videos & images... always.

www.sony-mea.com

stunning

For

HX100V

TX55

TX10

HX9V

WX30

WX7

W570

W530

Cyber-shot Key Technologies & features

Record in Full High Denition, View in Full High Denition

Digital photography... redened!

Sonys revolutionary Exmor R CMOS sensor features a back-illuminated design that maximises and efciently utilises the amount of light received, making it twice as sensitive as conventional CMOS sensors. With this dramatic 50% reduction in noise, the Exmor R CMOS sensor lets users enjoy cleaner and higher denition imag e s w i t h le s s nois e when shooting in dark environments such as night scenes.

Advantages: Low noise

Reduced power consumption Smear free images

Full HD (1920 x 1080, 50i) AVCHD movie

Full HD movie shooting capability in AVCHD format produces superb HD Movies. Users can shoot beautiful HD movies, activating AVCHD Full HD (1920 x 1080, 50i) movie shooting via a simple one-press operation. Employing the MPEG-4 AVC/H.264 codec, which is more than twice as efcient in compressing data as the MPEG-2/MPEG-4 codec; which allows higher frame rates and higher bit rate to record, and provides smoother movies than other cameras without HD video recording capability.
Available on DSC-TX55, DSC-TX10, DSC-HX100V, DSC-HX9V, DSC-HX7V, DSC-WX30, DSC-WX7

3D still image
As an addition to 3D Sweep Panorama, which is perfect for shooting landscape in dynamic 3D, 3D Still Image has been introduced to offer a new Cyber-shot 3D shooting solutions. All you have to do is simply press shutter button once. The camera measures the distance between the foreground subject and other elements, then converts 2D images into breathtaking 3D. This means you can now shoot a wide variety of subjects/objects that you encounter in your everyday life, in high-quality 3D.
Note: The 3D pictures can be viewed on 3DTV* via an optional HDMI cable, offering you a spectacular viewing experience that would not be created in 2D, just like what you see in your real life Available on DSC-TX55, DSC-TX10, DSC-HX100V, DSC-HX9V, DSC-HX7V, DSC-WX30, DSC-WX7

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Cyber-shot Key Technologies & features

Optical SteadyShot (Active Mode)
Optical SteadyShot (Active Mode) employs a 10x wider camera shake correction angle than conventional image stabilisers to reduce camera shake even in footage taken while walking. Now you can shoot smoother movie footage while chasing children or strolling around sightseeing. Optical Steadyshot active mode is most suitable in the following situations 1. When shooting a movie in situation when strong compensation is required. For example, when walking/running 2. When movie with minimum camera shake is most important Else, it is recommended to use the standard optical steady shot mode.
Available on DSC-TX55, DSC-HX100V, DSC-HX9V, DSC-HX7V, DSC-WX30

Clear Image Zoom NEW

Sonys proprietary By Pixel Super Resolution technology employs a database that categorises patterns through analyses of every pixel and its adjacent pixels. This technology optimises image processing, giving photos that record every detail of the original scene. Edge sharpness is superb and subtle textures such as leaves and wood grain exhibit outstanding realism. Crisp, clear zoom shots By Pixel Super Resolution technology magnies images up to 10x without decreasing pixel count, maintaining a high-resolution feel that is as precise as optical zoom. The camera rst zooms optically up to the maximum magnication allowed by the lens optics, then employs By Pixel Super Resolution technology to enlarge the image an additional 2x, producing sharp, clear images despite the high magnication ratio. Clearer Dual Rec images thanks to By Pixel Super Resolution technology By Pixel Super Resolution technology noticeably improves still-image capture when recording movies, allowing Dual Rec to record high-resolution images up 12MP (as compared to 3MP on other cameras)
Available on DSC-TX55, DSC-WX30

Capture Picture

Final Picture

Sweep Panorama
Enjoy beautiful panoramic shots by sweeping your camera horizontally to create stunning landscape shots, or vertically to capture tall objects. With horizontal images as wide as 7152 x 1080 and vertical images as tall as 4912 x 1920, be swept away by the amazingly detailed shots you can achieve with Sweep Panorama. Sweep Panorama is also available in 3D

Picture Effect for more expressive photos

Picture Effect for more expressive photos

NEW

Stunning landscape shots

Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasising certain attributes. Seven effects give free reign to your imagination to expand creative horizons
Available on DSC-TX55, DSC-WX30

Artistic HDR

Rich tone monochrome

Soft High-Key

Partial Colour

Produces photos with a rich, painterly feel

Produces moody, high-contrast monochrome photos

Produces photos with heightened brightness for a soft, clean look.

Produces stunning monochrome photos containing a single designated colour: red, green, blue or yellow.

Miniature

Toy Camera

Pop Colour

Produces photos that look like a diorama.

Produces photos containing interesting visual effects as if shot with a toy camera

Produces a vivid look by emphasizing colour tones.

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Cyber-shot Key Technologies & features

Superior auto +
"Superior Auto +" enables compact digital still camera users to enjoy digital SLR quality in addition to the ease of use that "Intelligent Auto" offers. This mode combines the "Intelligent Auto" mode and features like 10 Fps burst shooting and Auto HDR possible with the "Exmor R" CMOS sensor. It offers digital SLR quality images. In any shooting situation, simply select "Superior Auto" and your Cyber-shot automatically determines optimum settings, reduces the noise level according to different shooting scenes and compensates for heavy backlighting without changing the shooting mode.
Available on DSC-TX55, DSC-TX10, DSC-HX100V, DSC-HX9V, DSC-HX7V, DSC-WX30, DSC-WX7

With superior auto mode

Without superior auto mode

Background Defocus mode

When pressing the shutter-release button, the camera automatically takes two shots and identify the distance between the main subject and background . Based on this information and the selected level of defocus (Low, Mid, or High), defocus is produced. Without any difcult settings, you will be able to shoot a macro image or portrait with natural defocus like DSLR.
Available on DSC-TX55, DSC-TX10, DSC-HX100V, DSC-HX9V, DSC-HX7V, DSC-WX30, DSC-WX7

With background defocus mode

Without background defocus mode

Backlight Correction HDR

Backlight Correct HDR makes it easy to obtain more evenly exposed photos in backlit situations. This advanced function takes two photos at different exposures, then automatically overlaps them. The end result is a photo exhibiting a wide dynamic range that more closely resembles what the human eye sees. Backlight Correct HDR reduces whiteout and blackout, reproduces more details in dark areas and preserves delicate gradations in highlights.

1st shot

2nd shot

HDR Image

Available on DSC-TX55, DSC-TX10, DSC-HX100V, DSC-HX9V, DSC-HX7V, DSC-WX30, DSC-WX7

Underexpose image

Overexpose image

High Dynamic Range image

10 frames per second, high-speed shooting

Never miss out on fast action
Utilising a mechanical shutter to conveniently eliminate motion blur, you can capture 10 continuous frames per second at 10.2 Mega Pixels in an instant. This allows you to capture fast actions or a moving subject in a sequence of accurate shots. This sequence of continuous shots are also grouped to simplify playback as the camera analyses each group in order to locate and display the best shot automatically.
Available on DSC-TX55, DSC-TX10, DSC-HX100V, DSC-HX9V, DSC-HX7V, DSC-WX30, DSC-WX7

1sec

*Burst Shooting with full image size of image sensor and mechanical shutter. As of March 09, Sony survey.

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Cyber-shot Key Technologies & features

Double Anti-Blur Technology

For blur free image always
Sonys Double Anti-blur combines two major key technologies, High Sensitivity and Optical SteadyShot to signicantly reduce motion blurs and allow you to capture sharp images in any situation.

High Sensitivity Mode

High Sensitivity Mode expands the ISO sensitivity up to ISO 3200 to compensate for moving objects or low light conditions. Working in tandem with Sonys unique Clear Raw NR technology, any noise resulting from increased light sensitivity is greatly reduced for that blur-free image.
Without High Sensitivity Mode

Optical SteadyShot
Optical SteadyShot incorporates Sonys Optical Image Stabiliser technology using built-in Gyro sensors to effectively eliminate image blur caused by unstable handheld shots. You can capture accurate images even while on the move.
Without Optical SteadyShot

With High Sensitivity Mode & Optical SteadyShot

Available on DSC-TX55, DSC-TX10, DSC-T110, DSC-HX100V, DSC-HX9V, DSC-HX7V, DSC-H70, DSC-WX30, DSC-W580, DSC-W570.

Seamless integration of PMB with GPS and Compass functions

This is the worlds rst digital camera to incorporate GPS and Compass functions together. When outdoors, users can display current geographical coordinates. This data can be appended to photos and movies, adding to user enjoyment especially after overseas trips. In addition, the GPS function automatically adjusts the cameras internal clock by just selecting the travelling area, freeing users from the hassle of setting the time manually when travelling to different time zones. During playback, this function also displays the time a photo or movie was taken. The Compass function shows the direction the camera is pointed when shooting.
Available on DSC-HX100V, DSC-HX9V, DSC-HX7V

BIONZ Image processing Engine

At blazing speed, the BIONZ Images processing Engine drastically lowers noise level and achieves high accuracy in auto-focusing, exposure auto-correction and auto white balancing in seconds. Get enhanced colour reproduction, rich tonal gradiations and amazing precision every time, When shooting backlit subjects, the Dynamics Range Optimiser instictively analyzes the composition, optimising exposure and contrast, to create a more natural and vibrant image.
Available on DSC-HX100V, DSC-HX9V, DSC-HX7V, DSC-H70, DSC-TX55, DSC-TX10, DSC-T110, DSC-WX30, DSC-WX7, DSC-W580, DSC-W570.

Without Dynamic Range Optimiser (DRO)

With Dynamic Range Optimiser (DRO)

Water/Dust /Temperature/ Shock proof capability

Available in DSC-TX10

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HX100V
Limitless reach with 30x Optical Zoom
(P-08)

TX55
Worlds Slimmest with Full HD movie recording
(P-09)

TX10
(P-10)

HX9V
Travelling made more fun with GPS and Full HD movie recording
(P-11)

The waterproof Cyber-shot

HX7V
(P-12)

WX30
(P-13)

Compact G lens camera with High Optical Zoom

Full HD movie recording with 10x clear zoom

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WX7
All you need for a perfect shot is now in powerful WX series
(P-14)

H70
(P-15)

Compact G lens camera with High Optical Zoom

T110
(P-16)

W580/570
(P-17)

Slim, sleek and very easy to use

For breathtaking panoramic shots

W550/530/510
(P-18)

S3000
(P-19)

Feature packed Cyber-shot

Very easy to use Cyber-shot

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HX100V
Limitless reach with 30x Optical Zoom

16.2

27

LCD Tilting

3.0

With the HX100 you have absolute control over your images thus making it the best semi-pro camera
Custom Button
Just like Sonys DSLR cameras, you can now personalise a programmable Custom button to easily and quickly activate a certain feature, like Smile Shutter or adjust the white balance, without having to access it through the menu.

Focus Button
Five focus settings Multi AF, Centre AF, Flexible Spot AF, Semi Manual Focus and Manual Focus can be easily selected with the Focus Button.

Jog Dial
With just one hand, the new Jog Dial allows you to easily adjust camera settings without any fuss. Simply rotate the dial, click on it to choose the desired setting. Effortless and fast. 08

TX55
Worlds slimmest with Full HD movie recording
With the powerful EXMOR photographic possibilities.

R CMOS Sensor, TX55 opens up a world of

Available colours: Silver, Black, Red, Violet & Gold

16.2

26

Picture
Effect

Worlds slimmest
Cyber-shot TX55 holds the distinction of being the worlds thinnest camera excluding lens cover with full high denition movie recording as of September 2011 based on Sonys internal survey. At just 12.2mm thin, Cyber-shot TX55 is more than a sleek and stylish extension of who you are.

09

TX10
The waterproof Cyber-shot
Introducing the rst ever waterproof and shockproof Cyber-shot.
(The World's slimmest and sleekest waterproof and shockproof camera)

Available colours: Blue, Black, Green, Pink, & Silver

16.2
Waterproof

25

Touch LCD

3.0

Dive in with the waterproof Cyber-shot TX10. Built with excellent water-resistance, you can capture beautiful underwater shots up to 5m deep for up to 60 minutes*. Start making a splash in the pool or at the beach with this compact camera!

Shockproof
Shoot without worries! The shockproof design of the Cyber-shot TX10 allows drops off up to a height of 1.5m*, the usual height we hold the camera for photo-taking. So dont worry, just whip out the camera and shoot wherever you go!

10

Travelling made more fun with GPS and Full HD movie recording

HX9V

Available colours: Black & Gold

16.2

24

3.0
LCD SCREEN

Sony G Lens Max. Aperture f/2.4

GPS functionality-Travelling made fun

With the PMB, one can view images on an online map seeing where the photo was taken.

PMB converts the image into a Google earth compatible le and then one can enjoy the image in 3D

E-mail Selected Map View (M) Output the le for Google Earth (E)

Google map perspective

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HX7V
Compact G lens camera with High Optical Zoom
For a camera thats able to t snugly in one hand, the Cyber-shot HX7V comes feature-packed to satisfy a wide variety of shooting conditions. Featuring 10x Optical Zoom and a host of advanced features such as Intelligent Auto, 1080i HD Movie capture, its the versatile camera youll want to take with you anywhere.

Available colours: Blue, White, Red, Gold & Black

16.2

25

Touch LCD

3.0

Sony G Lens Max. Aperture f/2.4

Super-fast autofocus
Never miss another split-second shooting opportunity. New Cyber-shot HX Series cameras can snap subjects into sharp focus in as a little as 0.1 second the kind of response youd expect from a bigger DSLR camera. Working together with the advanced Exmor R CMOS Sensor and BIONZ processor, smart features work out exactly how far away your subject is. Its the key to class-leading Auto Focus performance from a beautifully styled, pocket-sized camera thats ready for anything.

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WX30
Full HD movie recording with 10x clear zoom
With the powerful EXMOR R of photographic possibilities.

CMOS Sensor, WX30 opens up a world

Available colour: Silver, Pink, Black, Violet & Gold

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Picture
Effect

Great images at your ngertips

Frame every shot with more condence. The wide, high-contrast touchscreen lets you see exactly what youre shooting even in bright light when youre outdoors. The touchscreen also simplies quick adjustment of shooting settings.

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WX7
All you need for a perfect shot is now in powerful WX series

Available colours: Blue, Black, Pink, Silver & White

16.2

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2.8
LCD SCREEN

5X OPTICAL ZOOM
Get sharp images without having to move closer. With the Cyber-shot WX7s 5x Optical Zoom lens, you can accurately zoom in on the details when shooting your subjects from a distance. (Cyber-shot W580, W570 are also equipped with 5x Zoom)

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H70
Compact G Lens camera with High Optical Zoom
For a camera thats able to t snugly in one hand, the Cyber-shot H70 comes feature-packed to satisfy a wide variety of shooting conditions. Featuring 10x Optical Zoom and a host of advanced features such as Intelligent Auto, 720p HD Movie capture, its the versatile camera youll want to take with you anywhere.

Available colours: Red, Black, Silver & Blue

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25

LCD SCREEN

3.0

High Performance Flash

The four ash modes work together with the BIONZ Image Processing Engine to give the right exposure when capturing challenging subjects or lighting situations.

Enjoy clear, natural images without blurriness or blackout when shooting portraits in dim lighting such as outdoors in twilight.

Highly reective subjects like ceramics are carefully illuminated with optimal exposure and minimal whiteouts during close-ups.

The improved ash performance is now effective when shooting subjects 14m away at wide angle and ISO3200 settings.

Ideal for shooting in sunlight and gives you natural images even in backlit situations.

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T110
Slim, sleek and very easy to use

Available colours: Silver, Black, Pink, Red & Violet

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25

Touch LCD

3.0

Soft Skin Mode

Imagine a camera function that helps everyone look their best! The Soft Skin mode uses Face Detection technology to automatically soften the skin features of subjects faces. It removes wrinkles, freckles and dullness, as well as denes the eyes and mouth, to achieve more beautiful looking facial skin. You can enhance the facial skin of up to eight people simultaneously or even use the self portrait timer to capture a perfect picture of yourself!

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W580
For breathtaking panoramic shots

Available colours: Black & Silver

W570

Available colours: Pink, Black, Silver, Violet & Gold

W580

W570

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LCD SCREEN

3.0

LCD SCREEN

2.7

720p HD Movie
With the new 720p HD (High Denition) Movie shooting capability of the Cyber-shot, you can start saying goodbye to the hassle of having to bring around both a still camera and a video camera! A quick ick of the mode dial and you can switch instantly between photo and movie settings. You can then capture your own HD videos at 30fps and 1280 x 720 pixel resolution and share the excitement with your friends! You can even shoot a movie and a photo at the same time with this remarkable feature. Then view your stunningly detailed HD movies and still images on HD TV or upload them to your computer or online sites with ease! With the supplied Picture Motion Browser Version 4.2.02 and its Highlight Index function, locating your favourite scenes will be a breeze. Start shooting your own HD movies today!
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W550
Feature packed Cyber-shot
Available colours: Black & Silver

W530

Available colours: Silver, Black, Pink, Green & Blue

W510

Available colours: Red, Black, Pink & Silver

W550/530

W510

W550

W530/510

14.1

12.1

25

LCD SCREEN

3.0

LCD SCREEN

2.7

Exceptionally slim and brilliant colours

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S3000
Very easy to use Cyber-shot

Available colours: Silver, Black & Pink

10.1

28

Touch LCD

2.7

Smile Shutter
Sonys Smile Shutter feature is designed to catch the most dazzling smiles from your subjects. This innovative feature captures all your happy moments by automatically taking pictures only when the person is smiling. You can select the desired degree of Smile Detection Sensitivity. Press the Smile Shutter button to easily activate this feature and never miss a happy moment again.

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COMPARISON CHART

Model
Feature Logos Megapixel LCD Size Intelligent auto Optical zoom Wide Angle Sweep Panorama Movie recording 30x 27 mm DSC-HX100V DSC-HX9V DSC-HX7V DSC-H70 DSC-TX55 DSC-TX10 16.1 Mega Pixels 3.3" touch Intelligent auto 10x 25 mm 10x 25 mm Sweep Panorama 720p HD movie CCD Superior auto+ 5x (10x Clear zoom) 26 mm 3D Sweep Panorama 4x 25 mm Sweep Panorama 720p HD movie CCD 1/2.3" Super HAD CCD 3.0" touch Intelligent auto DSC-T110 DSC-WX30 DSC-WX7 DSC-W580 DSC-W570 DSC-W550 DSC-W530 DSC-W510 12.1 2.7" Intelligent auto 5x 25 mm 26 mm Sweep Panorama 4x 28 mm DSC-S3000 10.1

16.1 Mega Pixels 3.0" Superior auto+ 16x 24 mm 3D Sweep Panorama

16.2 Mega Pixels 3.0 2.8

16.1 Mega Pixels 3.0" 2.7"

14.1 Mega Pixels 3.0"

Superior auto+ 5x (10x Clear zoom) 25 mm 3D Sweep Panorama

Full HD Movie Exmor R CMOS Sensor 1/2.3" Exmor R CMOS 3200 400 315 No Yes Carl Zeiss G lens Yes (Active) GPS, USB Charging, 3D still image, Back ground defocus 320

Full HD Movie Exmor R CMOS Sensor 1/2.3" Exmor R CMOS 3200

Full HD Movie Exmor R CMOS Sensor 1/2.3" Exmor R CMOS

720p HD movie

VGA

Sensor Sensor Size

CCD 1/2.3" Super HAD CCD 3200

1/2.3" Super HAD CCD

1/3" Super HAD CCD

Maximum ISO Stamina ( with LCD on) Touch Panel Bionz Engine Lens Optical steady shot

280

230 Yes Yes Carl Zeiss Yes

230 Yes No Yes

220

250 No No

220

130

Carl Zeiss Yes (Active) USB Charging, 3D still image, Background defocus Yes

Carl Zeiss Steady shot

Other features

Optical Steady shot active

USB Charging, Waterproof, 3D still image, Shock proof Back ground and dustproof defocus

Memory Card formatted with this camera

2GB
Still image (Units: Shots)

Memory Sticks / SD Card Movie Storage Capacity*

32GB
5,400 4,932 5,625 7,000 40,000 5,700 34,500 9200 12000 7300 9100 2150 3050 4100 2400 3050 11500

4GB
670 605 690 860 19,000 710 4,250 1100 1500 900 1100 265 375 500 300 375 1400

8GB
1,350 1,225 1,397 1,700 38,500 1,400 8,600 2250 3050 1800 2250 540 760 1000 600 750 2850

16GB
2,700 2,496 2,846 3,450 40,000 2,850 17,000 4550 6100 3650 4550 1050 1500 2050 1200 1500 5700

Memory Stick Duo/SD Card

16M (4,608 x 3,456) 14M (4,320 x 3,240) 12M (4,000 x 3,000) 10M (3,648 x 2,736) VGA (640 x 480) 16:9(12M) (4,608 x 2,592) 16:9(2M)(1,920 x 1,080) Panorama (7,152 x 1,080) Panorama (4,912 x 1,080) Panorama (4,912 x 1,920) Panorama (3,424 x 1,920) Panorama HR(10,480 x 4,096) 3D (7,152 x 1,080) 3D (4,912 x 1,080) 3D (4,912 x 1,920) 3D (3,424 x 1,920) 3D (1,920 x 1,080) Multi Angle (1,920 x 1,080)

335 301 344 430 9,600 355 2,100 560 760 450 560 130 185 250 145 185 710

Movie

(sec / approx. H:M:S)

4GB 8GB
0:35:00 0:40:00 1:00:00 1:45:00 1:20:00 2:40:00 4:55:00

16GB
1:15:00 1:30:00 2:00:00 3:35:00 2:45:00 5:20:00 9:55:00

32GB
2:30:00 3:00:00 4:05:00 7:20:00 5:30:00 10:50:00 20:00:00

AVCHD 28M (1920 x 1080 PS) AVCHD 24M (1920 x 108 FX) AVCHD 17M (1920 x 1080 FH) AVCHD 9M (1440 x 1080 HQ) MP4 12M1440 x 1080(30fps) MP4 6M 1280 x 720(30fps) MP4 3M VGA(640 x 480)(30fps)

0:15:00 0:20:00 0:30:00 0:50:00 0:40:00 1:15:00 2:25:00

220

450

910

1820

3600

X = No compatibility The actual numbers may be less than those indicated depending on the conditions of use.

* Recoding capacity (Number of images recorded on a single media (Approx. No.of shots)) / Recording time of movies X = No compatibility The actual numbers may be less than those indicated depending on the conditions of use.

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COMPATIBILITY CHART

MODEL

Battery

Adapter Charger

Party-shot LCD Protector Station

AC Adaptor

Cable

Cable

Carrying Case

Carrying Case

Carrying Case

Carrying Case

Marine Pack

Tripod

Photo Frame

DSC-S3000

LCS-BDE

DPF-XR100
DSC-W510/W530

VMC-BDA

DSC-W550

DPF-D830 LCS-BDE
DSC-W580/W570
VMC-MHC3

MPK-WG LCS-TWK LCS-CSF

DSC-WX7

IPT-DS2

LCS-CSW DPF-D820

NP-BN1
DSC-WX30

VCT-R100 BC-TRN
VMC-MHC3

MPK-THJ

DSC-T110*/TX10

PCK-L30WCS AC-LS5

* for DSC-T110 only

* for DSC-T110 only

DPF-D1020

MPK-THK VMC-MD3 LCS-TWJ LCH-TW1

* for DSC-TX10 only

DSC-TX55V

PCK-L35WCS

DSC-HX7V/HX9V

LCM-THC IPT-DS2 NP-FG1 LCS-CSW LCS--HH

VMC-MHC3

DPF-A710

DSC-H70

DPF-D720/B/R
DSC-HX100V NP-FH50(AM)

BC-TRV

AC-L200

LCS-CSF

Not all accessories are available in all countries. Not all colours are available in all countries(where colour variations are available). Please check with your local dealers. Information contained within is correct as of time of printing.

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