1: INDUSTRY PROFILE:1.

1 Air conditioning industry in India:In 2007-08, the estimated total market size for air conditioning in India was around Rs.9000 crores. Of this, the market for central air conditioning, including central plants and ducted systems, was about Rs.5000 crores, while the market for window and split air conditioners comprised the balance Rs.4000 crores. The commercial air conditioning segment catering to corporate and commercial customers amounted to around Rs.7000 crores.

The year 2007-08 saw big growth in segments such as infrastructure, power, healthcare, telecom and hospitality. In the IT/ITES sector, there was a slowdown amongst smaller players who were adversely affected by the depreciating dollar. However, large IT/ITES companies continued with their aggressive expansion plans. Although the retail sector witnessed some setbacks, especially in the food retail segment, there was significant growth in Tier 2 cities, offering new opportunities.

Based on plans announced by several players, the cumulative non-residential air conditioning opportunity over the next 5 years is estimated to be around Rs.38, 000 crores. With investments continuing in infrastructure and a buoyant economic environment, the commercial air conditioning Industry is expected to grow significantly over the next few years

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Airconditioning Opportunities (non-residential) over the next 5 years (cumulative)

Segment Size/Total Investment value 300 million sq ft 370,000 cell sites Inv Rs 300 bn TR of Airconditioning (TR in millions) 1.20 0.50 0.40 Value of Airconditioning (Rs crore) 4800 2200 2500

IT/ITES Telecom Pharma

Bio-Tech

Inv Rs 125 bn

0.15

600

Healthcare

Inv Rs 1800 bn

0.40

2000

Electronic hardware

Inv Rs 465 bn

0.40

2000

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Airconditioning Opportunities (non-residential) over the next 5 years (cumulative)

Segment Size/Total Investment value 140 luxury hotels + Restaurants Inv Rs 243 bn Inv Rs 667 bn Inv Rs 800 bn Inv Rs 3500 bn TR of Airconditioning (TR in millions) 0.20 1.20 0.40 2.50 1.50 Value of Airconditioning (Rs crore) 1000 3000 2000 10000 7500 37600

Hospitality Airports Metro Retail SEZs TOTAL

Consumer Durables is one of the fastest growing industries in India:Industry sales were US$ 4.5 billion in value, in 2006-07 and more than 7 million units in volume terms.

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A strong growth is expected across all key segments. Source: - India Brand Equity Foundation (IBEF) 2: COMPANY PROFILE:-

Blue star India Ltd corporate headquarter, Mumbai. Blue Star was founded in 1943, by Mohan T Advani, an entrepreneur of exemplary vision and drive. The Company began as a modest 3-member team engaged in reconditioning of air conditioners and refrigerators. In 1970, the Company took up the all-India distributorship of Hewlett-Packard products, a business relationship which continues today and has grown ever stronger through the years. As the Company's reputation for delivering the goods in the most challenging of airconditioning projects grew steadily, the early seventies saw a series of prestigious projects being
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entrusted to Blue Star - skyscrapers such as Air India Building, Express Towers, the Oberoi Hotel in Mumbai, apart from several others. Revenues touched the Rs. 10-crore mark and staff strength doubled to exceed 2000. In 1984, Ashok M Advani & Suneel M Advani, the sons of Mohan T Advani, took over the reins of the Company, after spending nearly 15 years within the Company steadily climbing up the ladder. A renewed thrust was placed on the company's core business areas - air conditioning and refrigeration and the distribution of professional electronics equipment - and the company emerged a market leader in these focus areas Blue Star crossed the Rs. 500 crore milestone in 2000 and the Rs. 600 crore milestones in 2002-03. With the boom in construction activity and increased infrastructure investments, the Company leveraged its leadership position to grow aggressively. In the following three years, the Company nearly doubled its turnover, clocking Rs 1178 crores in 2005-06. Even more than size, Blue Star enjoys an enviable reputation as an ethical corporation, ever mindful of its obligations towards customers, shareholders, dealers, business partners, employees and the environment in which it operates. Blue Star is India's largest central air conditioning company with an annual turnover of Rs 2270 crores, a network of 24 offices, 5 modern manufacturing facilities, 650 dealers and around 2500 employees. It fulfills the air conditioning needs of a large number of corporate and commercial customers and has also established leadership in the field of commercial refrigeration equipment ranging from water coolers to cold storages. Blue Star primarily focuses on the corporate and commercial markets. These include institutional, industrial and government organizations as well as commercial establishments such as showrooms, restaurants, banks, hospitals, theatres, shopping malls and boutiques. 2.1: Background and inception of the company:1943 1946 1947 1948 Mohan T Advani establishes Blue Star Engineering Company as a proprietary firm Blue Star secures Melchior Armstrong Dessau agency Worthington selects Blue Star as Indian Partner. Manufacturing of ice candy machines and bottle coolers begins. Central air-conditioning system design and execution begins Manufacture of water coolers commences
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1949 1954 1955 1957 1960 1962 1964 1965 1969 1970 1972 1972 1974 1977 1977 1978 1980 1983 1984 1985 1986 1987 1987 1988 1988 1988

Proprietorship converted to Private Limited Companies Blue Star selected as distributor for Honeywell GDR Testing machines distributorship begins Perkin-Elmer tie-up marks the start of the electronics business. GDR business machines agency commences Total Income crosses the Rs 1 crore mark GDR Machine Tools distributorship begins Total employment crosses 1,000 Techniglas Pvt Ltd set up to manufacture insulation material Factory moves from Colaba in Mumbai to Thane Hewlett- Packard distributorship commences First skyscrapers of Mumbai Air India Building, Express Towers and Oberoi Hotel setup all air conditioned by Blue Star Total Income crosses Rs 10 crores. Employment crosses 2,000 Water Cooler manufacturing license granted to Yusuf Alghanim, Kuwait Middle East thrust begins. Joint Venture (JV) with Al Shirawi in Dubai Hitachi Medical Equipment distributorship begins Industrial Division commences activity Bharuch Factory set up International Software Division inaugurated in Seepz York technology collaboration begins Manufacture of centrifugal packaged chillers commences at Thane Plant Total Income crosses Rs 100 crores Yokogawa Blue Star JV formed Gandhinagar factory set up for EPABX systems Blue Star becomes Indias largest central air conditioning company Manufacturing collaboration with Mitsubishi Assembly of personal computers under the brand name Quantum begins

1980- Major AC and R projects executed in the Middle East

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1989 1990 1992 1992 1993 1995 1997 1998 1999 2000 2001 2003 2005 2006 2006 2007 2008 2008

JV with Hewlett-Packard and Motorola Gandhinagar factory closes Total Income crosses Rs 200 crores Blue Star exits from Motorola JV Formation of Arab Malaysian Blue Star JV in Malaysia Blue Star exits from HP India JV Dadra Plant inaugurated Major thrust on dealerisation and brand building begins Blue Star exits from Industrial Projects business International Software business spun off to form Blue Star InfoTech, listed on stock exchanges Total Income crosses 500 crores. Export of air conditioning products begins Blue Star exits Yokogawa JV Blue Star sets up new factory at Kala Amb in Himachal Pradesh Total Income crosses the Rs 1000 crores mark Blue Star opts for a 5 for 1 stock split Blue Star sets up its fifth factory at Wada, Thane District Blue Star powers into Building Electrification. Acquires Naseer Electricals, a leading Electrical Contractor Total income crosses Rs. 2000 Crores.

2.2: NATURE OF BUSINESS:The business of the company is classified into:

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1) Central &Packaged Airconditioning System.

2) Cooling Products. 3) Professional Electronics & Industrial Equipment. CENTRAL AND PACKAGED AIRCONDITIONING SYSTEMS:This business segment covers the design, manufacturing, installation, commissioning and maintenance of central air conditioning plants and ducted systems. It also includes after-sales service as a business, with several value added services in the areas of upgrades and enhancements, air management, water management, energy management, integrated engineering facilities management and LEED certification consultancy for Green Buildings. The Company's recent foray into the electrical contracting business through the acquisition of the businesses of Naseer Electricals Private Limited also provides a new opportunity to cross-sell electrical services to its existing HVAC customers. COOLING PRODUCTS:Blue Star offers a wide range of contemporary window and split air conditioners, specifically targeted at corporate and commercial establishments. It also manufactures and markets a comprehensive range of commercial refrigeration products and cold chain equipment including water coolers, bottled water dispensers, deep freezers, milk coolers, bottle coolers, ice cube machines, customized cold storages, bulk cold storages and supermarket refrigeration equipment. PROFESSIONAL ELECTRONICS AND INDUSTRIAL SYSTEMS:For over five decades, the Electronics Division has been the exclusive distributor in India for many internationally renowned manufacturers of hi-tech professional electronic equipment and services, as well as industrial products and systems. The Company has established profitable businesses for itself in most of the specialized markets it operates in, including analytical
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instruments, medical electronics, data communication products, material testing, and test and measuring instruments.

2.3: VISION, MISSION, QUALITY POLICY:-

CORPORATE VISION:Blue Star truly believes that the customer is the reason for existence and all activities are turned in to serve the ultimate customer. With this focus in view the corporate vision is appropriately coined TO DELIVER A WORLD CLASS CUSTOMER EXPERIENCE.

MISSION STATEMENT:In line with the corporate vision to deliver a world-class customer experience, the support activities too need to be focused and aligned to achieve this cherished goal. The operating departments can perform efficiently only on proper help, guidance and support from the Finance, Accounts, Commercial, Taxation, Insurance, Legal, Secretarial and Internal audit departments. With this objective in view the Corporate Financial Services Department has decided to pursue the following as its mission, which is generally applicable for all support functions: TO BE RECOGNIZED AS THE MOST EFFECTIVE PROFESSIONAL CUSTOMER SUPPORT FUNCTION

Blue Star Day:Blue Star Day is celebrated at all the locations on September 27, being the date on which the Founder, Mohan T Advani laid the foundation of a commercial enterprise in Mumbai.
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QUALITY POLICY:With well established in house R&D for new product development and an integrated manufacturing set-up to deliver high quality products in a short lead time, manufacturing division is well equipped to offer original design manufacturing. The experts at Blue Star deeply understand customer specific requirements. The requirements are studied in a holistic manner in terms of understanding application, competition, standards requirement, and compliances and finally arrive at a product strategy. This entire process further leads to getting into product design and prototyping. Rigorous tests are then carried out for validation before getting into execution. Substantial investments have been made in setting up sophisticated test laboratories. All the test labs comply with international standards and boast of state-of-the-art instrumentation systems. These monitor operating parameters on a real time basis, under controlled conditions. We also believe in constantly upgrading product design and manufacturing technologies to produce cost effective customized solutions. This ensures that demands on reliability, flexibility and process capability are constantly met, keeping customer needs in mind, focus is also kept on creative design, innovation and frequent up gradation of products. We offer complete engineered products and solutions with differentiated features. With the extent of climatic conditions varying across the nation, our products are designed to suit the specific local conditions. Considering the shortfall of Electricity supply, we have designed all our products for energy efficiency. Blue Star products are most preferred in the domestic market because of energy efficiency features. In our offer, we have widest range of products for varying applications. This is possible due to extensive research and development that goes behind the products. All our factories are equipped with robust R&D facilities and a lot of importance is given towards continuous up gradation. Currently R&D team constitutes nearly 20% of the manufacturing division work force. This is a testimony to the significance that R&D has in the product development process at Blue Star. 2.4: PRODUCT PROFILE:1) Central Air-conditioning Systems:-

This is compromised of three segments as below:

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a) Air-conditioning Projects Division: This business is involved in designing, installing and commissioning of central airconditioning systems in the form of projects having a job value up to Rs 500 lakhs. Installation and commissioning jobs of special project division (other than the Northern region) is also undertaken by this division. This division is headed by Avinash Pandit, Executive Vice President and is headquartered in Mumbai. b) Special Projects Division:This business involves procuring orders for designing, installing and commissioning of central air conditioning systems in the form of projects having job value of above Rs 500 lakhs. In northern regions, this division also does the installation and commissioning of work for job value above Rs 500 lakhs. In other Regions, the installation and commissioning for job value above Rs 500 lakhs are done by air Conditioning Projects Division. D P Singh, Senior General Manager heads this division and is head quartered at Mumbai. C) Packaged Air-conditioning Division: This involves manufacturing and installation of packaged and small chillers ideally suited for medium sized offices, showrooms, shops and other commercial establishments. This division is headed by R Arvindan, Senior General Manager and is headquartered at Chennai. 2) Room Air-conditioning Division: -

This compromises sale of room air conditioners and mini split air conditioners, which are manufactured at dadra plant. This is headed by P Venkat Rao, General Manager and is headquartered at Chennai. 3) Refrigeration Products Division:-

This compromises sale of refrigeration products like water coolers, deep freezers, ice cube machines and mineral water dispensers. Bharuch Plant while manufactures water coolers and

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deep freezers while ice cubing machines and mineral water dispensers are imported. This is headed by K S Rajan, General Manager and is headquartered at Chennai.

4) Cold Storage Division:-

This comprises of cold rooms, walk-in chambers and mortuary chambers manufactured at Thane Plant. This is headed by Ajit Pandalai, Deputy General Manager and is head quartered at Chennai. 5) Air conditioning & Refrigeration Service Division:-

This division provides after-sales service to all air conditioning and refrigeration products and equipments installed. This is headed by B Thiagarajan, Vice President and is headquartered at Chennai. 6) Professional Electronics and Industrial Equipment:-

This division markets hi-tech electronic equipment such as testing machines, data communication equipment, medical and analytic instrument of various foreign principals.

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2.5: Area of operation(National):-

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2.6: Competitors information:Voltas (Tata).

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Voltas Limited offers engineering solutions for a wide spectrum of industries in areas such as heating, ventilation and air conditioning, refrigeration, electro-mechanical projects, textile machinery, machine tools, mining and construction equipment, materials handling, water management, building management systems, indoor air quality and chemicals. Products: - Electrical, Mechanical, HVAC & Refrigeration Solutions, Cooling Appliances, Commercial Refrigeration etc.

LG (Lifes Good).

Products: - Room air-conditioners, Mobiles, Refrigerators etc.

Samsung:-

Products: - Air-conditioners, Mobiles, Printers etc. Onida:-

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Products: - Slim Mirror, Deco Flat, Power Trendy Window, Cassette ACs etc. Whirlpool:-

Whirlpool, right from its inception in 1911 as first commercial manufacturer of motorized washers to the current market position of being world's number one manufacturer and marketer of major home appliances, has always set industry milestones and benchmarks. The parent company is headquartered at Benton Harbor, Michigan, USA with a global presence in over 170 countries and manufacturing operation in 13 countries with 11 major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and Ignis. The company boasts of resources and capabilities beyond achievable feat of any other in the industry. Products:-Air-conditioners, refrigerators, Washing machines, Microwave etc.

2.7: INFRASTRUCTURAL FACILITIES:-

MANUFACTURING PLANTS:-

Blue Star has five modern state-of-the-art manufacturing facilities located at

Thane Bharuch Dadra Himachal Wada

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2.8: MARKET SHARE:-

2.9: Achievements and Awards:Awards and achievements of an Organization show creativity and innovation, commitment and determination of its employees towards the Organization. They reflect the growth and prospects of the Organization in the previous years. ISO 9001-2000

2.10: Shareholding Pattern:-

2.11: Future growth and Prospects:

Aggressively grow core businesses of central air conditioning and commercial refrigeration. Retain market leadership. Enter building electrification business. Grow integrated MEP contracting business. Pursue inorganic growth opportunities.
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NEW PRODUCTS:-

R134a Screw Chiller

Precision Control Packaged Air conditioner (PCPA)

Star-rated Split Air conditioner

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R410a Variable Refrigerant Flow Air conditioning System(VRF)

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MCKENSY7S

FRAMEWORK:-

HARD S-More tangible, more objective oriented Structure Strategy Systems

SOFT S - Less tangible, more cultural in nature Skill

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Shared Values Style Staff FRAMEWORK:-

MCKENSY7S

ORIGIN The 7-S framework was first mentioned in The Art of Japanese Management by Richard Pascale and Anthony Athos in 1981. They had been investigating how Japanese Industry had been successful. At around the same time that Tom Peters and Robert Waterman were exploring, what made a company excellent? The 7S model was born at a meeting of these four authors in 1978. It appeared also in In Search of Excellence by Peters and Waterman. It was taken as a basic tool by global management consultancy company Mckinsey. Since then it is known as Mckinsey 7-S model. MEANING 7-S framework of Mckinsey is a management model that describes 7 factors to organize a company in holistic and effective way. Together these factors determine the way in which an organization operates. Manager should take in to account all seven of these factors, to be sure of successful implementation of a strategy large or small. They are all interdependent so if failed to pay proper attention to one of them, this may affect all others as well. On top of that the relative importance of each factor may vary overtime. This is a diagnostic tool for understanding organizations that are ineffective, guides organizational change, combines rational and hard elements with emotional and soft elements, managers must act on all Ss in pahyrallel and all Ss are interrelated. The seven elements are distinguished as hard Ss Strategy, Structure and System Feasible and easy to identify. They can be found in strategy statements, corporate plans, organizational charts and other documentations. Soft Ss Skills, Style, Staff & Shared values are hardly feasible and difficult to describe. They are difficult to describe since capabilities, values and elements of corporate culture are continuously developing and changing. They are highly determined by the people at work in the organization. Therefore it is much more difficult to plan or to influence the characteristics of the soft elements. Although the soft factors are below the surface, they can have a great impact of the hard Ss Structures, Strategies and System of the organization. Placing Shared Values in the middle of the model emphasizes that these values are central to the development of all the other critical elements. The companys structure, strategy, system, style, staff and skills all stem from why the organization was originally created, and what it stands for. The original vision of the company was formed from the values of the creators. As the value change, so do all the other elements.
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The 7-S model is a valuable tool to initiate change processes and to give them direction. A helpful application is to determine the current state of each element and to compare this with the ideal state. Based in this it is possible to develop action plans to achieve the intended state. In the change process, many organizations focus their effort on the hard Ss, Strategy, Structure and Systems. They care less for soft Ss Skills Staff, Style, and shared values. Peters and waterman in In search of Excellence commented however, that mast successful companies work hard at these soft Ss. The soft factors can make or break a successful change process, since new structures and strategies are difficult t build upon inappropriate culture and values. These problems often come up in the dissatisfying results of spectacular mega mergers. The lack of success and synergies in such merger is often based in a clash of completely different cultures, values and styles, which make it difficult to establish effective common systems and structures.

1: STRUCTURE:It is the super structure of the organization, the other component being infrastructure. This involves division of organizational tasks and allocation of responsibilities among different departments. The way in which the organizations unit relates to each other: centralized, functional division (top down); decentralized: a matrix, network, a holding etc.

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2: Strategy:Strategy is the choice of direction and the action the company adopts to achieve its objectives in a competitive situation. A strategy explains what are objectives of the organization and how the organization go about to achieve its objectives. To build a sizeable presence in the chosen international market over next few years. We are leading Indian engineering company with substantial competence in, and revenues from 3 streams of the businesses:Dayanand Sagar College of Engineering Page 23

 Air conditioning Commercial refrigeration Professional electronics and industrial systems As of now our footprint is mainly India, however, we wish to progressively build sizeable presence in the chosen international market over next few years. We are customer focused organization, deliberately tuned to deliver a world class experience to corporate and commercial customer. As specialist, we serve our customer with differentiated products, expert solutions and value-added services. The nineties witnessed India entering an era of economic liberalization and an upsurge in competition as the dynamic business scenario attracted the world's most forward-looking corporations. It was time to re-look at existing business competencies, re-engineer those that were obsolete and forge ahead in acquiring new business competencies. In keeping with this focus, an advanced manufacturing facility was set up at Dadra in 1997, in technical collaboration with Rheem, USA, to enhance manufacturing competency. To strengthen its business operations in other businesses which include marketing and maintenance of hi-tech professional electronic and industrial products. A significant area of business for Blue Star is distribution and maintenance of imported professional electronics and industrial systems. These include turnkey engineered solutions in the areas of manufacturing, telecom, healthcare, defence, pharmaceuticals, banking and R&D. For over five decades, the Electronics Division has been the exclusive distributor in India for many internationally renowned manufacturers of hi-tech professional electronic equipment and services, as well as industrial products and systems. The Company has established profitable businesses for itself in most of the specialized markets it operates in, including analytical instruments, medical electronics, data communication products, material testing, and test and measuring instruments. 3: System:A system refers to the formal process and procedures used to manage the organization, In other words system refers to all the rules and regulations and procedures both formal and informal that compliment the organizational structure. This includes the way the functions of different departments are carried out. E.g.: MIS, Purchasing system, Performance appraisal etc.

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 An area where Blue Star is ahead of competition, it is project execution and management. If there is an area where Blue Star is ahead of competition, it is project execution and management. The Company has been the trend-setter and a benchmark in the industry for early completion of projects. In todays age, where the competitive landscape has made it imperative to shorten project life cycle times, Blue Stars credentials in speedy execution of projects is a huge differentiator. Every single project is monitored with the latest project management techniques and modules including BaaN ERP, MS Projects and Prime Vera. At the heart of Blue Stars project management skills are its people. Blue Star engineers and managers ensure that each installation is perfect in every way. Micro supervision ensures that systems and checklists are in place, time schedules are adhered to and project coordination is well planned. Resulting in exceptional project execution every time. The project leader and his team provide an excellent interface for the customer, consultant, architect and other associated agencies. The performance of the project team is evaluated at regular intervals as part of the corporate key result area of on-time delivery. 4: Style:Style refers to the leadership style of the top management and the overall operating style of the organization. Style impacts the norms that people follow and how they work and interact with each other and the customers. BLUE STAR follows both authoritarian as well as participative approach. In the case of decisions which are very important and difficult, the company follows authoritarian leadership pattern i.e., the top management takes the decision without consulting the employees. In case of decisions which are not confidential and feedback of employees is very required then participative leadership pattern is followed, in which employees are allowed to give their feedback and help management in decision making. Blue Star has an open-door policy and encourages employees to express their views openly. The management is always open to suggestions from all quarters and is easily accessible to employees at any level. The work culture also encourages innovation and team work.

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5: STAFF: Employees are the functional unit of any organization. Their selection, training, placement and introduction are important for organization. Staff deals with the process by which the employees are recruited, deployed and developed, their current position, future up gradation etc Blue star is having a talented pool of 2500 employees. Take pride in employing the largest pool of talented engineers in the country.
Two-thirds of employees are white collared. Over 1500 engineers/professionals. Attrition under control at less than 15%.

Customized management development programmes for senior managers. Domain experts in our organization bring in rich industry-experience of over 15 years by working with some of the country's top organizations.

Engineers: - 85% Post graduates:-10% Management: - 5% 6: SKILLS:Skills are the distinctive competences what the company does best, ways of expanding or shifting competences. The actual skills are competencies of the employees working for the company. Technical and managerial skills. Recruitment is carried out through select placement agencies and campus interviews. A significant proportion of recruitment is at the entry level as 'Trainee engineers' or 'Management trainees'. Talented employees are regularly sent abroad for technical training in the factories of their business associates. 7: Shared values:Dayanand Sagar College of Engineering Page 26

Shared values are the guiding concepts, fundamental ideas around which a business is builtmust be simple, usually stated at abstract level, have great meaning inside the organization even though outsiders may not see or understand them.

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3: SWOT ANALYSIS:The SWOT analysis is an extremely useful tool for understanding and decision- making foe all sorts of situation in business and organizations. SWOT is an acronym for Strengths, Weakness, Opportunities and Threats. SWOT analysis is a basic straight forward, model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do?) and weaknesses (what an organization cannot do?) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step in planning. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weakness) and external issues (opportunities or threats). Once this is completed, SWOT analysis determines if the information indicates something that will assist the firm in accomplishing its objectives (Strength and opportunity) or if it indicates an obstacle that must be overcome or minimized to achieve desired results (weakness or threat). 1:- STRENGTH: Credentials of over six decades (Market leader in central air conditioning). Blue Star was founded in 1943, by Mohan T Advani, an entrepreneur of exemplary vision and drive. In 1984, Ashok M Advani & Suneel M Advani, the sons of Mohan T Advani, took over the reins of the Company, after spending nearly 15 years within the Company steadily climbing up the ladder. A renewed thrust was placed on the company's core business areas - air conditioning and refrigeration and the distribution of professional electronics equipment - and the company emerged a market leader in these focus areas. Technical Competence (In house R&D). All our factories are equipped with robust R&D facilities and a lot of importance is given towards continuous up gradation. Currently R&D team constitutes nearly 20% of the manufacturing division work force. This is a testimony to the significance that R&D has in the product development process at Blue Star. R&D team is encouraged to update with
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the latest techniques and processes in the field and thus are sent to various exhibitions / site visits across the globe. Consultants from various industries are also hired for specific industrial design projects Energy Efficient and differentiated products. Blue Star offers complete engineered products and solutions with differentiated features. With the extent of climatic conditions varying across the nation, our products are designed to suit the specific local conditions. Considering the shortfall of Electricity supply, we have designed all our products for energy efficiency. Blue Star products are most preferred in the domestic market because of energy efficiency features. In our offer, we have widest range of products for varying applications. This is possible due to extensive research and development that goes behind the products. All Blue Star factories are well equipped to deliver a required product to the customer on time. Domain expertise Blue Star is India's largest central air-conditioning company. It fulfills the air conditioning needs of a large number of corporate and commercial customers and has also established leadership in the field of commercial refrigeration equipment ranging from water coolers to cold storages. Blue Star's other businesses include marketing and maintenance of hi-tech professional electronic and industrial products. Vast pool of talented engineers (Over 1500 engineers/professionals). Take pride in employing the largest pool of talented engineers in the country. Two-thirds of employees are white collared employees, Over 1500 engineers/professionals. Customized management development programmes for senior managers are also held in regular sessions. Some other strength include Wide network and reach. Strong Relationships with national/repeat customers. Turnkey solutions. 2: WEAKNESS

Concentrating mainly on corporate and commercial customers.

Less advertising and promotions.

3: OPPORTUNITIES: Many untapped potential markets.

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 Income growth and availability of financing. Rs 37,600 crore of air-conditioning potential over next 5 years as against Rs 12,000 crore of air-conditioning in the last 5 years.

Strong growth Expected:Color TVs 25-30%

Refrigerators

18-22%

Washing Machines

15-20%

Air Conditioners

32-35%

Others (including VCDs and DVDs)

35-40%

4: THREATS: Strong Competition from local as well as foreign players. Threat of Substitutes(Unbranded products and cheaper imports could enter the market)
Brand awareness declining on account of lack of promotional and

advertising
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support.
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Learning Experience:-

Apart from getting the corporate exposure the most important thing which I learned is the disciplined among the employees.I also learned how companies work in the competitive environment.How to interact with the customers and get their feedbacks and work according to that for continuous improvement.Also have an experience of talking to the different department heads. I came to know how work is done by coordinating with other employees as a team in a decentralized manner. I realized how different employees have different skills, abilities, attitudes etc. and how they utilize in an optimum manner for achieving personal as well as organizational goals. I realized that nothing can take place of hard work and commitment in ones work to succeed and reach the zenith of professional life.

Bibliography:The sources that are used for the collection of data and information for the project are:-

Website:- WWW.bluestarindia.com

Blue star Annual Report 2007-2008.

Website:- WWW.Google.com Website: - WWW.ibef.org. Ibef (Indian brand equity foundation).report October 2007.

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Annexure:Balance Sheet as at March 31, 2008:

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Profit & loss Account:-

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