What Is SEO Introduction for the Beginner What is SEO? SEO is short for Search Engine Optimization. As the acronym suggests, SEO is the process of "optimizing" your websites for the use of search engines. What is a search engine? A search engine is an Internet site that was made to find information on the Intemet. Google and Yahoo are two of the ‘most powerful search engines operating today. SEO will increase the traffic to a website using techniques that will make the website more se engine friendly. It will be easier for algorithms of search engines to find and identify the website as an important source of information by gauging the number of relevant key words and back links located in that website. This is the criteria a search engine uses to identify relevance. What is key word? A key word is what you type into a search engine to tell it what you want to find. A powerful SEO technique is to find the most popular key words and purposely pepper the website content with the key word to make it easy to find. ‘While popular key words will drive in the most traffic to your website, you also need slightly more obscure key words that are specific and unique to your website content. If people are looking for your website, or something specific that can only be found in your website using these key words will make a search engine find you. Using more specific but relevant key words also means less competition for you when topping search results, You are targeting a specific kind of visitor, one that is particularly interested in your website content. Another important part of SEO is making links. What is a link? A link, also called back link, is references to your website from other websites. Whet a link does for a website is alert search engines that your website content is important because others refer to it. But this alone will not guarantees high ranking with search engines ‘You also need the fundamentals, namely good content. What is good content? Good content is relevant information the Internet user is looking for. What is meant by good content is that the written material in the website is origina, informative and easy to understand for the average reader You do not want content that in inaccessible to the majority of readers because the writing style is too technical. Take the effort to make original content, not just chumed out information that has been repeated many times aver by other websites. Good content will encourage other websites to link your website Effective SEO techniques will make alot of money for an ¢ commerce business. Sometimes it does not even matter what land or quality of services or products are offered, they still get sold. Because SEO makes them easy to find by ranking these sites highest on search engines, they sell the best. Your regular consumer will not bother to look elsewhere‘The topmost objective for SEO is very simple, SEO wants to top the highest in search results as often asit can, This will bring in website hits in an organic and unforced manner that most buyers prefer. SEO is the very opposite of pay-per-click advertisements seen cluttering the outside columns of websites. The Internet has become a very competitive arena for business. More than 75% of companies are vying for your attention online, And all these companies know that getting to the top of results is the key to bringing in target consumers