Documentos de Académico
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CONTENTS
Opportunity & Challenge Dedicated SMS Solution for You
The revenue is decreasing, but there is still a huge demand for messaging
Telefonica Spain: The revenue of SMS(M)
550 545 540
-6.4%
530 520 510 510
500
490
2008 2009
The CARG of SMS revenue is -2% in Europe from 2007~2012. (sourceMorgan Stanley 2009.12 For Telefonica Spain, The revenue of SMS decreased 6.4% than last year in 2009. (Source: The annals of Telefonica 2009)
Globally, SMS/MMS/VMS/Email are the most frequently used mobile services after Voice. By 2013, the numbers of IM subscribers will be 520M. (sourceMorgan Stanley 2009.12 and IMB
Huawei Confidential
Page 3
How to improve the experience and meet the end-users individual requirements
The end-users have many individual requirements, such as Request Status Report,
Send a SMS at special time
Too many spam messages Interference the end-users, and decrease the experience. The end-user's mobile are flooded by the spam messages.
Huawei Confidential
Page 4
How to reduce the cost to increase the profit while the ARPU is reducing
VMB VM MMS SMS
O&M
Huawei Confidential
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Rich tools
Unified O&M makes it easy that maintenance the message system. It provide powerful GUI and tools to help operator.
Convergent platform support unified signal access, unified hardware platform, and so on. It provide more powerful capability. All of these reduce the cost. Page 6
There are many tools to help operators. Enhanced Security solution provide tools to upgrade the security of OS/Oracle/SMS Application; BI tools help in deep analyses and researches, and improves the operation.
Huawei Confidential
CONTENTS
Opportunity & Challenge Dedicated SMS Solution for You
SMPP+ FTP
SNMP
SMPP+ FTP
FTP
Application/Services
CP/SP
OAM
VMS
Huawei SMSC
End User
GUI
MMSC/PPG
CC
SS7/Sigtran etc
GSM/WCDMA Core Network MSC, STP, HLR
CDMA/TDMA
Core Network MSC, STP, HLR
Huawei Confidential
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SMSC
SMPP Proxy
SM GW (inter.)
Enhanced Solution
SMS Firewall
Broadcast Message+ BI .
Scheduling Center
USAU ASAU
MTI Server
MAP/CMAP Server
Core Network
HUAWEI TECHNOLOGIES CO., LTD.
Huawei Confidential
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100%
SMSC
100%
MO/AO MT/AT
FDA
SMSC n
100%
MO/AO MT/AT
Router
SMSC n-1 SMS Router perform load balance between more than one40% SMSCs, and provide single accessing point SMSC n
SS7/SMPP 60%
SMSC n-1
HUAWEI TECHNOLOGIES CO., LTD.
Huawei Confidential
Page 10
OMS
Trace Monitor
Configuration
Alarm LOG Trace Monitor
Difficulty maintenance
Configuration
Alarm LOG Trace Monitor
SMSC Site A SMSC Site B
Duplicate Operation
Duplicate HW&SW High OPEX
Huawei Confidential
OSS/NMS
NMS(I2000)
Application
Hardware
Software
SMSC
ATAE
Router/Switch
OS
DB
Huawei Confidential
Page 12
I2000
TOOLS
Fault management
Performance Management
Configuration Management
Reports
Security Management
Software upgrade
Mediation (SNMP/MML/FTP/)
SMSC
MMSC
VMS
Huawei Confidential
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Huawei Confidential
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SMS BI
Huawei Confidential
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Report on Interconnection
Huawei Confidential
Page 16
MSC exceptions quickly through the statistics collection by MSC, which facilitates
communication recovery.
Huawei Confidential
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2
Query Number by Error Code
Huawei Confidential
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If the operator has no right to see the content of SMS, it will not be displayed.
Huawei Confidential
Page 19
Decreasing SM delays
Huawei Confidential
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Integrated
1. The installation task can be can be done via system can be installed in performed concurrently, Microsoft Internet integrated environment. suspended, or continued. Explorer. Auto install Before can 2. The installation report SMS installation and update Guidance: Users are be generated and downloaded. guided to SMS installation set installation Batch 3. The version rollback is parameters. The Automatic task can be saved and installation Controllable: Breakpoints can supported. installation can be be set. If Multiple SMS platform The activated at any time.
an installation operation fails due to an automatically performed the Controllable: Before packages can be external cause, you can continue the installation, the directory space, installed in batches after the related parameters installation from the failed operation required users, core system are of from the beginning after the fault insteadset. parameters, and mount point are is manually rectified. checked to ensure the normal Transparent: The information about the installation environment. computer where the installation is One-step mode: An entire set of performed, installation progress, network management system installation status, and performance steps (I2000 and components) can be are displayed in real time. installed once on a two-node Integrity: After the installation, the cluster. installation results are checked; the running of the processes in the network management system is checked; the installation report is provided.
Huawei Confidential
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CONTENTS
Opportunity & Challenge Dedicated SMS Solution for You
Lower TCO
Advanced Architecture
VALUE
Evolution to Single Messaging Evolution to RCS
Long-term Evolution
Improve QOS
Huawei Confidential
Page 23
CONTENTS
Opportunity & Challenge Dedicated SMS Solution for You
QoS Assurance
Long-term Evolution
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
ATAE
CGL OS Carrier Grade Linux
Disk Array
KVM USM
50+%
Power
40+%
Density
Basic Rack
HUAWEI ATAEs telecom-level standardization and modularization makes the system adaptable enough to provide solutions for situations with strict requirements, such as flexible networking and high reliability.
Huawei Confidential
Page 25
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
PC Server
Mini-Computer ATAE
USAU
ASAU
One SMSC ATAE board supports 13500 MDA Cluster SMSCs support 216000 MDA with max 16 nodes One SMSC ATAE board supports 20 million messages cache capability
Lower CAPEX: Less Space, Less investment, Easier Expansion, Lower OPEXEasier Management, Easier Operation, Less Power Consumption
HUAWEI TECHNOLOGIES CO., LTD.
Huawei Confidential
Page 26
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
U S
U S
E R P R O X Y (M)
S
M S C (2)
E R P R O X Y (S)
R E P O R T
SMSC Server Disk Array (3 Boards in 2+1 Mode) Each Board support 13500MPS KVM Total Support 27000MPS USM
M S C (1)
S E R V I C E P R O X Y (M)
S
M S C
P P S P R
W W I T C H I T C H
R E P O
O R (3) X T Y (S)
2 Boards For User Proxy ATAE Frame 2 Board For Report Server 2 Boards For PPS Proxy 2 Boards For Service Proxy 1 Boards For Alarm/MT/Billbackup
Basic Rack
SIGTRAN 13500MPS
HP Blade (BL860C7000)
2.4KW
3.2KW
Huawei Confidential
Page 27
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Cache the MSC and IMSI information returned in SRI ACK. New message delivering can get the MSC and IMSI information from cache to reduce SRI operation
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Auto-Topology tool
Auto-Data Backup
DCN
Auto-Info Collection
Auto-Conf command generation
iBackup Server
Huawei Confidential
Page 29
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Active Monitoring
Monitor whether the system have a service failure point. After further analysis, find the failure causes and give processing recommendations. Analyze all SMS resource utilization for whole system Compare current system state with the predefined standards then determine whether the system is healthy or not. IOWAIT CPU/MEM utilization License utilization Service utilization
A
Service Monitoring
B
Health Monitoring
Professional Services Consultant Real-time monitoring for system components, configurations, key logs, share memory, NFS, SSH, other network elements and etc.
C
System Monitoring
D
Performance Monitoring
Huawei Confidential
Page 30
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
As the calling/called party to track conditions, when message arrive SMSC, it will track detailed trail between all internal sub-components of SMSC and external network elements for this message, and show it as a complete work flow in friendly vision GUI. Used by operator to process customers complain and improve Customer Satisfaction.
HUAWEI TECHNOLOGIES CO., LTD.
Huawei Confidential
Page 31
CONTENTS
Opportunity & Challenge Dedicated SMS Solution for You
QoS Assurance
Long-term Evolution
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
M Active boards
N Standby boards
MEM
4 2,5 3
SMSC M
SMSC M-1
SMSC N
SMSC M-1
SMSC M
5.
Standby blade can take-over cached message from failed board. All scheduling processed in Memory(Max. 3M messages per board) File based Storage Cache: Max. 20M messages per board Large Cache Capacity improve the successful rate of delivery.
HUAWEI TECHNOLOGIES CO., LTD.
Huawei Confidential
Page 33
1. 2. 3. 4.
Message submitted First Delivery (If failed) Storage Store into Storage Pre-Reload Message to MEM according to retry strategy Redelivery
Divided Storage
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Flexible License
AO / MO / AT / MT Resource
License Center
300000
250000
Holiday licenses
License Maker
200000
150000 100000
50000 0
10 11 12
Time
Pay only for what you need! Reduce needless License Cost!
Normal time
Holiday time
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
STP MSC
STP HLR
Huawei Confidential
Page 35
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
USAU
USAU
USAU2
MAP1
MAP2
MAP3
MAP4
FCC1 FCC2 SMC1 SMC2 SMC3 SMC1 SMC2 SMC3 SMPP Proxy SMC4
SMPP Proxy
Basic
STP
Advanced
SP
Huawei Confidential
Page 36
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
USAU
USAU
including:
The calling number or number segment The suffix of called number The traffic proportion
SMC1
SMC2
SMC3
SMPP Proxy
SP
SMC2/3.4
Huawei Confidential
Page 37
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
FCC
SMC2 SMC1 SMC2
Distribution control
SMC1
Message schedule
MAP1
MAP2
MAP1
MAP2
Signaling Accessing
Msg USAU/SAU
Site 1
USAU/SAU
Site 2
Huawei Confidential
Page 38
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
MO Speed
CPU Usage
Memory Usage
Huawei Confidential
Page 39
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Scenario 1
All the nodes in the Site1 are busy.
Scenario 2
The traffic in the site 1 exceeds the upper limitation predefined.
Distribution Limitation
The distribute traffic of the site 1 cant exceed the predefined limitation of the site 2.
Huawei Confidential
Page 40
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
High load
BTS
MSC
BSC
BTS
High load
SMSC BTS BSC BSC BTS
Based on SRI and PSI querying and Cell ID/MSC ID statistics analysis, Operator can get following detailed health
50
SMSC
100 200
Huawei Confidential
Page 41
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Virus
Check Tool(CISCAT,MBSA,Scanner)
Partition and Minimize Installation Update Patches User Accounts and Environment
Worms
OS (Linux, Windows)
File/Directory Permissions/Access Minimize Services System Logging and Auditing Warning Banners Kernel Tuning (Linux) Registry Key Values Settings (Windows)
System Vulnerability
Attacks Features 1. Full compliance to CIS benchmarks 2. Using tool for hardening and check 3. Comprehensive hardening measures
Huawei Confidential
Page 42
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Security Check
Vulnerability Scanner Configuration Audit Tool PL/SQL Code Review
Hardening Measures
Installation and Patch Oracle Directory and File Permissions Oracle Parameter Settings Encryption Specific Settings Backup and Disaster Recovery User Accounts and password User Access Control Network Secutiy Setting Auditing Policy and Procedures PL/SQL Coding Secure
Huawei Confidential
Page 43
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Application
Clients Access Security
Identification Authentication
Communication Security
SSL/TLS Non-repudiation
Session Control
Authorization
Integrity
Availability
WS-Security
Secure Protocol
Coding Security
Huawei Confidential
Page 44
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Huawei Confidential
Page 45
CONTENTS
Opportunity & Challenge Dedicated SMS Solution for You
QoS Assurance
Long-term Evolution
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Decision Condition
SP account Gateway_T Gateway_C Gateway_G
Decision Result
Action type
Re-delivery Deleted Deleted all
Re-delivery with high priority Transfer 2 other net. permanently Transfer 2 other net. temporarily
Error Code
Get strategy (based on Account) Get strategy (based
MDEST Decision-Maker
Strategy
Level
on Priority)
Level 20
STEP 1
STEP 2
STEP 3
Number Segment
Match Length TON/NPI Operator ID
Time Condition Common Busy Time Time Festival Time Idle Time
Period Times
Schedule Strategy
Page 47
Huawei Confidential
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Better experiences, Lower complaints and protect ARPU Prevent Fraud & Revenue Losing
SMS firewall
Huawei deployed SMS firewall total solution for Telenor in Serbia2009 And more in other districts.
Huawei Confidential
Page 48
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Anti-Spamming
SMS Solution
Other SMSC
Huawei Confidential
Page 49
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Anti-Spamming
SMS Solution
SMSC
Spamming generator
Huawei Confidential
Page 50
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Anti-Spamming
SMS Solution
SMSC
Flooding generator
Huawei Confidential
Page 51
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Reject!
SMSC
Huawei Confidential
Page 52
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
The faking generator can be SS7 application In the international SS7 network
Anti-Spamming
SMS Solution
SMSC
SRI_SM
Huawei Confidential
Page 53
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Anti-Spamming
SMS Solution
STP
MSC
SRI-SM MT-FSM
GMSC/STP
HLR
Huawei Confidential
Page 54
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Submit message
SMSC
Terminal A
GPRS/WCDMA/CDMA
Terminal B
Marys handset can not support request status report, she use command to request it.
Huawei Confidential
Page 55
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Submit message
SMSC Deliver time: 28/07/2009, 00:05:00
Terminal A
GPRS/WCDMA/CDMA
Terminal B
27/07/2009 23:05:00, Roses birthday is 28/07/2009,Mary want her SMS delivered after 60 minutes, she use command to request it.
Huawei Confidential
Page 56
CONTENTS
Opportunity & Challenge The key factors of SMSC Deployment
Lower TCO
Advanced Technology QoS Assurance Long-term Evolution
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
RCS
Unified IN
NGIN
Huawei Confidential
Page 58
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
System Manager
System Maintenance
Custom care
MMSC
Report NMS
Service
SMSC
Report NMS
Service
VM
Report NMS
Service
Report NMS
Service
Silo systems based on different networks bring: a) Complex messaging network b) Difficulties to maintain and Higher OPEX c) Separate experience for subscriber even for similar features
Huawei Confidential
Page 59
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
SNMP
NMS
Report (IWEB)
Dispatch& Schedule
Operator
HTTP
Messaging Center
Content Storage
MSG Scheduler
CC Agent
SMSC Server User Profile
CDR Server Server
FTP
DCC
MMS-RELAY
SMPPPROXY
Server
OCS
SS7/SIGTRAN SMTP SMPP
MSC
SS/STP
HLR
EMAIL Server
XGW
Huawei Confidential
Page 60
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Single Messaging
4. Evolution to RCS
Convergent Address Book One Message Box Online Storage
Huawei Confidential
Page 61
CONTENTS
Opportunity & Challenge Dedicated SMS Solution for You
Asia
CIS, M Asia
Telefonica Movistar TI Personal CTBC Telemar Colombia Movil ClearTalk Pioneer Latin America
China Mobile China Unicom China Telecom SingTel Taiwan Mobile Globe ExcelCOM Indosat AIS GPC EVN Telecom Sunday TMIB CityCell RanksTel
SAMOATEL Oceania
90+ countries,1/3 traffic worldwide,global subscribers exceed 600 million Serving 216 operators,5 of top 10 and 12 of top 50 worldwide
Huawei Confidential
Page 63
Rich experience in swapping messaging platforms: over 50 Sites and 300K MPS
Country Operator Capacity (MPS) Product Old Vendor
Nigeria
Algeria Vietnam Cambodia Columbia Madagascar Tailand Peru Chile Argentina Tailand Indonesia
Globacom
OT GPC MIC Movil Orange AIS Movistar Movistar Movistar Truemove XL
600
500 800 400 1100 400 4200 600 3200 2100 2000 5000
SMSC
SMSC SMSC SMSC SMSC SMSC SMSC SMSC SMSC SMSC SMSC SMSC
NSN
NSN Comverse/Acision Alcatel-Lucent Acision Acision Acision Acision Acision Acision Acision Comverse/Acision
Huawei Confidential
Page 64
Existing SMSC couldnt meet the need of increasing capacity and performance as 3G developing quickly; High OPEX to maintain the complex and multiple vendors platforms
OM
1200
1000
1000
600
800
400
OM
3500
3500
OM
old SMSC to 2 high performance SMSC; Customized migration solution to minimum the relative risk;
Smoothly migrated 6
Kickoff 2 weeks
2 weeks
1 week
1 week
1 week
1 week
1 week
Huawei Confidential
Page 65
SMSC
Single Blade can offer SMSC 4000 MPS Cluster SMSCs support 64000 MPS with max 16 nodes
Huawei Confidential
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[London,UK, 22 June, 2010] Huawei received the Messaging Application: Consumer award at the 2010 Global Messaging award ceremony hosted by Informa Telecoms & Media and 160 Characters, a membership forum for the messaging industry. Huaweis Messaging application was recognized for successfully creating a user-friendly application that encourages consumers enjoying content anywhere by using messaging services. The award was presented to the company with the best product or service that has most highly stimulated consumers to use mobile messaging. Mike Grenville of 160Characters said of Messaging, "Its a great demonstration of a simple idea with great results. This is the kind of success we are all looking for!"
Huawei Confidential
Page 67
Thank You
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