Operations Management Honda: Honda Motor Company, Ltd is a Japanese multinational corporation primarily known as a manufacturer of automobiles and

motorcycles. Honda is the world's largest manufacturer of motorcycles as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda s urpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA -420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R &D From a young age, Honda's founder, Soichiro Honda had a great interest in automobiles. The first drafts of his design were rejected, and Soichiro worked painstakingly to perfect the design, even going back to school and pawning his wife's jewelry for collateral. Eventually, he won a contract with Toyota and built a factory to construct pistons for them, which was destroyed in an earthquake. Due to a gas shortage during World War II, Honda was unable to use his car, and his novel idea of attaching a small engine to his bicycle attracted much curiosity. He then established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2 cycle motorbike engines. Calling upon 18,000 bicycle shop owners across Japan to take p art in revitalizing a nation torn apart by war, Soichiro received enough capital to engineer his first motorcycle, the Honda Cub. This marked the beginning of Honda Motor Company, who would grow a short time later to be the world's largest manufacturer of motorcycles by 1964. Honda in U.A.E: Established in 1971, Trading Enterprises owns the sole distribution rights for Honda vehicles, motorcycles, marine engines, power products and parts as well as Volvo, Chrysler, Jeep and Dodge vehicles. Competing in the UAE's Japanese, American and European automotive marketplace, the company is supported by a network of modern showrooms, workshops and parts outlets across the UAE, with sales and after-sales operations existing in all seven emirates. In 1977, Trading Enterprises was awarded the official distributorship rights for Honda in the UAE. Since those early days, sales of the Honda premium range of technically advanced cars

have grown steadily and Trading Enterprises is now recognized as one of the largest independent Honda distribution companies in the world. Honda has been a strong and popular brand in the United Arab Emirates since it was first introduced here in the 1970's by the Al Futtaim family. Under the control of the Al Futtaim Group Honda's presence in the market has grown considerably aided of course by excellent products - cars, motorcycles and power equipment. Trading Enterprises is the sole distributor for all Honda products in the UAE and has a nationwide network of showrooms and workshops right across the UAE. This enables all people of the UAE to experience and enjoy the Honda range of products easily and conveniently. Honda Deals in Cars, SUVs and Motorcycles. Following is some detail about its products Cars: Accord: Performance Data

Engine: 2.4L DOHC i-VTEC

Power: 178hp @ 6500rpm (Net)

Torque: 22.6 kg-m @ 4300rpm (Net)

Transmission: 5 Speed Automatic

Safety Features

Airbags - Driver & Passenger Front Active Headrest

Anti-lock Braking System (ABS) + EBD

VSA (Vehicle Stability Assist)

Keyless Entry - 2 Transmitters Civic: Performance Data

Engine: 1.8L, i-VTEC In-line 4Cyl, 16V, PGM-FI

Maximum Power: 138hp @ 6,300rpm (Net)

Maximum Torque: 17.7kgm @ 4,200rpm (Net)

Transmission: 5 Speed Auto Safety Features

Dual Airbags - Driver & Passenger with Intelligent Sensor Control

Anti-Lock Braking System (ABS) + EBD

Front Active Headrest

Keyless Entry System

Immobilizer City: Performance Data

Engine: 1.5L, i-VTEC, 4 Cyl

Power: 118 hp @ 6600 rpm (NET)

Torque: 14.8 kgm @ 4800 rpm (NET)

Transmission: Direct 5 Speed Automatic Safety Features

Dual Airbags (Driver & Passenger)

Anti Lock braking System (ABS+EBD)

Brake Assist (BA)

Immobiliser System Jazz: Performance Data

Engine: 1.5L, i-VTEC, 4 Cylinders

Power: 118hp @ 6600rpm (Net)

Torque: 14.8Kgm @ 4800rpm (Net)

Transmission: 5 Speed Automatic Safety Features

Dual Airbags - Driver and Passenger

Side Airbags

Anti Lock Braking System (ABS)

Immobiliser with Security Alarm System

High-Mount Braking Light (BULB)

Odyssey: Performance Data:

Engine: 3.5L, V6, VTEC

Power: 252hp @ 5750rpm: NET

Torque: 34.5Kgm @ 5000rpm: NET

Transmission: 5 Speed Automatic Safety Features:

Driver & Passenger Airbags

Side Curtain Airbags

Anti Lock Braking System (ABS) With (EBD)

Vehicle Stability Assist (VSA) & Traction Control

Immobiliser with Security Alarm System

Keyless Entry System 4WD: CRV: Performance Data

Engine: 2.4L, 4 Cyl, DOHC I-VTEC Unleaded

Maximum Power: 168hp @ 5,800rpm (Net)

Maximum Torque: 22.4kgm @ 4,200rpm (Net)

Transmission: 5 Speed Automatic

Realtime Dual Pump

4 Wheel Drive (4WD) Safety Features

Dual Airbags with Active Headrest

Side & Side Curtain Airbags

Anti - Lock Braking System with ABS + EBD

Vehicle Stability Assist (VSA)

ACE Body Structure

Immobiliser with Security Alarm System

Keyless Entry - 2 Transmitters