Documentos de Académico
Documentos de Profesional
Documentos de Cultura
EstelleDeMarco
Inthemis
interestwhich
Tendencies
Different classes:e.g.reluctants,disinterested,negociators,friendly [11,12] Fears: hack. >whoever >commerc.(61%75%)>State >colleagues >fam.[13,14] Morepositiveattitudewhen informed aboutcollection/followup,priorconsent andrighttoobject,confidenceintheenterprise,secured environment [10][15] Sensitiveinfo.moreeasily disclosed where abenefit isexpected [7,10];variables influencing seek advantages:cultural,behavioural,sociodemographics, experience...[12] 23%ofusers areready tomonetize their data[14] less than 20%areready tochoose afeepaying modelwithout advertising [15,SN] compar.:moreknowledgeable peopleseem tobe theones who releasethemore added valueinformation (ex.[13] 18 34y.o.,young malemanagers) butthey seem tosee those informationas less private than other data(emailandpostaladdress,phone,private photos)
[10,11,12] C.LancelotMiltgen;[13] SurveyTNS/SofresforMicrosoft;[14] SurveyNinjam/Iligo;[15]ETO/MarketAudit