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Argyle [11] , using video tapes shown to the subjects, analysed the communication of submissive/dominant attitude and found that non-verbal cues had 4.3 times the effect of verbal cues. The most important effect was that body posture communicated superior status in a very efficient way. On the other hand, a study by Hsee et al.[17] had subjects judge a person on the dimension happy/sad and found that words spoken with minimal variation in intonation had an impact about 4 times larger than face expressions seen in a film without sound. Thus, the relative importance of spoken words and facial expressions may be very different in studies using different set-ups.
Nonverbal behavior also regulates our conversations. For example, touching someone's arm can signal that you want to talk next or interrupt.[21] [edit] Accenting/Moderating Nonverbal signals are used to alter the interpretation of verbal messages. Touch, voice pitch, and gestures are some of the tools people use to accent or amplify the message that is sent; nonverbal behavior can also be used to moderate or tone down aspects of verbal messages as well.[22] For example, a person who is verbally expressing anger may accent the verbal message by shaking a fist.
however, the primary cause and primary effect could not be sorted out on the basis of the paradigm employed[32]. A byproduct of the work of the Pittsburgh/Yale/ Ohio State team was an investigation of the role of nonverbal facial cues in heterosexual nondate rape. Males who were serial rapists of adult women were studied for nonverbal receptive abilities. Their scores were the highest of any subgroup.[33] Rape victims were next tested. It was reported that women who had been raped on at least two occasions by different perpetrators had a highly significant impairment in their abilities to read these cues in either male or female senders.[34] These results were troubling, indicating a predator-prey model. The authors did note that whatever the nature of these preliminary findings the responsibility of the rapist was in no manner or level,diminished. The final target of study for this group was the medical students they taught. Medical students at Ohio State University, Ohio University and Northest Ohio Medical College were invited to serve as subjects. Students indicating a preference for the specialties of family practice, psychiatry, pediatrics and obstetrics-gynecology achieved significantly higher levels of accuracy than those students who planned to train as surgeons, radiologists, or pathologists. Internal medicine and plastic surgery candidates scored at levels near the mean[35].