BUS 201 BUS SINESS AND HUMAN COM MMUNICAT TION BBA PROGR RAM, FALL S SEMESTER 2 2011

BRAC BUSIN NESS SCHOO OL BRAC UNIVE ERSITY

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BUS 01 B S20 Busin s& ness Hum H manCom unic on mmu cati
BRAC CBUSIN NESSS SCHOO OL BBAPR ROGRA AM
ANAHI ITAAHMED
Phon +8801754079229 Em ne: mail: anahita@bracuni iversity.ac.bd;

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1. STAFF CONTACT DETAILS

1.1COURSECOORDINATOR: Anahita Ahmed Office: Level 7 University Building Phone: +8801754079229 Email: anahita@bracuniversity.ac.bd; anahita.ahmed@unswalumni.com

1.2CONSULTATIONHOURS: I am generally available to answer questions and for clarifications- Sunday & Tuesday

12.30pm to 1.30pm. I am also available Thursday 11.00 am to 1.00 pm. If you are
planning to come to my office, I kindly request you to call/email me first with your issue.

Group Consultations are strictly by appointment via email.

1.3CONTACTOUTSIDEOFCLASSTIMES&CONSULTATIONS:

If you have any questions about the course, please email me at the address above. I will try to respond to enquiries promptly. However, keep in mind I may be teaching other classes when you make an enquiry, and therefore there may be a delay in getting back to you. Please note that email correspondence will be dealt with periodically once every couple of days, not 24/7

2. COURSE DETAILS

2.1TEACHINGTIMESANDLOCATIONS

Lecture: Sunday-Tuesday 2:00pm to 3:30pm Venue: UB0304

2.2UNITSOFCREDIT This course is worth 3 Credit Hours

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2.3SUMMARYOFCOURSE Effective communication management at individual, group and organisational levels is crucial in business and professional contexts. This course facilitates understanding of How people manage their communication processes Considers 'best practice' for successful organisational communication, and Provides opportunities for communication skills development and enhancement.

Topics include: 1. Understanding Business Communication in Todays Workplace 2. Communicating in Teams and Mastering Listening and Nonverbal Communication Skills 3. Planning Business Messages 4. Writing Business Messages 5. Working with Letters, Memos, and E-Mail Messages 6. Writing Routine, Good-News, and Goodwill Messages 7. Writing Bad-News Messages 8. Writing Persuasive Messages 9. Understanding and Planning Business Reports and Proposals 10. Writing and Completing Business Reports and Proposals 11. Planning, Writing, and Completing Oral Presentations 12. Searching for Employment and Preparing Employment Messages 2.4COURSEAIMS 2.4.1COURSEOBJECTIVESANDOUTCOMES: The course objectives, consistent with the mission statement and competencies of the BRAC Business School and the critical thinking, communication, and other educational goals of the BRAC University, are:

1. To develop students' basic research, analysis, writing, computer, teaming, and presentation skills 2. To develop students' applied critical thinking skills and communication through introduction to various forms of organisational communication

On successful completion of this course, one should be able to:

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1. Select and apply appropriate communication principles and theories in globalised business and social contexts 2. Develop the critical thinking skills to manage group and organisational communication in situations of crisis, change and uncertainty 3. Recognise and selectively apply the range of communication styles practised by successful leaders 4. Evaluate and select appropriate communication strategies for developing and maintaining interpersonal relationships

2.4.2COURSEGOALS: The goal of accomplishing each objective will be met by focusing on the above-stated competencies, as briefly summarized below.

1. Communication:

Students

will

demonstrate

effective

written

&

oral

communication through the submission of assignments. 2. Technology: Students will be introduced to the role of technology of business and should become aware of the concepts involved with the use of technology. Each student will gain an awareness of using technology to make effective presentations through the development of a PowerPoint presentation; Digital media and social networking. 3. Critical Thinking Skills: Students will develop, through the introduction of theories and concepts of business communication, the ability to organize and analyze information in a logical manner. Skill development and practice will be developed through written assignments and classroom activities. 4. Interpersonal Interaction: Students will gain an understanding of group dynamics and develop interpersonal interaction skills through team building activities and classroom participation. 5. Business Environment: Students will discuss examples of how the business world is changing and the importance of life-long learning. Trends in global communication will be thoroughly discussed.

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2.4.3RELATIONSHIPOFTHISCOURSETOOTHERCOURSEOFFERINGS

The aim of this course is to provide students with the skills and knowledge to achieve a standard of communication excellence in interactions in a business organisation. The course is grounded in theory that has a very practical application in developing and maintaining professional relationships in contemporary organisational contexts. Through exploration and application of theories and concepts, students will develop an understanding of how students and others manage communication processes when interacting with all organisational stakeholders.

Students will consider best practice for managing interpersonal interactions in organisational contexts and students will be provided with the opportunity to develop and enhance students professional, academic and personal communicative behaviours. Students will also develop skills and knowledge that they will use in the application of concepts learned in this and other disciplines.

There are no prerequisites for this course.

3. LEARNING AND TEACHING ACTIVITIES

3.1APPROACHESTOLEARNINGANDTEACHINGINTHECOURSE

The course comprises three key elements:

1. A 1.3-hour lecture: The topics outlined in this course outline are best explored through active
participation and experiential learning, so that participating in this course will be an interesting, challenging and fun experience. Core topics will be discussed in an integrated lecture environment, where you are encouraged to question and comment on aspects of each topic. Therefore, to make this an optimal learning (and enjoyable) experience, it is expected students will actively participate in discussions, so that we might establish a community of learners in a cooperative learning environment. Students are encouraged to individually and collectively reflect on the content and relevant discussions of weekly topics and take responsibility for learning. Students are kindly requested to go through readings given before

each class for their own benefit.

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2. Individual study and participation: We expect you come to and be prepared for

every lecture. This means you should come with a one page typed summary of review and reflection of last class. You will be expected to comment on the readings
to other class members, if called upon in class. Prior academic, workplace and life experiences are valued. Students must fill up the

profile form provided in class with the required details; and submit in the second class. If they do not- she or he will be penalized. 3. Group study and participation: Classes, therefore, will involve group activities, which
include discussion groups, debates, role-play, interviews and analyses. The activities will involve large and small group teamwork. Group members must also fill up the peer

evaluation forms. Otherwise, none of the group members will receive their grades.

In summaryStudent shall: 1. Read and study assigned material prior to class. 2. Understand text and lecture material. 3. Attend class and participate in classroom discussions. 4. Apply knowledge, experience, and learning.

Lecturer shall: 1. Discuss text and supplemental materials. 2. Discuss current management issues. 3. Give examinations and written assignments focusing on the mastery and application of text, Web, and lecture material.

Computers and mobile devices are not allowed to be used in class surfing and texting emerges as an inevitable and regrettable result, and is highly distracting for everyone.

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4. Assessment

4.1FORMALREQUIREMENTS In order to pass this course, a student must: 1. Achieve a composite mark of at least 50 2. Make a satisfactory attempt at all assessment tasks 3. Attend a minimum of 80% of classes, including the first and the last two classes
AssessmentTask 1.Quizzes Weighting 10% Length Therewillbe2quizzes,toassesshowmuch studentsreviewandreflectonthecourse 2.IndividualAssignment1 (beforeMidterm) 3.IndividualAssignment2 (BeforeFinal) 4.GroupAssignmentFinal TermProject 5.MidTerminalExam 6.FinalTermExam 7.Participation 15% 30% 15% 10% 4.000wordsreport+20slidespresentation donein20minutes SeebelowforDetails SeebelowforDetails 1. Aonepagetypedreviewandreflectionof previousclass,togetherwithstudentsown viewsonthem. 2. Studentsmustfilluptheprofileform providedinclasswiththerequireddetails; andsubmitinthesecondclass.Iftheydo notsheorhewillbepenalized 8.Attendance 5% 1. Attendaminimumof80%ofclasses, includingthefirstandthelastthreeclasses twoofwhichwillbepresentationsessions 10% 2,000wordsessay 5% 1,000wordsessay

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Please note: You are encouraged to submit your assignments before the due date, if you have finished them. The longer completion time for the Group Assignment is aimed at assisting part-time students who have other commitments.

4.1.1ASSESSMENT1(10%)QUIZZES Four quizzes will be taken - all of which will be used for grading. Remember that there will be no makeup quizzes if you happen to miss one. The test will consist of Short Conceptual Questions. The test will examine the topics previously covered in the lectures and assigned chapter readings. The test will contribute 10% to your final grade.

4.1.2ASSESSMENT2&3(20%)INDIVIDUALASSIGNMENT Essay 1,000 words & 2,000 words Topic- Will be assigned later in TSR

The purpose of this assessment is to test your understanding of the course content till midterminal exams inclusive. Your assessment should be in essay format; however, you may use headings if you wish. Your discussion should be both analytical and expository. You are expected to apply the course content to your essay, but you are also expected to engage in wider research of the topics. A minimum of four references is required. You must attach a reference list, which will not be included in the word count.

Marking Criteria 1. Demonstrated understanding of the course content and relevant literature 2. Quality of analysis and exposition 3. Correct essay format for this assessment 4. Ability to write clearly, concisely, cohesively and (grammatically) correctly. 5. Acknowledgement of information sources using Harvard in-text referencing and appropriate Harvard style Reference List

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4.1.3ASSESSMENT4(10%)

Group Assignment Final Term Project

The purpose of this assessment is to develop students skills in team building and to provide students with the opportunity to develop professional presentation skills in a business context.

1. In Class 3, students will be formed into teams of four or five, depending on class numbers and students team will be allocated a communication topic. 2. For the purpose of presentation, teams will assume the role of management consultants specialising in business communication. Students are to develop a name, logo and slogan for their consultancy business. 3. The class will represent a group of senior business executives who are potential clients and have attended to hear students persuade them of the significance of communication to their organisations. 4. Students are to choose which specific organisation the class will represent and announce that prior to presentation commencing. 5. The team should present for a total of 15 minutes, with each member presenting for an equal amount of time. 6. Students are encouraged to use appropriate visual and/or audio aids to enhance presentation. 7. Students must supply a copy of any visual aids and any handouts to tutor at the time of presentation. 8. This copy should include a group assignment covering sheet and a title page setting out the name of their consultancy, logo and slogan. 9. Please note that when presenting, students are not to read from a prepared script students should use small cue cards with bullet points. 10. Teams will have to submit a report for 4.000 words 11. The presentation will be of 20 slides and will be provided 15 minutes. 5 minutes will be given for questioning session

Marking Criteria 1. Evidence of planning and preparation 2. Language and nonverbal communication appropriate for the audience and context 3. Links to relevant theory

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4. Quality of argument and persuasive strategies used 5. Quality of self presentation strategies 6. Quality of structure 7. Coordinated team approach 8. Clear, appropriate and well presented aids

Some General Comments on This Assessment 1. The "consultant's business presentation" should include specific recommendations 2. A consultants business presentation consists of: a. A series of interlinked slides and b. A report linking the slides and summarising appropriate recommendations 3. The aim of this assessment is to give you experience in applying communication strategies to a specific business organisation. 4. Note that some firms may not be familiar with the academic terms. Thus- you should use language familiar to the firm on a case by case basis 5. Make certain you include a bibliography of articles, books consulted and a list of individuals contacted in your study. If any material is given to you on the basis of it being confidential, a letter of confidentiality can be provided by the lecturer

4.1.4ASSESSMENT5&6(15%+30%)

Midterminal & Final Examination

The exam will be structured in such a way as to relate to all Student Learning Outcomes.

1. The purpose of this assessment is to encourage you to reflect on the course content and to test your understanding of the concepts discussed during classes. 2. For the midterminal- content taught until the midterms will be the required preparation. It has 15% weightage of total marks. 3. The final exam will be comprehensive it will be including all the course content. It has 30% weightage of total marks 4. The exams will be conducted over a two hour period 5. It will include multiple-choice questions; short essay answer and short case study questions, which will be based on the overall course content. 6. Further details of the exam will be discussed in lecture.

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4.1.5CONTINUOUSASSESSMENT(15%) Active participation is an important component of this course. All students are expected to take the initiative to participate in class discussions. You will be assessed on your ability to discuss intelligently and contribute to class discussion of case studies, designated readings and questions from the course lecturer. This includes1. Attend a minimum of 80% of classes, including the first and the last two classes 2. A one page typed review and reflection of previous class, together with students own views on them. 3. Students must fill up the profile form provided in class with the required details; and submit in the second class. If they do not- she or he will be penalized

4.3ASSESSMENTFORMAT

All written assignments must be lucid and legibly computer-typed in word processor,

printed out on A-4 size paper with the font Times New Roman; font size 12; 1.5 spaced; inserted page numbers; and excepts headings, the body of the text will be justified with 1 top & bottom margin and 1.25 left & right margin. They should
not be presented in plastic sleeves or any form of binding, but should simply be stapled in the top left corner and have the relevant Assignment. Covering Sheet attached and signed by

the individual submitting, or in the case of the group project, signed by each team member.
4.3.1ACKNOWLEDGEMENTOFSOURCES You are required to acknowledge the source of all ideas and expression used in submitted work. To provide adequate documentation is not only an indication of academic honesty, but also a courtesy, enabling the marker to consult sources with ease. Failure to do so may constitute plagiarism, which is subject to a charge of academic misconduct.

The referencing system for this course is Harvard, author date, in text referencing. Your reference list should also be in Harvard style. No other form of referencing should be used.

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4.3.2ASSIGNMENTSUBMISSIONPROCEDURE You are required to submit one hard copy and one electronic copy of all written

assessments. A hard copy of your assignments should be delivered to your tutor in your lecture in
the week due, regardless of the day of your lecture. You are advised to keep both a hard copy and an electronic copy of your assignments. The appropriate assignment-covering sheet must

accompany all hard copy assessments submitted.

4.3.4INTRODUCTIONTOGRADEANDMARKRANGES
90 85 80 75 70 65 60 57 55 52 50 100 <90 <85 <80 <75 <70 <65 <60 <57 <55 <52 = = = = = = = = = = = A AB+ B BC+ C CD+ D D(4.0) (3.7) (3.3) (3.0) (2.7) (2.3) (2.0) (1.7) (1.3) (1.0) (0.7) Poor Fair Good Excellent

4.4LATESUBMISSION Requests for late submission of assignments must be made in writing, at least three days before the assignment is due and must be supported by credible documentation. In the interests of fairness, requests for late submission will only be granted in extenuating circumstances. Otherwise, late

submission of assignments will incur a penalty of 10% of the assignment mark per day (note that a weekend represents 2 days).

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5. COURSE RESOURCES

5.1.1PRESCRIBEDTEXT You are required to acquire a copy of the textbook, which is widely available. You are expected to read the relevant chapters of the text before classes. A knowledge and understanding of the text material will promote your understanding, and inform your class participation and discussion.

Bovee, L. C., Thill, J.V. , Schatzman, B. E., Business Communication Essentials, 2004, Prentice Hall, New Jersey.
5.1.2ADDITIONALTEXT This will be provided by THE INSTRUCTOR before class for the students benefits.

OTHERS:

STUDENTRESPONSIBILITIESANDCONDUCT Students are expected to be familiar with and adhere to university policies in relation to class attendance and general conduct and behaviour, including maintaining a safe, respectful environment; and to understand their obligations in relation to workload, assessment and keeping informed.

WORKLOAD

It is expected that you will spend at least ten hours per week studying including 3 hours in class sessions. Over-commitment has been a cause of failure for many students.
You should consider the required workload when planning how to balance study with employment and other activities. ATTENDANCE Your regular and punctual attendance at lectures and seminars is expected in this course. University regulations indicate that if students attend less than eighty per cent of scheduled classes they may be refused final assessment.

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SPECIALCONSIDERATIONANDSUPPLEMENTARYEXAMINATIONS You must submit all assignments and attend all examinations scheduled for your course. You should seek assistance early if you suffer illness or misadventure, which affects your course progress. For advice on BRAC policies and procedures for granting special consideration and supplementary exams.

KEEPINGINFORMED You should take note of all announcements made in lectures, tutorials or on the course web site. From time to time, the University will send important announcements to your university e-mail address without providing you with a paper copy. You will be deemed to have received this information. It is also your responsibility to keep the University informed of all changes to your contact details. In conclusion-

1. The instructor reserves the right to modify any of the material in the Syllabus and Class Schedule with sufficient notice given to course participants. 2. Each student is responsible for obtaining all handouts, announcements, and schedule changes. 3. This course has no provisions for make-up examinations or extra credit. 4. Class starts on time. It is in your best interest to be punctual. 5. Important classes announcements may be communicated by e-mailcheck your e-mail account regularly.
WITHDRAWALS: To withdraw passing, passing work is required. Failure to officially withdraw will result in a grade of "F". The school has specific policies regarding withdrawals. Consult the current academic catalogue for specific policies.

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COURSE OVERVIEW SUMMARY SPRING 2011

Date Class No Time Topics

18Sept 2011

1
2.00 3.30 pm

WelcomeSession Classintroduction CourseOutlinediscussion Discussionofsocialnormsdresscode, punctuality,behaviour Distributionofprofileforms

20Sept 2011

2
2.00 3.30 pm

SUBMISSIONOFSTUDENTPROFILE UnderstandingBusinessCommunicationin TodaysWorkplace o TheChangingWorkplace o ImprovingBusinessCommunication o ImprovingInterculturalSensitivity o CulturalContext o NonverbalCommunication o ImprovingWorkplaceSensitivity READINGS

25Sept 2011

3
2.00 3.30 pm

ReviewofpreviousContent UnderstandingBusinessCommunicationin TodaysWorkplace(Continued)

27Sept 2011

4
2.00 3.30 pm

ReviewofpreviousContent CommunicatinginTeamsandMastering ListeningandNonverbalCommunicationSkills o CharacteristicsofEffectiveTeams

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o TheListeningProcess o NonverbalCommunication READINGS 2Oct2011 5

2.00 3.30 pm

ReviewofpreviousContent PlanningBusinessMessages o EffectiveBusinessMessages o ThreeStepWritingProcess o SelectingtheBestChannelandMedium o ProjecttheCompanysImage READINGS

4Oct2011

6
2.00 3.30 pm

ReviewofpreviousContent WritingBusinessMessages o OrganizingtheMessage o DefiningtheMainIdea o BalanceYourWritingStyle o ChooseWordsThatCommunicate o WritingEffectiveSentences o EffectiveSentenceStyle o ParagraphDevelopmentTechniques DiscussionofIndividualAssignment READINGS

9Oct2011

2.00 3.30 pm

ReviewofpreviousContent WorkingwithLetters,Memos,andEMail Messages o SendingLetters,Memos,andEMail

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o FormatDifferences o FormatforBusinessLetters,Memos&EMail o EMailReadability&Etiquette o Understandccandbccfields o CategoriesofMessages o HowtocommunicateonSocialNetworks READINGS 11Oct2011 8

2.00 3.30 pm

ReviewofpreviousContent WritingRoutine,GoodNews,andGoodwill Messages o RoutineRequests o TypesofRoutineRequests BusinessOrders ActionandInformation ClaimsandAdjustments ReferencesandRecommendations o ActionandInformation o ClaimsandAdjustments o ReferencesandRecommendations o GoodwillMessages DiscussionofSampleLetters READINGS

16Oct2011

2Oct 2011

2.00 3.30 pm

ReviewofpreviousContent WritingBadNewsMessages o StrategiesforBadNewsMessages o AudienceCenteredTone o TheDirectApproach o TheIndirectApproach

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DiscussionofSampleLetters READINGS 18Oct2011 10

2.00 3.30 pm

ReviewofpreviousContent WritingPersuasiveMessages o AnalyzeYourPurpose o GaugetheAudience o WritingPersuasiveMessages o CompletingtheMessage o LogicandEmotions o GettingAttention o IncreasingDesire o MotivatingAction READINGS

23Oct2011

11

2.00 3.30 pm

ReviewofpreviousContent WritingPersuasiveMessages(Continued) DiscussionofSampleLetters READINGS

25Oct2011

12

2.00 3.30 pm

Discussionofsampleletters SUBMISSIONOFINDIVIDUALASSIGNMENT1

everystudenthastosubmitinperson.
MidtermReview 30Oct2011 Tentati
ve
2.00 3.30 pm

MIDTERMINALEXAM

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Midter m

1Nov2011

13

2.00 3.30 pm

ReviewofpreviousContent Pairingwithnewlearningpartnerstillcourse end UnderstandingandPlanningBusinessReports andProposals o AnalyticalReports o SolvingProblems o WritingProposals o PlanningReports o AnalyzingtheSituation READINGS

13Nov 2011

14

2.00 3.30 pm

ReviewofpreviousContent SUBMISSIONOFTOPICFORGROUPTERM PROJECT UnderstandingandPlanningBusinessReports andProposals(Continued) DiscussionofSampleReports READINGS

15Nov 2011

15

2.00 3.30 pm

ReviewofpreviousContent WritingandCompletingBusinessReportsand Proposals o OrganizingReportsandProposals o SelectingFormatandLength o ChoosinganApproach

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o StructuringInformationalReports o StructuringAnalyticalReports o StructuringProposals o UsingComputerstoCreateVisuals o ComposingReportsandProposals o CompletingReportsandProposals o ComponentsofFormalReports o PrefatoryParts READINGS 20Nov 2011 DiscussionofSampleProposals READINGS 22Nov 2011 18
2.00 3.30 pm

16

2.00 3.30 pm

ReviewofpreviousContent WritingandCompletingBusinessReportsand Proposals(Continued)

ReviewofpreviousContent Planning,Writing,andCompletingOral Presentations o PlanningSpeechesandPresentations o CommonPurposesofBusinessPresentations o OralPresentations o UsingVisualAids o CreatingEffectiveSlides o ChoosingaColorScheme o Stimulateemotions o AnsweringQuestions READINGS

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27Nov 2011

19

2.00 3.30 pm

ReviewofpreviousContent Planning,Writing,andCompletingOral Presentations(Continued) READINGS

29Nov 2011

20

2.00 3.30 pm

ReviewofpreviousContent SearchingforEmploymentandPreparing EmploymentMessages o TheChangingWorkplace o WhatCanYouOffer? o WhatDoYouWantToDo? o TheEmploymentSearch o OrganizeYourApproach o OrganizingRsums o RsumComponents HomeTaskPrepareanIndividualSample Resumeforsubmissioninthenextclass READINGS

4Dec2011

21

2.00 3.30 pm

ReviewofpreviousContent SearchingforEmploymentandPreparing EmploymentMessages(Continued) DiscussionofSampleResume READINGS

6Dec2011 11Dec

22

2.00 3.30 pm

SUBMISSIONOFALLSLIDESBYEVERYGROUP PRESENTATIONSESSION1 PRESENTATIONSESSION2

23

2.00 3.30 pm

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2011 13Dec 2011 18Dec 2011 Tenta tive final

2.003.30pm

24

2.00 3.30 pm

SUBMISSIONOFINDIVIDUALASSIGNMENT2 SUBMISSIONOFFINALTERMREPORT FINALREVIEW

SupplementarySession

NOTE: CHANGES TO THIS OUTLINE, IF REQUIRED, WILL BE DISCUSSED IN CLASS

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8. Supplementary Docum ments

INDIVIDUA ASSIGNM AL MENT COVE ERING SHEE ET

NAME OF SCHOOL: PROGRAM M: COURSE N NAME: LECTURER NAME: R plete all area of this form, sign, an attach to each submit as nd tted assignment. Submit each Please comp assignment a according to the instructio provided in your Cou Outline. ons d urse A. STUDEN TO COM NT MPLETE Student ID Number: me: Lecture Tim t : Assignment No. /Name: Date Due: itted: Date Submi Word Coun nt: Declaration n I declare tha this assess at sment item i my own w is work, except where ackn t nowledged, a has not been and submitted fo academic credit elsew or where, and a acknowledge that the assessor of th item may for e his y, assessing thi item: is ment d opy er sity Reproduce this assessm item and provide a co to anothe member of the Univers and/or; cate of ment item to a plagiarism checking se o m ervice (which may then r h retain Communic a copy o this assessm a copy of the assessment item on its d e database for f future plagiar rism checkin ng). at ead derstood the University Rules in re e espect of St tudent Acad demic I certify tha I have re and und Misconduct. Student Signature: Date: B. MARKE TO COM ER MPLETE de: Mark/Grad Date Submi itted: Comments:

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GROUP ASSIGNMENT COVERING SHEET

NAME OF SCHOOL: PROGRAM: COURSE NAME: LECTURER NAME:

1. Student Number: ___________________ Name: ____________________________ 2. Student Number: ___________________ Name: ____________________________ 3. Student Number: ___________________ Name: ____________________________ 4. Student Number: ___________________ Name: ____________________________ 5. Student Number: ___________________ Name: ____________________________ 6. Student Number: ___________________ Name: ____________________________

Assignment: __________________________________________________________ Words: _____________ Date due: ____________________ Date Submitted: ____________________ Declaration:I declare that this assessment item is my own work, except where acknowledged, and has not been submitted for academic credit elsewhere, and acknowledge that the assessor of this item may, for the purpose of assessing this item:
Reproduce this assessment item and provide a copy to another member of the University; and/or Communicate a copy of this assessment item to a plagiarism checking service (which may then retain a copy of the assessment item on its database for the purpose of future plagiarism checking). I certify that I have read and understood the University Rules in respect of Student Academic Misconduct.

Date: ..../..../.. 1.Signed: ... .. Date: ..../..../.. 2.Signed: ... .. Date: ..../..../.. 3.Signed: ... .. Date: ..../..../.. 4.Signed: ... .. Date: ..../..../.. 5.Signed: ... .. Date: ..../..../.. 6.Signed: ... ..
NOTE: It is considered Academic Misconduct to SIGN ON BEHALF OF ANOTHER STUDENT.

MARKER TO COMPLETE Date Submitted: ________________ Mark/Grade: Comments:

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PEER EVALUATION FOR GROUP PROJECT Students must fill up the profile form provided here with the required details; and submit in the during the first Presentation Session. If they do not- she or he will be penalized
BUS 201 BUSINESS AND HUMAN COMMUNICATION BBA PROGRAM, SPRING SEMESTER 2011 BRAC BUSINESS SCHOOL BRAC UNIVERSITY

The purpose of this form is to allow you to evaluate the relative contribution of the members of your group to the group project. In making your evaluation, you should divide 100 points among the members of the group, other than yourself. Thus, the total in each column should be 100.

Your name: Student Id: Group Topic: Group No:

Team member Student (s) name Id:

Conceptualisation

Project execution

Team work

Overall contribution

TOTAL

100%

100%

100%

100%

Please provide brief comments on the scores you gave: Thank you very much for your input!

CUE CARDS
TOPIC:

* Sub Topic 1 * Sub Topic 2 * Sub Topic 3

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"CONSULTANT'S BUSINESS PRESENTATION FORMAT"(20 SLIDES, 15 MINUTES) Title Slide Consultant Firm Logo & topic Agenda/Overview What will be covered in the presentation Company Overview Profile of the firm Situational Analysis Of Communication Process What is the issue with the current communication? (Depending on your topic of choice) 5. Problem/Sub-Problem Statement What is the issue? 6. Recommended Course of Action To Improve Communication what is the solution? 7. Benefits & Disadvantages How it is helpful? Why it may be problematic? 8. Implementation How will you go about solving the problem? 9. Contingency Plan What will you do if you cannot solve the problem? 10. Summary Brief overview of what was covered This outline can also be used to write the report for the group project. 1. 2. 3. 4.

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ESSAY FORMAT FOR INDIVIDUAL ASSIGNMENT

Introduction: The introductory paragraph should also include the thesis statement, a kind of mini-outline for the paper: it tells the reader what the essay is about. The last sentence of this paragraph must also contain a in-between "hook" which moves the reader to the first paragraph of the body of the paper. Body: Body First paragraph: The first paragraph of the body should contain the strongest argument, most significant example, cleverest illustration, or an obvious beginning point. The first sentence of this paragraph should include the "reverse hook" the sentence which ties in with the transitional hook at the end of the introductory paragraph. The topic for this paragraph should be in the first or second sentence. This topic should relate to the thesis statement in the introductory paragraph. The last sentence in this paragraph should include a transitional hook to tie into the second paragraph of the body. Body Second paragraph: The second paragraph of the body should contain the second strongest argument, second most significant example, second cleverest illustration, or an obvious follow up the first paragraph in the body. The first sentence of this paragraph should include the reverse hook which ties in with the transitional hook at the end of the first paragraph of the body. The topic for this paragraph should be in the first or second sentence. This topic should relate to the thesis statement in the introductory paragraph. The last sentence in this paragraph should include a transitional hook to tie into the third paragraph of the body. Body Third paragraph: The third paragraph of the body should contain the weakest argument, weakest example, weakest illustration, or an obvious follow up to the second paragraph in the body. The first sentence of this paragraph should include the reverse hook which ties in with the transitional hook at the end of the second paragraph. The topic for this paragraph should be in the first or second sentence. This topic should relate to the thesis statement in the introductory paragraph. The last sentence in this paragraph should include a transitional concluding hook that signals the reader that this is the final major point being made in this paper. This hook also leads into the last, or concluding, paragraph. Concluding paragraph: This paragraph should include the following: An allusion to the pattern used in the introductory paragraph, A restatement of the thesis statement, using some of the original language or language that "echoes" the original language. (The restatement, however, must not be a duplicate thesis statement.) A summary of the three main points from the body of the paper. A final statement that gives the reader signals that the discussion has come to an end. (This final statement may be a "call to action" in an persuasive paper.)

HARVARD STYLE REFERENCING

Please check the following link for the reference file
www.library.uq.edu.au/training/citation/harvard_6.pdf

BUS 201 BUSINESS AND HUMAN COMMUNICATION BBA PROGRAM, FALL SEMESTER 2011 BRAC BUSINESS SCHOOL BRAC UNIVERSITY

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STUDENT PROFILE SHEET

PUT IN PICTURE

Name: Contact Information Phone: Email:

Education A Levels/HSC: Name of Institution: Result:

O Levels/SSC: Name of Institution: Result:

Religious Views: Activities and Interests:

Career Aspiration:

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Lecturer Profile
Anahita worked for multinational companies, which exposed her to tangs and talents of people of other cultures it proved an enlightening experience. It also developed her as a team player, open to working with different crossfunctional teams. It was also imperative for her to develop communication strategies for different products and consumers of different socio-economic classes. She additionally had to identify communication mediums and to design key performance indicators measuring the performance. In response to the nature of the industry Anahita worked in, it was essential on a daily basis in her roles at British American Tobacco & Ogilvy, that: she must had and strongly implement the ability to read, analyze, and interpret the most complex documents. She made effective, persuasive presentations on complex topics to client, top management, public groups, on a regular basis. She has currently completed her Masters in Marketing at Australian School of Business at University of New South Wales at Sydney, Australia. The degree is partially research-based, focusing on streams in brand & channel management, services and business-to-business marketing, decision support and marketing analytics, new product development and marketing communications. She was also elected as Marketing Manager, for Graduate Student Association, at ASB. It required planning and implementation of promotion, with Communications Unit, on a range of print and social media. She looks forward to both having and providing an enlightening learning experience with her students. Specialties Can successfully develop & execute innovative marketing strategies to increase customer acquisition and retention, while increasing brand awareness and company profitability Can manage & coordinate various functions relative to Brand & Channel Development Teams, Creative Development, Strategic Planning Legal and Corporate & Regulatory Affairs; Suppliers and Activation agencies; Finance and Procurement
EXPERIENCE

Marketing Manager UNSW-ASB Graduate Student Association (GSA) Non-Profit; Higher Education industry May 2010 October 2010 (6 months) Senior Account Executive, British American Tobacco Bangladesh (BATB) Team Ogilvy & Mather
Privately Held; Marketing and Advertising industry April 2008 September 2009 (1 year 6 months) Oversaw 3 premium brands including Dunhill, Benson & Hedges (B&H) and John Player Gold Leaf (JPGL)

Territory Officer, Chittagong Metro 1 British American Tobacco Bangladesh

Consumer Goods industry July 2007 April 2008 (10 months) Ensured sales & distribution in a strategically important market for BATB, leading to a growth in the market for both premium and domestic brands such as Benson & Hedges, JPGL, Pall Mall, Capstan Viceroy, Star

Officer Brand Positioning, Market Communication Grameenphone

Public Company; GP; Telecommunications industry January 2007 July 2007 (7 months) Established high TOM awareness, communication recall and communication likeability of GP mother brand in the following areas - Value for Money, Most Reliable, Most Innovative Attained desired image targets Reliable, Quality, Innovative

EDUCATION

University of New South Wales Masters of Marketing, Marketing 2010 2010 Institute of Business Administration University of Dhaka Bachelor of Business Administration, Marketing & Human Resource 2003 2007