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Strategic Management

Power-Point

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CEO

mailto : hope88@xuite.net

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Unit 1-1 Part

002

Unit 1-2 Part

004

Unit 1-3

006

Unit 1-4

008

Unit 1-5

010

Unit 1-6 Part

012

Unit 1-7 Part

014

Unit 1-8

016

Unit 1-9

018

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Unit 1-10

020

Unit 1-11

022

Unit 1-12

024

Unit 1-13

026

Unit 1-14

028

Unit 2-1 Part

032

Unit 2-2 Part

034

Unit 2-3

036

Unit 2-4

038

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Unit 2-5

040

Unit 2-6

042

044

Unit 2-7

Unit 2-8 Part

046

Unit 2-9 Part

048

Unit 2-10

Unit 2-11

050

052

Unit 3-1

056

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Unit 3-2

058

Unit 3-3

060

Unit 3-4
062

Approach

Approach
Unit 3-5

064

Unit 3-6

066

Unit 3-7

068

072

Unit 4-1

Unit 4-2 Part

Unit 4-3 Part

074
076

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Unit 4-4

078

Unit 4-5 Part

080

Unit 4-6 Part

082

Unit 4-7 Part

084

Unit 4-8

086

Unit 4-9

Unit 4-10

TOYOTA

088

090

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Unit 4-11

SWOT

Unit 4-12

092

094

098

Unit 5-1

100

Unit 5-2

Unit 5-3

Unit 5-4

Unit 5-5

102

104

106

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108

Unit 5-6

Unit 5-7

Unit 5-8

110

112

Unit 6-1

116

Unit 6-2

118

Unit 6-3

120

Unit 6-4

122

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Unit 6-5

124

Unit 6-6

126

Unit 6-7

128

Unit 6-8

130

Unit 6-9

132

Unit 7-1 Part

136

Unit 7-2 Part

138

Unit 7-3

140

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Unit 7-4

142

Unit 7-5

144

Unit 7-6

146

Unit 7-7

148

Unit 7-8

150

Unit 7-9

152

Unit 7-10 SWOT Part

SWOT

SWOT

154

Unit 7-11 SWOT Part

SWOT

156

Unit 7-12 Part

158

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160

Unit 7-13 Part

Unit 7-14 STP

STP

STP

162

Unit 7-15

164

Unit 7-16 BU Part

BU

BU

BU

BU

166

Unit 7-17 BU Part

BU

BU

BU

168

Unit 7-18 Part

170

Unit 7-19 Part

172

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Unit 7-20 Part

176

Unit 7-21 Part

174

Unit 8-1 Part

180

Unit 8-2 Part

182

Unit 8-3 Part

184

Unit 8-4 Part

186

Unit 8-5

188

Unit 8-6 Part

Penrose

Wernerfelt

190

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Unit 8-7 Part

Ramanujan

PrahaladHamel

Barney

Grant

Porter

Stalk

Peteraf
Unit 8-8

Part
Tampoe

CollisMontgomery
Don Tapscott
Foss
Haanes

192

194

Unit 8-9

196

Unit 8-10 Part

Make or Buy

198

Unit 8-11 Part

200

Unit 8-12 Part

202

Unit 8-13 Part

204

Unit 8-14

206

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208

Unit 8-15 Part

Unit 8-16 Part

210

Unit 9-1

214

Unit 9-2 Part

216

Unit 9-3 Part

218

Unit 9-4

220

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Unit 9-5

Unit 9-6

226

Unit 9-8

10

224

Unit 9-7

222

228

Unit 10-1

232

Unit 10-2 Part

234

Unit 10-3 Part

236

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Unit 10-4

238

Unit 10-5

240

Unit 10-6

CSR

CSR

242

Unit 10-7

CSR

CSR

244

246

Unit 10-8

Unit 10-9

CSR

CSR
Unit 10-10

248

250

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Unit 10-11

CSR
Unit 10-12

CSR

CSR

CSR

11

254

Unit 11-1 Part

258

Unit 11-2 Part

260

Unit 11-3 Part

262

Unit 11-4 Part

264

Unit 11-5 Part

266

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Unit 11-6

268

Unit 11-7

270

Unit 11-8

272

12

Unit 12-1 EPSON

276

Unit 12-2

278

Unit 12-3 SHARP

SHARP

280

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Unit 12-4

282

Unit 12-5 Canon

Canon

284

Unit 12-6

286

Unit 12-7

288

Unit 12-8 SONY Part

SONY

290

292
Unit 12-9 SONY Part

SONY

SONY United
Unit 12-10 Panasonic

294

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13

Unit 13-1 Part

Unit 13-2 Part

Unit 13-3

Unit 13-4 Part

298

300

302

304

306
Unit 13-5 Part








Unit 13-6

308

Unit 13-7

310

Unit 13-8

312

Unit 13-9

314

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Unit 13-10 3C1E

316

Unit 13-11

318

Unit 13-12 OEMODMOBM

OEM

ODM

OBM

320

Unit 13-13

322

Unit 13-14

324

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Unit 1-1 Part

Unit 1-2 Part
Unit 1-3
Unit 1-4
Unit 1-5
Unit 1-6 Part
Unit 1-7 Part
Unit 1-8
Unit 1-9
Unit 1-10
Unit 1-11
Unit 1-12
Unit 1-13
Unit 1-14

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1-1
Part
Unit

002

.
1996

()1.
2.

StrategyStrategiaGeneralship

Strategy

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003

CEO

CTO CIO CAO

COO CLO CFO CHRO
CMO

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1-2
Part
Unit

004

.
()

()
1.

2.
Trade-off

()

.
Strategy

Strategic Management

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Step 1

Step 2

Step 3

Step 4

Step 5

20-35

2009

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005

1-3

Unit

Strategy
1960

006

.
()Chandler1962

()Tillers, S.1963
()Ansoff1965

()Newman & Logan1971

()Kotler1976

()Haner1976

()Glueck1976

()McNichols1977

()Hofer & Schendel1979

()Porter1980

.
()1998

()2001

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1962Chandler

1965Ansoff

1976 Kotler

1979 Hofer & Schendel

2001

007

1.

2.

3.

4.

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1-4

Unit

008

EfficiencyEffectiveness
1.2.
3.

Process

2.

3.

4.

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1.


5.

2.

3.OUTPUT

R&D

13

14

15
16
17

18

6.

7-A.

7-B.

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7-C.

Always Open4,800

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1.INPUT

4.

009

1-5

Unit

Business Strategy
()

()

()

.
010

.
Jim Collins
AA+

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3.

1.

2.

Core Competence

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2.

1.

011

1-6
Part
Unit

Business Strategy

012

()Corporate Strategy/Group Strategy

()Business Department Strategy/SBU Strategy

()Functional StrategyR&D

()Marketing Strategy

()Information Strategy

()Procurement Strategy

()Logistic Strategy & Inventory Strategy

()Manufacture Strategy

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1.

Corporate Strategy

2.

Business Department Strategy

Functional Strategy

1.

Corporate Strategy

013

2.

Business Strategy

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4.
Implement Unit Strategy)

3.
Function Strategy

R&D

3.

1-7
Part
Unit

014

()Pricing Strategy
OEM

()R&D Strategy
R&DR&D
()Finance Strategy

()Organization Strategy

()M&A Strategy

()Overseas Strategy

()Product Strategy

()Service Strategy

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7-11
7

1.

3.

13

12

13

015

10

3
1.

2.
3.

4.

2.

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1-8

Unit

()
()
()

.
016

()

()

()

()

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3
1.

What is Strategy

1. If
2.

Timing
3. KFS
4.

5.

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3.

2.

017

1-9

Unit

Strategic Function

018

()
()TVBS
()momo

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4
1.

2.

3.

7-11

407-11
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4.

019

1-10

Unit

Strategic Dimension

020

Operation Scope

()
()
()
()

.
Core Resources

()
()
()

.
Business Network

()

()

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37-Eleven

2.

3.

4,800
300

POS

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1.

021

1-11

Unit

022

C
()Customer

()Company

()Competitor

()
()
()

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3
Customer

1.

2.

3.

3
3
1.
2.
3.

Core Competence

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Competitor

Company

023

1-12

Unit

CollinsMontgomery1998
Corporate Strategy

024

.
CollinsMontgomery

()Resources

()BusinessIndustry Choice
Competitive Strategy
()Structure, Systems, and Processes

()Vision

()Goal & Objectives

.
CollinsMontgomeryA System of
Value Creation

ConsistencyFit

()
momo

()Coherence

()Control

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. .
, 2012.03

ISBN 978-957-11-6514-1 ()
1.
494.1

100025654

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