University of Central Punjab

Respected Sir/Madam,
We are research students in University of Central Punjab and working on our research project. The main objectives of this research are to identify the different factors which may affect the performance of an individual on organization. Your precious time and valuable participation will be a great contribution towards the noble cause of knowledge creation. Our topic of research is the impact of advertisement on brand equity in fast food restaurants. We ensure you that any information obtained in connection with this study, will remain highly confidential. In any written report or publication, no one will be identified and only aggregate data will be presented.

Please tick/fill with the appropriate answer

The following statements concern your perception about yourself in a variety of situations. For each item of the statements below, please indicate the extent of your agreement and disagreement by ticking () the appropriate number The response scale is as below 1. Strongly Disagree 2. Disagree 3. Neither Agree nor Disagree 4. Agree 5. Strongly Agree

Brand Awareness
1. Brand awareness helps you to identify the product 2. Awareness about a brand is important for you before choosing it 3. You choose the brand on the basis of slogans and taglines. 4. You easily identify the logo of your desired brand 5. You choose a brand because you are well aware of it. The response scale is as below 1. Strongly Disagree 2. Disagree 3. Neither Agree nor Disagree 4. Agree 5. Strongly Agree 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 5 4 5 4 5 4 5 4 5

Brand loyalty
1. Good quality and low price will be the factors of your loyalty 2. You will use another brand if your desired brand is not available in the market 3. You can easily identify the logo when you sincere with the brand 4. Advertisement pushes you towards new brand 5. Your likelihood always matter before trying a new brand 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5

The response scale is as below 1. Strongly Disagree 2.Disagree 3.Neutral 4. Agree 5. Strongly Agree 1 1 1 1 1 2 2 2 2 2 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5

Perceived Quality
1. Your brand always fulfills your expectation 2. The brand which you are using has all characteristics showed in the advertisement. 3. Your experience of using the brand is always good 4. You always choose a brand on the basis of your own perception 5. You choose a brand because it is reliable and durable The response scale is as below

The response scale is as below 1. Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree 1 1 1 1 1 2 2 2 2 2 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5

Advertisement
1. You are influenced by advertisement 2. You always try to buy the same brand showed in the advertisement 3. Advertisement urges you to try a new brand 4. Effective advertisement is necessary for you before choosing a brand 5. You always buy a certain brand because it looks attractive in the advertisement The response scale is as below 1. Never 2.Once or Twice a Year 3.Several Times a Year

Gender:

Male Female

Age: ______ (years)

Highest qualification: Type of organization is:

SSC HSSC Graduation Master M.Phil/PhD Private Public Upper management

Your position in the organization: Lower management Middle management How long are you employed at the current organization? ______ (years) Total working experience: ______ (years)

We are very grateful to you for giving your precious time to fill this questionnaire