ABSTRACT

In the research deals with Comparative Study on Nokia over other mobile. The chapter -1 deals with the Introduction, and company profile. The introduction deals introduction, and company profile. The introduction deals introduction about mobile phone technology and market share of mobile companies. The company profile deals with the Major Activities, Achievements, Missions of various mobile companies.

The chapter-2 deals with Review of Literature. It brings out the definitions of related literature.

The chapter-3 deals with the Research Methodology. It brings out the Objectives, Scope, Significance of study , Research design, Sampling design, Sample size, Data collection and limitation of study.

The chapter-3 deals with the Analysis & Interpretations of data. It contains Table, Diagrams of Collected data in an explanatory manner.

The chapter 5 deals with the Findings, Suggestions & Conclusion of this research.

Serial No. 1 Chapter 1

Title

Page No

Introduction 2 Chapter 2 Review of Literature 3 Chapter 3 Research Methodology 4 Chapter 4 Analysis & Interpretations 5 Chapter 5 Findings Suggestion & Conclusion Bibliography Annexure

List of Tables

S.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Table Name Age Group of Respondents Gender of Respondents Educational Level of Respondents Occupation of Respondents Users of Specific Products Prince Category of Mobiles Usage Period of Specific Product by the Respondents Product Awareness Reasons for opting the product Priorities while selecting the product Mobile Provisions Mobile Stability Meritorious Features of Mobile over other Products Preference given while selecting the product Degree of Satisfaction towards the Mobile Opinion about the Mobile price

Page No

17 18 19 20

Warranty Period provided to your Mobile Perception towards the Advertisement of the product After Sales Service Recommendation towards the product

Introduction A mobile phone( also known as a wireless phone, cell phone, or cellular telephone) is a long-range, electronic device used for mobile voice or data communication over a network of specialized base stations known as cell sites. In addition to the standard voice function of a mobile phone, telephone, current mobile phones may support many additional services, and accessories, such as SMS for text messaging, email, packet switching for access to the internet, gaming Bluetooth, infrared, camera with video recorder and MMS for sending and receiving photos and video, MP3 player, radio and GPS.

Japans first commercial mobile phone service was launched by the NTT in 1978. By November 2007, the total number of mobile phone subscriptions in the world had reached 3.3 billion or half of the human population (although some users have multiple subscriptions or inactive subscriptions), which also makes the mobile phone the most widely spread technology and the most common electronic device in the world.

Handsets

Nokia is currently the worlds largest manufacturer of mobile phones, with a global device market share of approximately 40% in 2008. Other major mobile phone manufactures (in order of market share) include Samsung (14%), Motorola (14%) , Sony Ericsson (9%) and LG (7%). These manufactures account for over 80% of all mobile phones sold and produce phones for sale in countries.

COMPANY PROFILE

NOKIA Connecting People

Nokia is a Finland-based company, established in 1865. The company is a leader in mobile communications. It has an employee base of around 58,874. It has 14 manufacturing facilities located in China, UK, Finland, Hungary, Germany, Mexico, Brazil, and the Republic of Korea. Development centers are located in Japan and China. Its Research &

Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata, Jaipur, Lucknow, Chennai, Bangalore, Hyderabad, Pune and Ahmedabad. The Indain operations comprise of the

handsets business; R & D facilities in Bangalore, Hyderabad and Mumbai; a manufacturing plant in Chennai and a Design Studio in Bangalore.

Manufacturing in India Nokia has set up its mobile device manufacturing facility in Chennai, India to meet the burgeoning demand for mobile devices in the country. The

manufacturing facility is operational with an investment of USD 210 million and

currently employs 8000 people. Nokia has recently announced fresh investments to the tune of US$ 75 million towards its manufacturing plant in Sriperumbudur, Chennai for the year 2008.

Some Achievements for Nokia Ranked No 1 Most Trusted Brand Survey by Brand Equity, 2008. Ranked the No 1. MNC in India by Business world, Indias leading business weekly, 2006. Ranked as the No.1 telecommunications equipment vendor in the country by Voice & Data for live consecutive years 2008,2007,2006,2005 and 2004.

SAMSUNG Location Samsung Main Building, 2-Ka Taipyung-Ro, Chung-Ku, Seoul, Korea Samsung Electronics supports 21st century information communication through its advanced telecommunication service including its ultramodern mobile phones and high-speed wireless broadband internet service. Especially, our

mobile phones are widely used in Europe, America and Asia, and we have won many design awards. Samsungs mobile phones, which aim to be the World s first, worlds best, are appreciated for their functions and designs in many countries all over the world, as is seen from the fact that they are called the Benz of mobile phones in Europe and a symbol of wealth in China. In 2005, the sales amount of the telecommunication business of Samsung Electronics reached 18 trillion and 800 billion Korean Won, and its operating profit amounted to 2 trillion and 300 billion Won. Samsung was ranked the second in the world in sales and the third in the world in quantity sold. The telecommunication branch of Samsung is now preparing for the future, creating mobile phones and related next-generation technologies.

In addition, with a view to developing and standardizing fourth-generation mobile communication technology, we will continue to make efforts for the creation of a true ubiquitous era.

MOTOROLA

Motorola, Inc. (NYSE: MOT) has been at the forefront of communication inventions and innovations for nearly 80 years. We have achieved extraordinary accomplishments along the way such as making the equipment that carried the first words from the moon and leading the cellular communication revolution with the development of the worlds first handheld portable cellular phone, the DynaTAC (DYNamic Adaptive Total Area Coverage). We were the first to bring Push-to-Talk over Cellular to market. More recently, Motorola delivered the first all-digital high-definition television (HDTV) technical standard and

demonstrated the worlds first WiMAX 802.16e mobile handoff. We are a global communications leader powered by a passion to invent and an unceasing commitment to advance the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile. Today, Motorola develops a portfolio of technologies, solutions and services including wireless handsets, wireless accessories, digital

entertainment devices, wireless access systems, voice and data communications systems, and enterprise mobility solutions that make mobile experiences possible. With the rapid convergence of fixed and mobile broadband Internet and

the growing demand for next-generation mobile communication solutions, our mission is to lead the next wave of innovative products that meet the expanding needs of our customers around the world. The Home & Networks Mobility business designs, manufactures, installs, and services digital and Internet Protocol (IP) video and broadcast network interactive set-tops, end-to-end video delivery solutions, broadband access infrastructure systems, and associated data and voice customer premise equipment to cable television and telecom service providers, and wireless access systems, including cellular infrastructure and wireless broadband systems, to wireless service providers.

SONY ERICSSON Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones, accessories and PC cards. The product s combine powerful technology with innovative applications for mobile imaging, music, communications and entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users.

Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned equally by Ericsson and Sony and announced its first joint products in March 2002.

Sony Ericsson undertakes product research, design and development, manufacturing, marketing, sales, distribution and costumer services. Global management is based in London, and R&D is in Sweden, UK, France, Netherlands, India, Japan, china and the US. The management team is led by President Hideki Komiyama, a former senior executive of Sony Europe and one of the key players in the growth of Sony in Europe; and Executive Vice-President and Head of Sales Anders Runevad, the former President of Ericsson Brazil.

Sony Ericsson strives to be a cutting edge provider of applications, forging partnerships with developers and content providers. Strategic agreement with partners such as Sony BMG is one way in which the company is bringing the best and latest in entertainment content to its users.

Review of Literature Comparative Study The comparative method is often used in the early stages of the development of a branch of science. It can help the researcher to ascend from initial level of exploratory case studies to amore advanced level of general theoretical models, in variances, such as causality or evaluation.

The design of comparative research is simple. Your objects are specimens or cases which are similar in some respects (otherwise, it would not be meaningful to compare them) but they differ in some respects. These differences become the focus of examination. The goal is to out why the cases are different: to reveal the general under laying structure which generates or allows such a variation.

Comparative is one of the most efficient methods fox explicating or utilizing tacit knowledge or tacit attitudes. This can be done, for example, by showing in parallel two slides of two slightly different objects or situations and by asking people to explain verbally their differences.

The method is also versatile: you can use it in detail work as a complement to other methods, or the entire structure of a project can consist of the comparison of just a few cases.

y Descriptive Comparison aims at describing and perhaps also explaining the in variances of the objects. It does not aim at generating changes in the objects, on the country, it usually tries to avoid them. y A special style of research is needed when the aim is not just to detect and explain but also to improve the present state of the object or to help improving or developing similar objects in the future. This is the technique of Normative Comparison.

Descriptive Comparison In descriptive study of products there are many situations where situations where comparison is an adequate method. You could, for example, study comparable products which have been designed by different designers or made by different producers. Or you can study the same type or products as they are used in the same circumstances but in different countries.

Normative Comparison

The difference between descriptive and normative styles of comparison is that in normative analysis one of the principal criteria is evaluative like

satisfaction, usefulness etc., and the aim of the study is to point out the best (in this respect) among the alternatives that are being studies. The final aim perhaps is not only to find the best, but also to improve it or similar objects later on.

Research Methodology Significance of the study Customer preference means valuing companys image from customers through quality service and value provided by the company to the customers. Todays customers are demanding for quality products with all the new features and latest innovation embedded in them. Therefore, the investigator really wanted to find out degree of customers preference and satisfaction towards the product and the factors contributing towards it.

Objectives of the study To study about various promotional strategies convinced the customer to buy this product. To learn about to customer satisfaction To know about product reliability than its competitors To make an study on product innovation and growth of digital life style. Research design In this study the researcher carried out descriptive research, which is concerned with describing the characteristics of a particular group or individual. The descriptive research design being used because it is the most suitable one.

Sampling design The researcher used convenience sampling method in which respondents are selected on the researchers convenience. Sample size From the population a sample of 100 respondents was selected for the study at random Collection of data Data was collected from the respondents through questionnaires. Secondary data Data was collected from various sources such as books, magazine and websites. Questionnaire Design Scaling: 3 points scale Coverage of information: Socio-demographic Opinion factors Satisfaction factors

LIMITATIONS OF THE STUDY

The study was limited to specific respondents, which did not cover the whole population, and this cannot be a total opinion of all users. This was a time bound study the coverage of information in finding out the products performance details is limited by a few numbers of questions.

FINDINGS Findings of the study The data are collected with the help of primary and secondary data directly from the field and from journals and study reports. With the help of these data the researcher gives findings and suggestions for further studies and practices.

 Majority of 40% of the respondents falls under the age group of 16-30  Majority of 60% of the respondents have found to be male  Majority of 35% of the respondents have found to be graduates  Majority of 35% of the respondents have found to be students  Majority of 47% of the respondents have found to be using Nokia mobiles.

SUGGESTIONS  This study clearly shows that the respondents came to know about the products and the factors influencing to make the purchase of the product is advertisement strategy. Hence, it is suggested to the manufacturer, that more amount of advertisement can be given in order to attract more new customers.  Diversification in the product lines is been suggested.  It was found from the table that sales and market strategy of Nokia is comparatively higher than its competitors. To withstand this position of

Nokia should maintain its simplicity and user friendly features.  From the study it was found that few respondents found Nokia is to be toocostly and it is out of their reach to purchase the product. Therefore it is suggested to the manufacturer that the process of mobiles should be slashed. Hence forth, product position can be increased.  From the study it is clear that a few respondents of Sony Ericsson say that their features are the factors which influenced them to buy the product. Hence it is suggested to the manufacturer that they should focus on more innovations.  The china mobile and virgin mobiles have minimum quality than its competitors. It is suggested that quality criteria to be improved in order to withstand in the market.

CONCLUSION On the whole, this project was a real eye opener towards the global business world, where innovation on is the survival blood in the business world. A firm faces both a domestic and a global environment that is more competitive than ever before. For years, firms are focused on reducing costs, increasing operational efficiencies, and targeting their products and services carefully at specific customer segments. Increasingly, however this is not enough. To

remain competitive in todays business world , it is must make innovation a central pillar of its strategy for differentiation and growth. This study was conducted with an objective of measuring the customer satisfaction and to know about the various tastes of the customers while buying a mobile. The researcher met various respondents and has come to conclusion that todays customer prefers innovation in the product they are using irrespective of the cost. And Nokia has crossed all his barriers and has become the most

preferred product in the market. The researcher has give some suggestions to improve that performance of the companies.

A COMPARATIVE STUDY ON NOKIA OVER OTHER MOBILES Questionnaire 1. Age Group : a)Below 15 d) Above 45 b) 18-30 c) 45 Above

2. Gender

: a) Male

b) Female b) Degree c) Diploma

3. Qualification : a) School d) Professional 4. Present Status : a) Student d) Other 5. Your Mobile : a) Nokia c) Motorola

b)Employee

c)Business

b) Sony Ericsson c) Others

d) Samsung

6. Prince Category of your Mobile ? a) Below 2000 d) Above 10000 7. How long you have been using the product? a) Below 6 Months b) 1 Year c) 2 Year d) Above 2 years b) 2001-5000 c) 5001-10000

8. You became aware of this product through? a) Advertisement b) Friends c) Relatives d) Product Owner 9. Reasons for opting your Product? a) Brand name b) Technical features c) Price

10. Your Priorities while selecting your mobile? a) Price b) Features c) Battery Stability d) Others

11. Your Mobile provisions? a) Extendable memory d) All the above 12. Your Mobile battery stability? a) 12 hrs b) 1 Day c) More than 1 day d) b) Mp3 player /Camera c) FM radio

13. Meritorious features of your mobile over other product? a) Price b) Technology c) Multi usage d) Others

14. What made you prefer your mobile over others? a) Simplicity b) User friendly c) Features

15. Your degree of satisfaction towards your mobile? a) Satisfied b) Neutral c) Dissatisfied

16. About your mobile price? a) Too Cheap b) Affordable c) Too Costly

17. Warranty period provided to your mobile? a) 6 months b) 1 Year c) More than 1 year

18. Your perception towards the advertisement of your product? a) Good b) Normal c) Fair

19. After Sales, Service? a) Good b) Neutral d) Poor

20. Would you recommend this product to others? a) Yes b) No

FINDINGS WITH RELEVANCE TO THE NOKIA MOBILE y Majority of 34% of the respondents have found be using mobile within the price range of 2001-5000. y Majority of 29% of the respondents have found to be using the same brand for more than 2 years. y Majority of 36% of the respondents have found to be aware of the product through advertisement. y Majority of 62% of the respondents says that they have selected Nokia for its brand name. y Majority of 36% of the respondents have found to be prioritizing is battery stability. y Majority of 38% of the respondents says they have got FM radio feature on their mobile. y Majority of 43% of the respondents says they have for battery stability which stands for more than 1 day. y Majority of 43% of the respondents have found price as meritorious feature in their product. y Majority of 43% of the respondents have found to prefer Nokia for its user friendly feature. y Majority of 64% of the respondents have found to be satisfied with their product. y Majority of 51% of the respondents says that the mobile price is affordable. y Majority of 74% of the respondents have found to have warranty period of 1 year for Nokia.

y Majority of 53% of the respondents have found to have perception that advertisements of the product are very good. y Majority of 68% of the respondents says that they are satisfied with the product standard, after sales service y Majority of 89% of the respondents says that they would recommend product.

FINDINGS WITH RELEVANCE TO THE SONY ERICSSON MOBILE y Majority of 41% of the respondents have found be using mobile within the price range of 5001-10000. y Majority of 41% of the respondents have found to be using the same brand for 1 years. y Majority of 37% of the respondents have found to be aware of the product through friends. y Majority of 37% of the respondents says that they have selected Sony Ericsson for its brand name & technical features. y Majority of 56% of the respondents have found to be prioritizing is features. y Majority of 44% of the respondents says they have got entire feature on their mobile. y Majority of 44% of the respondents says they have got battery stability which stands for 1 day. y Majority of 37% of the respondents have found Multi usage as meritorious feature in their product. y Majority of 41% of the respondents have found to preferring Sony Ericsson for its user friendly feature. y Majority of 63% of the respondents have found to be satisfied with their product. y Majority of 56% of the respondents says that the mobile price is affordable. y Majority of 75% of the respondents have found to have warranty period of 1 year for Sony Ericsson.

y Majority of 48% of the respondents have found to have perception that advertisements of the product is very good. y Majority of 56% of the respondents says that they are satisfied with the product standard, after sales service y Majority of 78% of the respondents says that they would recommend product.

FINDINGS WITH RELEVANCE TO THE SAMSUNG MOBILE y Majority of 38% of the respondents have found be using mobile within the price range of 2001-5000. y Majority of 50% of the respondents have found to be using the same brand for 1 years. y Majority of 50% of the respondents have found to be aware of the product through friends. y Majority of 50% of the respondents says that they have selected Samsung Mobile for its price y Majority of 62% of the respondents have found to be prioritizing is features. y Majority of 63% of the respondents says that have got FM radio feature on their mobile. y Majority of 63% of the respondents says that they have got battery stability which stands for 12 hours. y Majority of 50% of the respondents have found price as meritorious feature in their product. y Majority of 63% of the respondents has found to preferring Samsung for its user friendly feature. y Majority of 75% of the respondents have found to be satisfied with their product. y Majority of 100% of the respondents says that the mobile price is affordable. y Majority of 50% of the respondents have found to have perception that advertisements of the product is very good.

y Majority of 75% of the respondents says that they are satisfied with the product standard, after sales service y Majority of 75% of the respondents says that they would recommend product.

FINDINGS WITH RELEVANCE TO THE MOTOROLA MOBILE y Majority of 40% of the respondents have found be using mobile within the price range of 5001-10000. y Majority of 40% of the respondents have found to be using the same brand for 1 years. y Majority of 50% of the respondents have found to be aware of the product through friends. y Majority of 50% of the respondents says that they have selected Samsung Mobile for its price y Majority of 50% of the respondents have found to be prioritizing its features. y Majority of 60% of the respondents says that they have got FM radio feature on their mobile. y Majority of 50% of the respondents says that they have got battery stability which stands for 1 day. y Majority of 60% of the respondents have found price as meritorious feature in their product. y Majority of 40% of the has preferred Motorola for its simplicity with high technology. y Majority of 50% of the respondents have found to be satisfied with their product. y Majority of 60% of the respondents says that their the mobile price is too costly. y Majority of 60% of the respondents have found to have warranty period of 1 year for Motorola.

y Majority of 50% of the respondents have found to have perception that advertisements of the product is better. y Majority of 50% of the respondents are found to be neutral about the product standard, after sales service y Majority of 70% of the respondents says that they would recommend product.

FINDINGS WITH RELEVANCE TO THE OTHER MOBILE y Majority of 38% of the respondents such as virgin, china mobile have found be using mobile within the price range of 2001-5000. y Majority of 38% of the respondents such as virgin & china mobile have found to be using the same brand about below 6 months. y Majority of 50% of the respondents such as virgin & china mobile have found to be aware of the product through friends. y Majority of 50% of the respondents says that they have selected the other product such as virgin & china mobile for its technical features. y Majority of 50% of the respondents such as virgin & china mobiles have found to be prioritizing is features. y Majority of 50% of the respondents such as virgin & china mobile says that have got entire feature on their mobile. y Majority of 50% of the respondents of such as virgin & china mobiles says that they have got battery stability which stands for more than 1 day. y Majority of 88% of the respondents of such as virgin & china mobile have found price as their meritorious feature in their product. y Majority of 50% of the respondents have found to be preferring such as virgin & china mobile for its user friendly feature. y Majority of 63% of the respondents such as virgin & china mobile have found to be satisfied with their product. y Majority of 63% of the respondents such as virgin & china mobile say that their mobile price is too cheap. y Majority of 100% of the respondents have found to have warranty period of 6 months for virgin & china mobile.

y Majority of 63% of the respondents have found to have perception that advertisements of the product is good. y Majority of 62% of the respondents says that they are dissatisfied with the product standard, after sales service y Majority of 75% of the respondents says that they would not recommend the product.