G. RICHARD AMBROSIUS 4704 S. Kyle Ave * Sioux Falls, South Dakota 57103 605-271-7256 * ra1ae30f4@westpost.

net EXECUTIVE-LEVEL LEADERSHIP & TRAINING: MARKETING & NONPROFIT MANAGEMENT Senior Living * Health Care * Education Proven leader, strategic planner, and creative developer with over 20 years of e xperience enhancing visibility of diverse organizations through skilled orchestr ation of internal and external communications initiatives. Dynamic change agent with history of success orchestrating transformation of struggling organizations , securing dramatic bottom-line improvements despite challenging market conditio ns. Innovative executive-level leader with demonstrated expertise in for-profit and nonprofit management, marketing, customer relations and motivational leaders hip. Reputable speaker at national conferences for leading healthcare, education , and senior living organizations. Strategic Marketing Leadership * Nonprofit Management * Marketing Plans & Audits * Lead Generation * Positioning & Branding Strategy * Qualitative Market Resear ch * P&L & Budget Management * Motivational Speaking * High-Impact Presentations * Contract Negotiations * Change Leadership Departmental Reorganization * Creat ive Development * Staff Management, Development & Motivation PROFESSIONAL EXPERIENCE NEOCORTA, Washington, DC * 2010-Present Start-up selling brain fitness checkup and improvement plan based on predictive modeling platform. Vice President of Outreach & Group Programs Serve as key member of senior executive team in leading positioning strategy for national launch of brain fitness product. Deliver presentations at exhibits and national conferences for organizations serving fitness, senior living, and heal th care industries. Identify sales opportunities and recruit product resellers; close enterprise sales with senior living communities and fitness providers. * Leveraged extensive list of industry contacts and utilized positive aging blo g platform to support public relations efforts and secure speaking engagements a t national meetings. * Recruited several industry leaders to serve on National Advisory Board. * Published numerous articles in national trade publications and secured high-p rofile speaking engagements, resulting in heightened corporate visibility. * Secured profitable terms in contract negotiations with large national organiz ations. PRAXEIS(R) LLC, Jacksonville, Florida * 1999-2004, 2007-2010 Management Company developing and promoting upscale retirement communities in Fl orida. Vice President of Communications * 2007-2010 Vice President of Marketing * 1999-2004 Planned and implemented corporate and client advertising, marketing, and communi cations strategies as leader of 5-person team. Allocated $1.5 million marketing budget. Directed public relations initiatives, professional education programs, and intellectual property management. * Increased age- and income-qualified leads by over 25% through creation and ma nagement of strategic marketing plans for managed nonprofit communities. * Created 80-member Marketing Ambassador program hosting open houses, deliverin g tours, staffing Welcome Desks, and assisting with sales and public relations. * Stepped in to reposition company experiencing 3 years of negative sales growt h. Secured 70% presales within 26 months.

* Secured 95% occupancy despite challenging economic conditions through impleme ntation of high-profile speakers` program. * Surpassed sales and marketing goals while reducing marketing expenses, sales cycle and cost per sale. * Authored corporate newsletter, press releases, and articles in local and nati onal publications. * Increased ads and reduced number of leads necessary to close sales by develop ing and promoting company website (www.lifefulfillingcommunity.com). * Achieved Corporate Creativity Award for exceptional performance. POSITIVE AGING, Orange Park, Florida * 2004, 2005-2006. 2010 - present Consultant Delivered expert qualitative market research and training services as freelance consultant. Facilitated focus groups, one-on-one interviews, consultations, moti vational speeches, and marketing workshops to help businesses, associations, and nonprofits market to older adults. THE FOUNTAINS, Tucson, Arizona * 2004-2005 National senior living company owning and operating approximately 25 retirement communities. National Marketing Director Tapped to champion cultural change and corporate repositioning. Developed plan t o reorganize national corporate sales and marketing department. Oversaw creative strategy, copywriting, staff training, team development, and lead generation. L ed workshops on Life Planning for prospective residents. Conducted personal inte rviews for public relations. NOTE: Additional professional experience includes Founder and Chief Executive of Phoenix Systems, Inc., Executive Director of Iowa Lakes Area Agency on Aging, a nd U.S. Army Captain, Army Intelligence. Details upon request. EDUCATION Master of Arts in Political Science Bachelor of Arts in Political Science University of South Dakota, Vermillion, South Dakota CERTIFICATION Certified Instructor: 7 Habits of Highly Effective People: Signature Program Certified Instructor: 7 Habits Maximizer Certified Instructor: 7 Habits for Managers PROFESSIONAL AFFILIATIONS International Council on Active Aging (ICAA) National Active Retirement Association (NARA) AWARDS and HONORS Meber International Council on Active Aging (ICAA) Visioning Board Advisory Board, Early Bird Alert Inc. ICAA Rebranding Aging Work Group Chair Delegate & Blogger-At-Large: 2004 White House Conference on Aging Entrepreneur Magazine: SD Entrepreneur of the Year 1997 BOOKS & PUBLICATIONS (SELECTED)

Choices & Changes: A Positive Aging Guide to Life Planning The Art of the Positive: Tapping the Power of an Inclusive Vocabulary Positive Aging Blog [http://mrpositive.typepad.com/my_weblog] -It`s Dark Outside the Box,- Strategic Healthcare Marketing, February 2000 -Three Steps to Creating Positive Cultures,- Journal on Active Aging, July/Augus t 2009 -Dairy Industry: Gotta Clue?- Selling to Seniors, July 2001 TeamWorks Corporate Training Newsletter: 1999-2002 -Brand Matters in an Aging Marketplace,- The Journal on Active Aging, May/June 2 010 The Crossroads Planning System(c) Values-Based Sales Manual, January 2002 Complete List of Presentations & Publications Available Upon Request.