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Customer |Employee|Shareholder
Prologue
CuES Model is a framework mimicking the building blocks of nature. We believe if the model is diligently followed, it will bring success to all aspiring entrepreneurs.
Concept
The pyramid-shaped tetrahedron is the strongest structure known. Carbon Tetrahedron has several successful applications ranging from computational fluid dynamics to naval architecture, from aviation to mobile technology and more . This widely accepted and thoroughly proven concept is used as a theoretical base for several practical purposes. Our concept is based on this well-proven theory. H
Theory 3 of the 4 Hydrogen atoms are replaced with: Customer Employee Shareholder The fourth Hydrogen atom, at the top, represents Success The central Carbon atom represents Effort Four Faces represent: Value System Market Brand Society
Effort Customer Success
Shareholder
Employee
Theory The Hydrogen atom is the most basic element in the periodic table, meaning it forms the DNA of the science of chemistry. Similarly, the DNA of any company is constituted of its Employees, Shareholders, and Customers. The central Carbon atom is the driving force for the tetrahedron and hence we represent it with Effort. If all the valence electrons of Carbon are utilized, then it forms a strong structure like Diamond, if not properly utilized, then it will be a gas and nothing more! At any given point of time, only three Hydrogen atoms are bonded together to form a face, hence the left over Hydrogen is assumed to be the outcome in our model which represents Success.
Theory To understand our theory, please take a note of these important pointers listed below: The bottom vertices represent Customer, Employee, Shareholder, and their joining foundation represents the Value System of the company. Consider three vertices and one face as shown in the figure below. The top vertex will always be Success. Keep varying the other two vertices between combinations of Customer, Employee, and Shareholder and relevant faces will appear.
Success Success
Face
Employee Shareholder
Customer
Theory When Effort is made, it is the responsibility of X to make sure that Y and Z are effectively & efficiently in tandem and have bonded, then it is a definite that that face of the triangle will grow. Now similarly when all the triangular faces grow and EMERGE as winners, they all CONVERGE at one point which is represented by SUCCESS.
Success
helps companies
Y
Effort
Converge|Engage|Succeed
Illustration 1
Success
Effort Employee
the Customer, it is made sure that Shareholder and Employee are effectively & efficiently in tandem and have bonded; then it is definite that the companys BRAND will grow.
Customer
Shareholder
Illustration 2
Success
Effort Customer
Employee to make sure that Customer and Shareholder are effectively & efficiently in tandem and have bonded; then it is definite that the companys MARKET will grow.
Employee
Shareholder
Illustration 3
Success
Effort Customer
by Shareholder to make sure that Customer and Employee are effectively & efficiently in tandem and have bonded; then it is definite that the company in general and SOCIETY at large will grow.
Shareholder
Employee
Success
Effort
Employee
Deep Dive The crux of any model is whether it can withstand the internal and external pressures of the business environment. A model or a theory is complete only when it is sustainable . Corporate Sustainability analysis will help it navigate the present day complex and unpredictable business environment.
The Sphere of influence The most influential component in our model is the EFFORT. Hence the EFFORT is identified as the Sphere of influence. This sphere of influence is driven by identified action items The action items are essentially tasks that are needed to be done by that particular driving member to make sure the relevant face is growing. There are FOUR action items that have been selected for each case which constitute the respective Sphere of influence.
Employees Sphere of influence The action items for Employees sphere of influence are: Understand your customer fully Identify the right people to perform a job Gain profound industry insight Be responsive to ever changing customer needs
Gaining
Performing
Customers Sphere of influence The action items for Customers sphere of influence are: Be treated with respect (Employee action item) Get a delightful experience (Employee action item) Participate in ethical commerce (Shareholder action item) Truthful Communication (Employee & Shareholder action item)
Win-Win
Communicate
Shareholders Sphere of influence The action items for Shareholders sphere of influence are: Create a stimulating work environment Aim for the best possible product of highest quality Have a customer-centric approach Believe and encourage continuous learning & development
Customercentric
Summary & Inference Summarizing the Deep Dive, the focus is around the sphere of influence or the effort which has set action items for each member. If the actions are done sincerely, and the model followed in terms of letting the appropriate stakeholder drive the other two, then any company whether a start up or an established company, will grow! The growth of a company in a particular face (Market | Brand | Society) will depend on the companys lifecycle stage. If the company is still nascent, then it would want to grow its market, if a company is stable then it will want to grow its brand, and if a company is well established then it would want to help the society grow so that in turn the consumer buying power grows which in turn will help the companys business grow, which finally leads to the growth of an entire eco-system .
Thank you!