11: 768 million Key insights - Smartphone penetration has jumped from just over 11% in 2008 to 20% in 2010 and 27% during the first half of 2011 - In H1 2011, Android claimed over 40% of the smartphone OS pie, leaving iOS (19%) and BlackBerry OS (12%) far behind - Nokia (20%), Apple (19%) and Samsung (15%) were the top smartphone manufacturers for H1 2011, followed by RIM (12%) and HTC (10%). Three out of the five companies in the leaderboard are purely smartphone vendors, leaving the 'old OEM guard' behind - A year after the platform was launched, Windows Phone is still not outselling their predecessor, Windows Mobile - Symbian's market share dropped from 8% in 2H10 to 5% of the total mobile market in 1H11 their share being mostly acquired by Google - Samsung's bada strategy has yet to pay off, given that more than 70% of Samsung's smartphone shipments were Android product type HQ handsets shipped (million)

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9 Apple # Google # # Microsoft # Nokia # Nokia # Qualcomm # Research In Motion # Samsung

iOS Android Windows Phone Symbian OS Series 40 BREW BlackBerry OS bada

smartphone OS smartphone OS smartphone OS smartphone OS feature phone OS feature phone OS smartphone OS smartphone OS

USA USA USA Finland Finland USA Canada S.Korea

129 E 165 E 6 E 486 E 1,632 E 698 E 154 E 12 E

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OS Shipments in H1 2011
Smartphone market share by OEM
ZTE Other 5% Sony 2% Ericsson 5% Smart phones 27% Apple 19% Samsung 15% bada 4% BlackBerry OS 12%

Smartphone market share by OS

Windows Phone 2%

iOS 19%

HTC 10% Huawei 3%

Symbian OS 19%

Feature phones 73%

RIM 12% Nokia 20%

LG 5%

Android 42%

Other 2%

Motorola 4%

*Colour coding based on majority of platform shipments per OEM

Published in November 2011.

Copyright VisionMobile. Some rights reserved.

Licensed for use under a Creative Commons Attribution No Derivatives 3.0 license.VisionMobile believes the statements contained in this document to be based upon information that we consider reliable at the time of publication. The 100 million club is based on an original concept by Morten Grauballe.

H1 2011 Update

VisionMobile Market Maps

Distilling market noise into market sense

0

www.100millionclub.com
Motorola 1% Huawei 1%

Mobile platform shipments (H1 2011)

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The 100 Million Club tracks mobile shipments of the most successful mobile platforms and handset manufacturers. This edition tracks shipments over the first half of 2011. Worldwide Handset Shipments in 1H11: 768 million Key insights - Nokia's Series 40 OS is still bigger than Android and iOS put together, claiming nearly 20% of total mobile shipments - In the feature phone market, over 1 in 3 phones are manufactured by the long-tail of mobile manufacturers, i.e. companies not included in the top-7 leaderboard. By comparison, just 1% of smartphone devices belongs in the 'other' (long-tail) category - Despite a decline in market share, Nokia is still in the top 3 smartphone manufacturers, while Symbian is in the top 3 smartphone platforms in terms of shipments 9 # # # # # # # #

Smartphones
LG 1%

),&-".#/(01%'&2%(

Apple 5%

HTC 3% Nokia 5% RIM 3%

Other feature 27%

Android 11%

BlackBerry OS 3% bada 1% iOS 5% Other 1%

Sony Ericsson 1%

Samsung 4% Other 1%

ZTE 1%

Symbian OS 5%

WP 1%

Other feature 54% ZTE feature 4%

Series 40 19% Nokia feature 20%

Sony Ericsson feature 1%

LG feature 5%

Motorola feature 1%

Samsung feature 14% Huawei feature 1%

Feature phones
Published in November 2011.
Copyright VisionMobile. Some rights reserved.

Licensed for use under a Creative Commons Attribution No Derivatives 3.0 license.VisionMobile believes the statements contained in this document to be based upon information that we consider reliable at the time of publication. The 100 million club is based on an original concept by Morten Grauballe.

H1 2011 Update