2012 UTSanDiego.

com Rate Card w/ Print Advertising

UTSanDiego SDRed UTSanDiego SDRed UTSanDiego SDRed
Max Performance

UTSanDiego SDRed

UTSanDiego SDRed

Yahoo

Yahoo

UTSanDiego Mobile

UTSanDiego Mobile

# of Impressions

ROS (LB, MR) 728 x 90 300 x 250

Targeted OR Monster OR Video

300 x 600 Monster 300 x 250 Video

Performance

Targeted PLUS Monster or Video

Rectangle 300 x 100

Rectangle Targeted or Video

ROS
(LB, MR, MON) 728 x 90, 300 x 250, 425 x 600 ($7)

Behavioral Targeting ($17)

Mobile Impressions

Mobile ROS

50,000 100,000 250,000 500,000 1,200,000

$750
($15)

$850
($17)

$950
($19)

$400
($8)

$500
($10)

$350 $700 $1,750 $3,500 $8,400

$850 $1,700 $4,250 $8,500 $20,400

10,000 25,000 50,000 100,000 250,000

$200
($20)

$1,400
($14)

$1,600
($16)

$1,800
($18)

$700
($7)

$900
($9)

$475
($19)

$3,000
($12)

$3,500
($14)

$4,000
($16)

$1,500
($6)

$2,000
($8)

$900
($18)

$5,000
($10)

$6,000
($12)

$7,000
($14)

$2,500
($5)

$3,500
($7)

$1,700
($17)

$10,800
($9)

$13,200
($11)

$15,600
($13)

$4,800
($4)

$7,200
($6)

$4,000
($16)

5,000,000
12,000,000 15,000,000

$40,000
($8)

$50,000
($10)

$60,000
($12)

$15,000
($3)

$25,000
($5)

$35,000
$84,000 $105,000

$85,000
$204,000 $255,000

500,000
1,000,000 5,000,000

$7,500
($15)

$72,000
($6)

$96,000
($8)

$120,000
($10)

$30,000
($2.50)

$54,000
($4.50)

$12,000
($12)

$75,000
($5)

$105,000
($7)

$135,000
($9)

$26,250
($1.75)

$60,000
($4)

50,000
($10)

Targeting Options: Behavioral, Geo, Section | Roadblock (syncing ad combo) +$6 *Early Cancellation rates apply. Campaigns will be Flighting: Day Part, Guarantee Above the Fold (+$2), Home page only (+$5) charged at the appropriate impression level CPM.

2012 UTSanDiego.com Rate Card

UTSanDiego SDRed UTSanDiego SDRed UTSanDiego SDRed
Max Performance

UTSanDiego SDRed

UTSanDiego SDRed

Yahoo

Yahoo

UTSanDiego Mobile

UTSanDiego Mobile

# of Impressions

ROS (LB, MR) 728 x 90 300 x 250

Targeted OR Monster OR Video

300 x 600 Monster 300 x 250 Video

Performance

Targeted PLUS Monster or Video

Rectangle 300 x 100

Rectangle Targeted or Video ($8)

ROS
(LB, MR, MON) 728 x 90, 300 x 250, 425 x 600 ($7)

Behavioral Targeting ($17)

Mobile Impressions

Mobile ROS

50,000 100,000 250,000 500,000 1,200,000

$800
($16)

$900
($18)

$1,000
($20)

$450
($9)

$550
($11)

$350 $700 $1,750 $3,500 $8,400

$850 $1,700 $4,250 $8,500 $20,400

10,000 25,000 50,000 100,000 250,000

$210
($21)

$1,500
($15)

$1,700
($17)

$1,900
($19)

$800
($8)

$1,000
($10)

$500
($20)

$3,250
($13)

$3,750
($15)

$4,250
($17)

$1,750
($7)

$2,250
($9)

$950
($19)

$5,500
($11)

$6,500
($13)

$7,500
($15)

$3,000
($6)

$4,000
($8)

$1,800
($18)

$12,000
($10)

$14,400
($12)

$16,800
($14)

$6,000
($5)

$8,400
($7)

$4,250
($17)

5,000,000
12,000,000 15,000,000

$45,000
($9)

$55,000
($11)

$65,000
($13)

$20,000
($4)

$30,000
($6)

$35,000
$84,000 $105,000

$85,000
$204,000 $255,000

500,000
1,000,000 5,000,000

$8,000
($16)

$84,000
($7)

$108,000
($9)

$132,000
($11)

$42,000
($3.50)

$66,000
($5.50)

$13,000
($13)

$90,000
($6)

$120,000
($8)

$150,000
($10)

$41,250
($2.75)

$75,000
($5)

55,000
($11)

Targeting Options: Behavioral, Geo, Section | Roadblock (syncing ad combo) +$6 *Early Cancellation rates apply. Campaigns will be Flighting: Day Part, Guarantee Above the Fold (+$2), Home page only (+$5) charged at the appropriate impression level CPM.

UTSanDiego.com Index Page Sponsorships

Minor Index Sponsorships
Daily Rate Tier 2 | Tier 3 Roadblock Leaderboard, Big Box A, Big Box 1, Big Box 2 - no Big Box A on Homepage

Roadblock

Major Index Sponsorships

Homepage Sports Index, Chargers, Padres, News $750

Leaderboard

Big Box A

Roadblock Leaderboard, Big Tier 3 + 15,000 Impressions $250/Day Tier 2 + 9,000 Impressions Box A, Big Box 1 Big Box 2 High Impact Sliding Billboard, Tier 3 + 15,000 Impressions $250/Day Tier 2 + 9,000 Impressions Corner Peel, Post It Note High Impact + Roadblock Roadblock + Skin $500/Day $750/Day
Tier 3 + 30,000 Impressions Tier 2 + 18,000 Impressions

$4,500 $5000 **$2500 see below (1 per unique - no leave behind) $8,000 $10,000 $12,000

Big Box 1

High Impact - Sliding Billboard, Corner Peel, Post It Note High Impact + Roadblock Leaderboard, Big Box 1, Big Box 2

$800

$1,250 $1,750 $2,000 Big Box 2

Tier 3 + 30,000 Impressions Tier 2 + 18,000 Impressions

Roadblock + Skin + Tier 3 + 45,000 Impressions $1,000/Day Tier 2 + 27,000 Impressions High Impact
*Maximum 3x/Week/Advertiser (Rolling 7 days) Impressions can run in that section or Run of Site

Roadblock + Skin Leaderboard, Big Box1, Big Box 2 + Skin Roadblock + Skin + High Impact Leaderboard, Big Box1, Big Box 2 + Skin + High Impact

*Total Homepage takeovers = 1x/week, High Impact = 3x/week, Roadblock = 2x/week, High Impact ad is served to 1 per unique

Homepage Average Page Views/Day 250,000 Tier 1 Average Pageviews/Day 13,000 24,000 [Padres, Sports, News, Charger Tier 2 Average Pageviews/Day 1200 3200 [Weather, Business, Contests, Traffic, Jobs, Aztecs, Night & Day,
Classifieds] Tier 3 Average Pageviews/Day 150 1000 [North County, Movies, Things To Do/Events, For Sale, Opinion, San Diego, Rentals, California, Dining, Nation, Real Estate, Government & Politics, Lifestyle, East County, Mexico & Latin America, South County, Music & Nightlife, TV & Radio, Theater & Arts, Military, Watchdog, Travel, Health, New Homes, Autos, Environment, Visit SD, Science, San Diego Attractions] 1. High Impact Ads open on each Unique Visitor to the page, there is a leave behind on all impressions. 2. Roadblocks are only available if no High Impact Ads have been scheduled for that page. 3. High Impact Ads are only available if no Roadblocks have been scheduled for that page.

High Impact

**High Impact Homepage discounted to $2500/Day for a 4-Pak or $5K/month Online Spend Amount

*SOSD Member Promotions eBlasts

10,000 or fewer 10,001 24,999 25,000-49,999

UT SanDiego Newsletters
Subscriber Counts for B2C Newsletters & Alerts Counts Last Updated 10/20/11

Rate
$1,000 flat rate $75 CPM $55 CPM $45 CPM $38 CPM

Digital Direct Mail

Rate

10,000 - 24,999 25,000 - 49,999 50,000 - 99,999 100,000 - 249,999 250,000 - 499,999 Bulls Eye (retargeting)

$1,500 flat rate $55 CPM $40 CPM $32 CPM $23 CPM

eNews Publications

Count

Ad Opportunities/Info
Featured Contest (375x290), Mini-Tile Ad (74x94), Every other Wednesday (alternates with Hot Wire) Big Box (300x250) Daily Delivery Big Box (300x250) Every Thursday

Price
$500/send 1 Included with Contest Purchase $500 - 3-day run $750 - 7-day run 1 x $1,000 per send 3 x 750.00 per send 1 x $1,000 per send 3 x 750.00 per send 50/50 Rev. Share $38-75 cpm ($750 bullseye)

Contest Alerts

68,969

Daily News from the UT Night&Day Ent. Guide Hot Wire

17,900

50,000 74,999
75,000+

57,427

61,351 130,034 77,160

Bulls Eye $750 flat rate (retargeting)

*Must be a Special Promotion

$1,000
Daily Deal *Member Promotions Real Estate/Home Improvement Updates

Big Box (300x250) Every Other Wednesday (alternates with Contest Alerts)
1 Per Day. 600x1000 Up to twice daily 600x1000 Up to twice weekly

* Many Different Consumer Selects Available 650,000 email addresses available in San Diego that can be broken down into 17 different categories and 300 sub-categories such as household info, sports & rec, money & technology, music, pets, health, auto, collectibles, charity, lifestyle, hobbies, age, demo, gender, geography

9,384

$2,500 per send

InPerson Ads - Rovion Impressions 1,000,000 500,000 250,000 100,000

[Includes Creative] CPM $20 $21 $23 $30 Amount $20,000 $10,500 $5,750 $3,000

Directory Listings Business Directory Enhanced Listing Eldercare Directory Enhanced Listing College Directory Enhanced Listing Kids Camp Enhanced Listing $150/month $150/month $150/month $150/month

50,000
Rates include creative production for 1 Encode (InPerson Ad)

$35
We will include a second Encode (InPerson Ad) on your website for no charge at 250,000 impressions +

$1,750

Contests UT Perks
Bronze:
Listing on UTSanDiego's contest section, UTPerks.com Contest hosting, contest mgmt., database mgmt., winner selection & prize fulfillment Opt-in question on contest website to collect names & email addresses

Zvents Event Listings

Claim Event Contact Info, Basic
Event Info, Link to Website, Placed on Zvents Network

Night & Day Section

$19

Premium Listing -Contact Info, $500

Basic Event Info, Link to Website, Placed on Zvents Network, Advertiser Logo on Event Page, Branded Website Link, 10 Photos, Rich Media/Video, News & Announcements, Special Offer Links, Page View Statistics, Control Ticket Link

$50

Silver: (Bronze items plus the following)

50,000 rectangle (300 x 100) impressions on UTSanDiego Listing in 1 Contest Alert email reaching 70,000 subscribers

$999

Pay Per Click - Featured Listing,

*must add $50 for Premium Listing

$1/Click

Gold: (Bronze items plus the following)

50,000 leaderboard (728 x 90) impression on UTSanDiego Listing in 2 Contest Alert emails reaching 79,500 subscribers

$1,499

Local Search Products

Google Maps Optimization Pay Per Click Facebook SEO of Advertiser's Website

Orange Soda
$299/Month (see next page for SearchPlus) $500/Month + $150 Set Up Fee
Set Up Fee waived with 6 month minimum agreement

Optional Print Add-On, 1 co-branded, full-color 3x6 print ad in the UT's Night & Day on Thursday * Advertisers must provide a prize valued at $150+

$1,500

$500/Month + $150 Set Up Fee

Set Up Fee waived with 6 month minimum agreement

$299
[1 Keyword + local Geo, ie., Restaurant LaJolla]

Upickem - Custom Contests Custom Contest

Custom Contest Website with photos, video, links to Advertiser Website, Contest hosting, contest management, winner selection and prize fulfillment, facebook & twitter links Sweepstakes/Drawing/Photo/Video/Essay/Before & After

$599

[1 Keyword + Region , ie., example Restaurant San Diego]

$750
+ Add a custom marketing package

Call Tracking/Recording Phone #

$75/month

SearchPlus

Podcast
Professional Radio Interview

SearchPlus
Optimized maps listing on all major search engines (Google Places, Yahoo, Bing, Yelp, Foursquare) Optimized Website & Landing Pages for increased conversions of web traffic Call Tracking/Recording Phone Number Monthly SEO link building Monthly Reporting

$499/month
**Early Cancellation Fee $500

*6 month minimum contract

6 months Websites
Website
Domain Name Call Tracking/Recording Contact Form Search Engine Optimized Landing Pages for higher conversions of web traffic Monthly Reporting 1 edit/3 months

$549/month
$399 One Time Setup Fee or $125/month with no Setup Fee 12 month minimum

Talk Radio format captivating 10 minute professionally hosted interview Distribution on iTunes Archiving & Hosting for 1 year Interview promoted on weRadio.com Interview shows up on Search Engines MP3 interview to use for additional marketing, promotional CD, Social Media, Website, Blog, Email marketing

$499 One Time Fee

Professional Business Video
Prep meeting Duration: 30 minutes (minimum of two days before location shooting) Details to be discussed: Suggested wardrobe Review the outline of script and shot list (storyboard) Review of the five key dos and donts of appearing on camera Shoot day Time on location: 30-60 minutes Duration of the video: :60 seconds Launch date: 8/16 Embed code and video file for website, blog, youtube, video distribution Archiving & Hosting for 1 year on UTSanDiegoSanDiego.com

12+ months Site buyout post 6 month agreement Additional edits Early Cancellation Fee

$89/month (if Setup Fee paid) $2,000 $99/edit $500

Mobile Websites
Local Retail - $50/month | Auto Dealer $195/month RE Agent - $79/month RE Broker $195/month Includes 100 inbound/outbound SMS Text Msgs./month $25/500 SMS Text Msgs.

$895 One Time Fee