Nokia Nokia is a world leader in mobile market, based in Helsinki Finland and with more than 31billion dollar

in revenue. It has good reputation all around the world. It is leading brand in some areas and still growing day by day. The vision is a world where everyone being connected can contribute to sustainable development. Pestel Analysis Political: Legal constraints must be taken into account because many businesses aim to make profit so they may be tempted to mislead their customers about prices, quality of products and the availability of their products. Also taxes such as import and export have an effect on Nokias development and theses are more or less impossible to avoid unless a company can afford to run factories in every country and continent in the world. As markets are deregulated, both operators and manufactures are free to act independently of government intervention. In countries like India and China were partial regulations exist, government intervention does take place. Economics: in the European market, growing economy in European leads to the increasing income of the people. In contrast, if the economy is decreased, consumers will spend less money on mobile phone, which are negative for Nokia. Weak global economy in 2009! Social: The company does businesses around the world. The population is diversity. For example, the European market that people can be divided into different subcultures and the consumption behaviors are different as well. Also, today, telecommunication is important to people for work and leisure. Also consumers are more aware of mobile phone choice. Technological: In the communications market technology is perhaps the most important factors that Nokia have to take into consideration. They have to keep up to date with all newest technological in advance if they are going to capture the biggest market share and stay ahead of their competitors. (Bluetooth, GRSP, and cameras)

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ABOUT NOKIA:

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LARGEST PRODUCER OF MOBILE PHONE FACING TOUGH COMPETION FROM RIVAL COMPANIES LOSING MARKET SHARE (LOST 3% MARKET SHARE IN LAST ONE YEAR)

SWOT ANALYSIS OF NOKIA STRENGTH OF NOKIA EXPERIENCE EXPERTISE KNOWLEDGE OF CUSTOMER WORLD WIDE DISTRIBUTION NETWORK REPUTATION WEAKNESS OF NOKIA SLOW REACTION TO NEW RIVALRY LOW POPULARITY OF SYMBIAN OPERATING SYSTEM

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POOR DESIGN OF SMART PHONES LOW PERFORMANCE OF SMART PHONES 5. OPPORTUNITIES MOBILE DEVICE MARKET IS GROWING AT THE RATE OF 14% SMART PHONE DEMAND IS GROWING FASTER THAN EVER THREATS TO NOKIA RIVAL APPLE IS TAKING UP MARKET SHARE FROM NOKIA IPHONE IS THE MOST POPULAR MOBILE DEVICE SAMSUNG, MOTOROLA, SONY ERICSON IS USING GOOGLE ANDROID WHICH IS MORE POPULAR THAN SYMBIAN NEW ENTRANTS ARE ENTERING THE MARKET FOLLOWING APPLE. EG.-DELL, GOOGLE, ACER ETC BRAND POSITION OF NOKIA MICRO ENVIRONMENT THREAT OF NEW ENTRANT IS HIGHER BECAUSE OF FAST GROWTH OF THE MOBILE DEVICE MARKET EXISTING COMPETION IS TOUGH AND GETTING TOUGHER BECAUSE EVERY COMPANY IS BRINGING UP NEW UPGRADED MODEL TO GAIN MARKET SHARE. THREAT OF SUBSTITUTE PRODUCT IS HIGH BECAUSE MOBILE DEVICE AND COMPUTER IS COMBINIG TOGETHER TO MAKE IT MOBILE COMMUNITON WITH COMPUTING ABILITY. 4. BARGAINING POWER OF CUSTOMER IS LOW BECAUSE CUSTOMER ARE NOT UNITED AND NOT ABLE TO INFLUENCE PRICE. 5. BARGAINING POWER OF SUPPLIER IS LOW AS WELL BECAUSE MOBILE PHONE PRODUCERS ARE BIG COMPANIES AND THEY CAN CHOOSE TO SWITCH SUPPLIER IF THEY WANT TO DO SO. MACRO ENVIRONMENT POLITICAL CONDITION IS STABLE IN THE WORLD SO MOBILE PHONE INDUSTRY IS NOT AFFECTED ECONOMIC RECESSION IN THE MAJOR DEVELOPED COUNTRIES IS A THREAT TO THE INDUSTRY SOCIAL COMMUNICATION IS VERY POPULAR AND THE DEMAND IS GROWING. SO MOBILE PHONE INDUSTRY ADOPTED SOCIAL NETWORKING IN THE DEVICES. 4. TECHNOLOGY IS CHANGING VERY RAPIDLY. SO ALL THE COMPANIES IN THE INDUSTRY INCLUDING NOKIA IS FORCED TO ADOPT ALL NEW TECHNOLOGIES 5. ENVIRONMENT IS A HOT ISSUE FOR A WHILE NOW. SO NOKIA ADOPTED TECHNOLOGIES AND MEASURES TO REDUCE ENVIRONMENTAL DAMAGE 6. LEGAL PROTECTION IS STROG FOR THE USERS. SO NOKIA NEED TO COFORM STANDARD OF THE PRODUCT BEFORE LAUNCH. INTRODUCTION ON NOKIA N8 TO CONVERT THE WEAKNESSESS INTO STREANGTH AND TO RESPONSE TO THE NEW THREATS FROM COMPETITORS, NOKIA NEEDED A PRODUCT OF TOP CLASS. AND THIS IS NOKIA N8. BEST EVER PRODUCT OF NOKIA CONVERTING WEAKNESS TO STRENGTH N8 will convert designing weakness of Nokia to its strength Upgrade version of symbian will be used in N8 which will over come the operating system issue UTISILING OPPORTUNITIES 1.GROWTH IN THE MARKET WILL BE WELL CAPTURERED BY NOKIA WITH ITS DEBUT OF N8 2. GROWTH IN STYLE AND SOCIAL NETWORKING IS ADOPTED MORE EFFICIENTLY IN N8 CONCLUSION ANALYSING SWOT AND LOOKING MICRO AND MACRO FACTORS, N8 IS THE TIMELY PRODUCT OF THE CURRENT SITUATION WHICH WILL HELP NOKIA TO REGAIN ITS LOST MARKET SHARE AND INCREASE REPUTATION.

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