Responsible marketing and advertising promoting sustainable consumption.

The L Oral Code of Business Ethics defines the fundamental principles and rules for responsible marketing and advertising. The success of our products lies in their intrinsic quality and performance. These factors are indispensable to gaining and maintaining the loyalty of our consumers. All those who participate in product marketing and promotion must: ensure that all our publicity and all our promotional material are based on proven results and scientific data, provide a true, reliable and accurate description of our products and their effects, do everything in our power to ensure our consumers and customers can readily understand the purpose and correct usage of our products, be sensitive to any responses to our advertising from different religious, ethnic, cultural or social groups, take the greatest care to ensure that all advertising aimed at children and young people in general is in line with The L Oral Spirit , avoid advertising in certain media (television or radio programmes, magazines or digital media) whose strategic appeal is based on the exploitation of violence, pornography or which appears to promote insulting behaviour or hatred towards any person. Strategies of this nature are contrary to L Oral s values. L Oral has made a certain number of commitments which are assessed each year. 1. Ensure responsible communications with consumers in the 54 countries where L Oral has a subsidiary, 357 trained staff handled more than 1.5 million personal contacts were made with consumers in 2010. Across two divisions (Consumer Products and Professional Products), the group has heightened the awareness of 100% of its marketing directors of the principles of responsible

publicity and communications as well as 70% of their agencies. The technical arguments in our communications are validated by external bodies and there is also an internal validation process for any claims: Written formalisation by the International Product Communication Evaluation Division (DIECP) and the Legal Department of the validation process for communications media in France (packaging, advertising and other media). Formalisation of an Ecocert procedure and issue of an international procedure for the validation of communications media with mention of Ecocert certification. Moreover, L Oral has adopted a specific approach with respect to the explanation of logos used. Following the brand, Ushuaia Bio, in 2008, Mixa Bio has in its turn had all its communications validated by Ecocert and provides information to consumers on the logos on its packaging (Ecocert et Cosmbio) and on all it communications tools (TV, press, Point of Sale). Furthermore, a public awareness campaign of the biological approach to beauty hygiene and to biological agriculture has been initiated on the sites, www.ushuaa-bio.frand www.mixa-bio.frSUS TA INA B I L I T Y FACT SHE E T Apr il 2011 2 Garnier raises awareness among consumers and young people of the danger of overexposure to sunlight in a partnership with the Association of European Cancer Leagues and a schools programme aimed at children aged between 8 and 10 years to encourage responsible behaviour towards exposure to the sun. 12,000 teaching kits designed with the approval of the French Department for Education have been sent to teachers and to over 360,000 pupils. 2. Encourage professionals to become channels for responsible behaviour L Oral s Professional Products Division in partnership with UNESCO has raised awareness of AIDS prevention among tens of thousands of hairdressers. This division has also played an active part in the operation, sustainable development and hairdressing salons , launched by the hairdressing institutions (AG2R) with the support of ADEME, the French Environmental and Energy Management Agency. The aim is to raise the

awareness of hairdressers to actions to be taken to improve the sustainable development performance of their salons with a view to obtaining the professional certification Sustainable Development: My Hairdresser is Committed . 3. Encourage consumers to sort and recycle waste The partnership between Garnier and Eco-Emballages has been extended to raising consumer awareness of separating waste packaging through special labeling on Ultra Doux shampoos and the promotion of selective sorting of packaging in the bathroom with the creation of a dedicated section on the website: http://www.garnier.fr/_fr/_fr/eco-emballages/index.aspx#/Quiz/ 4. Respect customers private data when used for marketing and commercial purposes. The CNIL carried out an audit on our practices relating to the collection, exploitation and transfer abroad of personal data. The objective is, on the one hand, to take stock of the processing of personal data relating to consumers, employees and partners of L Oral SA and, on the other hand, to evaluate the statutory conformity of these processes and formulate recommendations. The audit has been completed and the phase of improvement of our practices in this matter began in 2010. 5. Include environmental impact in the selection criteria for communications media L Oral is a director of two eco bodies, Eco-Emballages and Ecofolio. The group sits on the board of these bodies and so plays a direct part in the drawing-up of their strategies to weigh in more effectively the environmental impact of the products concerned (packaging, paper) and to advance eco-design. L Oral is committed to the reduction of the environmental impact of its communications media at points of sale. So, for example: The brand, L Oral Professional Nature Series: continuing campaigns such as the carbon analysis of fittings, display stands and furnishings all made of 100% recyclable oak, FSClabelled, decorative stickers, desk book all comply with FSC standards and the bags are 100% biodegradable.

The brand, Kerastase, Matrix, L Oral Professional: replacing plastic bags used by hairdressers with bags made from inedible potato starch. Brand Pureology: PLV stand developed from a green material: alucobond. Setting-up waste separation during events and using communications media (brochures and bags) made from recycled paper and printed with vegetable inks.SUS TA INA B I L I T Y FACT SHE E T Apr il 2011 3 Public Products France Division: Reduction of environmental impact of printed media. 100% of press files and sales material for the brand, Ushuaia Bio, and 100% of the press files for Mixa Bio are printed on paper that is FSC certified, 100% recycled, containing no chlorine and printed with vegetable inks by a company called Imprim Vert. Brand Garnier: 100% of the internal and external communication media and the bags are printed on paper that is a minimum of 60% recycled or FSC certified, printed with vegetable inks, using green electricity by a company called Imprim Vert. Actions in progress or planned for 2011 for Garnier, L Oral Paris, Maybelline, Ushuaia, and Mixa: 100% of the TV spot cassettes will be replaced by digital transmissions which will avoid the production of some 2,000 video cassettes and the use of couriers. 100% of the press files created and the paper bags will be on recycled paper and 100% of the Point of Sale cardboard FSC certified.